Check these superior safety features . . . 
     
     they're just a few of the many you'll find 
     
     on the cars of the Forward Look 
     
    
   
   
    
     (D Push-bunch PoworFIiIo. Lets you select your driving 
     
     range at the touch of a button. Push buttons have a simple. 
     
     mechanical construction and are conveniently located to the 
     
     left of the driver. There are no sleeve-catching leversl 
     
    
   
   
    
     F Mosf advanced braking. For smoother, predictable brak- 
     
     ing, Safe-Guard hydraulic brakes have two cylinders in each 
     
     front wheel instead of the usual one. Advanced-design centre- 
     
     plane brakes on the '56 De Soto and (lhrysler provide smooth, 
     
     straight-line stops with one-fourth Russ pedal pressure. And 
     
     newly designed power brakes are available on all cars. 
     
    
   
   
    
     F LlfoGuord Door Lolchos. Help keep doors shut tight even 
     
     under severe impact. 
     
    
   
   
    
     Q) Safely Soul Bells. Aircraft-style with approved-type 
     
     buckle. Securely anchored to frame. No annoying obstruc- 
     
     tion. Further assurance of maximum driving safety. 
     
    
   
   
    
     Q Full-Tlrno Power Snoring. Works for you all the time. 
     
     Makes complete control of the ear easier than ever . . . for 
     
     safer manoeuvring, whether cornering, parking, or in an 
     
     emergencyl Exclusive with the cars of the Forward Look. 
     
    
   
   
    
     Q lndopondonlf-fond Brake. Gives you the added safety of 
     
     a second braking system. 
     
    
   
   
    
     Watch Climax-Shmror qf Stars weekly on TV. 
     
     echack your rlewspuperfor date dud timi- 
     
    
   
   
    
     CHRlr"SL'ElRi COYRPLORATLION or CANADA.gLI.MIiTE:D 
     
    
   
   
    
       
     
    
   
   
    
     Never before has motoring been 
     
    
   
   
    
     so safe 
     
    
   
   
    
     The safest place on the road is in one of these fleet 
     
     beauties . . . the cars of the Forward Look! 
     
    
   
   
    
     Thatfs because safety is nothing new to us. Building 
     
     safe cars always has been one of ChryslerCorporation's 
     
    
   
   
    
     prime objectives. As long ago as 1925, for examplef 
     
    
   
   
    
     Chrysler introduced hydraulic 4-wheel brakes, a feature 
     
     since adopted industry-wide. 
     
    
   
   
    
     And every year Chrysler Corporation has consistently 
     
     pioneered more and better" safety features. Now, the 
     
    
   
   
    
     ,Y1u7l, fiI1o,7e'eolore.r fool motto Jofrfv - w'('Iywlm'ey()1z look to lfie com" (flog fozworzlloort ) 
     
    
   
   
    
     PLYMOUTH - DODGE - DE SOTO - CHRYSLER and IMPERIAL 
     
    
   
   
    
     cars of the Forward Look again lead the way with new 
     
     push-button controls for PowerFlite automatic trans- 
     
     mission, LifeGuard door latches, centre-plane brakes, 
     
     and many more features described below. Thus the new 
     
     is joined with the old to bring you an outstanding 
     
     achievement in peace-of-mind driving. 
     
    
   
   
    
     Visit your Chrysler-Plymouth-Fargo or Dodge-De Soto 
     
     dealer soon. Drive the cars of the Forward Look. And 
     
     be assured, they're the safest youill find on the road! 
     
    
   
   
    
       
     
    
   
   
    
     Safety-Rim Wheels mean safer driving 
     
     in Forward Look cars! Special rim 
     
     dign helps keep tire on rim in case of 
     
     blowout. . . helps you bring the car to 
     
     I safe, controlled stop. Tubeless ling 
     
     Ii?! iuflhl lltohction anlut blowout. 
     
    
   
   
    
     New Soofad-loom Hoodflghn make 
     
     nighttime travel safer! Newly desisznr-ti 
     
     sealed-beam headlights now illuminate, 
     
     an additional 80 Inc! in front. of the curl 
     
     Assure better visibility. mo. in the event 
     
     of rain. tag. or snow. 
     
    
   
   
    
     llunlzully drlvon windshield wlpon 
     
     olier maximum bad-weather safety. 
     
     clear more of the big Forward Look 
     
     wrap-around windshield. Unliksvaeuum 
     
     wipers, electric wipers do not slow at, 
     
     when you aeoslluh or dlmb hills. 
     
    
   
   
    
     Only moo wrop-around wlndohlohl. Wraps 
     
     around at top and bottom to give you 
     
     maximum visibility at eye level. in the 
     
     can of the Forward book you get the 
     
     but and Idiot front and side visibility 
     
     oi any vhdshidd In the industry. 
     
    
   
   
    
          
     
          
     
       
     
        
     
         
     
           
     
          
     
    
   
   
    
     'i”””r''”''-rmm"r'w'--------.w-&. .. -..:....... .. 
     
    
   
   
    
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