Aylmer Peas 
     
    
   
   
    
     I 
     
    
   
   
    
     reach your table 
     
    
   
   
    
     FRESH ER 
     
    
   
   
    
     an any‘l‘res|1"vegetable 
     
     you can buy If 
     
    
   
   
    
     A personal pledge b 
     
    

    
     H. W. Powell, B.A. (noN.) 
     
     Director of Research, 
     
     Quality Control and 
     
     Agricultural Research, 
     
     Canadian Canners Limited. 
     
    
   
   
    
     "For over 35 years, it has been 
     
     my duty to guard the flavour and 
     
     nutritional value of Aylmer Foods. 
     
     _   1' rom planting of seed to packing 
     
     of harvest, Aylmer Foods,are 
     
     watched over by experts using the most modern growing 
     
     and canning methods known. 
     
    

    
     "I personally know the high standards of quality 
     
     maintained in selecting Aylmer vegetables and fruits. 
     
     l'.vm".' day, I see the care with which Aylmer experts 
     
     prticeas these foods. That's why I can make this pledge: 
     
     d(peV’llZ1eor;y;>r:ob(:4ey”¢:‘nd ser;i2efany];4_;:£nier Food, yowan 
     
    

    
     I fines 0 its i in [law , ' 
     
     and nutritional value. ' W 0 W 
     
    
   
   
    
        
     
    
   
   
    
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     FACTS ABOUT FRESHNESS 
     
    
   
   
    
     FQESH VEGETABLES are important in your family's 
     
     diet. They supply minerals, protein, vitamins—all 
     
     vital to good health, growth and energy. 
     
     But up to 65% of the vitamin C content of "fresh" 
     
     Wgfifables can be last before you serve them! Much 
     
     of the Vitamin Bl in green, leafy vegetables goes 
     
    

    
     down  drain” in home cooking; mineral content 
     
     is wasted in the same way. 
     
     "Freshness" means that vegetables are as close as 
     
     possible to their natural growing state, in flavour. 
     
     texture and nutrition value. So "fresh" vegetables, 
     
     b?! this time they reach your table, may not be really 
     
     " rose 1'' nt all. 
     
    
   
   
    
     What happens to freshness 
     
     with “fresh" peas? 
     
    
   
   
    
     From the moment peas are har- 
     
     vested, flavour and texture start to 
     
     change. “Fugitive" food values are 
     
     destroyed b exposure to light and 
     
     air in han ‘ g, in the store, in 
     
     _ _ your home. 
     
     Cooking in an gfien saucepan, overcooklng, draining 
     
     9f the Juices-— these impair the ori inal nutritive 
     
     _'freshness". '_I"hst’a wh home-cook peas fail you 
     
     in not supplying the fat measure of natural freshness 
     
     you expect of em. 
     
    
   
   
    
     _ How modern Aylmer canning 
     
      safeguards freshness 
     
    
   
   
    
     Natural nutritive "freshness" and‘ 
     
     flavour are protected by three vital 
     
     steps in the Aylmer  
     
    
   
   
    
     process. 
     
     1. Start with QUALITY Peas! Aylmer Peas are 
     
     grown from Aylmer’s own premium-q ’ty , 
     
     under Aylmer field supervision, by selected growers. 
     
     Harvesting time is decided by heat and moisture 
     
     records and daily tenderness tests. The peas are 
     
     harvested at the moment of perfect flavour 
     
     and nutrition. ( id you know that. if peas are 
     
     harvested just 2 hours too late, ' 
     
     is already turning to starch?) 
     
     2. Can Them FAST to Protect Freshness! Aylmer 
     
     operates canneries in the heart of Canada's pea- 
     
     growing areas, so fresh-picked peas are never more 
     
     than minutes away from the factory. Aylmer Peas 
     
     can be harvested, cleaned, graded. sealed and cooked 
     
     in less than two hours! A 
     
     3. Seal BEFORE Coolu’ng!AylmerPsasarepressure- 
     
     cooked in sealed, sterili tins, away from air that 
     
     "kidnaps” their mineral and vitamin content. Cook- 
     
     ing time is scientifically controlled, another im- 
     
     portant nutritional safeguard. 
     
    
   
   
    
     sugar content 
     
    
   
   
    
     Use Aylmer peas to help with 
     
     your meal-planning 
     
    
   
   
    
     Nutrition and flavour make Aylmer 
     
     Peas an excellent addition to your 
     
     family's regular diet. Convenience is 
     
     important too . . . Aylmer Peas ‘fit 
     
     so quickly and easily into so many of your favourite 
     
     menus. 
     
    

    
     Casserole dishes. salads, stews, omelettes—_al1 
     
     these are made more delicious, more easil . With 
     
     .\_v1mer Peas. Yes, ou en oy all the bone ts of a 
     
     truly fresh vegetab e-—wit _none of the fuss-by 
     
     serving sweet, tasty, nourishing Aylmer Peas often! 
     
    
   
   
    
       
     
    
   
   
    
     HOW TO GET THE FUll NUTRITIVE VAIUE 
     
     OE AYIMER PEAS 
     
    
   
   
    
     Since Aylmer Peas are already pressure-cooked in 
     
     the tin, they need no further cooklnfl "1 “'10 1101"- 
     
     In fact. the shorter the heating time, the better they 
     
     taste——and the better they are for you! . 
     
    

    
     Aylmer nutrition experts recommend this method 
     
     for preparing Aylmer Peas for the table: open_th_e 
     
     tin. pour the li uid into a saucepan and boil It 
     
     quickly, then add the peas and heat only until they 
     
     are hot enough for serving. _ _ 
     
    

    
     This way you protect the natural ‘nutritive frtshness 
     
     of Aylmer Peas by serving _ 
     
     as soon as possible after opening. 
     
    
   
   
    
     AYLMER FOODS 
     
    
   
   
    
     CANADIAN CANNIRS UMITID 
     
    
   
   
    
     YOU CAI VII I IEVI MORRIS "MID" CAI IVIIY TWO WEEKS! IIIR AYLIER $50-l-DAY, Dill! ll‘ (Till) OI (STATIOI).