'_.. F. h i . i... ., y," AUGUST 31, 1946 Lacrosse Sport of Past Ages ll DAVI MoINTOSII (CasialTan Pleas Staff Wntcr) KQNTRILL, Al)‘, 2Q __ (c?) __ to the lbntleal papers r-e was known as the king oi the ice lanes, on ‘ioronto st-reetmr posters he was billed al tho world's greatest hookw 8nd ‘acrosse player. by west coast American sports w“. ‘e‘rshewlldubbcdtl1e'i‘y" 0g 1o the sporting world he is known as Neivsv inlsnde, the (mg- tlrne printer's devil who s t more than two decodes atopi e lrodiey world. Edward Oyril Lalonde. to givg him his full name. now lives quietly in a north-end Montreal apart- ment with his wife and M-fgfl-olfl works for the Qusim; civil service and glances crcy 0c. casionally at an old scrap-bio); of clippings which read r Na. tionai HD0595’ Ltwlle record list. When ll years old. Newsy cam; down the pike from Cornwall, where he was born in 1067. Before 1926, when he finally relinquished his centre spot, he had performed scoring feats that make modern hockey look like a game oi jacks by comparison. The tlenchman who commanded the highest hockey and lacrosse salaries paid in his day (about $3.000 the east more for lacrosse lr-"tile nests, clicked oii roughly Z5 goals a season —33 one year-in the old National Hoc- key Association-hand 16 games comprised a mason then. Syd Howe is ceredited m. inc modern records with the most goals scored ‘n o single gnme - six-but back one night in March 1910. Lalonda banged in nine goals for Rerifrow Millionaires. ‘iwo of his teammates were Cyclone Tay- lor and Lester Pataick. Til-n.‘ were no spares. 0n Champion Teams Lalonde played on both world champion hockey and lacrosse teamv-ono of tlvo or three aili- letes to do so. He was pinyin; mar.- ager-ooach of Montreal Canadians in 1910 when the Flying Hench- men soared through Portland for the Stanley Oup Ard he was with the old Vancouver Terminals three times when they won the Minto Cup. - Newsy shifted his playing alleg- iances often, thou h he sts ed longer with Oallad s-nim- ye rs altogether-than with any other club. He played for Cornwall. Woodstock. Ont. Sauit Ste. Marie, Portage 1e. Raine, Toronto, Ren- frew, Vancouver and Saskatoon. It. was at Saskatoon that he finally wrapped up his pads for good. but Never one to take a backward step. News frequently occasioned headlines l e this one in the Sask- atoon Daily Star; "l/ilonde Knock- ed Cummins Gold." Out in the wort he pivotrd Bill Cook and Newsy regards him as the greatest right wing of all time An opponent, who played for Re- gina, was Dick Irvin. To Newsy hockey now is nothing more than "lacrosse on bill he admits the game has speeded up considerably. "But lacrosse!" News shook his head dcieetediy. "It's a but. wash- ed up. Nothing like it used ‘to be. ‘rile-re was a game for mo" Newsy. pie/res Geomes Vezins’ Cyclone Taylor. Ollie Davidson, Bil Cook Prank Nighbor and Tom Phillips on his pie-mo ail-star squad. _ Old-time fans would add News! E name unhesltatirlifly. Remember When The Canadian Press Mllggl Nelson became the flrflt man to win thrtc Oaradian Nat- ioml Exhibition world's cllamlllfig muaumn twflsli ggrgnklgee (1- years ago ay. e - ' sier wore down all D0" l‘ the half-way mark of the iii-mils race, piled up a "g lead and coast- "l I ~ ‘I’ "mill-ltd from Pare a Col. 1.- 301’ 2-1-2; Lorraine Albbg (1,, Kellyls-z-a: best hale 2.1a by BC-rmies Boy. The Classified not was won by Beaverdale, own“ and driven by Don McNeil), gum. glglgfiel-(“Billy Kalmuck (Kelly) b’ H Nllhimare (Bishop) 5mm? est t 2:17. The Clas. owned ace was on by Just Betty, an by Dr. R. F. Seaman, and r V’? by Don Seaman, with 1-1. 2.? ariorie Budiong (Rankin ab.‘ Rose (W. Kelly) 3-0-3; a (Oudmore) s-s-s; Shirley H .Teznl>le (Hooper) 4-4. 4. Maudene Budlong (Agnew) q- 5~6: best time 2:15. The Victoria D11"!!! Club Stake was won by the trotter Billy Aubrey, owed and driven by Game moon“ Wm! 4-1-1: Marion i... (T. Sample) 1-4-4; Sir Francis Drake (0'- MHH) 3-2-8: captain Abbe (wil- lis) 2-5-5; Vera Britton (l... Kelly) 7-3-2; four other starters; time, 2.21. 