_ or A . __ .7 Unless your I recon make and ho friends for itself, it isjlikely to be a very lonely place. v1 . l mu, oi-siimiri _ _f Covers Prince Edward Island Like the Dew de An investment in constructive advertis- ing always draws divi- era’ MERCHANT p nds. °liflflit“é'-i-l"'° -.““'i-‘--'-'-!!-%-°"i§'e CHARLOTTETOWN, CANADA FRIDAY, APRIL 4, 1924 HON. E. M. MACDONALD Minister of Defence. who an- nounces that the per eapita expen- diture for defence in Canada is 51-46. In other parts of the Brit- ish Empire it l; as follows: New Zealand, $2.33; South Africa, $2.92; Australia, 83.30; Great Britain. 115.82. itusiillvi 5111111111 Legislative Chamber, Thursday Provincial Legislature, April 3rd. Mr. J. Augustine Macdonald ask- ed the Commissioner of Public Works if he has received a petition from Thomas McNally and others praying that McCannellfls wharf be IVDEIPBG so that schooners may call there and load and unload cargoes, and what he proposes to do in re- gard to same. _ Hon. J .A. McDonald replied that the Department has not very much knowledge of this matter at the present time, except that a petition Iiseboen received from some per- sona not-long ago, stating that the wharf was in bad condition. As soon. as spring opens up and work can be done the matter will be looked into and the accommodation asked for will be provided. Mr. Maynard McDonald asked the Commissioner of Public Works if ihe has received a petition from residents of Grand View, Valley- field and Montague praying for an improved highway project from Grand View to Montague; and if so wlia‘t is the intention of the Government 1n connection there- with. Hon. J. A. McDonald: This poti- tion waa receivol la-st year and is in the Department. The matter has not received any consideration up (Continued on Page Seven) .____._. Condensed Specials I RAIL-dc per word. net esoh insertion in this column ‘BABKETRY EXHIBITION MADE by class under direction of Miss i-i. "Hazard in Mr. L. A. Hazards Store window. 11- z ‘WANTED-BELL ‘BOY. APPL Queen lIotcL-lll. ‘HORSE FOR SALE. GOOD DRIV- or. Apply 67 Chestnut Street. 2359-4-2-31 ewlurspf-M-Anniao MAN 'ro work ha farm near city. House provided. Apply E... care Guar- ding 2278-3-27-tf. I‘ ' ' ‘ . eroltealte-rwo wmr: POM- ershian female pups 3 mths old Apply so Hayfield 8t.—236i-i-2-3i. ‘BARRILO FOR LOBSTER SHIP- ping. Write us for particulars.- IJ. E. Sharbell, Portage, P. E. I. 2850-44-31 __ \._ . ‘WANTID-DININO ROOM AND kitchen girl. Apply Mrs. Mac- Millsn, Morell Hotel, " '- .1 2l98443i- w _ ‘cacti-airlines i1 nds.- ton "Climax" (new). P ee re- ‘ b] . I I. H Cs "m 8 M” d. “i, mo i. . A er-e mrries re i. lust... I DO B .A I sr.."=.....z.ruitmii. Il~7 IARI II "FOR IO FRUIT ables. “nu. -_, flWVANTlP-FIRIT CLASS GAR- “TIYN DOLLAR! DOWN-And $10 IIIHEEH jMan Who Had Been j Robbed of Honors Walks in Funeral Procession of Dead Impersonator. (British United Press) LONDON, April 3. —There was a dramatic denouement to one of the most elaborate imposiuros ever foisted upon the British War Of- fice and officials in highest circles when former Sergeant Arthur Richardson 1 I 1 I ed Police and later -lng the funeral of a man who had |ini personified him for many son oi’ the Gordon Highlanders. The cx-Scrgeant Major had a dis- tinguished career of service. He was the last man to win a Victoria King Edward. l-ie was the son of a well known Liverpool family and under the stress of misfortune he had recently Itaken a job as a tram- way laborer with a Liverpool cor- poration. His mother believed that her son had many years ago. Tho inipostor Corporal Arthur Richardson claimed to be the. hold- er of tho Victoria cross granted to his namesake and was feted and presented in His Majtisty during the l1ittor's last visit to Liverpool. When his death occurred permis- sion was given by the War Office that ho should be buried with