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Advertising
Compile! by
B. Allman
"I have been thinking of advertis-
ing"-well, you’re at least three laps
behind the fellow that is puttiiiglliis
thinks into practice.
When business is good that is thc
time to advertise ii., because it will
come easy; and when it ia. L-iid that
is the time to advertise it. tu0.' lie-
cause you will need the in-di-rs.
Any business will giow under the
influence of good iiiaiiageiiiciil niiii
good advertising.
An Oklulioiiia ;firl :id\'ci‘lisi‘-l for it
liushand--niid got. limi. ’l`ii.»~ total rx-
pense for adveitisiiig, wadiliin; <iiiLiit_
etc., was $11. lie died iviiliiii ii
year, leaving her an iiisiiriiiiife policy
of $iU,UUu. And yet soiiis |nm|.l\-
claim that it docsn’t pay to adver-
tise.
There is just one thing had aliollii
good udvei‘tisiiiy,. it liiiks us up
with the root of :iii i-,vii qiiicki.-i‘ than
anything else in the world.
ilnce _upon ii time cipportiliiity
failed to liiiork nl. ii wise iiiaiii`s dinir.
But he iidvcrtiseil for hor, :ind slip
canie~:iiid stiiyod.
’i‘he niaii who iloi:sii'i, :iil'.'.~rt.isc lic-
cauae everybody kniius him, like the
muli who says his wife il<n>sii't pow
der, takes ii Int for gi'iiiit.|-il.
The coiicerii which rloi~sii'l. :iilvrr
tise iiecausc it gi-ts avi-i'y.iiii|i_i: with
out it, like the cliurcli \\'ii,li ii luke
minister, not.i1'cei the dii‘ii~i'<-iici- in tin-
collcction plate.
If advertising is not ii iiroiituiilvy
investment why do so iiianv sucrsss
. _ 1- ` ll
ful houses in ull lines of ifulli’ l<l‘\'i>'¢\'eii tho a silver collection is to bei
' f.
continuously nt it'.’ Arc they in or
tor, or are you? '1~l7drtl
~ i
-------- .ti
, -_ bi
Almost every day The Guardian ro- ted, is char cniil if it is
ceives orders b inaii to insert neus
Y » '~ D
matter of an advertising iintiiro. ln make the business more widely known
most of these cases the seiidcrs, who null tlins increase it. Verses accoinpa-
are frequently not known to any n
member of the staff and who have no lc.
. account in the advertising depart- ii
ment, write "Please ins-art the fol- o
lowing and oblige," vow- npimrclitiy
-pu ,irq iuqq zuiiisu s1»,\.',~». 'spool U otiu ii
' y ses of the Circulation department
‘ is-_==~==-~»»._ Ilproper, and thus subscribers have no
...lmao Ipriviiegcs of free advertising and are
that they think the items news.
‘ ve
free. Only a few wgeh
Farm for Bale be ln-
from day to day until he
as he is a subscriber to
ln this connection it
that the subscription
price is not sufficient to even pay the
actual coat of paper, ink, preeswork.
mailing, oookeeping and other expen-
may be
on the same footing as non-subscri
bers. Seldom ever does the sender
state whether the item is to appear
'ln the Morning Daily or the Rural
.Daily, whether for one or more times
iin either Daily, or in both, whether
as a display advertisement, announce:
Inientj business local. classified ad or
lotherwise. When for church or charl-
,iublc purposes they seldom ever say
so, or do not ein-lose siirllizieiit money
‘to pay for same all of which will be
returned by tirst niail in the event oi
the item not being chargeable; or ii
inure money is sent than necessary.
to psy for the item the surplus will
be reiui~n_eil at once, there _ being al t
greater diucouiit for cash with order 8
for advertisiiig of churches &c than ti,,E,,,,.B' further helping to om-,et any 40 but their WON! in thffir OW” di’-i`
for regular business. In all such cas- di
es the ~\ilverti\iing d iartnient com
._ . . , .. ei . -
:iiiiiiicates witii the sender as quickly I0
as pos:-iiiile by iiinii or phone, often
paying the iiiesseiiger service to get
tlieni to the telienhoiie il not too far
di.'taiil,, thus .~:i~iviiig all possible tinic.