2.17%. 2.19%. Charlie Ballard N informs us that vlfiltiat ‘Smyeina be the greatest racing meet at, 11L‘ "We irwk in years is sched- uled for next week-Exhibition week. when he will put on m "ti" "1 l i-hm day program with a total of $4.400 in pluses. Mr. Ballard expects to line up good fields of starters in all events. Phe races will take place Mon-- rday. September 2nd. Wednesday the 4th and Friday the 6th. with four events each afternoon. On Wednesday the Free For All with a Purse of $500 will be raced. Mr. Ballard has also announced that he will stage another race meet events the same classes as Wed- nesday. September 4th. ‘There is a large list of eligible starters published in the Sydney Post Re- cord and we predict that cur zen- ial friend Charles‘ venture will be a complete succes. _0_ We are very pleased to have a letter from our good friend E11,), Graham of Si. Stephen, with score cards for the mid-stump,“ raoe meet held there August 21st, 22nd and 23rd. Mr. Graham states that the three fastest heats trot- ted in the Maritirnes this season were at St. Stephen. Namely in the Free For All Trot and Pace August 23rd. Christie Budlong won the first heat in 220912. the second in 2:08 and W-aichim came on and won the ihlrd in 2:07. Boih Christie and Watchim, as evofyone knows are irotters. He also claims that the three fastest heats Paced in the Maritimes this season were in the Si. Croix Free For All Stake Thursday. August 22nd. when Pine Ridge Alex won (he first heat in 2:06‘/3. the sec- ond in 2:07. and Anti-Aircraft the third in 2:08. From a casual per- usal oi the records we would say that Mr. Graham is 100% correct and the St. Steppe-n track man- BKement are to be congratulated on having attracted such high- class racing material and in their oval being in such excellent con- dition. telephone with Alderman Frank Aidaims a few evenings ago and he informed us that it would not be bie for Watchim 2:06=.’l to race at Charlottetown Goodwill meet as he is now in the stable of Earle Avery and will be raced through Maine and possibly on to Lexington for the Grand Circuit meeting there in September. we lmtierstand that Christie Budlong 210754 is also in Mr. Avery's stable and will continue along with the other Maritime star trotter Wat- dlim. We will all be looking for- ward and hoping to see these two representatives ofihe Maritimes gain further fame in the Rreat U. B. A. _0_ ed to easy victory. i 2. PURSE N0 allover-lone 1W. C. WETMORE LTD. TROT AND PACE-PURSE $400.00 CAPITOL THEATRE 2.14-2.10 CLASSIFIED TROT AND PACE-PURSE $400.00 THURSDAY _ THE OLD SCOT JUNIOR FREE FOR ALL TROT l PACE-PURSE $600.00 COCO-COLA 2.30 TROT AND PACE (CLOBEID-PURSE $400.00 IIQKINNON’! SHOE STORE 219-221 TROT l PACE-PURSE $400.00 Agricultural Exhibition And Live ‘Stock Show .18.}... SEPTEMBER 3rd. 4th.. 5th. HORSE RACING are‘ oars srrr. 4a. WEDNESDAY CFCY FREE FOR ALL TROT AND PACE — l. and 5th. $000.00 2.25-2.27 CLASSIFIED 8 I’.C. ENTRANCE Mail all entries to C. I. English ~y Boa If, Pieto u,N.S. on September 11th with four more' x01 We had the pleasure of a few minutes’ conversation over the_ DDWN TNE BADK STRETDI! ’ Our good friend John i... Read of Truro airways remembers us with score cards of the races he attends-written include all in his vicinity. He~is an excellent iudge of form and we information from reports. In the Truro mentioned above considerably taken with Princess Kalmuck a 8-year-old which he states is good gaited. good manner- ed and finished well and lookalike the makinds of a real one. With reference to Treceylianover he re- marked that he broke in the lsst heat and but for that no doubt would have improved in the sum- mary. Quoting further from letter is the foilowlngr-“This is the first time I have seen Colonel Dan. He was a good pacer today and well driven by Earle Bernple. Biliv Hood has Just returned from Maine with five horses bringing J. Harry Breen's new purchase. a dark bay two-year-otd stallion. one of the best looking two-year- oids I have ever seen. in