January
      11,
      2005
     
    
   
   
    
     
      THE
      CADRE
      @
      19
     
    
   
   
    
     
       
     
    
   
   
    
     
      UPEI
      Shining
      Light
      in
      Shinerama
      Campaign:
      National
      Chair
     
    
   
   
    
     
          
     
    
   
   
    
     
      Kimberley
      Johnston
     
     
      Reporter
      ;
     
    
   
   
    
     
      Shinerama’s
      newest
      national
     
     
      chairperson
      is
      quite
      impressed
      with
     
     
      UPEI’s
      contribution
      to
      the
      national
     
     
      Cystic
      Fibrosis
      fund-raiser
      this
      year.
     
     
      Drew
      Dudley,
      who
      is
      also
      employed
     
     
      at
      the
      University
      of
      Toronto,
      says
      UPEI
     
     
      students
      did
      an
      A-1
      job
      in
      our
      efforts
     
     
      and
      now
      must
      build
      on
      what
      we
      have
     
     
      done.
     
    

    
     
      “I
      think
      UPEI
      reached
      the
     
     
      pinnacle
      of
      what
      was
      possible
      for
      them
     
     
      Bacomplete
      bull’s
      eye,
      and
      that’s
      truly
     
     
      amazing.
      The
      great
      thing
      about
      that
     
     
      however,
      is
      in
      doing
      so,
      the
      bar
      for
      what
     
     
      is
      possible
      gets
      moved
      up,
      and
      another
     
     
      bull’s
      eye
      next
      year
      will
      mean
      an
      even
     
     
      larger
      accomplishment.”
     
    

    
     
      Dudley
      added
      UPEI
      could
      be
     
     
      used
      as
      a
      shining
      example
      for
      other
     
     
      schools
      who
      wish
      to
      drastically
     
     
      increase
      their
      donations
      in
      a
      single
      year.
     
    

    
     
      “Tf
      you
      think
      of
      the
      growth
      of
     
     
      Shinerama
      at
      a
      campus
      as
      an
      evolution,
     
     
      UPEI
      moved
      forward
      several
      years
      in
     
     
      a
      single
      campaign.
      And
      while
      no
      other
     
     
      school
      can
      emulate
      it
      exactly,
      it
      serves
     
     
      as
      an
      example
      that
      it
      can
      be
      done,
      and
     
     
      simply
      having
      that
      example
      often
      fuels
     
     
      another
      school
      to
      do
      the
      same
      thing.”
     
    

    
     
      UPEI’s
      success
      may
      not
      have
     
     
      been
      possible
      if
      not
      for
      the
      spirit
      and
     
     
      leadership
      abilities
      of
      UPEI’s
     
     
      Shinerama
      coordinator
      Ryan
     
     
      McDermott,
      he
      said.
     
    

    
     
      “T
      think
      Ryan
      was
      a
      huge
      reason
     
     
      why
      the
      UPEI
      total
      was
      so
      impressive.
     
     
      (Campaigns)
      are
      run
      by
      people
      who
     
     
      others
      want
      to
      be
      around
      because
      they
     
    
   
   
    
     
      are
      made
      to
      feel
      like
      they
      matter
      and
      —
     
    
   
   
    
     
      that
      they
      are
      appreciated.
      Most
     
     
      importantly,
      people
      tend
      to
      follow
     
     
      those
      who
      show
      them
      a
      good
      time.
      I
     
     
      think
      Ryan
      did
      an
      excellent
      job
      of
     
     
      rallying
      people
      around
      Shinerama
      not
     
     
      only
      because
      of
      his
      personality,
      but
     
     
      because
      the
      plan
      he
      was
      creating
      was
     
     
      such
      a
      good
      one.
      In
      short,
      I
      was
      really
     
    
   
   
    
     
      proud
      of
      the
      job
      that
      Ryan
     
     
      did,
      and
      hope
      he
      stays
     
     
      involved
      in
      Shinerama
      in
     
     
      some
      capacity.”
     
    

    
     
      A
      humble
      Ryan
     
     
      MacDermott
      said
      he
     
     
      intends
      on
      sticking
      with
      the
     
     
      Shinerama
      campaign
      as
     
     
      long
      as
      he
      possibly
      can.
      He
      is
      also
     
     
      thinking
      of
      other
      components
      which
      can
     
     
      be
      added
      to
      the
      award-winning
      mix.
     
    

    
     
      “We
      had
      a
      great
      Shinerama
      this
     
     
      year;
      it
      went
      beyond
      my
      wildest
      dreams.
     