l’i»,|>pln \\'i‘ii.o this oilice to know il
Hi-ii':-i, l.et.t.i=is to l‘Iiiitoi', etc., are
i‘iiai‘_ir_eil for, nnil to all such there is
but one i-cply-nl] items etc of n
uioiiey uiuking nature, even tliougii
they lic siiiiiewlint of a news nabui'e,
ni-.~ ciiurgcaiile. For instance, the ad-
vance iiiitics or iiotlres of a concert,
li~i~i.iii~<:, pic social, pii~nic, etc., are
.~lini~_ir»‘nlilc if an udiiiisriion fee, silver
colin-rtioii, sale of pins or sale ol V
finial or irfresiiiiiriits, etc. Advance
otircs of purely i'cli;;iolis services,
uken up, are not clizirgcnlile. The 'wk llifll to Write J0l1ns0l1 E: John-
iartic.uiui's of any of the anove, after 40
if 0. 8D-
areiit that the object is to
ying death notices are also chargeab-
Evcn itcins which are actual news
nd not cliargeable lor but once ln
The obo
purl>0ae of
items, etc., to
that delay
be avoided.
USE NULIFE .Hill
YUUH EUMPLEXIIIN
_ul
for the
who have
oillee,
Your form may be perfect, your p
to get impure you will lose all your
bers; are plainly given in the tele-
leatures perfect and your complexion looking at the hook, even phone one
liandsoinc, but if your blood begins of the above departments to ilnd out
°l' f°l‘ U16 Advertillhz Phono/No.
132-3. instead oi 182-2; or whelithey
want to inquire about advertising
ask Central for the Bubm~i§tior_i
Phone No. 132-2; or for the evis
Phone No. 138, instead of 1824; or
when they want the News or Editor-
ial department ask Central for the
Subscription Phone No. 132-Q, orfthe
Advertising Phone No. 132-8, instead
of 133. although all those depart-
ments and their respective phone num-
ho e book. Some people, instead of
F
ggg ,
» s
‘se
lou
read
But to
agents, auto- .

lion' ii Plyllélnl Bad' to Fake 0° 'Ulf'
  doctor, one 'of the Eusllill
heroes who assisted in the defence oi
Kan, had special opportunities of
studying the habits and character 01
the degraded races of Asia Mlnor.tI-Ie
found lt neoesse.¥'¥ £0 be m°"° ° a
quack than a Dllylician among them
“Al my patients became numerous,
gl; y0,u,¢~as tiff.; ,do to
¥°“ “N09 _ I notinqfim
pwiwrly. or-.uli&"i?>o<i thi.: Q
not '%|F¢¢ with you, digestive de,
rarégements are.Q,mo,I't sure to some
an ludigestioh' “e'n¢r,,1| '
biographer!
of sheer
was sick
time the
tables of
or because
scarlet fever at the l
class studied the
measurement is not
and peatered me at all houri. I fined'
up." he tens us. "11 were tent 1° “°""§ t
as my dispensary, and EB" UU' that l
ut the time of afternon l>\‘9~Y
_ 8 _ , l
to very serious »' phyiiiulj fmulifg'
charms and become a disfigured,
emaciated weukling and have your
system unprepared for the attacks or
disease. By using Nullie when first
symptoms begin to appear you will
be able to successfully thwart the ad-
vancement of any disease and build
;ip your system better that it was be-
0l`€.
NULIFE (Red Blood Tablets) is
not u cure~all. It acts directly on|
he s stem and enrich s the
Y e blood 0
iid thereby strengthens the wasted
S8089. D
A box costs 50c. Sold by the fol-
iring dealers:
Mcltlunon Drug Co., City. ,
Two Macs, City. ‘
(;w_ ml H|,g|,,,B' GNL greatest possible confusion. Ou and
what number to ask for to get au-
other department. , All this is a
great waste of time on t_he part ol
the person phoning, the operator at
the Central, and the clerk in the de-
partment wrongly phoned. The news
stall, on an upper floor, cannot give
the necessary information about. elth~
er advertising or subscriptions, noi
the advertising stall about subscrip-
tions or news, nor the subscription
staff about advertising or news. In
ther words the clerks know and can
artments, and if it were otherwise
hey would be continually running
‘rom one department to another, up-
.tairs and down, mixing work,.wear~
ng themselves out and causing the
J. W. Carruthers, Montague.
Mrs. A. M. Campbell 8t.~Pater's
Alex. ltoliertson, Red Point.
J. P. Hiiiith, Kinkora. G
Calvin Howatt Victoria. I
pox |_;r.,,,_| lilo,-,,11_ isk for an phone number exce t 133
Hi J. Mnbon, Sou;-ig, books for the numbers they really
wunt will greatly lessen the work of
_|u,,_ 11 |,¢,rd Nm-9,11 ']‘|-yum the patient Central telephone and
S. ll. Coiwili, New Haven. their lives much brighter and hap-
ldwen Mciiinnoi., Hampton. pier, 3-liidtf.
after 7 p.u.i. daily it is useless to
y D .
