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       the ljaiily N’ ;-‘,*r*.*  a ‘e? re 
     
     the Proven Road to 
     
     lMerchandising 
     
     Sucbess 
     
    
   
   
    
     l‘? Ciafida 9o daily newspapers function to satisfy- 1E5 35% 5n 
     
    

    
     the people of this country for an accurate and complete account ofi i 
     
    

    
     world news. Canadians are essentially a news-minded people‘. '- 
     
    

    
     {They “want to know"and know immediately. And they depend on their 
     
    

    
     'daily ‘newspapers to keep them informed of the progress of current affairs 
     
    

    
     ithroughout the vast expanse of this Dominion, in the sister nations of the‘ 
     
     liEmpire and foreign lands. 4' i 
     
    
   
   
    
       
     
           
     
          
     
               
     
          
     
       
     
    
   
   
    
     H Canadian daily newspapers enlist cable, telegraph, airplane and other 
     
     1 iitime-annihilating devices in order that the millions of Canadian daily news- 
     
     ipaper readers may obtain all the news instantly. 
     
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     tln recordingevents ofworld-wide significance as well as‘ those of purely —  
     
      1 local interest, Canadian daily newspapers perform an indispensable ser- "‘ 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     Nice in the trading areas which they cover. They voice and mould public  _ 
     
     covve-Iqge of Cah-adl-an nan} Rye m s . . ‘opinion. They occupy a position in Canadian life which is filled by no other 2-‘ 
     
     b M k . institution. éi-i V 
     
     y ar eting Zones . _ g _ i, _. t 
     
     comma _Daily newspapers in Canada are by far the most effective advertising ; ' ‘ 
     
     Cfpgfig- _ m_edia—for both retailer and manufacturer—because of their close", intimate .1 ~‘  
     
     -~— ~ '"""=' "MP-P"- ‘contact with Canadian men and wom en. ‘i ’. ‘I - 
     
     zofl I-Bi-ltiah‘ Coluambla 149,105 20s,1s4 p- '_ jf 
     
     _ l5" Z-rlmba- Seelfltchewan» . m m 305 815 _ To the retailer, the daily newspaper affords concentrated circulation at the - j‘ 
     
    

    
     1 _ m. beam“ \ 7501,30 903;” g point of publication and in its immediate trading area. 
     
    

    
     :2: stl-gliiiizzemiwi d Island N w 495,693 535,955 ' . To the manufacturer, Canadian daily newspapers offer the most econ- 
     
    

    
     ‘ m-uiiawieieittova South e 214,110 162,562 ' omical means of tying up national distribution with national advertising. 
     
     a ' EL d,“ Dd” N w pa” R l’ 985  ~ ‘ i iThey also permit of intensive campaigns and concentrated effort in selected 
     
     i m1 z _v_ q s r: _eqc . v ‘ 
     
    

    
     offgmzlre; m LIL; Qogumgn. o zones‘ 
     
    
   
   
    
     Reaching all classes, appealing to every member of the family, possess- 
     
    

    
     , ing a degree of flexibility obtainable in no other medium, producing im- 
     
    

    
     mediate sales results, the daily newspaper is the keystone of every success- 
     
     ful advertising campaign inCanada, f ’ ‘ ‘[- 
     
    
   
   
    
        Gm DAILY NEWSPAPERS OF CANADA. 
     
    
   
   
    
     T In‘: Advertisement ie Issued Under the Auspicea 5i the Canadian Daily Newspaper: Association