ZEII 
     
    
   
   
    
     WHITE ROSE 
     
     rooAY's. 
     
     BEST MOTOR oli. 
     
    
   
   
    
     brings you these IO 
     
     outstanding advantages 
     
    
   
   
    
       
     
       
     
       
     
         
     
       
     
        
     
        
     
        
     
       
     
       
     
       
     
        
     
        
     
       
     
       
     
        
     
        
     
        
     
        
     
         
     
       
     
        
     
       
     
        
     
       
     
        
     
       
     
         
     
       
     
       
     
        
     
       
     
        
     
       
     
        
     
        
     
       
     
       
     
        
     
        
     
       
     
       
     
        
     
        
     
        
     
        
     
         
     
       
     
        
     
        
     
    
   
   
    
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     ll. IT'S HOMOGENIZED-Now being used exclusively fir 
     
     Canada by Canadian Oil Companies, Limited, homo- 
     
     genization is the latest advancement in the processing 
     
     of Motor Oil. This technique disperses all ingredients so 
     
     thoroughly that they remain permanently in solution. 
     
     Thus, they perform their various functions rapidly and 
     
     efficiently. 
     
    
   
   
    
     2. LOWER5 OIL CONSUMPTION-The lower oil con- 
     
     sumption of the new White Rose Motor Oil is due to its 
     
     high Viscosity Index and the heat resistant properties 
     
     of the mineral oils it contains. 
     
    
   
   
    
     3. KIIPS MOTORS (LIAN-Detergent. and dispersant 
     
     additives hold dirt in suspension so that it drains away 
     
     at regular oil change intervals. 
     
    
   
   
    
     4. PREVENT5 ACID ACTION - The new White Rose 
     
     Motor Oil neutralizes the harmful acids which form in 
     
     every engine as by-products of comhustioneone of the 
     
     major causes of engine wear. 
     
    
   
   
    
     5. FIGHTS WEAR-Gruelling road-tests across Canada 
     
     under the supervision of an independent testing labora- 
     
     tory-(Donald Inspection Limited) proved that. with 
     
     the use of the new White Rose Motor Oil, there was no 
     
     appreciable wear on engine parts. 
     
    
   
   
    
     6. INCREASES GASOLINE MILEAGE - The cleansing 
     
     action plus the high film strength of new White Rose 
     
     Motor Oil enables piston rings to operate freely, thus 
     
     sealing the combustion chamber. This assures more 
     
     efficient use of fuel. 
     
    
   
   
    
     7. PREVENTS ENGINE RUST-New White Rose Motor 
     
     Oil penetrates and clings to engine parts . . . counter- 
     
     acting one of the greatest causes of engine deterioration. 
     
    
   
   
    
     8. FLOWS FREELY-Low cold-test properties enable the 
     
     new White Rose Motor Oil to flow freely at low temper- 
     
     atures. This aids cold weather starting and ,c:i'.'es instant 
     
     protection to all vital parts. 
     
    
   
   
    
     9. RESISTS THINNING-Even under operating con- 
     
     ditions of extreme heat, the new White Rose Motor 
     
     Oil resists thinning, and keeps a protective film of 
     
     oil between vital engine parts. i 
     
    
   
   
    
     10. SUPPRESSES FOAM-The new White Rose 
     
     Motor Oil provides a bubble-free oil film-offsets 
     
    
   
   
    
     Manufactured in Canadals 
     
    
   
   
    
     p NEWEST, p 
     
     l MOST MODERN 
     
    
   
   
    
     plete protection to all lubricated surfaces 
     
    
   
   
    
     w..for a slogan in 15 words or less describ- 
     
    
   
   
    
     ping the new White Rose Motor Oil. No 
     
    
   
   
    
     Canada can enter this contest! Get full 
     
     particulars, entry blank and descriptive 
     
    
   
   
    
     folder from any White Rose dealer. 
     
    
   
   
    
     OIL COMPANIES, LIMITED 
     
    
   
   
    
     oxidatione-reduces oil consumption-gives com-t 
     
    
   
   
    
     purchase necessary! Anyone living in. 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
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     1;!