Patrons who consult their phone
uardlan clerks and thus help make
P. N. Flnnian, :lummerslde_
E. (1. l.s|>agi~,, North Rustico.
W. ll. Dyer, Alberton.
If your dealer does not carry Nulife
n, Wiiolennls lllstriliiitors, Char- .
, i shioned.
Kit-,r & McPa4lyen, Kensington, ll I _ --*li-_
Nb&w
clear, but
can get
than
of a
temper more
is that a taxlcab
out or three blocks
get pieces out
can ruffle one's
than the most
dlpsomaniacal ever cracked,
a whip or framed an oath.
For the Camper.
An old macklntosh is full of pos-
.slbilltles to the woman who intends
to go camping or fishing or even tol
one who does gardening and her own '
lunndry work or scrubbllng. Tho cir-
cular capo may be cut into two aprons
if finished with a waistband. Cut the
skirt portion of the coat from the
uuderwaist, form a box plait at the
center hack, put on a waist hand and
close nt the left front, and it is a
splendid water proof skirt. Tho
pocket should be left in if it is placed
right. ‘The frayed hem at the hot-I
tom may be trimmed and finished!
with 'black skirt binding From the,
remaining parts of the waist ii. sponge »
,bag or waterproof cuffs may he
fu
The Foollsliness of 0vér Work.
The labourer who wears out all his
owers in the machiner of llfe's work
BRoADw;v AND "TH STREET 'gud takes no part in lbs thought und
ivy have heeii held, ure, liowevnr, "Wi-"f-"V/ii. f‘"' if» l11WBCll‘tf.
CUT THIS OUT AND news and thus not cliargeable. 'Phe
PAti'l`Fl IT UP. iiews of any past, present or future
isincss, wliicii is stiil‘heing conduc-   
_.___ 3
itlii-r Morning Di-.ily or lturul Daily D
or both are clini‘geuhlo for more than W
#_
It is surprising the urge number of 
eonle in this city who. when they '
ANI] PASTE Il UP  .T
VVM.TAYLg§)& SON,lrlG»
rro'ri»:r. M.»\u'r1Nm.vm,
received _ ' i
er fiassr). I took my seat at me door
of my tent. and soon had u Cl‘0Wd
around me, many suffering from real
diseases, many from imaginary 0“0B»
and many bringing for my illspectifm
the effects of diseases such as pnlsied
limbs and stiff points." One of his `
patients was an old woman. Wh° Cum”
forward, und taking hold of the c0l‘n0l'
of his cloak, kissed it, and lhen. kD~>0|'
ing before him; began. in il “QTY ,
wheedling‘ manner, to cull his alien-I
tl'or to her cnse. "She Went 0" t0
describe the most anomalous Symp-
toins, affecting her eyes. QMS. liliillil.
and sometimes every part of her On l
further inquiry, she confessed to hcl'
quite well at thatmoment; but 21 YUM'
ngo, hnvlng had these strange com-
plaints, she dreaded the some tiiing
would invade her this year. I then
promised to give her strong medicine,
but ordered the crowd to stand at 11
short distance from us. A SDRCU is
cleared, and all wait in silent admira-
tion for my remedy. I slowly dmw
forth n bottle of strong liquor of am- ,
nionln, or smelling-salts, from my FHS- i
diizine-chest, and, holding it before my
BEE0l|AM’S
  PILLS
relieve and cure indigestlon. The,
have o quick and tonic action 0|,
the stomach and its nerves, and so
they give direct aid todigestion,
They carry away also the lndi.
gcstible matter. With their us;
dyspepsin, liiccoughs, bud taste,
unpleasant breath and ilutulence
disappear. _You should be careful
and remember _Bcechiim’s Pill;
Will Right  
Th¢....i!!!.';9"=
In convenient bonu llc.
pntients eyes, tell her to draw in 21 i
strong breath when I put it C0 her
nose. I acordingly first hold her nos-
trils, then, havlng removed the stop-
per, I apply the mouth of the bottle tn
the nose, the fingers are removed, a
long sniff is taken, followed by u Sort
by the harmonious union of labour and
thought. _
Cl-Ji
Urosdway and Zifinl Htrcct.
ant to inquire about their Morning ~
in insertion. ns they nro thus not Daily Guardian or subscription, ask
.,.>),_, _-_,M _. . »._"___ I I
~ V 1mi1§il\Hi~i0¥l Mid the fhillkel' who ol' .spasm and she falls to thc ground.
