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In the past few weeks General Motors has
introduced three new automobiles-the new
Pontiac, the new Oldsmobile, the new Chevrolet.
In the past twelve months the new l\/lciLaughlin_~
Buick has appeared, as well as the new Oakland
and the new Cadillac; while the La Salle, a
\ wholly new creation,  taken its place in the
General Motors line. - ?___,,.=;=~>-~ 
_ Such a year-’s record,..accon1plished with no
interruption in production, furnishes a htting
occasion for reaHirming“Gem-:ral Motors’ funda-
mental policy, lmdership_..in» quality through
continuous improvement. 
» General Motors believes  the benefits of
engineering advancement should be given to
the public as soon as  
This policyof progress has made/ it possible to
provide continually better automobiles at lower
prices. And in working out this policy, General
Motors has extended its activities until it has
become an important factor in the prosperity of
the entire nation.
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Polic i Pro res
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General Motors influ`e'nce` l"or _p'r`o?p`e"rit`y `r`e`:i'clies far
bcyond its own vast organization of factories, oflices
and bi-aada_ar_&_gaughout Canada. ` ' _
From over 'l`Z00` Canadian and Britisli suppliers, eacli
a specialist, General Motors obtains materials: steel
by the hundreds of tons__w_ire by the thousands of
miles_upholste_ries by the acre-nuts, bolts and wash-
ers by the millions. The sale and service of its products
take place tligouglii nearly 20_Q_Q_ _Canadian dealers and
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The General Motors policy of progress includes `
not only the development of continually better
automobiles at lower prices but also the manu-
facture of a car for every- purse and purpose.
In adherence to this policy, there is provided a_
wide diversity of open, closed_.and convertible _
models to satisfy every individual preference..»*
Cadillac ‘ 1 '
Twenty-six models ranging' ii_i§_rige  "
to $7300 at Oshawa. ' '~~_,,"
faSalle _ "1
Eighteen models  iii  
to $6200 at Oshawa.
McLaughlin-Buick' '
Eighteen' models ranging in  from {1§55_
to $2800 at Oshawa. < '_
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Oakland _ _ __ _-
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$1675 at Oshawa. ' ‘
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~ Seven' rno_dcls rnngigi]  to `
$1355 at Oshawa.- “
Pontiac
Six models ranging in price  #QQ Io 
at Oshawa. - ~ ~ 
Chevrolet V _ __ _  ‘_
Eight models ranging’
at Oshawa, and three commercial
-Au with Body by-1=s-ref 
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service stations. i/\nd, in addition, 
employees look to General Motors of Canada 'fort tlileir
livelihood-with their families, many thousanilsf df
men, women and children in every walk of life 
every community in the land. » ' _
Meaning so much to so many people, General 
has felt duty bound-to look ahead with an open mind!
'Are there new methods by whicli General Motors cars _..,-__
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can be better built to better serve?. ' '
Are there new ideas which can increase tlie pleasure and ,
safety of motoring? 
A’
Are there new materialsiwliicli can 'aclcl"`to` 6Yv_`n`et1» 's`ati_'|`-.'
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faction?_ ._ _ ` “ ` '”`.-`
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Suchare the questions that all General-lV|`ot6rt‘€t'i`gt£-_.4  J
cers have always asked themselves.
The answers have made it possible for General Kd`ot"6T'§,' _
year after year, to offer an increasing measure _o'E'“
modern design, modern~perfo`rmance, riding comfort”
and distinctive style in_ all its automobiles. ~‘ 5'
And through the liberal payment terms and” qc
ancing charges of tlie General Motors Accepfannd J
Corporation, these advantages liave been maileiagail-
able to the largest possible number of people. _ D'
Thus in every price class, from Cadillac-to-_C'_Ee_y‘K.leL»~
purcliasers of automobiles are cons`6antly~bfe_ne-Shgfg
from t_l1_c`_Gcncral_Motors policy of progress. _ _
_ `..
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IBETTER . _
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  ‘   A CA ADA
E R L M GTORA
“A car for every purse and purpose” ‘ _ 1
   G E12.AL Morons  A 
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