rms Form g
' THE CHARLOTTWPUWNFGUARDIAN `
JUNE 26. 19115 1" 
1 .
Wednesday, June 30th-
Boosting Charlottetown,
Boosting P. E. I.,
Boosting S.A.McDonald.
,- . Bill --,
More Goods for a Dolla
Bill than you ever read
| before |
Special Rates by Rail
from every Station on
P.E.I. to S.A. McDonald’s
500 _\'d_~', of dressgoods, regular price $1.50 a11d $1.75 per
yard. S1.o<»-dollar day.
'l`en _\'1l_<. \\'l1ite and grey cotto11, ,regular loc. per yard-
1: yds. for $1.00-dollar day_(1oo _\'d.~‘. i11 thc lot.
400 _\'ds_ 01° _>5c. Curtain .\luslin, 5 yds. for $1.00-dollar
tiny.
300 yds. of ten cent to\\'elling, 12 yds. for $1.00--<l0lll1\‘
day.
130 pr_<_ ot' corsets, all sizes, regular price from $1.65 to
.'\,`-_‘.25-$1.00 pcr pair, dollar :l11_\'.
25 doz. l.adie_-` l.,'mler\\'ear, regular price 2 for 25c.-10
for $1.00---dollal' day.
_'o do;/_en _>5c. iiose. 5 pair for $1.00-dollar day.
S ilozeii .\lc11`_s llats, regular price, $1.25 and $1.50-f0i'
._\`1---diillar day.
(1 dozen 111en`s (_)\'erall'.~', regular price $1.25 and $1.35-
$1.00 per pair on dollar day.
(1 dozen nn-n`s worlcing shirts, regular price 65c. and 75C.
cacli--J for .$1.00-dollar 1la_\'.
8 dozen Xegligee Shirts at $1.25 a11d $1.35 each for $1.00
-dollar day.
_>o dozen lioys’ wash suits, regular price $1.25 and $1.50
for $1.00-dollar day.
_go pairs of boys’ l<nickc1's, regular price $1.25 and $1.35
for $1.00-dollar day.
15 l1o_\'.~` Tweed Suits to fit l1o_\'~= 1'ro1n 3 to 6 years of age,
regular price from $2.50 to $3.50 each, for $1.00-dollar day.
11nl_\' one to each customer.
.100 _cards ,\`l1ceting, price 301'. per _vard-4 yards for $1.00
-1l11ll:11'<l;1\'.
-11’ lliltlics’ llouse Dresses, regular prices $1.25 and $1.35
for $1.00 on dollar day.
3 dozen Ladies' lllotiscs, 111ade of good quality li11en, high
ncclc, regular price. $1.25 to $2.00 each-2 for $1,00-dollar
1la_\‘_ Only i\\‘o_ to a11y one custonier.
1. DAY
at S. A. McDonald?s
30 pair Lace Curtains, price $1.25 and $1.35 for $1.00
per pair-dollar day.
Three liundred Ladies’ Hats, $1.25 and $1.75 a11d $2.25-
$1.00 on dollar day.
5 dozen 1ncn's L’11<le1'\\'1-‘ar (sunnner weight), ‘regular
$1.20 per suit ior $1.00 on dollar day.
.\lcn`_< llose, regular price, 15c. per pair-I0 pair for $1.00
on dollar 1la_\'. _
25 1111'/.cn of 25c. hose-5 pair for'$1.0o on dollar day.
35 cent hose-4 pair for $1.00 011 dollar day, 20 dozen in
tl1e lot.
A 10 dozen l.adics` l\'id Gloves (l»’errin’s) black a11d tan, all
>'1?v.~‘: rc::11l111‘ 1111.25 for $1.00 on dollar day. Only one pair
lo e:1ch c11st<1|11er.
I Men’.< l\.`cc1<tie.<. price 35c. each at 4 for $1.00 on dollar
r av.
Ladies’ .su111mc'r Un<ler\\'ear. regular 450., 3 for $1.00 on
dollar day.
l\"‘""‘fl~ Cl0ll1. 25c. yard at 5 yards for $1 on dollar day.
50 Ladies’ \\'hite L'ndersl\-irts, regular values $1.25, $1.35
and $1.50; selling for $1.00-dollar day.
