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,rnmnr _` “ _ THE cHAm.o'i"i‘ia'rowN GUARDIAN if f “_ g __ V
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.\`l‘l`{I`l'i 19, 1918
A \
Our_ Displays ot Silks ,
Have Created
Unprecedented Interest '
' Colorings Hold Center of Attention
-\>ltl'~ lroin thi-' rotiiiiitiiit iliiit has lieeii created _ lie-
tuftiiv of the spliiiitlirl :~ln>\viii;;s inati'e :intl the displziys that
:ire .itti-.it-tiiii: siirli wttic attention. it is to lie noted that tlic
t-~ilorlii;:.- iii, doulil iitild the ct-ntcr of the stage. We voilturc
In _-ny tiint no innttt-r ivlrit your tastes. and how ditflciilt. it
li;i~` been in }i;i.~'i <1-n.~\,ii~ zo .~.iti.<i[\'tl1eiii as to eolois-_von
:tru ilUl'_\'i) lo tiiitl .~t-\'f-rail tic-.-i;.:i\_~' to please you this
>`lit‘iii;:_ It is not :i out->ti::ii wlietlit-i _\'ou`li like the patterns
f»lio_\"ll t.i,~'ciii;|to you :it tirst gliiitt e.
The New Silks are all Here
tif y
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4'iiiiic.~‘.e Sliatiiliiiigs iiaitiiiul
_-lixtde Il!! to liti iiicli :it 651:,
75c, 85c. 90c, $1.00, $1.35,
$1.50. $1.65. $2.00.
\\'uslinliic Crepe l’ong<'e.
‘IZG iii     ._ $2.75
iiiriisiiire iii Black ZH in
iltriisliike in Wliite 34 in
$1.60 and $1.80
lliraisiiike iii »s0iiie\vlint lilct-_
Sliniitiing, liut niiieli liner
:intl l`ree t'roiu rougiitiess.
\\'liile \\‘;i.~'h ilaliiitzii. lili in.
$1.00. $1.25. $1.75
iiiiirk \\'ii.~'li llztlintai. IHS in
    75c.$1.15
l";iiit;v s-triptzd Sliaiiittiiiigs.
:il incli ._   $2.20
l~‘niir_v =-ptiitetl Sliniiiitiiiigs
:tl iiirlt    .$1.25
lfttiit-_\' i-oiii .~'pot`l’opliii_'<,
Ili; itirii _,    $2.20
liliir-it 'i`iil'l`t-tits. Ilti incli
 _ . $2.00, $2.25, $2.50
lil-.tt-l\ 'i`itl'l'etz\s_ 40 int-ii
._ _ _   $2.90
viiltii-eil ilnclie.-s _\lotissel-
intl, lltiigitiitly, Purple. Old
ilt,\.~f-_ .\i_\'rtie iiittl iirown. 241%
iiirli  __    $3.00
tit-t\ri:elt_e t‘repe. Block.
.\'.i\\. Sky. i‘llilt, 40 iiitzli
 . _ . . . . _ ,
_...$2.00
.\‘ti'ip~‘\| t`i't‘pt» dt- Chine.
I'inl<. Yi-llii\\', :intl \\'liito 40
iiltii _ ,     2.00
.\’.itiii_< in lil inch witltli ti
'writ niziiiy rtiltirs tot ti'imln~
inc aintl iiiilliiiery purposes.
_  ...__90carid$1.00
t;i|.ii-niiit,-i-tl lining siitins.
1:7 inrli .$1.75 in Black. Rose,
'l`:tniii-, .\'ilv»-r and (`hiini-
iisii-.'ii¢‘
_ tL\izil‘:tiitt,~et| lining siititis.
"ti ii|t~1| lil1|rli_ _.\':t\'_\'_ (lt‘ti_\'..
w,
if -gf ‘
- .1
<'liiinip:iigiie_
l°`iue _\'ippoii Poiigee, nut-
iirzii tailor. 34 ill. $1.25, 51,95
lllack Siiauntuiig. Iiti iiicli
__     $1.65
'[`iito-Orio is it vi-i'_v' heavy
silk soinetliing like Slntiin-
tiing. lint great denl in-ii\'iei'_
liliick. _\`av_\' :intl ilroivii. 352
inch     $1.25
l<‘aiic_\' striped llaliiitai.
