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     Front Procter 8t liambles Great laboratories- 
     
    
   
   
    
     .IIISTRELEASEII 
     
    
   
   
    
       A Revolutionary New Was Miracle! 
     
    
   
   
    
        
     
    
   
   
    
       
     
    
   
   
    
     . . you’ve never used anything like it! 
     
    
   
   
    
     TIDE is a truly amazing discovery that brings you a wonderful new 
     
     kind of washday! Born ofhnew knowledge gained in wartime 
     
     research, Tide does whafs never been done ‘before-washes clothes 
     
     cleaner than any soap, yet leaves colors brighter! The first time you 
     
     ~ 4 try Tide, you'll know it's a brand-new_pr0duct! Oceans of suds bil- 
     
     low up instantly, even _in hardest water! Those wonder suds look 
     
     different . . . they even feel different! 
     
    
   
   
    
           
     
         
     
         
     
          
     
       
     
           
     
           
     
                
     
           
     
           
     
           
     
               
     
            
     
           
     
       
     
        
     
          
     
         
     
         
     
         
     
         
     
         
     
         
     
         
     
         
     
         
     
    
   
   
    
     a 
     
    
   
   
    
     ‘ ontv fide noesntr. roan! 
     
    
   
   
    
     Otunlurn 
     
    
   
   
    
     hour a Bumble gunman uut Tide will do everything 
     
     chimed tor It In this ldvlttiumont. It you are not oom- 
     
     plnal! anti-led. return the unused portion ot your pncknii 
     
     h deuc- and the mlrchnu mo. um be taluudod. 
     
    
   
   
    
     l. Washes clothes cleaner! 
     
    
   
   
    
     Yes, cleaner than any soap made! 
     
     EverythingcomescleanerwithTide— 
     
     even greasy overalls and heavily soiled 
     
    

    
     -...- . . ‘work shirts! Tide not only leaves 
     
    

    
     e  ------ " l. a ,. _ g l clothes free from ordinary dirt, but 
     
    

    
      '- actually removes dingy soap film as 
     
    

    
     -well! No soap in the world can get 
     
    

    
     your whole wash as clean as Tide! 
     
    
   
   
    
     2. Actually brightens colors! 
     
    
   
   
    
     Tide ls not only safe for’ 
     
     dainty; washable colors; 
     
     but actually brightens 
     
     soap-dulled, faded-looking 
     
     colors. Brightness perks up 
     
     almost like magic as Tide 
     
     makes dulling soap film 
     
     dlstlQpearg! You can see the 
     
     difference! 
     
    
   
   
    
       
     
    
   
   
    
     , 3. Never “yellows” wlrite things! 
     
    
   
   
    
     Tide can't tum them yellow,‘ no matter how often theyhs 
     
     washed or‘ how long they're stored. Tide-washed clothes 
     
     stay dazzling white, week after week! 
     
    
   
   
    
        
     
            
     
       
     
    
   
   
    
     A Hymosnl Producei 
     
     MADE 1N CANADA 
     
    
   
   
    
       
     
    
   
   
    
     4. Gives more suds- 
     
     Prove it in your rlislrpan! 
     
    
   
   
    
     Kind-to-hands suds! Faster suds! 
     
     Longer-lasting suds than any soap 
     
     in hardest water! Tide cuts grease 
     
     like magic . . . washes dishes cleaner 
     
     than any soap! No scum in the 
     
     water! No cloudy film! That's why 
     
     dishes and glasses rinse and dry 
     
     sparkling clear-even without 
     
    
   
   
    
     WORKS EXTRA MIRACLES IN HARD WATER! OCEANS OF SUDS! NO WATER SOFTENERS NEEDED! 
     
    
   
   
    
            
     
    
   
   
    
     . \ . ‘ I - "- p 
     
     my, - l: . I g