ineii y. SiABLOTTETOWN, THURSDAY, JULY B, 1948 The llew Temperance Act Now that the new Temperance Act has be- kdine law by acciamation, it behooves al~l our Iitizens to study its provisions, and govern them- selves accordingly. ln some respects the law is undoubtedly more severe than the measure it replaces. lnterdictedpersons - those who have been blacklisted by the Commission or by a Magistrate -- are guilty of an offense if they even apply for a permit, or enter a vendor's store. For supplying liquor to such persons, directly or "indirectly, or p persons under 21 years of age, the penalty for first offense is imprisonment with hard labor, one to three months, and, for subse- quent offenses, four to twelve months. For il- legal sale or possession there is a fine of from $200 to $1,000 or imprisonment with hard labor, and, for subzequent offenses, three to six months‘ imprisonment with hard labour and without option. Vendors selling otherwise than in the prescribed manner are liable, on conviction, to be fined $200 to $500, and, for subsequent of- fenses, $300 to $1,000, with corresponding jail sentences in default of im-mediate payment. As under the Prohibition Act, the burden of proof ln prosecutions is on the persons accused. Auth- ority is retained to padlock premises where con- victions have been secured. The Commission under‘ the chairmanship of Mr. Haywood is obligated to make detailed re- ports, which are to be tabled annually in the Legislature. lts orders and acts are subject to no appeal, and its powers are very considerable. These include: the purchasing and se-lling of all intoxicants; the determining of the towns with- in which vendors’ stores shall be established; the granting, refusing or cancelling of permits and licenses; the fixing of prices; the making (with the approval of the Lieutenant-Governor- ln-Council) of "such regulations, not inconsist- ant with this Act, as to the Commission seem necessary for carrying out the provisions of this Act, and for the efficient administration there- of"; also the prescribing of "the kinds and quan- titles of liquor which may be purchased under permits of any class, including the quantity which may be purchased at any one time or within any specified period." In the case of individual permits, however, Section 15 limits the purchasable quantity to one bottle of spirits or wine or one case of beer in any one week. Three different kinds of special permits are enumerated. The first two are similar to those authorized under the Prohibition Act and are issuable (1) for professional purposes to druggists, physicians and dentists, and (2) to clergymen for sacramental purposes. The third special per- mit provision is new. lt may be applied "in the prescribed form, when authorized by the regula- tions, entitling the applicant to purchase liquor for the purpose named in the permit and in ac- cordance with the terms and provisions of the permit, and of this Act, and the regulations." The meaning of this latter clause (Sec. 151d.) is ambiguous to say the least; yet it pas- sed without discussion in the Legislature last ses- sion. Apparently it applies to clubs and organ- izalions requiring liquor for social functions. An- other clause, under Sec. 54, may be intended to prevent abuse of this privilege by imposing a penalty of not less than $1,000 nor more than $3,000 if the offender convicted "is a corpora- tion." If we rightly interpret tine meaning of this measure, it is one which can very easily be abused. in any case it verges closely on what is called class legislation. There should be no privileged classes in our free democracy, and it is for the Commission and Government to see that the new Temperance Act does not create ' WW- Tlmely Reminder Mr. J. M. Macdonnell, chief financial critic of the Progressive Conservative paarty in the House of Commons, took a strong stand in de- fense af farmers’ interests during one of the clos- ing debates on the report of the Parliamentary Prices Committee. He prefaced his remarks by saying that farmers had not, in the past, been receiving proper prices for their products, "and now that their prices are more