_-'nimble for sliirt wziists 36
iiicli at $1.60. $1.75. $1.95,
$2.25.
l"uiic_\~ 'l`:it`t'etiis t'ot' separ-
ntt- skirts. those come in
stripes, clan tiirtans uinl
fancy plziids, 216 inch $2.75.
$3.00. $3.25, $3.75.
Plain 'l`nt‘teta:<_ :iii inch
.__ .__ _ _ _ $1.90. $2.25. $2.60
Black silks Pnileite. Ilti
inrli     $1.60
liiaick Silks Dii<'lies.<. 36
iiicli     __ $2.50
Black silks Diirliess. 116
iiit-li     $2.25
Iilack siiks Fleiir tie Nice
:tti incli    .. $3.00
Black silks, Coteie. Lili inch
   . . _ . .
.. $2.75
Black silks. Bciigziliue,
very liaixtisonic,  _.$4.75
tiolorctl Popliiis. .\':i\'_v.
Iii-own. lilvrtie and Rose. 36
int-li ._     $1.80
t‘re|ie tie t‘lilue. White.
lllnrli, .\':i\'_\'_ (‘opln. Sky.
.\l.iii=i-, Gold. Piiuipklii, .\iyr-
tit. Rose, Aiiictliyst. 40 inch
nt _..._ $1.75. $1.95, $2.10
.\'liio\i:~'. \\'iiite. Pink, Sky.
lilack. Yellow. .\`av_v anti
.\i:inve. 40 lnrli ._ ._ ..$1.40
Faiicy Iiri -tl.-it and i'oin-
|i:ni'our stile- ‘fi inch S1-60
and $2.00.
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i
The New Shirts Are In
'|'!n-~.< ure til' .~lroiiL', iirniiy wtiii,-ii iiintlriis and otiier
iwitttiiis' in at full vaii'iel\- ol' t_‘oloi‘t-tl stripe p:it_tcrns.L‘0pi1izii'»
' `Y+
I \ X ' I)
~\ ~. * I / ‘ I .
_  A  p
’i_,___ q _:A 4 ~\ `
Diggs...
/_,_g___ _ _
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1 “if” 
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*_ _
“ri ist.. _ _
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Women’s Spring Coats and Suits
Feature the Last Word in Fashion
Our stock embraces models for all types oi`_ligLi1'_es_; the snug, straight line coat, and the
i'l:,iring box model, now so popular. New innovations_m collars and pockets add to_their at~
tractiv eness. Others in l\/Iilitai-_v style have novel trimining. Gay colored silk linings are .
an important note, for in \\'arni days the coat is more of`ten'cai'ried onthe arm, and for this l
reason the lining is to be given due consideration;
The fabrics _most promiiient are Poplins, Silk l)u\'etyn. Velour, Checks, Serge Coverts,
and Ti-icotines. Prices range from ?4‘|`5-75 U* *550-"" '
.
_ V.
f. 1*.-
 ,_
W
 -.si
oil to the n\t~r;i~_'i- sIiirl`tiriw e-'.oillii',.: tit the suiiit: prluo. you
will _-'ty Iliese are fair :intl iilio\'e the iiverage. i"nli lioily;
ititj' .<lt-t~.'t- lf:tii;tii:= for alll t_\'pcs.
\\`tr'll i-‘iiggt»st tliait you liny three ur iiiill' ii tiozeii oi'
tln-in wlit-ii you pass tliv stortr to-nioi‘i'ti\v iiiid lizive :in aiiii-
iili- ~nppl\' on lintitl for Spring.