85 NSI" l-)1‘C§S0-\`, regular price $1.20 and $1.35 for $1.00
011 dollar dav.
l.adies Drawers; regular 25 cent value at 5 for
$1.00 on 11011111" day. 215 pair, regular value 35c. at 4 for $1.00
-dollar day.
('llll<lf<‘11`s Colored Cotton Dresses, regular values $1.25,
$1-35 iliill $1.50 for $1.00 011 dollar day.
Corset (overs, regular values 401:. each at 3 for $1100 on
dollar day.
Many Other Bargains at
1.00 Dollar Day
S. A. McDonald?s
,__ /
--= 'l'l-IE -=-
1 ~.1_ fn# "1
. '. 1; ~\:-J' 1
. 1.-,lu .
Advertising Phone ...... ... ... .._. ... ..~. '..-. 1.-132-3
Uubloriptlon Phono ..... ... ...  _._.. ... ...182-2
Newa and Edit., Day Phone ......  ... ... ...".188
New. ana Eau.. nigh: Pnonu    ....-182 6 193
Head Office at Ghariotxetown, Branch Office at Sum-
merlldo, Atherton, Sour-la and Montague.
London Office. Marconi Houae. Strand. W. G.
é.._i___--
Prelldent    ... ..~. ..,. l,A.Dartlett
Managing Editor   ..   ... ....J. R. lurnatt
SATURDAY, JUNE 26TH, 1915.
_ CliARLOTTFTOWN’S DOLLAR DAY
The decision of the newly formed branch of the Retail
Merchants Association to hold a Dollar Day ina\.\E\ll‘l1l95 9
new era in business enterprise which should be fully appre-
ciated by our readers. lt means that the merchants are
combined to celebrate a bargain anniversary for the spec-
ial benefit of their country customers. These Dollar DBYB
have proved very popular and highly successful in Ontario
and elsewhere throughout the Dominion. Mr. H. R. Donly.
editor of the Simcoe Reformer writes as follows of the
event there:
“The weather turned out favorable, and the roads were
better than fair.
“Tile general opinion is that we had the biggest buying
crowd ever in Simcoe. Practically all of our advertisers
are pleased with the results; many are delighted.
“You may possibly know that we have in Simcoe one
overshudowing store. that of the Fails Company. It is really
a fine shop. Mr. Falls told me last night they had had con-
siderably the biggest day in their history and l happen to
know that they have had some pretty fat ones. At three
o'clock they took a census of their building. it contained
n stuff of 48 people and 711 customers. Guess that will hold
some towns for a while.”
At Fredericton the Retail Merchants’ Association gave
strong support to the movement. March 10 was the date
selected. in a letter to Printer and Publisher from the
Daily Gleaner the following information is given:
“Every business in Fredericton benefited by Dollar Day.
lt was most satisfactory and cash turnover in the majority
of cases was larger than any one day in the Christmas
Shopping Season. Our merchants are all well pleased.”
Newcastle is another New Brunswick town that did not
overlook Dollar Day. On March 18 crowds of shoppers
thronged the stores and merchants did s. record business.
“Wingham merchants had more customers than they
could wait on," is the way Wingham Advance refers to
Dollar Day held at Wingham. Prizes were given for the
best horse and team in town on Dollar Day, also for the
largest family, the person driving longest distance, perlon
making largest cash purchases, e¢c.
March 6 was Dollar Day in Cayuga. March 19 and 20
was Dollar Dny i11 the plural at (fsmpbellford. March 3 was
the big day i11 Galt, whilst Parry Sound choose St. Patrick's
Day. Wetaskiwin, Alberta, celebrated on February 27 and
Barrie had "Twin Shopping Days" 011 February 26 and 27.
February 17 was the day selected for Dollar Day in
Norwood and although it happened to fall on the same day
as Peterborough Dollar Day, owing to a postponement of
he latter, the event was a tremendous success from every
point of view. Their first experience with Dollar Day
brought forth favorable expressions of opinion from the
Norwood merchants. The farmers come in from miles
around und took advantage ofthe special inducements offer-
ed by the merchants.