Nbw YORK CITY' 4 5 t lil hrnin before its tlnio I '
, A l f h through the
|wm".", Ef'f°;¢ Qfgasf ut Wfigmsféff. "I Xiiedlrliiagllio psf! 111 the Dl`i10ii0Ul “CW lcrowtling the ]>?i.ttlgiIit,r;fltk;r a short in-
wigbtohiibgivpllni ?I;»:rl¢§L'm=i vtlty Of life. hl;~Ve Bl:C}!:ul0S{~) :mich gf ILei'vsi.l, rises, her eyes streaming wtilih
_ `»"`3 " 1 j`=W *~"“”," '“ ’ LZ' ' t e pleasure tiat r g y 6 OIIKS 0 1 ' ; d th n breaks rom ie
‘Unllxiiiff’l'i’<i$<ii'flr';!butiffrddhllgiiuvf ' them. They may not be conscious of | :§.?,‘:d’ q’_1,x]1,,hae11|a'1|n1|u Mghnmmod
 S' no     it. but lt is none the less true that the I ,,,5,,1,, qlahy- _ 'Them is no (ion but
EUR6pEAN PLAN ,- health. ha-PDUIEBS. and F9111 effwllve' I the God, and Mahomed is the Apostle
dbh ammo B“.kf”t'so°_ i ness of every man can be gained only inf God!"
__,_____..-- _.`
Low Rate Excursions To
BERMUDA
an mein am 'nl in i '
lh-sort in the Wight: l!:i`:»|Mi?r:d |l)I.;Ii:l‘i}lit{h‘l
l'3\'¢‘I”y uuidoor rccrcnlioii, uxrnlli-ni. -.ua ham'
hig. ilslilniz. lio:n.lni¢. ii~finle=_ milf, |»vi»in|,§ M. `
1.500 Mile §|||||'rI| 0(-curl \' Q |¢'
THE MAIGN Il"I('l~iN' l'. I-'AS' ,_`".|{F'
Transatlantic liner NA"
I-l.0t|0 '|'o||\i ll|s||inrcri\n.il: . lu"
lnirlzesl. l<`ns.lc.~.t, Most I.nxiir|ons llii|y'1-wifi
5|""|-V |"|\"5l ‘7|'\S5 |'-'\R9f'I|lfl‘l` >ifi:n|iii'r to licriiiiidz'
No l‘u¢|.lc or frelglit 4-nrrlr-il on the "(lf~.»,|n, .1
Fllis'l‘-ui..\s.‘~i |uii'.\.'|> 'l‘|¢||‘, ln. '*
cliidlnir §l:iit-rouni In-rili it |ii|~:il~'..
Best culslm-. on the Alluntlv, 
l-Ileciricfnhiiziii i-i::i'_v|i'oon\. l\liui_\ '
roomswl rriss ii-i sz uullcs ilu- ii r, ~ ,
baths; lineal proiiii-iiuilvilei-li lu llir-|w‘b;l1[ilhil»)m hw
lru. Proinciinilv linirn-ic, tiyviinssliiin `\\'lie1)e§`
Only H1-.rininln str-aim-i' wlili xnbnnirliie slgnmfs'
Tou Rs ini-Iodine slain. im-n`r~|o"'
Hotel.-l. <l'c.. ul l.|»\w~|. lfiigm'
Beautiful liouklel. lllnurnry, 'l‘lr~ketu, en- e"
Bermuda-Atlantic Lino. 200 |i’\\"-iy. N: gt
. Q-';
:>‘/,,
Red Blood
Tablets
i Nuiireisihe
Greatest Blood and Nerve Food. in
, O
1-l
,i
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.fl
/f l
..._ .-»J~:v-4
i .
S
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7.,
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ii
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W
¢
i
2
 DH i§i,,}i,§,,l,,,i,f,,,!;1  <1 A no.. soc 6 Box.. $2.50 > ' Hi N UH F E i¢
Develper
and `
Skin Beautifier
‘ Your foriii nifiy lie iicziulifiil, your feaiurcf: perfect and
yriui' c'oiiiple.\;loii'iizirirboiiie, lint. if your bloml liegiiis 10 get
iiiipure _von will ir»f;c :ill your cliuriiis :incl becouic 11 dislio'iii'-
NULIFE (Red Blood Tablets) is a fuiatcliless nerve food and
blood builder that is without a rival. It is the grand result of many
years of experimenting, analyzing, and testing by the world’s leading
Red Blood Tablets
 ;
Stren
/1_4 li./Iaitclzless Form  `EXlSlCHCt% Qogd Heakh and ,\ C
gth` through
Pure Blood
The iuiproverislied or watery condition of the blood is
ed, eiiiziciz-iicrl \vc:il<;lii.i_-.j :ind lizive your system iiuprepared
for ilu: ;iti.ii;l;:; of ili.=:.e;ise. By ii.<‘.ii.ig NULIFIC wlicii first
syniptmiirs lic_i;iii to iiiipifzir you will lie able io successfully
tliwiirl tho :iclv;iiit‘<:iiioiil. of any flisease and build up. your
systt-iii belii-i‘ lliziii il \\';is bi-foi'c.
