SEPTEMBER 2. 1948 "THE GUARDIAN. CHARIJYFFETOWN 
     
    
   
   
    
     PAGE ELE VEN 
     
    
   
   
    
        
     
    
   
   
    
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     General Motors Dealers’ “Foursquare Selling Policy” assures you 
     
    
   
   
    
     a Fair Deal when you buy a new car y ;.Wl 
     
    
   
   
    
     There's no law against loading cars with accessories 
     
     the customer doesn’t want or need. 
     
    
   
   
    
     Let's Bring this subject right out in the open. prices which with the exception of transportation; 
     
     are the same, model for model, all over the country. _ 
     
    
   
   
    
     Many conditions still exist which encourage the All start 011 a fail‘ and equal bfl$i$— and 81101114 
     
    
   
   
    
       
     
    
   
   
    
     “gray marketing” of automobiles. 
     
    
   
   
    
     fifou don't like this — and neither do we. 
     
    
   
   
    
     {There's no law against “under the counter" deals 
     
    
   
   
    
     -- demanding a bonus for early delivery. 
     
    
   
   
    
       
     
    
   
   
    
     / There's no law against selling to buyers who malée 
     
     ‘ it their business to resell new cars at inflated prices. 
     
    
   
   
    
     But we don't do it because it's not good 
     
    
   
   
    
     business. 
     
    
   
   
    
     All dealers buy cars at clearlv established factory 
     
    
   
   
    
        
     
        
     
    
   
   
    
         
     
    
   
   
    
     therefore sell at these fair and reasonable delivered 
     
     prices. 
     
    
   
   
    
     So we’re making public announcement of our code 
     
     of fair dealing. 
     
    
   
   
    
     Our foursquare selling policy, simply stated, is this t‘ 
     
    
   
   
    
       
     
    
   
   
    
        
     
         
     
       
     
       
     
        
     
    
   
   
    
        
     
       
     
       
     
       
     
       
     
        
     
    
   
   
    
        
     
    
   
   
    
        
     
    
   
   
    
        
     
       
     
    
   
   
    
       
     
    
   
   
    
         
     
        
     
          
     
        
     
        
     
         
     
       
     
        
     
         
     
          
     
         
     
          
     
        
     
        
     
        
     
         
     
       
     
        
     
    
   
   
    
     ' TRADE4N5 955N159- LOCAL DELIVERED PRICES 
     
     No       of Canadian produced General Motors Cars including 
     
     ‘ Standard Factory Equipment, five new type low-pressure 
     
     \ Tires and Dominion Sales and Excise Taxes, but not including 
     
     . . . ' ’ ' d M ' ' I T 
     
     We guarantee our delivered prices to conform with the manufac- We will take your order fbr fiiture delivery, without requiring a ital: F" °l' P|'°V""'"l "l1 ‘ ""1"?" "X" Wile" "'9". -   
     
     turer’s recommendation and to contain nothing but standard trade-in. However, we have many valued used-car customers who  ‘l i 
     
     charges which, of course, include Sales and Excise Taxes. You also depend upon us to supply them with ‘automobiles. For this . new“ Damm- mfl l, i 
     
     receive an itemized bill of sale. All prices are an “Open Book” - reason we would like to have your trade-in, and we'll give you d g infill.- 1:31;: i3. D'ii.'i'='."'  
     
     they are available to you and we sell at these listed figures. fair and reasflilllble. fluowmwe f?! "I fifigffillsofirglle wk" ____ ‘sun's,’ ‘mus “B0100 
     
     ' 5 Puleiiqer Coupe. 1489.21 198.79 1658.00 
     
     . — Town scan... ussaa 200.11 1699.00 , 
     
     Sport Sodom. 1584.00 112.00 1195.00 r 
     
     . FLEETMASTBH—116"W1-i 1b i 
     
       1 M» " ' »»»» 1 12:22: 212:: 112:2: ‘ 
     
     No    3.  5:33..  1665.74 2212s 1299.00 
     
     ‘ i   FLEETLINE-IIB" Wheelbase , 
     
      ‘ ' Aeroudu: ....... .. 1618.50 218.50 1833.00 f 
     
     Sportmuler Sedan 1687.76 226.26 _ 1011.10  
     
     , _ _ , . . n. , 1'0 ii "iiiii: ,  
     
     All cars are oflered with factory-installed accessories only and Whale we cannot prevent our customers from. rese. mg neu cars, FLEETLEADHRJIBI‘ whmbu. 
     
     prices are figured to cover these. We pledge ourselves to add no we will not knowingly be a party to such transactions. Our only guglrppgguciup.  ségggg sigiagg 
     
     "cxtras” except those each customer orders — and to avoid using 131W!" i8 i0 deliver new 601's l0 50ml fide 6115101119"; ZPDOOI Sedan lS-tfilfil 201109 iissioo 
     
     ' 4 Door Sedan... 1835.89 219.11 1855.00 
     
     "extras" to increase the delivered price. . ‘ 
     
     Sport Coupe .... ..    
     
     Sedan Coupe - - i 
     
     22:: 353g; izgis: 
     
     4 Door Sport Se - 9 7.00 
     
     ronrsoo six- 119" Wheelbase 
     
     _ ' g w _ . Spgit Cgupe    . . . . .    
     
     We wish t'o express our sincere appreciation We present this platform because we believe it s $31,553:; a ~ gggjg: £5; 3,32%:  
     
     . . _ o 4 oor e an... ... .. .   .. . . - 
     
     to our loyal customers and friends for their good business to keep our customers informed‘ TQRpEDO 2161mm. whnum“ H~ . 
     
     . . . . . . , . s Co  .   1877.28 251.12 2129.011 
     
     Fallen“ m awaltmg the" tum f“ delivery of It's a platform that gives you a fair deal when 3555i. qgigsn. . gig; gigifgg 
     
     _ _ oor e . - » 
     
     116W Gflflefal MOW" cars- ‘ you buy a new car — exactly the same kind of 4 u... 5...... ....... .. 262.0‘! 2211.011 
     
     r - - - r - - ‘ War 
     
     Although the popularity of General Motors a deal and treatment you got before the . oulsuun“: 
     
     . - - ~ ~ - - - ' ' ' ' six-iie" W11 1b 
     
     oars is unprecedentedyand the supply i lagging If you wish additional information, it will gfffléflm  " "’ H _ “$185530 Sim” sgwégg 
     
     , .  .111 50.111 2 . 
     
     far behind the demand,we are doing our utmost gladly be supplied by any dealer yvhose name f',‘;§,,s;§‘;§,,___ _ {$3.0 ...... 2...... 
     
     to be fair and equitable in their distribution. is signed to this announcemmf- Hydramatlc mm 1. optional with Oldsmobile and certain models 
     
     o! Pontiac, at extra cool. _ 
     
     Prleu eublect to change without nettn and. outside 
     
     o! Charlottetown. viiry according to transportation eiilrqu. 
     
    
   
   
    
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     ALLISON ‘MACLEOD 
     
    
   
   
    
     2.08 GllIAT GEORGE STREIT" 
     
    
   
   
    
       
     
    
   
   
    
     HORNE MOTORS 
     
    
   
   
    
     I68 KENT sneer