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     HESE days of‘ business complexities 
     
     demand foresight and courage. a 
     
    
   
   
    
     l a "General business conditions in Canada 
     
     l  __ are fundamentally sound. They are percepti- 
     
      ‘i bly improving, and provision must be made 
     
      to capitalize the opportunities of to-day and 
     
    
   
   
    
     ‘ - to-morrow. 
     
    

    
     _ i _ "Manufacturers and retailers who adver- 
     
    

    
     l A - a tise to-day are reaping good returns. 
     
    

    
     ( i "Money is not ‘spent’, in advertising; 
     
     it is invested. 
     
    
   
   
    
     .,, . . . 
     
     I Folly whispers 1n the ears of CXGCIIUVESZ 
     
     i ‘Cut down your advertising and save money’. 
     
    
   
   
    
     We. . 
     
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     IUTQQI~ 
     
    
   
   
    
       
     
    
   
   
    
     1' “Timidityf suggests the use of the blue _ 
     
     ‘ __ pencil and the consequent loss of a market ; 
     
     b ‘ ii t si e cultivation. . . . .-, . _ 1 
     
     won“ Y years o n en V _ Every advertisement 1n The Daily Newspapers 1s an L: 
     
     Improve Your Produchelve good Valfles item of news. Every page is carefully readmhecause 
     
     and the Cenedlan People W1“ buy them‘ the newspaper provides information ei tire markets of i 
     
     Every main elfery woman and “my W” the world---the change in prevailing modes-and the 
     
     ‘s Sh” a afmume" current prices of our daily needs. Successful retailers 
     
     Th ffmt they °°"s"_m'l"g 93W gomlspdf g ' . and manufacturers know no substitute for the daily t t 
     
     0,6 CC Ive, CCOHOTTHCG an 8117C 70a 01' am- 57 t.“- 
     
     lng consumer acceptance is the daily newspaper. newaiiaper‘  
     
    
   
   
    
     i The Daily Newspapers 0t?’ ®eeraadze 
     
    
   
   
    
     This Advertisement is Published Under the Auspices of the Canadian Daily Newspapers’ Association l Mp