iiill mlltsry honors although ho was no longer in the famous Scottish regi- ment in which he bud served. it was the irony of fate ihnt the man whom he had robbed of lion- ors and distinction should walk quietly in the procession behind the gun carriage und the guard of honor. Asserts Toronto Banks Careless (Canadian Press TORONTO, April 3. —— uesday‘s bank robbery in Montreal has brought the matter of more ade- quate protection Ior messengers carrying money between banks aml the clearing house again to tho forefront here. Both Chief of Pol- ice Dlckson and Inspector of Detectives Guthrie stated today that local banks were careless here. -———-¢o>i—-—.- English Jesuit De- nounces Birth Control (Canadian Press) TORONTO, April 3.--'lill'ih enn- trol is a sin against God and the state, according to the message du- livored in St. Michael's Cathedral tonight by Rev. Father Ilizirrnpton, S. J.. o! lilnglund, who is delivering a series of lectures here. This sin, ho said, must in the end ‘bring its own punishment. Ono of the points of regret in the address of Rev. Father lllirampton, vuzis that thorn was no cliurch_ other than the Roman Catholic, with the courage to stand out against the latest sin of the age. and as he put it. "It looks as though the time has come when the only church lead in mor- als, as well as in faith im-ust lbG 1W0- vided by the Roman Catholics." Father lBraimpton declared that France, after having practiced birth control for years, was 1a declining nation. The practice} he added. seemed to -be gainin! ‘Sfolllld I" England. 'FOR GALE OR T0 RENT-COT- tage at Keppoch. Apply 238 Kent 8t. 22856-8-28-61 ‘REED WORK -- MR . L. A. Hazards wiiidow Friday and _ flatllfdl)’. Sale later. Z294-4-4-2I. ‘FOR HALE-HAPPY THOUGHT slave with warming oven. Apply ‘I80 Elm Ave. 2800-44-31. mechanic, experienced in re- mi- work. App y MeLaugiilan- Buick Service Station, Queen street. :11 monthly for thirty iitbfltlis ibuys "r ""t1."l‘l."'.“:‘t'i.ii’l°i~f" , iieer e lI a- ‘éxgigt hCIIIIPOII. ltdbert Oottogil ' 6 . . bg. Major who served with the Royal Northwest Mount- durliig thefinen w South African war with the Stra-th- cona Horse was discovered follow- montbs a Corporal Arthur RICIIBIiI-lcouncl] n; the Canadian Cross during tho reign of Quooniv|olence_ was demund.m]_ Rea; Victoria and the first man 011 “lam, ‘v33 expressed as w the whose breast it was pinned byisnfety of property and the public died In Canada. l-leniefs guests) Misses Kathleen Sutherland, Marion Mclilwen. and Doris Dicke Margaret Ross sullu i1-1 11111-£H,111 1,- 111 11111115111119.1111 111111115 N IVIHNIHEII Robbers and Put in Cellar Protest Agiainst Bail Gran- ting to Criminals. (Canadian Press) MONTREAL, April 3. —-'I‘u'o bandits with revolvers held up Mrs. Adrien Rogers, in her home in the northeast section cf the city, this evening, and after binding her hand and foot threw her into tho cellar. They thou searched the house and escaped with $7. The alked in by the back door when she was alone In the house. She got help by hammering with her heels on the floor of the cellar. At a meeting of the executive Manufac- t11rers' Association here today the stopping of the system oi’ granting easy ball to criminals, especially ,.thoso with records oi‘ crimes of iin this city in view of recent. bandit outrages. The gunman kill-ed in Tuesday's bank-car hold-up, it was Ipolnted out, had been tor years past n notorious criminal. and yet ,l1e hnd only a few months ago been granted bail in Montreal. ~_-_<-ea>——--- Sir Henry Speaks Program (Canadian Press) OTTAWA, April 8.