fends 
     
    
   
   
    
       
     
    
   
   
    
     On every side, nowadays, the average Canadian is faced 
     
    
   
   
    
     _ with a baffling array of claims and counter-claims, made 
     
    
   
   
    
     by various automobile manufacturers on a wide variety of 
     
     topics, including sales increases. 
     
    
   
   
    
     Statistics, figures and comparisons are bandied about, 
     
    
   
   
    
     sometimes carelessly. However, after being exposed to 
     
     them, most people feel—and small wonder—that excited 
     
     declarations of superiority are most confusing. 
     
    

    
     As far as General Motors 4s concerned, it has always 
     
     been our belief that leadership requires no fanfare. We are 
     
     aware of the fact that the Canadian public has given our 
     
    
   
   
    
       
     
    
   
   
    
     GENERAL Motors PRODUCTS OF F CANADA, LIMITED 
     
    
   
   
    
       
     
    
   
   
    
     - Company first place, by an ever-increasing margin, only 
     
    
   
   
    
     because of the superiority of the cars and trucks we make, 
     
     the services we render and the good traditions we have 
     
     always tried to maintain. - 
     
    

    
     We know that words will never be a substitute for 
     
     these things. 
     
    

    
     Of course, there is nothing new about the envy of 
     
     competition. It is all part of the Penalty of Leadership, 
     
    
   
   
    
     so well defined (forty-four years ago, to be exact), in a 
     
    
   
   
    
     famous Cadillac advertisement. We take the liberty of! 
     
    
   
   
    
     , quoting from it here: 
     
    
   
   
    
     In every field of human endeavor, he that is first must 
     
    
   
   
    
     perpetually live in the white light of publicity. 
     
     Whether the leadership be vested in a man or in a manu- 
     
     factured product, emulation and envy are ever at work. 
     
    
   
   
    
     In art, in literature, in music, in industry, the reward 
     
     and the punishment are always the same... the leader ts 
     
     assailed because he is a leader, and the effort to equal 
     
     him t ts merely added proof f that leadership... 
     
    
   
   
    
     There is nothing new in this. 
     
    

    
     It is as old as the world and as old as the human passions. 
     
    

    
     And ut all avails nothing. If the leader truly leads, he 
     
     remains — the leader. 
     
    
   
   
    
     That which ts good or great makes itself known, no matter 
     
    
   
   
    
     how loud the clamor of denial. 
     
    
   
   
    
     That which deserves to live— lives. 
     
     That which deserves to lead—leads! 
     
    
   
   
    
     - HAWA, ONTARIO. 
     
    
   
   
    
     \CHEVROLET + PONTIAC + OLDSMOBILE © BUICK + CADILLAC > VAUXHALL © " CHEVROLET, GMC AND BEDFORD ‘TwRvces 
     
    
   
   
    
     € 
     
    
   
   
    
       
     
    
   
   
    
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