WWW” 5““ 
     
     _,;I~M’k  ‘ I l  ' 
     
    
   
   
    
     'TO CONTROL AND MOLD IS OBTECTIVE 
     
    
   
   
    
       
     
    
   
   
    
     for this coming season's fash- uncompromising fact that many 
     
    
   
   
    
     the fashion horizon acentuatesi taining the rounded natural cur- 
     
     the feminine form with slim lln- ' ves of the fashionable figure. 
     
    
   
   
    
     and belting and m'lady'a unders: 
     
     pinning must be selected with;and shape control begins with 
     
     extra care to achieve the rennin ithe structure of the garment. 
     
     ed sleek line shape, and form. ‘To add “curvallure” to the fig' 
     
    
   
   
    
     manufacturers recognize the ne- ed a new and airy three ~ way 
     
     cessity for garments that con- strapless bra that complements 
     
    
   
   
    
          
     
       
     
           
     
           
     
        
     
    
   
   
    
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     LOOK - 
     
     FOR 
     
     NOW! 
     
    
   
   
    
     BRITISH 
     
     IMPORTS 
     
    
   
   
    
       
     
    
   
   
    
     Knitted Sults In two 
     
     and three piece on 
     
     classic lines. 
     
    

    
     $29.95 up 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     rm 
     
    
   
   
    
        
     
         
     
       
     
       
     
    
   
   
    
     SUMMERSIDE. PEA. 
     
     ————-—-——- 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     l 
     
     :23] 
     
     ‘. [f 
     
    
   
   
    
     V .n- _._.., 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     Moore & McLeod ltd.  
     
    
   
   
    
     Three lovely Ways to look This « 
     
    
   
   
    
     1 
     
    
   
   
    
     Ready to play a leading role in 
     
    

    
     \‘ your Spring . . three. fashion 
     
     ’4’ 3‘ favorites from Moore & McLeod 
     
     ' ‘ _ . . . sparkling-fresh styles with 
     
     lilt and zing .. . . for a lovelier you 
     
     this Spring! 
     
    
   
   
    
       
     
    
   
   
    
     ‘. . 
     
    
   
   
    
     a 
     
    
   
   
    
     0 
     
    
   
   
    
     coats 
     
    
   
   
    
     Exciting new fabrics predominate . . . 
     
     sun-lit shades and blends inspire you to 
     
     k more lovely . see them soon 
     
    
   
   
    
     $24.95 - $89.95 
     
    
   
   
    
     dresses 
     
    
   
   
    
     The costume look is achieved with the 
     
     dress and matching jacket . . . floral 
     
     designs and new fabrics are the keynote 
     
    
   
   
    
     $I6.95 - $49.95 
     
    
   
   
    
     clouble knits 
     
    
   
   
    
     Truly beautiful . . . two and three piece 
     
     double knits . . especially chic because 
     
     of their extra fashion details. 
     
    
   
   
    
     $24.95 - $85.00 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     on 1H: ISLAND rr'e 
     
    
   
   
    
     MOORE & MCLEOD LTD 
     
    
   
   
    
     ‘voua FAVORITE snoeeme canvas" 
     
    
   
   
    
          
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     Smaller and shapely figures trot. mold. and shape a woman'si one’s natural assets with an in- 
     
     control is the prime requisite figure. They recognize too the genious push-up feature, 
     
    
   
   
    
     ions. The “long lean look" on,women need assistance in at- Januen. was one of the first to 
     
    
   
   
    
     es. narrow silhouettes. bias cuts ‘New developments h a v e new in 
     
    
   
   
    
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     Long and lean look predominates 
     
    
   
   
    
     offers another figure "accent" 
     
     iln seamless cup brassieres. de- 
     
     signed specifically for flattering 
     
     wear under fine knits and fash- 
     
     ionable shears. In catering to the 
     
     . junior figure. his designer puts" 
     
     5m“ maimed “I‘d” “5 m' iparticular emphasis on defining 
     
     been made in brassicre lines, ternat‘onally - known diving-girllthe smaller bustline. and uses 
     
     insignia. Now producing foun-ian airy type of padding to raise 
     
    
   
   
    
     This same manufacturer. Carl 
     
    
   
   
    
     introduce figure contml in bath- 
     
    
   
   
    
     dation garments in Canada. helit to its best advantage. 
     
    
   
   
    
       
     
    
   
   
    
     Canadian foundation garment ure. one manufacturer has creat» 
     
    
   
   
    
     t 
     
    
   
   
    
       
     
    
   
   
    
     Spring Fashions 
     
    
   
   
    
     for little people. . . 
     
    
   
   
    
     For the little folks this 
     
     Spring we. have a full 
     
    
   
   
    
     selection of really nice 
     
    
   
   
    
       
     
    
   
   
    
         
     
        
     
       
     
    
   
   
    
     spring fashions. 
     
    
   
   
    
     Let us help you make 
     
     your choice on Spring 
     
     clothes for children at 
     
    
   
   
    
     MISSES 
     
     Holmes and Bradley 
     
    
   
   
    
     Phone 4-3414 
     
    
   
   
    
     159 Queen Street 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     How Is Your 
     
    
   
   
    
     That's right. The Easter Bunny arrives in 
     
     just two short weeks. This means a lot: 
     
     more than colored eggs to most families. It; 
     
     means dress-up time. We suggest you start: 
     
     checking the families’ fancy duds soon. 
     
     Make sure everything-'5 clean and in good 
     
     repair—and ready to wear when you need 
     
     tt—we’ll make last: year‘s clothes look so 
     
     pretty the Easter Bunny will swear they’re 
     
     brand new. 
     
    
   
   
    
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     l00°/o SUPER SOFT Hl-BULK 
     
    
   
   
    
     ORLON KNITTED SUITS 
     
    
   
   
    
     Because you deserve the best . . .you’ll always treasure 
     
     Stilt be Art Knit . . . These fine knitted 
     
     suits are fashioned from beginning to and with finest 
     
     neediing construction. Permanent style and fit assured. 
     
     Easy to wash and dries quickly, retains softness. 
     
    
   
   
    
     Norma's ladies' Wear 
     
    
   
   
    
     a Knitted 
     
    
   
   
    
     Kent St. 
     
    
   
   
    
       
     
    
   
   
    
     For FREE Pick-Up & Delivery 
     
     DIAL894-7366 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     laundry and Dry Cleaners 
     
     “THE HOME or serum CLEANING” 
     
    
   
   
    
     180 Inngworth Ave. Charlottetown 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     New Method 1 
     
    
   
   
    
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     iEASTEiR 
     
    
   
   
    
     Is Coming Up! ‘ 
     
    
   
   
    
       
     
    
   
   
    
         
     
         
     
    
   
   
    
     Charlottetown