h, rm: CHARLOTTETOWW 
     
    
   
   
    
       
     
    
   
   
    
      - ¢-- - mar NINE ' . 3  
     
     .. _.~ "“'“‘““‘i--T-“-' “i ‘f.  
     
    
   
   
    
        l Kl l     
     
    
   
   
    
     The pirate of old preyed on legitimate commerce. 
     
    
   
   
    
       
     
       
     
        
     
         
     
        
     
        
     
        
     
        
     
        
     
         
     
        
     
          
     
        
     
        
     
    
   
   
    
     a His black flagflying sinister in the breeze, he plundered 
     
     honest merchantmen and despoiled them of the trade they 
     
     had acqunedlthrough-fair- dealing and an equitable exchange 
     
    
   
   
    
     l of values. ' e _ 
     
     . / - '- 
     
     \  To-day the pirate of business flies the false colors of ' 
     
     ' “SomethingJust as Good”. An outlaw---he robs manufac- 
     
    
   
   
    
     turers 0f their well-merited trade and foists on the public 
     
     goods of uncertain quality. - 1 
     
    
   
   
    
     He works in the darkbecause he fears the light. Under 
     
     the cover of substitution he proffers “something else” in lieu 
     
     of branded advertised goods asked for. He dare 11ot place his 
     
     merchandise in the spotlight of advertising. 
     
    
   
   
    
     Advertising reveals the true character of goods. Manu- 
     
     iacturers or merchants who trade-mark and advertise their 
     
     products conduct their business in the open. They welcome 
     
     inspection of their goods for they insist on the best of quality 
     
     before the name goes on. . t 
     
    
   
   
    
     Nationally advertised goods are leaders in quality and 
     
     value." For only goods of the highest standards of excel- 
     
     lence can thrive under the searching scrutiny of advertising. 
     
     Trade-marked goods must be as advertised, because every 
     
     time a merchant or manufacturer advertises his products 
     
     he places at stake the whole reputation of his business. ' 
     
    
   
   
    
     And daily newspapers are the outstanding medium 
     
     through which the buying public are informed of the merits 
     
     of these trustworthy products. 
     
    
   
   
    
     at 
     
     \”i 
     
     l \ 
     
     . l  
     
     H WR\\\\\\  
     
     ‘NJ q ~ A 
     
    
   
   
    
     K . 
     
     s 
     
    
   
   
    
        
     
         
     
       
     
    
   
   
    
     ,4  i 
     
     r . . y , 
     
    
   
   
    
      The   Daily Newspapers 0i Canada 
     
    
   
   
    
     This Advertisement is Published under the Auspices of the Canadian Daily Newspapers. Association.