in line we think lt is an outrage." He added that he had long felt "that.if the farmers suddenly decided some fine day not to work any harder than we in the cities work we would all starve." _ Mr. Macdonnell also warned that leisure costs money and that the people in cities were getting too much money in contrast to the i farmer, and thus were contributing to rising ' prices. i ’ lliost Emergent Liberal lssiio In anticipation of the forthcoming Liberal national convedtion, the Winnipeg Free Press, .leading Western Liberal daily, warns that the‘ Party is, or should‘ be, flatly opposed to the doc- , trinc that the state, rather than the individual, ' should regulate every kind of economic activity. "Nevertheless," it complains, "it must be ' laid of the Liberal party that it has lately stray- od far from its basic principles here. Most of its i lntcrfercnces in the free enterprise system were ’ Iiidertaliea un er the pressure of war but seine .» of them en maintained unnecessarily, in ’ ‘llplberal principles and of the Govern- ’ ted policy. The socialization of the iistry, the eiiibargoes on exports, the m1." socialize the coarse grains industry, at a wage ceiling an tanner: while risers are free to reek higher wages, ere immediate political effect on the Government." .._._____i___-- — EDITORIAL NOTES — The Credit Unions and co-opeiators can- clude a successful convention. * ‘I i R The order-in-council proclaiming the new Temperance Act has not occasioned much com- ment except to the effect that business will pro- ceed as usual. m. o o an The Public Utilities Commission resumes its hearing at 4 o'clock this afternoon. Owners of summer cottages and tourist camps will be in- terested in the new tariffs. i k i i There's an unpremeditated gathering of the island Clans—-from south, west, north and even east this summer. All are welcome to the old homestoals. been. Charlottetown citizens have had to wait a long time for a housing project to get under way, but the 29 houses now being commenced should not be held up by shortages of material as they would have been if started earlier. i i I i There is no better way of reducing the dan- ger to life in boating accidents than learning to swim. ‘Red Cross swimming and water safety classes which commence this morning present an opportunity which should not be missed. ‘h i W i Prince Edward Island has lost one of its finest citizens in the death of Mrs. W. J. McIntyre, whose brilliant talents, over a period of many years, were devoted to the service of her church, her community and her country. Her memory will be treasured by all who had the privilege of knowing her, and their name is legion. i fi i U A record number of touris-ts crossed the border at St. Stephen over the July 4 week-end. The record holds good over any fourth of July week-end in the past, with a total of 1,591 dur- ing Saturdayand Sunday crossing into Canada. This number is 737 more than for the corre- sponding two days last year.’ i ' i Q W Are we returning to the days of hole-and- corner discussions where publicity might be ad- vantageous in the formation of public opinion? The Anglican Bishops‘ in London’ are sitting be- hind closed doors, and now Canada and the United States are considering in secret how far they can go in alliance with the Western Euro- pean bloc for mutual defence. i i i I Giff-gaff makes good friends, hence it is while a London news-paper magnate is donating gifts to Canadians, a Montreal newspaper mag- nate is dittoing it in England. A chime of 1B Canadian-donated bells were hoisted recently into the belfry of All Hallows Church, barking- by-the-Tower, England. The bells were donated by Mr. J. W. McConnell, president and publisher of the Montreal Daily Stgr. It may be recalled that neither made his money out of news- papers, but invested in them when each of them had become millionaires in business. i i "I fi Five Canadian educotionists, heading for the Quinquennial Congress of the Universities of the British Empire, to be held at Oxford, Eng., from July 19 to July 23, sailed Saturday on the Can- adian Pacific liner Empress of Canada. They are Dr. F. Cyril James, principal