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     _ “Never before has public interest in-every aspect of the automotive 
     
     business — including, of course, automobile sales - been so keen and so general. 
     
     For that reason, we are glad of the opportunity fo tell you 
     
     about the cars and trucks we build and the respective positions they 
     
     enjoy in the market-place. Naturally, we are most appreciative of - 
     
     _your preference for our products =a preference which’ 
     
     continues to grow — and, in doing so, endorses even more clearly out, 
     
     recent advertisement.“That whieh deserves.to lead- leads!" _ 
     
    
   
   
    
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     THE CAR which Proves that better- 
     
     automobiles are being built and 
     
    
   
   
    
     Buick is building them. Beauty ? 
     
    
   
   
    
     Performance ? Ridi ji 
     
    
   
   
    
       
     
    
   
   
    
        
     
       
     
    
   
   
    
     bE ee frisky, Pickups to the 
     
    

    
     J Drutes. And for Your information, 
     
     Second place in Sales ig solidly 
     
    

    
     clinched by Guc, : 
     
    
   
   
    
       
     
    
   
   
    
     What does all this mean? We like to think it reflects 2 special kind of 
     
     confidence in General Motors and its vast dealer organization. It 
     
     is recognition, as it were, of a philosophy which has been dedicated 
     
    
   
   
    
     2 always to superior quality, craftsmanship and value. 
     
    
   
   
    
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