_-soi=T FRENCH cur=Fs
--STIFF CUFFS
--SILK FRONT SHIRTS
.\‘liii~i.- .ti $l,:;5 to $350 latch.
f' ' - `
1. Neckwear Delightful
And Always New
` Aiiioiig the new pk-ces ure those of lace and net.
to draw your nun-ticular attention to the fresh new
sets of pique. sheer oigandies and silk ciepes. For
I dash and yoiithiulness, nothing we ve yet seen 0011185
up to them. Starting with 25c for it collar. prices rise
by easy stages to $3.00 for sets.
J 5 _ 119-121 Queen Street, Charlottetown
x __
~
,ff* __ ,  /V/V/V , _ 1. g,_ _-__J/ 1 ,
Honest Facts About Our
Spring Suits
It would be childish to argue that _von can buy as good it suit for the price no'\v as you did
years before. That would be_as much as cla:;ning that there never has been a war going on
in Europe, that dyes cost as little_as they once did, that importations of wool are going on as
usual front Australia. All of winch is not so.
But as a plain, unvarnished, tinminced statement of fact, these suits are UNUSUAL
VALUES. Bought oft mantit`acturer.< \\'lio are the lowest-priced and mose aggressive in their
field, and with the equal ag'gi'essi\'eiii-ss ot' this store, bought many months ago and now sell-
ing at prices in many cases as low as present factory costs.
_\‘li\\' sI'|'|‘s will .\|l1;.\.' $| Loo to$::ti.tio.\‘l<I\\' .\'\'l'|‘s lftiic Hors 6.00 to 13,00
N |‘:\\' .~‘l'li|N(; <_i\'|~1|:t‘ti,\'|‘.~' 12.00 to ::ti.0tiisti\'.\' sl’liiNG (i\‘ERL‘0A'|'S _:L00 to 8.50
Come in and see the sniartest showing of the new things in the City.
ii._ ` v
Just to Remind You p
S *00 p'l`hat We’ve Received S 
Another Big Shipment _
 J. . .- <5 f P;~*.~ ` A a f'  ' ~ 3
   #A I  
of Corsets at $1.00 and $1.25 l
mi in
MOORE & MCLEOD LIMITED
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“Refreshing and New”
Describe the New
Millinery forSpring 1918
Perchance you haven’t had the oppor-
tunity to see many of the new Spring styles
because one thing or another prevented
you. But now that straw hats havecome
into their own-you know what we mean
--are being worn-you simply must de-
termine on which of the new models pleas-
es you MOST. 'Why wait until perhaps the
most striking, attractive shapese are gone.
Spring days are here and you must garb
yourself accordingly.
In a range of prices so broad as to suit
every taste.
-_-.\'l'I\\' 'l`l{l)l)lI'Il) .\lll,l.lNl']ll\`.
--N]‘I\\` l`N'l`l{l.\l .\Il'II) ll.-\'l`.\`.
---.\`li\\' )llI,i,l.\'l‘]l{\' 'l`RI]I]II.\`(iS.
-_-N l‘]\\' f‘I|ll,l)lil‘]N`.\' .\lII,l.l_\'l'Ili\`.
_'V 1
What Shall It Be
Soft Hat or Derby ?
The man who wants a becoming new
hat is going to get it right at the jump
ofthe season, and when there are plen-
ty of shapes and colors to select from.
Soft hats in the new shapes--many
showing the Military lines and colors
young and older men alike will fancy.
` Derbies from well-known makers
and inthe latest heights. ,
Soft hats and derbies ~ »2-00 10 -100
" 4
Store Editorial
"__Always Sométliiiig New-"-`
I doii't woiitlei' iiiy Friends like to shop ut _ruur
store" said one or our customers.
I 'Tiiere is altvnys soinelhlng new i can conie over
,
ever so often :intl feel tliiit l won‘t lie seeing the `
siiine lliiiigii over und over iigiiitiz"
Everlasting keeping in toiicli with the market; no
let-tip; tio slipping-tlirough of any information that
mlB\1¢ be of value to yon.
Tiial. is the whole iioerct of our ability to keep
| .
our store full oi' interest, it iuiitlers not what tiuy of
the week, or week ol the year, you shop hero.