A specisl inducement that appeals to farmers and their
families and which applies particularly to Dollar Day is
what might be termed “the community spirit"-the desire
to make use of the opportunity to meet one's friends from
some other district and have a friendly chat about things
of common interest.
After Wednesday the Guardian hopes to be able to re-
port that the farmers in their thousands took advantage
o1` the Dollar Day offer and that the merchants had an
abundant harvest as the result of their enterprise.
EFFICIENCY
The world is to-day witnessing a demonstration in
efficiency such as perhaps has never before been witnessed,
one nation in arms against. practically, the world, and
up to now able to hold it off. Leaving out of the question
the treachery and the barbarity; the Judas kiss of friend-
ship with which the nations of Europe were lulled into
false security while Germany was preparing in secret to
strike a deadly blow; leaving out all the accursed methods
with which she followed up her treachery, Germany‘s
efficiency in the task she has undertaken is u marvellous
thing, and the value to her of that efficiency is now
apparent. For eleven months she has defied all Europe and
extorted, by» sheer force of efficiency, a nation’s ransom
from her enemies. With her borders closed against all
lmportatlons and exportstions, her commerce driven from
the seas, confined within her own borders and the strips
of territory snatched from her enemies, she has been able
so far to feed and clothe herself, to keep up nn apparentlyi
inexhaustlble supply of war necessities and to keep the
enemy outside of her borders.
We have nothing to learn from Germany, and God
forbid that we should learn anything from her, except the
value of that one quality, efficiency. This she has develop-
ed to an amazing degree, to a degree that, had it been
properly directed, would have made heir a happy. useful
and Dl‘0BlJerous nation, a world power of which the world
would have been proud, But she had sown the seeds of
selfishness with her efllclency. and those seeds have pro.
duced the harvest which is now being reaped, a harvest of
blood-and tears and sorrow to the world and of shame and
contempt and ultimate ruin to herself. Through all the
ages to come the word German will be a reproach, and
Germanism will stand for all that is low and contemptlble.
The fact that Germany has thus stained her soul does
not detract anything from the wonderful efficiency she has
developed. nor does it in any way impair for us the value
of the lesson she has given us in efficiency. One of the
crying needs of our day is efficiency. We In these prog.
perous Cpnadlan provinces, and more especially, perhaps,
in our own province, have grown careless. We have. in a
comparatively few years, grown prosperous, and in the
wake of our prosperity have come carelessness, short
cuts to wealth, hosts to get rich. Our young men no longer
aerve an apprenticeship to any trade or nrt. From g¢||oo|
they go direct to moneymaklng. The clerk enters the store
an a salesman, not as a choreboy as did thvolplaina or
given place to the elllclecy of the machine. The daily
wage, not efllclency. has become the goal and we measure
succsu by the standard of the former.
These things must be changed lf we are to keep up
with modern progress. The world la moving on, a rapid'
pace has been set, and only the eiilclent can keep up with
the procession. A~brilllant spurt may carry us along for a
l
time. but endurance to the end comda. only of efficiency.
il ln the forward movement now in progress in our
schools, in our agricultural edueatlo_n,_ in our new com-
mercial life the quality of efllciency should more and more
be insisted upon and while we learnt from the Germans the
value of efficiency we shall learn from them also the
necessity of guarding that etllclency from the curse of sel-
fishness and greed. _. -
1>11Ns1oN von-:°1Nsurr1c11:11r ii
With the receipt ol' authentic reports of the deaths and
permanently wounded at the front the Dominion Govern-
`ment has taken up consideration of the scheme for the ud-
mlnisiratlon of the pension fund. Boards of medical men
are to be appointed in every military division of Canada.
Already between 300 and 350 pensions have been granted,
most of them being for the families of dead soldiers. It is
already apparent that the .sum of $2,000,000 set aside for
pensions this year will be quite insufficient for the pur-
pose. lf more is needed before another session of Parlia-
ment it may be obtained by Governor-General's warrant.
The establishment of medical boards in the different divis-
ions will materially assist in the work of paying pensions
which is expected to reach large proportions. Reports
will be sent from these medical boards to the pensions
board in Ottawa which will then pass on each case. Where
a man is temporarily incapacitated the practice so far has
been to pay him his regular active service pay until he re-
covers. When it is evident, however, that the injury will
outlast the war the man is put on the pension list at once.
