A GENERAL MOTORS VAI.UI 
     
    
   
   
    
     Ym know all that talk youlve been hearing about 
     
     the 1957 new car models being really new? 
     
    
   
   
    
     Well, in the case of the 1957 Buicks it's truca 
     
     gospel true. 
     
    
   
   
    
     And we bring them to you with a soaring enthusi- 
     
     asm we can hardly contain7the newest new Buicks 
     
     ever built. 
     
    
   
   
    
     All New-and Then some! 
     
     We mean these 1957 Buicks are new in the precise 
     
     and literal sense. 
     
    
   
   
    
     We mean new from the ground up, and from 
     
     gleaming grille to sassy taillights. 
     
    
   
   
    
     We mean new lowness, new styling, new bodies, 
     
     new windshields, new controls, new safety-padded 
     
     instrument panels, new safety steering wheels, new 
     
     seating, new fabrics, new colors. 
     
    
   
   
    
     We mean new front end, new rear end, new frame, 
     
     new braking, new steering, new handling, new 
     
     riding, new roadability-a whole new chassis of 
     
     greater solidity and safety. 
     
    
   
   
    
     We mean V8 engines new from the crankshaft up 
     
     ..engines that poise on new nodal-point mountings 
     
     for peak freedom from vibration-that "feed" 
     
     through a rust-free fuel system-that breathe freer 
     
     and deeper to deliver an all-time high in horse- 
     
    
   
   
    
     power and compression from their 364-cubic-inch 
     
     displacement. 
     
    
   
   
    
       
     
       
     
       
     
       
     
       
     
       
     
       
     
       
     
       
     
       
     
       
     
       
     
        
     
         
     
         
     
    
   
   
    
     And we mean, most of all, an advanced new Variable 
     
     Pitcl: Dynajlowt-so instant in the starting range- 
     
     so utterly smooth and so totally fi4ll- range in "Drive" 
     
     tbat your need for "Low" is practically eliminated. 
     
    
   
   
    
     So come take in these low-silhouette, these boldly , 
     
     beautiful, these instantly obedient Buicks for 1957. 
     
    
   
   
    
     Come learn about the host of wonders to be had 
     
     here-including a true work-wagon with the racy 
     
     and airy grace of a pillarless 4-Door hardtop Riviera 
     
     -the most beautiful Estate Wagon you ever beheld. 
     
    
   
   
    
     Then you'll see why you can't blame us for being 
     
     so Ered up about it all-and how catching this 
     
     excitement can be. 
     
    
   
   
    
     'Nu: Alumni Variable Pltrb Dyujlou & tbs only Drunow aim hills 19147. It h 
     
     uadarl DI Ruluaster, Sugar :nJCeatary-optional at under! extra cost on th Special. 
     
    
   
   
    
     VIIIIN IITTII AUTOMOIILIS Ajl BUILT IUICKVWIH. IUIID THIN. 
     
    
   
   
    
          
     
    
   
   
    
     Pl! DISPIAY t .. ,, . .”'" 
     
    
   
   
    
     ALLISON MacLEODw Ltd., I26 Cumberland St. W 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
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