. THE
we will Celebrate,
Save Dollars By Buying at
A This Great Sale A
-let we feel it is only necessary to make the amiouncement that the sale
drill start at 9 o’clock Tuesday morning, May lst and continue for 2 days.
,BE ON HAND EARLY-THE MORNING HOURS WILL BE IDEAL FOB
A SHOPPING.
iP|an Now to At-tend This Sale
D Just ’ Come a 
rms sroan is so comrnnrnnv oivxu ovnn fro-'rn-r.SsA1.n
‘ 'mar ro snor imma 'ro ssvn MoNiiv.-  ` -
, - , tn-114:---,»-. "J ~ ` ' L
  -oun Poiicve-
It was the belief of the founder ofvthisfbusinessthat every eilorl - -
1 consistent with good business sliouldbe made to see that every custom-
` er should have complete satisfaction.
THAT IS STILL THE POLIUY OI' THIS BUSINESS.
*ildren and for the home
Anniversary Sale g  
.,May lst anci May 2nd r
We cordially invite the people of this City" '
and Province to come into our Business home
during our Anniversary Sale and share in the i
feast of new smart spring and summer mer-
chandise at prices that mean a BIG SAVING
to you.
III-IIIIIIIIIlIlIIIIIIIllIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII_
Special Attraction
u ON ANNIVERSARY SALE DAYS IS OUR
'TSW DEPARTMENT, THE LOWER PRICE
31|-'ORE (UPSTAIRS). "
~ .10 p.c._ oi Total Two Days Sales lo -Hospitals and Orphanages
DON’T FAIL TO VISIT THIS DEPART-
° h T S 1 D ys nd help these Worthy Institutions as well as make
um' A g big 33:: i¥¢?i'uylh1di?:cayHhdii°ailnyto\ii?eSpr‘iiig iinii Siimiiier Merchandise.
_ REMEMBER EVERYTHING YOU 'BUY 10 PER CENT GOES T0 HOSPITALS AND 0RPHANAGES_¢
ee PR0Y.l.{§.E,..,,h.B,,;..Q5- fe--ffm |93#
U FIFTY-THIRD ANNIVERSAR _
Tuesday and `Wednesday, May Ist and Incl; ,
53rd Birthday is on May lst. We will honor it again byliemembering the -Hospitals and Orphanages by giving 10 per cent of our entire Two Days Sales  these worthy institutions, namely the; .l
Edward island Hospital, the Charlottetown Hospital, the Protestant Orphanage and -St. _l_’incent’s Orphanage, equally divided We have prepared _wonderful values in every Department _inj.i'f;' "
93
  L
- this Big Store. We will have something extra`special to offer you. . ‘ ` L, .
 I """ ‘ ‘53 IYEARSIIIII I  
- On May lst, 1881, an able farsighted merchant, the late Mr. L. E. Prowse;f i 3
N0 items are advmised in this ad`vertiSement_ so outstanding is the event. opened a small shop to the public of Prince Edward Island. The store grewff
53 years after opening th is little shop it has become one of the largest de-
partmental stores in the Maritimes. A celebration of 53 years in business is '
no ordmary matter, it is an event of rare import ance. We will celebrate - <
our 53rd Birthday by offering to the public of Prince Edward Island the
greatest array of extrao rdinary values in wanted Spring and Summer -
merchandise that we have ever offered. ~
 ‘ Tuesday,May lst at 9 C clock
`”'"D`iT|1is Sale Will Start
Every department in this store will participate. We promise yoii
a most interesting sale for two days, merchandise for men, women and
GIVE
°-and give your share. There is no joy it you
do less. .0 Give to know that your heart is right
Give that others may live, for the sake of
humanity, for the cause of good. Do without
things if you must, for is not the need of the
helpless and hungry greater than yours?
GIVE GENEROUSLY AND GLADL_'_’.
--i cans"
The above is a copy of the Federated
Charities Campaign in the city of Montreal oi'
1925.
|-|e|p Us to |-|e|p
Others?
BY°°SHOPPIN G WITH US ON OUR
ANNIVERSARY
In order to make these the two biggest days _sales in our _history we will provide all over this Big
» ' Store extra special lines of goods at real bargain prices. i i ~ S D I
i.
L
.~., .xx
,wfjil
fi ef ,a
» LQ
inf
if
'ul
¥iS5ii!§=i§§§.»ma
I
-1

il
mi
idid $5’
and
'iiais-sis
L
I
~
_
===i
at .
P4
....
.see
ta..
v...
-ee.
lo
Pi
. e . . »
. - . ~ »
.4-|........»
0! 1
wi
E-