The problem of caring for convaiescents is expected to
prove one of the heaviest burdens of the war and action
will shortly be taken to deal specially with it.
--_-0;-__ \.
lMPROVED SUBMARINE
`
lludson Maxim has invented a new position indicator
for submarines, which he is convinced will prove much
cheaper and far more effective than the indicators HOW lil
use. This instrument, he says, will enable a. submarine to
find her own position under water without the necessity of
having to rise to the surface to make observations with
the perlscope, a most dangerous proceeding. So true is the
device that an officer may locate his vessel's whereabouts
on a. map within a hundred feet or so. If this invention
lives up to expectations, the submarine carrying it will be
possessed of n great advantage over other vessels. Next
the world may hear of an implement that will enable the
undersea boat to discover another vessel’s exact where-
abouts without rising, and perhaps of a seachllght cap-
able of piercing the gloom beneath the surface. Then the
submarine will be a far deadlier machine of destruction
than at present. it is in its infancy, but keen brains and
skilled hands are helping it to grow.
~
NUTES
_-___ ` " l`
Montreal Journal of Commerce:-Since mining first
commenced in Alaska in 1880 that country has produced
$286,000,000 worth of minerals, of which $224,000,000 has
been in gold, $20,000,000 in copper, $2,200,000 in silver, and
the balance in coal, tin, lead, petroleum, etc. Last year the
total mineral output of Alaska was $19,248,000, as compared
with $19,416,000 in 1913. Uncle Sam, who bought Alaska
from Russia for 11 mere song, certainly got 11 bargain.
. .,
-_
It is pleasing to note that Turkey is giving a few ob-
ject lessons in humanity, if not in christianity, to the Huns.
The worship of Allah, and the adoration of his prophet,
Mahomet, is, after all, for nearer akin to the worship of
the Almighty than is that of the gods, Odin and Thor,
whom Britons, too, paid adoration to in their far-off days
of savagery.
3%
.ffl
J
all
____ '._ \.
Straws show which way the wind is blowing. British
prisoners are now being treated ln a much better manner
in.Gsrmany. The American ambassadors report places this
beyond all doubt. The fire-eating Count von Reventlow,
who has been breathing defiance of everything and every~
body, and has especially distinguished himself by defending
the sinking of the Lusitanla, has been bottled up by the
German Government and the paper in which he wrote has
been suspended. Germany, apparently, is beginning to real-
ize that after all .sho is not going to rule the world, and,
failing this, does not relish tho idea of being looked on as
an outlaw nation. t
_ _ _ \
- ' “‘|.
If the War is _costing $33,000,000, or $15,000,000 daily,
the sum is a stupendous one. but it is well within the an-
nual income. The gross amount of income from which
income tax was derived in the year 1911-12 was £1,070,122,-
343, or something over five and a, quarter billions of dol-
lars. Thus the three million pounds sterling daily repre-
sents the daily income of the wealthier classes, without
10110111118 the capital. If silver bullets count-and they will
Count l“°l`€llBll\8ly as the weeks roll by,-Brltain's supply,
if not exhaustless, is lncomparably great. But let the War
cost what it will, the national assets in gold as well as in
manhood will be freely given for the national salvation
and in defence of human rights.
OOOOQQDCOOOOFFO
I 111111.11 snzcrrons I
ron euiiiunan -
reams
Furnished.
by W. I. Loudon.
oeoeooeoooaooo
so 1.1‘r'r1.:
it takes so little to make us
usd.
Just n alightlng word or ' A
doubting sneer,
Just a, acomful smile on
aome lips held dear;
And our footsteps la¢,thou¢h
the goal seemed nonr,
And we lose the courage and
hope we had-
So ima lt _taken to make ua
can understand;
And we finish the task we
long had planned,
And we lose the doubt and
the fear we had-
So little it takes to make
1' us glad. 4
*§§§'i§O#
0000099
lo little to make ua
lndustry who are today leaders in the
M nery has taken the place of the
have tradeamou The eillclenoy
.»'»'~'i>/’l'.ii1l.»$1.’-fi~.1i;`",
pots
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More Pretty _Suininier‘i:1li§rock;“*»
Just received to sell at_ $5.00. In view of
7' the extraordinary purchasing we have 
doing in Summer Frocks, it should be sufficient
to say that these Dresses are the be_st attain-
able in Canada at the money. Special to day,
_$1_95, 2,50, 3.50 and 5.00.