of McGill Uni- versity; Dr. W. T. Ross Flemington, president of Mount Allison UniversityfSackville; Hon. Chief Justice O. S. Tyndale, chancellor of McGill Uni- versity; Dr. N. A. M. MacKenzie, Vancouver, president of the University of British Columbia; and Dr. A. W. Trueman, latterly president of the University of Manitoba and now president-elect of the University of New Brunswick. ‘It i a n- i The Antarctic whaling season for‘ 1948 end- ed a short time ago, and it was good news in a fat-famished world to learn that the full quota of 16,000 blue whale units-equivalent to 300,- 000 tons of oil-had been caught. But Ole Knudsen, a Norwegian journalist, told listeners to the BBC’: "Radio Newsreel" of tlie other side of the picture, saying, "This season it has taken a week less to catch rather more wholes than last year; so it looks on the surface as though this has been quite a good season. But this year there were two more factory ships and about thirty more catcher boats. in fact, the average number of whales caught per catcher boat has actually dropped. These are not encouraging facts; they show what experts have already as- serted-that there is certainly no abundance of whales iii the Antarctic. The heavy, uiiresfrict- ed- catching before the war has taken "its tallfi" I Q i i Joseph Chamberlain, British statesman, died this date 1914. Known as "fir; Apostle of Em- pire" because of his fervent advocacy of Im- perial preference for the developing and cem- enting commercial relations between the Mother Country and her outlying dominions and colonies In 1895 he became coloniel secretary in Lord Salisbury’: cabinet and advocated old age pen- sions, breathing a new spirit into that depart- ment. ln 1903 ,he withdrew from the Govern- meiit bccaiisc Mr. Balfour, then Prime Minister, hesitated to adopt as a party platform his policy of Tariff Reform. Ha founded Birmingham Uni- versity of which he became its first nceller. Father of Austin and Neville Chamber ain-eboth distinguished statesmen in later administrations: ”The day of small nations has passed away; the organized." day of empires has coma-arid they must be The prllc for mixed metaphors this season goee to an American politician who warned his col- leagues: "Washing dirty linen lo public leaves wounds that. are herd t.o heal." - Edmonton Journal. It. is m interesting idea that Mrs. Eleanor Roosevelt should run for vice-president on the Deino- cratic tlcksl, with Mr. Truman. Mrs. Roosevelt is a great woman in her own right, and few Ameri cans stand as high in public respect and confidence. - Ottawa Journal. Good Canadian speech Ions be very good indeed. The late John Buchan said that Lhere was the ‘sound of cracking ice in Canadian voices; this 1s excellent, but too many Canadian voices sound as though the speaker had a moullifi.‘ of broken glsss-Peterborough Es- emitter. "Primitive demlnd! 1n modern men are 1n sharp conflict with iii- deflned yearnlngs arising from the dissatisfaction of the highe? and comparatively recently acquired critical and ethical tastes." -Quu- tation from a. magazine article. Translation: People don't. know whet they want- Kingston Whig- Stendard. i A oheeee that doee not. exude fut at. tropical temperatures has been developed in Queensland, Ailsbffllld. by officers of the state's division of dislrylng. A Queensland cheese fec- tory has installed a. plant. for coin- merclal manufacture and many enquiries have already been receiv- ed from outside Australia, although export. licences are limited. —Fred- ericton Gleaner. The present aytem ls not fair to either doctors or patients. A doctor who has a. major operation sched- uled for the next day needs a good night's rest. Hie surgery patient is not. being fairly treated if his doa- tor 1s out. half the night. Yet when- ever e doctor refuses to answer e cell he runs the risk of facing an outcry if the put-lent. in the case should prove to be critically ill and Lf he should die as the result. of any delay in the srrfvel of medical assistance. — Owen Bound Bun- ‘limes. Add pathetic figures department! The city traveller we met recently carrying two sample cases of snick- ers’ supplies. His firm duly fur- nishes him with u car to cover A15 daily round. On its stationery, eni- blematic of world trade ambitions. are depicted — a. ‘plane, ocean lin- er and streamilner railway train, with the terrestrial globe for back- ground. Whatls wrong with the picture? He goes afoot ell day - 1f he tried to park his cer downtown he'd lose half his working day starting. stopping and plcklng up traffic tickets. — Montreal Finen- clisl Times. Most. of our price ceilings may have gone out of the window but. those who sell merchandise would be well advised to bear in mind that. to charge “other than reason- able and just." prices is still con- trary to the lewof the lend. When scar-cities occur. there is always e temptation for those who possoss scarce goods to charge all that. the truffle will stand and to profit un- reasonably from the position tuey happen to occupy. The $3,000 fine imposed upon the Toronto deafir who profited excessively from the sale of nails he had in stock as e sideline should cause other deavters in different. classes of merchandise to do some serious thinking. — Brockvllle Recorder and Times. The use of the rocket net for the capture of wild geese alive and un- harmed is described in the firs‘. annual report of the Severn Wild- fowlfrrust. The net was experi- mented wlth early this year on the trust's marshes at. Slimbrldgc. Gloucestershfre, in order to devise a technique by which geese could be ringed and their migrations traced. The first. firing of the net resulted in t-he capture of 31 geese —one pinkfoot and the rest white- fron-ts. One curious observation e- rislng from the year's work isrtnut, though in the Winter ‘of 1946-47 the flocks of whiteironted [B500 contained one specimen of the very rare lesser whltefrontflii goal! in about. each thousand; _fn 1947-43 no lesser whftefront. at all were seen. — London Times. The Thames no doubt. in some of its reaches can disseminate o:- ors which are not precisely those of Araby, and samples of its wet.- ers taken at Gadstow and s‘. Greenwich might on analysis ‘IIIOW some difference. But the historic river muet. not. be maligned, and when the Bermondsey Borough Council edeks to discourage loopi- bathers by butt-inc. 1n poster form. the question. "Would you swim ta a sewer?" 1t ls not surprising that some up-tiver. councils think this la going n bit. too‘ for. And tne Themes. after all. has i rbved quite considerably. Time we when it was thoroughly fetid even at Westminster. It. worried Lord Mgimesbury, Foreign Secretary. more than once 1n the middle of the nineteenth century. quite e iot- "1110. pcstllentinl smell from the memes." he wrote in June, ‘.551, "is become intolerable. and there has been a question of changing the locality of Parliament.” and sgsln c "year inter. ‘the best is be- come tearful, and tbrimell from tihe Til‘. nee so bed infl Whttnhfll Gardens, who‘; we itve. spat we cannot open e . - r l car's coloration to "press ‘memes’? rausi; have needed substantial re- servations. - Janus 1o ‘the love»- tntm . e BIKING PW-PAL Bit, - 1 zrn writing to you be- cause I think that you grmy be the only one who can help me in my hunt for a Canadian pen-pal. If you can, I would be very thank-i ful. The type or person I would like to correspond with should be- A boy of about 15 or 16 years of‘ age. interested in e11 sorts o! lmals (horses preferably). boy must be of a sporting nature, etc. Myself - hobbies are drawing; l-orses. does (and some other an- imals», reading all sorts of books, dancing, writing. Sports are. horse riding. ice skating, tennis, swim. ming, football. Description — 5 ft. 10‘: inches tell, aged 15 (gggfly 16). dark brown wavy hair, grey green eyes. 1 have a good taste for clothes, dress well and respectab- lY and do not believe in drab col- ours. I was born in Australia and like niy country very cnuch and would only leave its "wlde open spaces" for travelling purposes. I hope you will help me 1n my quest, as I like Canada and‘ her mole very mnmh- 13 Bonco Street, Rlocevllle, Sydney, Australia, ISLAND! Sin-Lest you may misunder- stand the purpose of this letter, I wish to say that I ens only