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to by all our women customers and the public generally as it is one _ _tr -' "§*'r'&'.,,.,'f,§=;~fi;°_,;,f .‘ ‘ ., _
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This annual Whitewear Sale is an event long looked forward
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of the greatest bargain opportunities of its kindin the year. The   " i
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stock for this present sale was purchased some time ago when the cost ' r, -  rv- "_ ,F L\
of materials was much lower than it is today. The manufacturer who g ~ _   .‘  “;=j , , 
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made up the line was anxious to keep his staff employed over the ¥1»<§'____ t ,_ 4  "  
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dull season and rather than let his skilled help go he made a further
price concession to us-that is why you are offered now such really _ ,, §
splendid garments at such low prices.
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If any doubt remains in your mind as to the value of the bar '
_ best you can get at any other store or from any catalog concern in _A-‘tif _ . 5 i,\ I
"i Eastern Canada. We believe that a thorough comparison ____will con-  / ,... -f J, ,~'*‘;i?l~°-I3,
, "___ _ ‘ __  ____ v___¢If~ It
ii.,-, fum; you that the prices marked here gre prgeti :ally unbeatable. it ///»  " ' 3°( g
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A “fide of Night Gowns
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Nightgown of longcloth, cut in kimona style, round yoke set in
with narrow torchon insertion, yoke stamped for embroider-
ing initial, sleeves and neck finished with torchon lace and
silk ribbon. White Sale price.. . _ ...  . . . . . . . . _ _ . ._.$l.00.
A dainty gown of white crepe, crinkle stripe effects, torchon lace
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Compare the O ers  
 '- ‘-~,. -_ f \\ ~
f, gains listed here compare articles themselves and their prices with the <»,»\_,_ ‘  f.- “_,, '- /1 _, -
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Here Are Some of the
Chozcest Bargains-~
Trooped T%qetlter for Prompt
election
around neck and long sleeves, (button front.) These gowns
require no ironing after washing. White sale price... .$l.55.
Another dainty gown of white mull with mereerised stripe, -kim-
ona cut, sleeves and neck finished with fine embroidery
edging, satin wash ribbon run through embroidery.” White
sale price ...... .. _.  .   _ . . . . . _ . .
_ .$|.95.
Nightgown, a beautiful gown of white lawnsdale, square yoke,
back and front, made with bands of embroidery insertion
open design, finished with fine pin tucks and pointed em-
broidery, all over sleeves with frill of embroidery to match
yoke. White sale price.... . . _ .   .. _ . _ . . _ .  ...$2.75.
A very striking gown of fine Lawnsdale, square yoke, back and
front, of linen torchon lace, insertion and embroidery bead-
ing, short sleeves with insertion beading set in and finished
with lace to match, caught with two rows of wash satin rib-
bon. Sale price . . ._ . . _ . _ _ _ . 
See our other gowns, White Sale prices $2 25, $2.50 and...$5.75.
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ER. This garment is made of
white cottc ir, with embroidery
yoke in point, finished round
_yoke and sleeves with neai
embroidery beading, caught
vtith narrow wash ribbon All
sizes. Regu|arprice45c White
sale price ......  .. 29c
No. 9 Corset rover. A line white
cotton is used in making up
this garment, the yoke (front
only ) is of dainty embroidery
in¢ert`on finished r o u n d
sleeves and neck with [em-
broidery edging caught with
wash ribbon. All sizes. Reg-
ular value 65c, a bargain at
the White Sale . . . _ . . .
. . 49¢
No. 13 UNDERSKIRT, a nice
gaiiuent, carefully nude, all
seams double stitched, the xo
1 2 inch fxi'lis made showing
5 narrow tucks finished with
muslip. Regular value goo'
Whi 8,Sale price . . . . .
. . 691:
No. r5 Here is a skirt which is
3 Vames in Princess Slips
Princess slip, longeloth, yoke (front only) of wide embroidery
insertion dainty design,- 14 inch flounce of embroidery to
match, silk ribbon draws and edges of Val. lace. White
sale price . _ . . _ . . .