     
      It’s
      pretty
      much
      the
      proudest
      I’ve
      ever
     
     
      been
      of
      anything.
      We
      made
      a
      huge
     
     
      jump
      and
      hopefully
      we’ve
      moved
     
     
      ourselves
      up
      the
      ladder
      a
      little
      and
      will
     
     
      continue
      to
      rise.”
     
    

    
     
      _
      “T
      see
      our
      Shinerama
      this
      year
      as
     
     
      only
      the
      tip
      of
      the
      iceberg.
      There
      were
     
     
      so
      many
      things
      that
      I
      wanted
      to
      do
      that
     
     
      I
      didn’t
      get
      a
      chance
      to
      and
      I
      know
      that
     
     
      I'll
      be
      involved
      with
      Shinerama
      for
      as
     
    
   
   
    
     
      long
      as
      I’m
      around
      B
      which
      will
      bea
     
    
   
   
    
     
      while.”
     
     
      MacDermott
      hopes
      the
      success
     
     
      of
      September’s
      campaign
      combined
     
     
      with
      UPEI
      winning
      a
      national
      award
      for
     
     
      cystic
      fibrosis
      fund-raising
      efforts
      will
     
    
   
   
    
     
      propel
      more
      people
      to
      jump
      on
      the
     
    
   
   
    
     
      Shinerama
      band
      wagon
      next
      year.
     
     
      MacDermott
      would
      also
      like
      for
      the
     
     
      Shinerama
      torch
      to
      be
      passed
      on
      to
     
     
      other
      UPEI
      students
      who
      recognized
      his
     
     
      own
      commitment
      to
      the
      cause
      and
      the
     
     
      importance
      of
      implementing
      such
      a
      fund-
     
     
      raiser.
     
    
   
   
    
     
      “I’m
      really
      looking
      forward
      to
     
    
   
   
    
     
      seeing
      the
      freshman
      class
      from
      this
      year
     
     
      as
      they
      get
      older
      and
      hopefully
      they
     
     
      carry
      on
      their
      great
      spirit
      from
      this
     
     
      year’s
      Shinerama
      into
      the
      future.
      If]
     
     
      could
      wish
      for
      one
      thing
      from
      this
      year’s
     
     
      Shinerama
      it,
      would
      be
      that
      this
      year’s
     
     
      freshman
      group
      grab
      the
      torch
      and
      run
     
     
      with
      it.
      They’re
      the
      future
      of
      the
      fund-
     
     
      raiser,
      and
      I
      hope
      that
      they
      saw
      how
     
     
      much
      I
      cared
      about
      it
      and
      will
      try
      to
     
     
      work
      as
      hard
      as
      I
      did.”
     
    

    
     
      Dudley
      also
      has
      a
      vision
      for
      the
     
     
      future
      of
      Shinerama.
      In
      his
      two-year
     
    
   
   
    
     
       
     
    
   
   
    
     
      term
      he
      hopes
      to
      get
      larger
     
     
      centers
      more
      involved
      in
     
     
      Shinerama,
      like
      Quebec
     
     
      universities
      and
      attempting
     
     
      to
      raise
      the
      contributions
      of
     
     
      Ontario
      institutions
      of
     
     
      higher
      learning.
      He
      has
     
     
      _
      some
      other
      ideas
      too....
     
    

    
     
      “My
      overall
      goal
      during
      my
      term
     
     
      as
      chairperson
      is
      to
      do
      whatever
      I
      can
     
     
      to
      make
      it
      more
      likely
      a
      student
      going
     
     
      to
      a
      Canadian
      college
      or
      university
      will
     
     
      become
      involved
      in
      Shinerama
     
     
      somehow,
      in
      the
      hopes
      that
      they
      will
     
     
      find
      it
      somewhere
      near
      as
      satisfying
      as
     
     
      Thave.”
     
    

    
     
      He
      also
      outlined
      some
      ways
      of
     
     
      doing
      that;
      including
      building
      on
      what
     
     
      each
      individual
      university
      has
      created
     
     
      and
      for
      coordinators
      to
      get
      feedback
     
     
      from
      participants
      about
      activities
      they
     
     
      would
      like
      see
      happen
      for
      Shinerama.
     
    

    
     
      “What
      truly
      determines
     
     
      Shinerama’s
      success
      is
      the
      people
      who
     
     
      become
      a
      part
      of
      it
      B
      the
      degree
      to
     
     
      which
      they
      feel
      what
      they
      are
      doing
     
     
      matters,
      and
      how
      much
      they
      enjoy
     
     
      themselves
      while
      they
      do
      it.
      The
      larger
     
     
      the
      base
      of
      people
      you
      create
      that
      see
     
     
      Shinerama
      that
      way,
      the
      larger
      and
     
     
      larger
      your
      campaign
      will
      become.”
     