I ll \`
Pretty Fluffy White
Summer Drasea received
on Saturday, selhng as fast
as shown
Keep cool ith ._ atons’
Summer  _
Smart Middy Waists
straight; _fr0_m New Yorkayou
can save_75c on-yourM1 dys
it  -:1°'°.e°1°s1
ron s an sl c' .
1.50, 1.65 ailii 1.75. ’
Sdpeciql Coutille
ltli dys with banded bot-
om.
Charming Lingerie
Blouses, regular up to 1.75
special 98c: Mail orders
filled, any size, money. back
if not satisfied. _ _
“Niagara Ma1d” Silk
Gloves. _
Women’s White Cotton
Stockings 4 prs. for $1.00,
seamless feet, and size.
Women’s S1_lk Boot Stock-
inggi 65c, quality for 50c by
mai .
New York’s latest and
smartest in black and white
and fancy wash goods, in
white ba_r stripes, com spots
and awruntig stripes. _
Extraor mary values in
outing Hats, $1.35.
Misses’ washable dresses
sizes to 16, $1.25 up.
Boys’ High Grade Suits, American Models,values
to $8.00, sale price $3.49.
Special D. & A. Corsets, $1.50 value for 98c.
A Sale of Women’s New White Voile Dres-
ses, every dress fresh, new and up to date, all sizes,
a wide variety to choose from $5.00 up.
PATONS
5-111 an I
SHIPPING NEWS
Inward, June 25.-Schr. Ida M..
Williams, Picton; Suhr. Jessie Brown,
Richards. Picton.
Cleared, June 25.-Sehr. Wapeti,
Griffin, Port Hawkesbury; Ida M..
Williams, Picton; Schr. Jessie Brown,
Riclinrds, Picton; Schr. Pacific, Mur-
ray, Sydney.
“A big, big. big, Doll'.11".~1 worth ni.
PATONS o11 Dollar Day. _
1628-6-26-M11
| g  
inrenssreo 1
"Your name. please, Miss?" > 1
"lonu Curr.” r
"Oh, do you? What make?"
“lf the Dollar ticket get on a $5.00
Garment on Dollar Day, it‘s yours ut
PATO'S 1628-26-Mll
“it‘s Dollars, Dollars and Dollars at
PATONS on Dollar Day that will
count. 1628-6-26M1l.
1""-'
mauship that has ever been put
from $2.10 to $6.75.
$3.25.
The “GEM”
ls the Freezer for You to Buy
sw
Because it has won its superiority on its 111e1'its. They
are the siinplest. ncatest, most conveiiient a11d satisfactory
for family use, a11d the best in quality of materials and work-
o11 the market. 'l`heir con-
stantly and rapid increasing sale attests this, a11d calls for the
careful consideration of all who desire the best goods. VVC
have them i11 stock from 1 Qt. to 10 Qts. at prices ranging
` We also carry the “Blizzard” Freezer in stock, the best
low-|_>1‘icc<l Freezer to be had. 3 sizes. Prices from $2.25 t0
See our line before purchasing elsewhere.
WHOLESALE 8: RETAIL I
1 liiegloecrsllsrbworcho
iSur"nmer Footwear For Men 2
G o F F B R o s.l
We have a complete line of Summer Footwear, just the kind men like t0
wear, in Patent. Tan and Gllil M¢i8l. Button or laced, Patent with Cloth T099.
high or low pointed toes. also Tan Rubber soled shoes price 34.50,
wnmiwnngfar Tomi. '  ,_ g.¢..1,s.r11<-
sw- -1--M-~'»»   .F BROS --1
alra” Marr. W° t ' ' ° Siigrsooo
M ’ V 2..._.,..-md_t:hii¢i_reaf».  Th* 311°* Store ' _brain