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     P09 ltl u r 
     
     prl ce s 
     
    
   
   
    
     5 O F T . . . Rub it between your fingers. Feel US 
     
    
   
   
    
     ...a_.. s ..._-._.-. 
     
    
   
   
    
     .4- 
     
    
   
   
    
     texture. Purex has been refined (H or and m er n,-_'.1in 
     
    
   
   
    
     ’ -—so gentle-soft it cannot harm men n l).1l)_\ ‘s 
     
    
   
   
    
     EVEN<years ago, Purex introduced to ‘home-makers a new kind of bathroom tender Skin 
     
    
   
   
    
     tissue-—the first facial tissue quality produced in Canada. Since then Purex has been 
     
     improved again and again, each time becoming a softer, stronger, more absorbent STRONG - - - Mal“? “'55 ‘"5" W" “P8” “*0 
     
    
   
   
    
     tissue. Today it is the very finest product of the papermaking craft—brought to you 5h°“5 °f P‘"""" N0“ “"” “ ““"~‘ ‘""“"""-" “"“" 
     
    
   
   
    
     the pcrforations—a good test of tissue strength. 
     
    
   
   
    
     at popular prices! 
     
      . . . In spite of its 1-.\lrn ~lrrn;:lh. 
     
    
   
   
    
     Aijjmj-I--mzmjmjjmjzjjijjjjmmimmjrmxmj Purex bathroom tissue has n spo|1gr‘-like l("\lllI‘(‘ 
     
    
   
   
    
     and for real 2-ply softness... 
     
    
   
   
    
     SUPER PUREX 
     
    
   
   
    
     For the ultimate in bathroom luxury at only a few cents 
     
     more, look for Super Purex in the new white label. It gives 
     
     you two thicknesses of Purex tissue for extra softness. extra 
     
     strength and firmness. 
     
    
   
   
    
     which gives it extra al)S0l’l)(‘Il(‘)' 
     
    
   
   
    
     4 
     
    
   
   
    
      . . . You'll ltl\(‘ lhe snow \~l1i|epurily 
     
     of this finer tissue. llultl it to the light and null‘ 
     
    
   
   
    
     its men texture-—I'ree from lmr.~h ingr<‘tlit*nl~.