inter- esbed in having people learn of these islands. and. whet they have‘ to oufer those who are interested in fiyidiing a new home but I have noth rig to sell. There Ls en abund- ance of good lend open for pre- emption out here. The dutlec and costs of this lend are some u for l- mesteedc on prairies. . However, conditions out. here are quite different. from those on the Prairies and the appeal is not so great in some ways. First I will enumerate our ed- vmteges: We have the mlldeet. climate an the Queen Chan-lotto Islands to be found in all of Oeu- ada. We have about 5 1-2 to G months frost-free weather, snd very little frost end only short cold spells 1n winter. A cold snap seldom leets in excess of two weeks.’- Most. of the winter temperatures are around 45 above Fahrenheit. All the ordinary garden plente, grow well except. those requiring. hot weather. Corn (maize) 1s grown‘ for roasting ears in favorable spots but ls not a general success, nor srel melons grown. All the bush frultl does well here as do certain ver- letles nipples, ears, plums. dnmsons and cherries end ell the grasses and some of the clovere. All of the clovers do well on suitable soils. ‘Trouble with them 1s not. climate but the quite general acidity of the soils. That, of course, can be corrected with applications of lime. _'I'here is‘ an abundance of game and some will bell you there are fer too many deer, es_ we must neces- serlly fence all gardens against them. However, there ls n. com- pensatlon for that. Settlers are pent-titted legally to kill venison at. all seasons for their own consump- tion. Flsh are abundant and the seas about the islands afford the best. fishing on the Pacific Coast. There 1s plenty fuel and. building materiel in the timber. Now for the disadvantages: We have a. rat-her heavy rainfall. The precipitation varies from about 48 inches to ‘l3 inches annually, with half coming 1n winter. It usually comes in the form of trust, and most. of it. falls during the nights: but. the deye ere much overcast and the daylight period is rather short. during midiwinter. Zero wea- ther has not. yet been officially rc- ported from any of our weather stations and about 1'8 degrees frost. is usually the coldest day 1n our short cold snelpa. Communlcetions are not. too good. We have fortnightly winter serv- ices from both Vancouver and Prince Rupert and a service at. ten day intervals from both these ports in summer. There are few roads on the 1|- lsndc and. only about. 40 miles suitable for motor traffic. That road does not. give access to the beet. lend. Boil varies widely over very small areas at times. It. varies from clay to gravely, from peat. through muck to loam. Much of the land is swampy requiring drainage or timber requiring .heevy clearing operations. There 1e no immedi- ate market for tlie timber either. though yAOSPB-Dl/S look favorable for each a market developing within next few years. - This sort. of climate requires of n settler a very considerable amount of sdlltl-lbility but I think any one willing to work eon feel secured of plenty -to est. and weer- c reasonable security. No one is going l.o. get. rich here 1n the lin- medicte nilrure. A lot.’ of money has been earned fishing and log- ging din-lag the put: few years and those oocuotions ere quite likely to afford einloyment. to ex- perienced men for a long time to come. ‘time are iota of preemption: where a person could start right. in keeping n. oavr or two and plenty wportiaut! to raise a garden the first summer in occupation but there ore no st /“°D.fl' esnpected- to supply lash grass fer l ntleelt- Wilt months of the year and the native gtlolll and browse Iiavo kept. alive wtnlett wattle music, art, books and. films, en- -, This ' am: oases cannon‘! ‘ ', spend 90 per cenrt of thinking about; the proepec‘, and (only l0 pet cent thinking of whet to say. From vhis there arises re- search into the buying habits and preferences of the consumer. One marketing research company 32 points about. which research is conducted 1n connection with tlie marketing of goods. ‘ - wfww ' V i. risen roan .. _ __ . m. ... ._ _ _, The GUARDIAN. CHARLOTTETOWN _ . . g - - ____ __ ___g_v__ my e. 1m; *-*=ai—-~i , - -—— "-—'*‘ ”—'_‘“‘”"‘”‘ . .. ---+. t _. -_ all‘ axe-sales ofhthe anti-Liberal, socialistic trend x ~ v w i: W l _ \ now "Vi _e wit in t e party. _ f; y; PUBUC FORUM _. y ‘ . I m . - it is for the convention to oppose an ex n t B w . . . . \ "°""“‘ "m" "°““"“' "' m" “i tension of these policies or to ad-mit, by approv- g5. o a‘ y a ‘vii? iii . ~ V . ' - l ‘umorm LEIJ-siishikiy-Iyiiiusiithsfilé-“Poflgmffl” iiig them, that Canadian Liberalism has moved "A wwmw" §.'Z"o.