._ __ _ ._  _  . . _  .........$2.95
Princess slip, fine nainsook, yoke, back and front, of embroidery
insertion open design. silk draws edged with Val. beading, ‘
16 inch muslin flounce showing five tucks, insertion set in
and embroidery to match. White sale price,. . . . . . . ,$5 50
See our Princess slips, white sale price......._. _ . _ _ _ . . _ . . . _ $4.25
L
The “Kiddies” Have
Not Been Forgotten
The little tots have been remembered with
equal attention at this big annual sale. Here is the
proof.
DRAWERS choice from entire stock during
the whitewear sale at 204: and 35c according to
quality.
SKIRTS during the whitewear sale will go at
39c and  _ _  ... .__ ... ........6Fc.
NIGHTGOWNS a particularly fine line, will
go at 58c and 75c while this sale is on.
_
Lord-,
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a beauty, made of fine cotton,
has 16 inch flmrce of allover
embroidery. Nice open pat-
tern' Rvgul r value $r~75
White Sale p i'e .  $i.4Q
No 2 A nice govrn in slipover
s‘yle, has shalt ~ieeves and
low neck, t_o‘h finisued with
mu slin einbroidery caught
with wash ribbon. Regular
value $1 White Sale price 794:
No. 5 A dainty PRINCESS SLIP
made of line soft mnslin, all seams
double stitched, 81~2 inch frill of
mee tina torchon lace and inser-
No. 7 Special CORSET COV- ,t-ion, yoke, back and front, of in-
sertion undluce to match. Sizes
til, Bti, 38, 40. Rerzular' value $1 25
for ._ ....... ..98e
No. 10 DRAWERS mode of good
white cotton with it lawn frill
.showing tive tucks edged with
_.torchon lace Regular value 40c_
White Sale price
No ll Dru.wet's mario of fine white
cotton nivelytinishotl with tt tive
inch frill of enrbroiilory. Made in
'both styles. Regular value 50c.
White Sale price, ........... .2 .... __ 39|:
No 12 Dra.wers,a.fine cambric isfusod
win making up this garment, which
.i<is_..woll out-, carefully made und
, Jhnislred with tr lawn frill. torchon
' insertion actin, edged with laco to
rnutch. Regular value 65c, White
Sole price ............................ ..49c
No. 14 Avery attractive SKIRT of
good grade soft cotton,hns a. l3;inch
‘ flounce of tricked lawn finished
with beautiful embroidery 7 l 2 in.
wide. This garment has u under-
frill 2 yds. wide. Regular vulne
‘ "$1.35. White Sala Price ....... ..98e
N . Nl HT TN ' '
0 1 G GOV\ ,a wry nent
garment made of good strong cot»
ton, cut kimonu. style. sleeves and
` ,llecli edged with narrow embroid:
ery' caught with wash ribbon.
Regular value ti5c. White Sale
price . _ . . . . . . _ . _ . . . . . . . . . . . . . . .
..49e
No. ll Another nice gown made with
high neck yoke of embroidery
insertion, button front und‘long
sleeves. Regular price $1.00. White
Sale Price _ . _ _ . . _ . _ . . . . . . . _ .
._ 79c
No tl PRINCESS SLIP, something
swell. made of longcloth, good cut.
enrefully made, has u deep V
shaped yoke. back and front, of
embroidery beading i ns er t i o n
caught with wash ribbon This slip
is finished with a 7 ihch frill of
very dainty embroidery. Sizes 34,
30, B8 and 40 Regular price $1.75.
White Sale price ................ ..$l 49
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~  have had ample proof `in the past that when the firm of
Moor_e8_e  advertise special prices on any sale that the bargains
are worth  miles to secure. Back of the really high-class, well--
made' garments that _ are offered at this sale and _ the ` un-
usnallyllow prices at which they are marked, stands our binding”
guarantee that if any article sold doesn’t come up toour claims it
maybe returned to usland your money will be refunded in ful_l`.-- '
Send the Coupon
-If you cannot call in person or cannot send anyone to the store `
mail your order-you will be sure of getting satisfaction in either
case. All mail nrder shoppers are accorded the same prompt and
courteous attention given personal shoppers and in every case the or-
ders received _by`mail are filled and returned the day your order
reaches ns. There’s\ a coupon attached to the foot of this advertise-
ment for your convenience. Use it. -
Uncierslcirts. $1.50 up
Underskirt, material fine white cotton. 15 inch flounce of beauti'
ful embroidery, heavy design./ White sale price .. $2.25
Underskirt, something real swell made of fine Lawnsdale, has a
` very dainty flounce of tucked embroidery. -White sgle
_ _  ,.`l....__..$295
Underskirts $1.50, $1.75, $1.95 up to  . . ..  $5.75
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Drawers made of fine soft cotton, gocd cut, well finished with insert-
ion set in and 4 % in. frill embroidery. \Vhite Sale price _  65c,
r See our _knickerbocker style drawers. White Sale price... . ......._9llc.