—“l can think of no more effective way to event- ually‘ bring about the ruin of tho Canadian National Railway System than refusal io embark upon and consistently maintain a reasonable branch line program. No railway can stand still and success can only be achieved by keeping abreast with the times in tho fulfillment 0f transportation problems". TIICSO‘ statomenis were made by Sir lion- ry Thornton President of the Can- adian National Railway in a letter ‘to lion Goo. P. Graham Minister oi" Railways and canals in reference to the branch line program of the C. N. Il- and the letter was pre- sented to the House of Commons this afternoon by the Minister. Two Held For Childs Death (Canadian Press) DOVER-FOXOROFT, Mc.. April Ib-Probnblo cause was adjusted against Alonzo Bentham, of Lincoln and Mrs. Laura Hunt Smith, of East Guliord, in the Piscntaquls municipal court, yesterday, by Judgo Harold M. Hayes, when they were arraigned before him on a charge of murder resulting from the discovery of the body of a child in n shallow grave on tho Smith farm in East Guilford. They were held for action by the grand jury iit the September term of the Su- promo Judicial Court. C. G. I. T. Girls Provide Enjoyable Evening in Zion Hall, There was a large attendance at Zion Church Hall last evening when the threo act comedy "Miss Fearless and Company" was suc- cessfully staged by the C. G. I. T. girls. The different roles which gave the performers excellent oppor- iunity to display their talents were all well rendered and equally well received judging by the applause accorded. Part of the proceeds which amounted to a good sum will be devoted to the Church Mission Fund and the remainder will go towards helping to defray costs of the summer camp for the girls. Following was the cast: Miss Margaret Henley (an heir- ess) Miss Gladys Fsrquhni-son. Miss iiinphemia Addison (her chapemn) ifise Margaret‘ Mainnie. Miss Sarah Jane Lovejoy (from the lost nation) Miss Grace McCrae Katie O'Connor (servant) Miss Muriel Archibald Bar fa Livingston. Bettie ‘Cem- eron s d Marion Reynolds (Miss ‘I , rqoii . . "Just Mine" (the guelt) Miss Woman 175720111111 by On C. N. R. Branch, 1 I about by the \Var, by the conditions I have mentioned, became so carry on with the revenue they had to support them during the clarlier years, and we find by the external audit at tho end of t at said that this was according to the external audit. that is not strictly true, because, strange as it may seem, there um- no external audit at the end of that year. In this respect-w. solitary instance for a long number of years, in ivliich there 7008 no rxieriral audit a! all. The Conservative (lov- crnmcnt had charge up lo September, i919; then the Liberal (iov- crnment came into power. The matter has been heralded forth with such great acclaim that I need not draw your attention to the statement that was made showin this mythical deficit Of $253,000 at that time. (1 Home in March or April of 1920. 1111111i1-c1111s1z11vi11v1 11011111111111 MAKES 111111111 x1111 Premier Stewart ina Clear and Business- like Statement, Free From Boasting and Reorimination, Sets Forth the De- plorable Condition of Affairs as the New Government Found Them and Shows What Has AlreadyBeen Done to Re- trieve the Reputation of the Province and to Enable Us to Face the Future With Courage and Equinimity l7ollowiiig is the Budget Speech delivered by Premier Stewart in IIIC Provincial Legislature Tuesday evening, April 1st: Mr. Speaker: In moving the resolution that the House go into committee on Stipply, I would ask the consideration of tlic Ilouso for :1 short time, while I make a few observations 0n the finances of this Province, and in approaching this subject I desire to irczii it with the inmost frankness and fairness, because I- Ivclievc that not only this House but ihc people of this Province dcsirc above all things to have plain speaking anti plain dealing in public as wcll as in private affairs. Before touching on present conditions 0r fuiurc prospects I (lcsirc for a few moments to deal very briefly with ilic more recent past. I (lo not propose to weary the I-lousc