~.ui°°'“'lll.' b-y $2,»: i." , r ' ‘ ' Idler: :11:- lineal‘: iii-merit. 5.1:. semen from its historic base and is travelling in the A cumnm‘ (Tum) "u!" _ dents of qaeatlons of interact f 4 ‘"°°““° ”‘“‘°" "m "m" some direction as the C. C. F. at a lesser speed. writes that his favorite local bus g :2 §';{",,‘,',‘“,,‘,°'",,,,,°‘,‘,',{,‘f,',',',‘ f,“ ‘ . ' "The Strongest Memory is Weaker Than Till! l5 Pillilitbli‘ ‘he "W" emelflllil‘ l?" l" i!" 11:63: ti‘: bfclllj-lAlllcgli-llgfe- y the opinion of eorrecponrl- f ‘he weakest Mk1! party and should be faced openy w atever its you," m cfimm, _ Th“ we“ y; eats. y f lvocfiwvs ‘ Friday and Saturday 1 Last week-end our Suit Sale brought hundreds of people to our stoic. In the rush many were turned away. _On Friday and Saturday we are repeating the some bargains. Extra clerks will enable us to. serve you. l Regularly $62.00. r Priced‘ at ' SALE COME EARLY FRIDAY — THE PHCEYARE UNBEATAILE WOMEN'S‘ SUITS-An Outstanding group of English (Yarn dyed) S'uits—in all the newest shader-Groys, Blues, Browns, Fawns. Sizes ‘36-42. . cw; ON SALE 3 Dozen Fine POPLlN ON SALE FRIDAY AND SATURDAY -._~.......-. 50 WORSTED SUITS-Single and Double Breaiied modelogfeatiired in all fie popular shades. FRIDAY and SATURDAY-- ‘ ' ‘ 9/ 20% oii 10 Dozen MEN'S SHIRTS Silk-White or ii PYJAMAS. Regular $6.50- MEN'S TIES-Fine Silks-Regular $2.00 value- LESS THAN 1-2 PRICE MEN'S TIES-S dozen in the lot-$1.00- LESSTHAN 1-2 PRICE-SALE .. .-..-.'. in»... .......,;." MEN'S BLACK RUBBER RAIN COATS-QQSO-L SALE .... The Advertising Business Royal Bank IALi/fl (Continued from yeeterdaiy) It 1s good for the advertiser to his time list» All business men, regardless o! their specific work. can benefit by study of marketing and merchan- dising. ‘It 1s the duty of research to find the facts, to interpret. them, and to enable business to make the most of them. Marketing re- search aims at securing facts about. consumers, competitors. trade chali- nels, market conditions end media: while psychological research suns at. discovering the reactions of hu- man minds to elements in the con- duct to be y advertised end the means planned to advertise 1a. From this oornes improvement. 1n the product, 1n the packaging, in distribution methods and in pros- entation. Markets change more often than is usually eseusned. Take, for ex- ample, the yeur-by-year change due to births and meninges. In the five years ending December 31, i946, there were 1,454,500 new con- sumers born in Canada. There were 582.000 marriages --. and every marriage changed .t.he pattern of the market in some degree. These sre the chfnges 1n e mere five years; consider the changes in n quarter century. which 1s not ion: in the life of a incss concern. and the need fo continuous re- search and advertising becomes obvious. _ e o o One purpose of research ie vo find the molt suitable ssiee chari- nele and sales appeelcn. How are we to reach this changing and u- more cattle than have been fed. My own few heed cattle uzuell! come in for handout. about mid- Pebrucry and I feed one full feed hey s day until about. mid-Avril O1 course. in this climate iveeac days ulling weeds and "volunteer" shade. Ivory item spud winters in sud persists in M!‘ 1101i. 8.0». June vrl-ien they sgsin take to the range. y —S.ALE .. “Lg-e no.3“..- w ‘t .- .-- ss-ggp- -e--o.- -.-_-_-_.- .