    

    
     
      He
      says
      UPEI
      has
      already
     
     
      learned
      a
      number
      of
      lessons
      and
      now
     
     
      the
      university
      has
      to
      build
      on
      that
     
     
      success.
     
    

    
     
      “At
      this
      point,
      UPEI
      has
      got
      a
     
     
      base
      of
      people
      who
      have
      done
     
     
      Shinerama
      and
      seen
      what
      they
      can
     
     
      accomplish
      together.”
     
    

    
     
      Dudley
      added
      Shinerama
      is
      a
     
     
      perfect
      choice
      for
      university
     
     
      environments
      that
      wish
      to
      foster
      a
      spirit
     
     
      of
      volunteerism
      and
      _
      social
     
    
   
   
    
     
      responsibility.
      He
      said
      universities
      can
      .
     
    
   
   
    
     
      often
      be
      taken
      for
      granted
      but
      are
      a
     
     
      tremendous
      resource
      consisting
      of
     
     
      people
      who
      have
      intellect,
      ideas
      and
     
     
      energy
      to
      spare.
     
    

    
     
      “T
      think
      there
      are
      some
      new
     
     
      trends
      in
      higher
      education
      right
      now
      that
     
     
      might
      make
      Shinerama
      an
      even
      more
     
    
   
   
    
     
      appealing
      part
      of
      campus
      life.
      More
      and
     
     
      more
      Orientation
      Weeks
      are
      looking
      for
     
     
      “dry
      events
      and
      events
      that
      foster
      civic
     
     
      engagement,
      and
      Shinerama
      is
      a
      perfect
     
     
      fit”
     
    

    
     
      “When
      I
      became
      involved
      in
     
     
      Shinerama
      in
      1998,
      the
      campaign
     
     
      made
      $450,000
      nationally.
      In
      2004,
     
     
      just
      six
      years
      later,
      that
      total
      had
      more
     
     
      than
      doubled
      to
      $950,000.
      The
      hard
     
    
   
   
    
     
      -
      work
      and
      innovation
      of
      the
      young
     
    
   
   
    
     
      people
      of
      Canada
      have
      made
      that
     
     
      possible,
      and
      I
      think
      that
      illustrates
     
     
      something
      that
      I
      believe
      every
      post-
     
     
      secondary
      student
      should
      realize:
     
     
      college
      and
      university
      isn’t
      a
      “training
     
     
      ground”
      where
      you
      get
      ready
      to
      make
     
     
      an
      impact
      once
      you
      graduate.
      It
      is
      a
     
     
      place
      where
      an
      immense
      amount
      of
     
     
      talent
      and
      energy
      is
      put
      together.
     
    

    
     
      “In
      fact,
      there
      may
      be
      no
      other
     
     
      time
      in
      your
      life
      where
      you
      are
     
     
      surrounded
      by
      so
      many
      people,
      with
     
     
      so
      many
      diverse
      skills,
      who
      will
      work
     
     
      for
      nothing
      except
      the
      satisfaction
      of
     
     
      “setting
      it
      done”.
      Our
      time
      here
     
     
      shouldn’t
      be
      wasted.
      Youth
      and
     
     
      friendship
      can’t
      be
      wasted.”
     
    

    
     
      He
      says
      national
      fund-raisers
      like
     
     
      Shinerama
      can
      easily
      be
      tied
      into
      this
     
     
      way
      of
      thinking.
     
    

    
     
      “Shinerama
      gives
      us
      the
      chance
     
     
      to
      achieve
      great
      things
      together,
      and
     
     
      more
      importantly,
      it
      makes
      us
      want
      to
     
     
      do
      it
      again.
      That’s
      why
      it
      matters
      so
     
     
      much
      to
      me,
      and
      that’s
      why
      I
      love
      to
     
     
      see
      campaigns
      like
      UPEI’s
      grow
      and
     
     
      prosper
      B
      it
      means
      more
      people
      are
     
     
      coming
      to
      realize
      how
      much
      they
      can
     
     
      matter.”
     
    

    
     
      MacDermott
      agrees
      with
     
     
      Dudley.
     
    

    
     
      “That’s
      why
      I
      love
      Shinerama
      so
     
     
      much,
      it’s
      all
      positive.
      I
      know
      that
      Drew
     
     
      is
      going
      to
      do
      a
      great
      job
      and
      I’m
     
     
      certain
      that
      within
      the
      next
      two
      years,
     
     
      we’
      ll
      be
      seeing
      Shinerama
      surpass
      the
     
     
      big
      million
      dollar
      mark.
      As
      for
      what
      he
     
     
      said
      about
      UPEI’s
      campaign...well
      he’s
     
     
      pretty
      much
      right
      on
      the
      dot.”