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Cut on Corset Covers I
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Corset cover of fine strong cotton, fitted style, sleeves and neck
fitted with embroidery beading, silk ribbon draws. White
sale price . . . . . . . . _ . . - . .
. ... . . . _ . ..  ., . _ _ _ .  58c.
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Corset cover of all o\_Ier Swiss embroidery, yoke, back and front. I
of val. lace and insertion beading run with silk ribbon, lace
_ edges on arms, White Sale price. ._ .  ....75c.
I Corset cover, fine nainsook, square yoke, b,ack and front, com.
posed of vertical alternative rows of fine lace and embroidery
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_ All visitors to the Central Seei liair-the nth, rzth and 13th of this month-
reduced prices.
_ 1| Visit Our Store"iSeed Fair Week
are cordially invited to attend our Whitewear Sale and take advantage of the greatly
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M  _.  I Slle 1: Guardian. Ienc1ose...................to'
> _  , _ _, pay for amount in full.
The busiest store Chsrloitetdwns busiest street
'12 2
Bonliateqs to hear them sung.__
S Z9 0 D tender Father's love,
S3352 ‘.’§r§2.§2§Z§’.F°'€»§ t‘§§"f'
, . Y a o y Dove
by l.‘ 8. Louson Wlw bf°<><1» °’er au.
il -- V, ,, ‘~.-»  hr - -~».-.  .---. _ WWW" C
, ELMER C_ COOPER lrkmer
‘ And drinks tn ot 'its warmth and‘  , -_- the
, _ __ s_ , . 1135;, -_ Elr_per C. Cooper died at his nomo
 uhh its And revels in its days so bright, n :_ e west part ot the city Friday of hi,
from Tim,  without ,a mr or coming night; ni; r, ,February 14, ma, sit., , H, “_ a
rear: ree »*t"°°"""- 1t,';';':::‘:;:f'.:€::‘.::‘.:: ‘r°“°‘°.'°'°'
otits 70.1". ‘ f . _ - “M ur-
"fo its way"; Lord," every litztlrnlghtingale warblss vices were hold at the house Sunhay,
“ ’ "  , its love-song svrest,__ _ ._F\b- 16» li. 3 P-m-. conducted bv Dr.
, _ _ _' ‘ Ohgping .tho !lis’l1t..to rpliglto 'rhes _(3. again; ¢;:_Ll1‘t;t1e__'l:§ckbmup_:;e
nrt. ,rt..;m 1 4 _.der imma-born m , r .   mee . N P; °1_\i°
' ' *f aiiiisil  h°»°i\1l'l¥: ¢.»l»Y¢-'1=ls°-_»;ssminout.;_§sri_na»ll¢v\»li}i1.
_V 
 ' , *”' P And so will I. ‘ can 0|
, 1 ' Mr
......-
sELEcr_|ous For  1"   M   seg. ter
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Wall
Queen ' _
in Troy,
the 866- |
U.B.A. bran
Church, he _
as, a delegate, an Ghsrlottetown,
if You cant can--Man This
Moore & McLeod,°
' 119-rar Queen St,
~ , Send me .........  ,,.,
advertised in the announcement of your Whitewear
Name|'°'°".'bl\ li lt I0 lg I gg lllliill llillli
Address........ .. ¢ ..  
if
Decatur, Ill.,
, _ ._ of
known here some thirty
ot union ot the
H18 as
and also a. grand-daughtier ol
Hon. William Douss and net
James F. Pm-dia and Mrs.
Yom; onNa,~rm.e   _
rs man