l\'lil.ll<`l'I ( Neil Blood 'l`iiblet<) is not fi cure-all. It acts
directly on uiirl eiiriclics the blood and thereby .<ati‘euglliens
the wafilcil lifisiies, fui'lliei‘ helping ioofi.-;et any disease. lt is
:i well known fact that liiilf the ills of life originate froiii
4-; ' ‘ oor and ini ure blond. ` "
, _ I P
 . '-; -
i lj i
clieuiists and physicians.
NULIFE cures every disease caused by pure or iinpiire blood by
supplying more and better blood-to the system, every Nulife tablet
usually accouipanied by _some of the following symptoms->
P319 and Snllow complexion, general muscular weakuess,loss
Ofllappetite, depression of spirits, lack of ambition anerimia,
c orosis or -green sickness, palpitaiion of the' heart and
shortness of breath.
As the lieaitlriii general and the happiness of life de-
pends largely upon_the state of the bloocl it behooves everyone
to seek for and use some blood builder of great merit, NU-
uierius that much more and better blood tlie1'e's good health in every
tablet.
_ . . P Ԥi Y
lqy other medical preparation on the market(
 _ . ;.  i  i _  _TW <R=d Blood rainisig i ||
Regam Lost Health
Through N ulife
All boys fire active and eiicrgetic :is :i rule, but some
stay round the house and canunl. take uiucli interest iii any-
thing. This can be charged to wcakiicsis, caused hy impure
blood;for it is an unnatural tcnrlcucy. NULIFE will mzike a
strong, active, rosy cheek ind out of :iiiy “molly-cocldle” and
make liiin luke an iuierest in :ill licnltliy pzisiinies.
_ Men will find NULIFE a source of supply for rebuild-
ing ri worn flown body and brain. Modern life has ai clevit-
.ilizing iiiii;-_ence on niankiiid and unless you :ire forlified
with stroiigt vigorous health you cannot be a leader an onq ,
men. NULIFF. will keep your body in trim by giving hi alth
, as as ' 1'
f yy f ` N ULIF E Red ' Blood Tablets is .
  *Men _“nd BOYS  501.1 by the Following Dealers A M“f.°h7eSS T0"'C
MacKinnon Drug Co,
Two Macs,
Geo E. Hughes,
J. W, Carruthers,
Cox Brosj
Mrs. M, A. Campbell,
H. j. Mahon,
Alex Robertson,
“W Jas. F. Lord,
J. P. Smith,
S. H: Coiwili,
Ewen McKinnon,
Calvin Howatt,
Keir & McFadycn.
P. N. Enman, ‘
E. C Lepage,
City
City
City
Montague
.Morell
St. Peters Bay
Souris
Red Point
North Tryon'
Kinkora
New Haven
Hampton
Victoria
Kensington
Summerside
North Rustioo
for Growing Girls
and Working Women .
_ Many girls at the age of fourteen and over, do not really
enjoy _life with the vim that is natural. They do not take
l1e_art in_ play, cannot study and appear inorose and despond-
ent. Tins is caused by impure blood and should be attended
to when girls are approaching puberty. NULIFE will fill
the veins with strong, clear blood and give that joy of living
that comes from perfect healtlif ' ‘
_Women too, will find in NULIF E a staunch' friendiaiid
:iid_m t|m_es of trouble. It will develop health and strength "
by installing perfect blood inthe system, will fit them for
` LIFE (Red Blood Tablets) is a blood urifier une nailed b
and strength tlirongli pure rich blood. '
W. B. Dyer,
Alberton
ef __ __ J johnson & johnson,
City
the duties of wives and mothers and will prove a ready rem-
, i
. edy in time of sickness
W~
International Drug Corporation,
London c`znldjBedrl1°§Tn,
Iohnson 6:? Afohnson, Wholde_sale' Discribultiors, City
' '1 11| 1 1 J