with n long (liscussion on tho finances of the Province from the very Iicgiirning, but It has been suggesicd-I might say. reiterated --—ib.'1i thc Liberal COIISIJYVZIIIVB party in this Province is respons- ible to :1 large rlegrcc if not altogether for the present condition of ilic finances; for our present liabilities; and I would like for a few moments to analyze that statement in the light of Iiard facts. Now, in (loirg this I shall not go beyond the year 1911. I11 ilizii yczir :1 Liberal Conservative (IOVCFIIIIIITTII came into power in this Province, in the lziitcr part of ilic your. and an independent ouisiilc audit was made 0f the financial condition of ilic Province. I lli‘(‘(I 110i rcniiuil you, L\l1‘. Speaker, that that a11<lIi showed i110 not liability of the Province to ziiumint to $1,oo<‘§,o00. I (l0 not iliink ilicrc can bc any (lisputc as to those Iigurcsi they have Iiccu prcttywcll ‘sctilctlat that sniouul. For a period of twenty years previous to that time the Province had been governed under a Lib- eral regime, and during that time, I think it will bc admitted by everyone, ihc largest part of ilic liabilities were incurred. One has only to cxaiuinc the public accounts and audits year by year (luring that period and observe the numbci" of (lcficits throughout; and inking IIIJII. into considi-rziiiiiii. with the external audit lllZl(Ii‘[ when thc Liberal (Zovcriiiiiciit czinic in. in I'I'll‘ early ‘nineties, one 111115! conclude that 21 Illfflt? part 0f 0111" liabilities wcrc incurred during that period of Liberal rulc. Tlicn I wish i0 look for :1 moment ni the period subsequent in 1911. onward to 1918, for the eight years this Province was under Liberal Conservative rule. I want to divide that up into two or three pcrioils and draw the attention of the House to the liabil- ities from time t0 time. I have already stated, that according to the cxicrnzil ziudii made when ihc I.I'I)(‘l‘ZlI Conservatives came into ooivcr ihc 111-1 liabilities amounted i0 $1,008,000. Now Ict us pllF-S ovcr a ilircc year period and look at ilic liabilities at the close of the year 1914, and if we do so, we will find that the liabilities at that time, ziccoriling t0 the external auditor, were $21,000. ol/irr words, during; ihul prrizrd iliry were drrrmsrd m (he alumni/l of $97,000. I During that period we Iizirl 110 direct additional taxation on the people. It is quiic true that the revenues 0f the Province were increased, but JlIillOSi altogether from an outsidc source. brrmirc f/It‘ Conrrrzviiirv’ (iui/vi-iiniriit Iron’ surrrxrfully [vrznivnlrll our rlrifmx u! ONO/it'll am! Iiffl/ during l/uii [vrriozl increased the rrzrmllr from Ilia-i Illilffl‘ to I/ir anmiml of $100,000 a your. Lei 11s COlllC :1 little furibci". Let 11s pass over zinoilicr lIll'(‘C| year period, and pause :11 the year 1917. 'llhc years from 1011 1o. 1914 might be termed :1 normal period; conditions were much 1hr samc as before that time; but in the ycai‘ 1914 we had ibc outbreak- of ilic (irczit V\’:11'. an ovi-iii which upset tlic calculations of indivi- duals and nations alike, which Iirougbi about comlitioiis which no mar. could gauge or forscc. zmd which caused prices to soar Ilcynntl wildest imagination. We would expect that during the period from 1914 to 1917 we would have 1111 immense increase in the liabilities of the Province Iiccausc (luring that time this Ilrovincc was carry‘- ing along with the same rcvciuic that we had in times of pcacc— in normal times, except for a comparatively small amount, raised, by the War and Health tax. Biff, a: a mat/er of fucf, we find, mil caramining tlir some Iourrc of information, the r-Wcrnal audit n! 1hr end of 1017, Ilzai 1hr liabilities were $1,002,000; in other rennin, one i-lioiirarxd dollar: loss than they rccrr 111i 1911, TUIICI! l/ir Librrafi Conrvruaiivr (iotrrumvnl Inn/e