---eev-c--m- men's roruu iiglitywcight 2am. JACKET, s7.oo_ Ilcmlloq acreage ...._e-. CASH ONLY iiiziiniiisiiiitcuiiiiiii pending market? Advertising stretches all the way from a one-line want-ad in 0 point. type (1-12tti. of an inch high) to the sky-writing in which the le:- ters are e. mile from top to bot- tom, and the message spreads over 16 to 90 miles. Which shell use? The principle we mentioned oi looking at the product. from the consumer's viewpoint applies also to advertising. An undelivered mes- sage is wasted, so the advertise- ment. must. be the icind best. cal- culeted to attract the reader's nt- tentlon, and secure his interest. It. should be clear, informative, one’. colorful. Two examples, from opposlne ends of the scale, will illustrated W0 . . en ostoiib- .1 eat stripes. Worth $3.50— 2 , I engcuuofle 3.95 75c 39c A 5.95 3.95 H: euaoccaOQ. v MEN'S SWEATERS-Slightly Salad-ON SALE . . .,,_,,. . T. . . ..s~. . u. . . 1-2 PRICI l‘ "SALE OPENS FRIDAY MORNING 9 0’CLOCK r it's hard to iceqn the rest of tho cast. from crying, she's that. sf- fcotlnh" contrast this overdone pcthol with the story told of a blind bel- gar who had e sign reading "I am. blind." When he changed it for one that read "It. 1s springtime, and ! em blind." his cup was filled and running over. v . liatcnoy and Ilxoggentton . A quemion was asked ue when t0 was learned we were doing on or- tlcie on advertising: “In the cu:- gestlve, quiet type’ of advertising, better than blatant. advertising?" It. depends on the audience, it! ‘environment, upbringing, sensitiv- ity. education and susceptibility to better than any amount. of precept- ual writing. The first is an exact. reproduction of the wording of or advertisement from a moving pic- ture show which ran 1n newspap- ers 1n the 1920's, surrounded by gargantuan teardrops: “Come out and see Cleo Madison weep. Did you ever see Cleo Madison's tears? Jupiter Pluvlus, but they're wet and big and slippery. She criea 8 ‘minutes and 9 seconds 1n Damon ‘end Pythles. The best. previous re- cord wes 6 minutes and 4 ' suggestion. Obviously, he would be a daring advertiser who invested his advertising appropriation in running advertisements 1n a pulp mega ne similar to those he used in a scholarly journal. Somewhat allied to this question 1s‘ the matter of exaggeration. Sometimes and with some people exaggeration pays. We live in as Continued oin page 11 vvxa. c iheld by Olga ‘Nethersoie in Ga- miile. when Cleo Madison cried. the? FROM: ESSAY ON DEITY Narrow brain, how thought. Your thinking to shut out The ~,undlmene_ional mind? And you, most. narrow eight, You glue set 1n the mull, Reflecting the-lent leaf, The littlest flake to fall.‘ How thought you to lie blind To the absolute light? Yet since he everywhere, In water. lend and sir. Moves as everything- The gull on stony wing, trig rook. the flsh, In the sec’; dim mesh. Then. minute breast of bone. thrive too. 14am very busy these 11;. .Iputook faryourbrced.» »Ilboidhfl.uus s Inhesttiiagthewiidllt. Inlletripbllngfe. fnktiowlnllfil . .- n|a9i lv I lflflamn These m att earth's tirn, ' i a drew yreii to Ira JIM l? advert-iii: in ‘x/m» Old, Charlottetown (And r. c. l.) PIONEER THRIFT l Al Urlmple of whet could be oo- oiied by pioneer thrift. is cit.- ed by Walter Johnstone in his "Travels in Prince Edward Island l_n 1820." in the case of Mr. Archi- bald McMurdo, founder of tlie well-‘knoi n Island family ol that neighbor. "His friend." says Johnstone "had a fsrm ready bespoke for him on his landing at Bedeque; and 5hr second day after setting font upop the Island he was at work fclllnl the trees where his house woe N. stand and tile first. crop of pater. toes was to be planted. Be got his house erected for eight pounds. If" tar purchasing boards at n sew- nfill for t floor andcover; hl dined the allot ma built the chimney himself. ssllntnd by his three eons. ‘Be sold s pair of fen- ners which cont. him IA in leotlnnd for £9; a plough which had lioW timber and old irons he cold u! to. and by giving a pound tn with the plough ~he got. a good cow. HI lied u many potssocc relented the fitct yur cs served the family till the-rend‘ of April. and after earn- lng’ I13 "with ~ vlotueil tflitffstnkir-fl neon were ru t l? hniteniyriniilta- , thine. if Wlvrish them a ‘initial: w" they could have.» aooe i bod. the! mower-floor was _~ ‘mm three peace pot pound.’ , name. w o came here from'Dum--_ fries on the advice of e former;