poivrr. (Applause) I WHEN THE 1919 AUDIT WAS MADE. I submit that in the face of these facts it is very ilifliculi for any sane person to put forward the argument, much less to prove it, that the Liberal Conservative Govcnimcnt in this Pro- vince have ibcen responsible for the increase in the liabilities. They were in power two years after the period to which I have ‘just rcfcrred,—up to 1919; and during that period the burdens brought heavy that it ivas absolutely impossible for the Government to time, that the liabilities appeared to be $1,121,000. I Iiavc Perhaps 1919 stands out aianr In Ihc month of pril, 1920, an rrrcrnal audit u-as ‘nailr u]: Io the prertiour September. That roar the only audit made, mi i"! was made six menllis oflemrards, during the session of the "A DAILY TALE ON Annual Subscriptions DOIIVQ liy Mull. Canada III U. B. '23-‘! Last Minute News Flashed in Over the Wires ‘ . (Canadian P P *,’AR'$_ Arm 3.-Pr¢micr oincare m the Chamber or m. Fume Mdsv seam declared that France will- not withdraw from the Ruhr before full payment °I "Piriilona has been made to her. reins.) (Canadian Press.) SEATTLE, April Sp-sigka, Alaska by Saturday afternoon, is the goal of the four United 513'" 5""! aviators who are prepared to leave here at dawn tomorrow on the next lip of their round the world voyage. (Canadian Press) ALEXANDRA Egypt, April 3.—-The British steamghip Frangeetan has been abandoned on fire on the Red so; and 1.209 Pllhrims aboard her trans- ferred to the steamer Clan Mae. IV". says a message to Lloyds Agent from the latter vessel. (Canadian Press) HALIFAX, April 3.—The leg- islative assembly divided 16'to 14 this afternoon in favor of giving a three months hoist to the bill introduced early in see- slon aiming to effe:t the abol- itlon of the Legislative Coun- cil. (Canadian Press.) ST. JIOHN. N. 5., April 3.-- That the schooner wrecked on Nari Rock, near Chance Harbor Light on the Bay of Fundy Coast, during the severe storm Tuesday night, was the" Nellie Eaton it was definitely deter- mined this morning when part of the wreckage floated ash. ore. (Canadian Press.) LONDON April 3-—The strike of workers employvd In the construction of the buildings at the Brltlsh Empire Exposition at Wembley has been settled and the men returned to work this afternoon, thus rflmovlnq fears that the exposition open- Ini. 56E‘ for April 22, would b6 iseiayed. EL PASO, Texas. April 3.- Thomas George MacKenzie. General Manager Companla Ag- rlcolae of Chihuahua. escaped from the Hipollto Villa bandit r-nv- Monday night and had ar- rived in Fsrrai, friends here were advised by telegraph this afternoon. He was captured in January and held for a $200,- 000 ransom. ADVERTISING By Seammon Lockwood EVERY BOOKLET AN OUTLINE People are lazy. I don't advance that siaii-moni as a brand now dis- covery, but simply us the roltorii- tlon oi‘ 1111 olil und long ostiiblislioil truth. You —~pooplo arc lazy. \\'<- don't like to apply our minds to ll thing unless ihoru is sonic good reason for doing so or unless something about ii cathcs o11r at- tcniinn and arouses our Interest. l often think when looking over nilvortisiug booklets. pamphlets. Iirncburrs, monographs, eic, that thi- follow who wrote the stuff did not take account of tho fnct that 1n-oplo are lazy. ln his own great interest in the subject. ho failed to consider that most other people did not have any interest in it ill nil lillil that it was his job to pro- sont the subject in such a way as WOIIIII arouse interest. Take a play io a theatrical man- ager and ho will ask for a scenario —an outline. Take a novel to a publisher and he will say. "What is the storyW-moanlng that ho would like to know in about ten words what the hundred thousand words you are offering hini is nil about. I can write a book about a ploce oi radio apparatus that will be so dull that not oven a thiriy-tliird degree fan will get pass the first page. l can write an advertise merit of a bootleggens stock that the Old Soak himself would fling sway in disgust before he had get- ten beyond the first paragraph- Lots of other people can do this or its equivalent and lots of people do. because the booklets. Pamph- lets, brochures. and monographs which they turn out are coming to my desk in a long pl s11 the year around. Now what must the fellow who Is writing a booklet do in order to malts it interesting? if I pick up n booklet and run through tho pages and by reading the captions of the illustrations (or if the hook has no llustrstions by reading the sub- srio t .' Am” '1 WILL osuvsii ten! Unu- , iota. K- tloii $2. 1.1%.‘; .1... , A. . 1 Ira Bradsi b. R.» i” 444i. ll Alisa -»hiiss Lillian Mc- ens I Miss AIibi-dlfiss Kristine Kleliy. continued on Page j) We had a right to_ expect. and any sane person would have h h expected, that that audit would have been complete to the end ofwpqgh beads), I can get an ides of whet all about. I can then decide ve+vo+<++e++o<+vo++e+e+4 i 1111: 5111113 ‘League oi‘ Naiiions Council‘ dolor- Thus Avoiding What Hands of Liberals a (Canadian Press) LONDON. April 7L-The Govern- ment evaded an otherwise Iucvit- able defeat In the House of Com- mons tonight in connection with the Rents bill, which came up for its second reading, by consenting 1o a revision of the objectionable clause providing for non-eviction of u tenant if he was unemployed- The Liberal party held a moot- considcr whnt action it should take on this question. and H. H. Asquith. the Liberal leader, announced the House tonight that unless this clause was eliminated he would be compelled to vote against the second reading of the bill . This ultimatum meant that both Consor- vatlves and Liberals would oppose the measure. and therefore minist- ers would be defeated. The opponents of the hill did not mince words in denouncing it. Ne- ville Chamberlain. iornicr lllinii-zter of lieziith, and former Chancellor if the Exchequer. for instance. said he would not call the bill socialism —lt was revolution itself. by which self constituted autocrnts visited :hcir personal vengeance on their EIHIIIIIYIIIIIIIS SHIHP NIITE II] g IIIIIS in 1101111111111 111111111111111111 1111.11 1111121 1111 115111 11111 Otherwise ‘Would Have Been Inevitable Defeat at the nd Conservatives Who Opposed Non Eviction Clause. enemies. This was aimed at the Clyde-side section of the Labor party's extreme left wing, which strongly sponsored the measure. \ Faced by this dilemma, John ‘Robert (llynos, as leader 0f the House. announced that the Gov - merit had no intention of rece ,from the aim of the bill to make Isocure in his home the poor unem- ployed workman. but, since the lug during the course of the ilay tofifllllifl W" "DDOBEII i0 1118 mflllwil ‘suggested. the Government was pre- pared to substitute for the objecti- tionnble clause another throwing upon the public funds the cost of maintaining these unfortunate peo- pic. Further discussion of the bill was postponed. , The policy of a capital levy was rejected by a vote of 325 to 160. Another Hold-up . Suspect Caught in Montreal (Canadian Press.) MONTREAL, April 3.-—Tlio drai- not thrown out by the police for perpetrators of Tuesday's sensa- tlnnal holdup of the collection ca!‘ of the Bank of Hoehelaga ln-whlch the ibauk chaffeur and a bandit were killed and $142,000 stolen, this mirrning caught another suspect. Police now have seven men and two women under detention. held as material wittnessea, Eight men the robbery. _____-. (Canadian Press) BERLIN, April 3.—~Germany' has ‘mswered the demand that tho Al- lied InterAllioii Commission of con. trol be iallowcd to resume its work. by sending the Allies a sharp note of almost threatening import. Tho government (let-lures that it s impossible fora "nation with act- ve traditions and feeling, to be vlaccd continually under command nd subjection," and says that if ho Allies violate this principle by forcing the commission upon Gor- uany, tlic act WIII nourish currents )I fooling which tend lo delay the he final PZICIIICZIIIOII 0i Europe. Germany propnsusi that the 1111111- ili_i-.__1-x1eiii oi Allied supervis- ion oi ‘(Yunnan nniiiiiiimcnts, sug- gesting that the (‘ouul-il would soon find n contrast between the military ‘DTQDZITIIIIIHIS oi‘ (‘iorinauy and France. Another Denial Thornton to G0 (Canadian Press) OTTAWA. April 11. —-S11<*aki111= over the (‘anndian National 1-ri<l"o iiliillOll from him- tonight, l). Galloway, cliioi assistant 1o S11‘ Henry 'i‘liorntou. dv-nicil ai I1 o‘ chief's rr-quost, the l‘i‘(!I‘IlI WWI‘! that Sir llcury hail iICCIiIPII in K0 Iiack to Idngliinil 11s gi-nornl manag- er of the London. Alidland and Scottish Railway. then l will road ii through. llui If it Isn't. I (Ilsciiril (I111 book. Even than, hoyvovrr, the IPIIOW who sent mo the book has iii-rived some bon- efit from my (rusunl glance. l Iiavo gotten the essence of his story ni least. although I have not bad enough interest in the matter to go after tho ilealls. Rut the trouble wiii the average booklet is that you pick it up. you glance at the first paragraph. you are utterly l~o- wiidcred, you don't know what it is all about. You merely know iiini it is exceedingly dull and 11nin- torosting and you throw it away and that is the end of the business. The follow who sent you the book- let has derived no boneilt whatso- ever. He hasn't ovon gotten the elements, the essence oi‘ his mes- sage into your mind. it is not an easy thing to do and yet ii is entirely possible to con- struct a booklet. or pamphlet in such a way that everybody who op- ens It will rot something out of it and that tho more timo 1i fellow spends with it tho more he wiii got out of It- And tho first rule in ob- serve in aiming at this result is i0 son that tho reader can gel a gon- oral ouilinc of your story anri your message either‘ by reading the eith- heads through the book or else by reading the captions to the illus- trations in ihe. book. The motto oi tlio man who 1s pro- paring an advertising booklet should be the motto of the French at Verdun. lie should pests up over his desk the words. ‘They hell or m; 1 a d slot Eiyplillnieokietn; er or not IQII a matter to In- terest me sufficiently to justify my reading the thing through. ii’ it is. Crsn view llii Sifiafirlfiiltir .1 I, ' PUBLIC“;- ' \- E 0U FEELI TORONTO, April 4——~Marltime moderate south west winds milder liigh tide this morning at 11.02 and tonight at 11.20. Sun sets this evening at 6.33 and rises iomorrov: morning at 6.31. Now moon Friday, April 4th 3.17 a- m. r SIIIIIIIIOTHIIII‘. lllio eighteen aili- utos lriior ilinn Charlottetown. lliiixunuiu and minimum temper- atures: Toronto . . . . . . . . . . .10 26 Clear Montreal . . 26 Clear Charlottetown . 29 Cloudy Quebec . . . . . . .. ..2~i l2 Clear linllfax .' Cloudy Si. John Fair Boston . . .. “.42 34 Clear New York . . . . . . . .383 .12 Clear Announcements, Coming Events, Meetings. Etc. IlATliL-l cents per Insertion. word each "Reserve Tuesday, April 16th for box social in Zion Hiill.-—-Z300-4-i 1i "Dr. Green will-‘bs iii Brsdal- bane Friday, April 4th. 238l432I "The play at Wilishlre will be held on Saturday. April 5th. 8i "The play st Wlltshire will be held on Saturday. April 5th. All "Reserve, Tuesday, _Api‘ll Ila ior Bridge in Navy League N00111:!- "MeetInp-Firmers usiitl Nd!“ Wlltehlre-ss giilppin _ poin meet in Wilts Ire V April 4th, at 7. ii p.111. Live Stock 8h oping ,1 gag. ‘ 3858444 OI eating of til body sou v his pemph eit without receiving at least a mental bullet or two. (Copyright. 191i) siterfglfmfi I M“ i. u . h“ Ilium. are reported to have taken part in ,