fact a picture horse and bred along the best Pacing iinee. M1‘. Breen has sold the grey pacing gelding Bona Beau to Earle Avery. Mr. Bra-an commenting on Watchims performance states that he was not up to a hard race but thinks that he will improve and show much better in summaries later." Thanks very much: MJ". Read. we appreciate your kind thoughtful- ness. _()_ We acknowledge with grateful thanks and regret our inability to accent an invitation to attend the Nova Scoiia Exilibiiion and races (his week at Truro from secretary manager K. M. Armstrong, and ihe opening of the R. A. Ferguson Memorial Race Track at Pictou. Wednesday. September 4th. at two o'clock. from manager E. Ernest English. We trust good weather and everything that goes with it will attend the new venture at Pictou. ._.()_ From time to time we have mentioned the exceptional success as a sire which Billy Direct 1.55. world's champion pacer has ad. Now the Hanover Shoe Farm has placed his 1947 fec at $300 and reservations are coming in so fast thiat. it is expected his book will fill quite soon. Another sire that is making 13°00 51531005311 only his first crop of foals has been raced is Nibble Hanover 1.58%. Three of his old- est foals. now two-yesr-Qldg, 1n. Elude Derby DB3’ Z 2.05%. Pan American 2. 2.10 and Grand Par- ade 2.12. Ilaiy must be coming back as we note where Gianni Garrlibi of Ravenna is in the United States attending race insets and pur- poses to buy a numiber of tlrotters (c take back home with him. He is the leading reinsman of his country and has been a wizlneron such famous courses as ilac Paris- Vincenncs and the Austrian tracks. Two of the err-American t/rotters that he drove were Tara 2.00, and iiazeiton 200% We note where a million dollar grand stand that will hold over 20.000 people is to be constructed at the Canadian National Exhib- ition Fair and race track. Tor- onto. This will be the most ax- pensive effort of the kind ever made in the Dominion but the Canadian National Exhibition is subsidized very heavily by the Province of Ontario and the Do- minion Government and has large surplus assets. It is n-ioe to know that it will be back again in 1947 as it certainly puts on a program worthy oi any city. There was s. combination sale at Roosevelt Raceway a couple of weeks ago and 49 trotters and nacers changed hands for 046.185. 0r an average of almost $1.000 apiece. The silr-year-old irotter Morate 2.00 pacing. 2.04 trotting, brought $5,000 and the six-year- old pacer Brown Bomber 2.00% $3,700. Rhea Hanover brought $3.800. She is a half sister t0 Rhea Mae 2.04%. owned by F. C. Coates. Amherst. Pearce Chap- Wllc is thought to have got a real bargain in Vol-arialn. a dark eight-year-old gelding with a mark of 2.03% trotting and 2i!) pacing. The price was $2. - Sulkies and harness btouilhi? bill money. a used sullcy with cov- or fetched $415 and a used cart $250. while a good set of harness brought 8110-00- ilorlion To Go (To Detroit? DETROIT. All! 29——(AP) —Th9 Detroit News said today i’. "quite ossibie" that Joe Gordon of the cw York Yankees will Detroit's second baseman lleXl season. "It is fairly certain." the News said, "that the New York Yriflkée! wi-ll dispose of Gordon after this season and ille Detroit rluo has already Informed the New York clubuthat it would like to buy Gor- on. Gordon. 3i. a native of Los Ang- eggs, Callf., joined the Yankees in l The i947 convention of the Cana- dian Federation of Home and School will be held at Stickviile. N. 8., at a date in August to be decided by the executive, .t was announced at the annual conven- tion here today. Theatre IIT. STEWART. Closed until further notice on authority of Department of Health and Welfare be- ginning Monday, Sept. l, owing to tits‘ prevalence of Infantile Paralysis in the Province. is‘ and kept their ' 'l w». ~ United-hestatienstiiteguliations 9v- l o nl game birds for thbg 1046-47 8:51:53 vale illst been announced from “Shlllgtbll. i)'C., and Ieliow gun- ners wwih of the bc/rder nos/c bar. illlleir tail feathers rctty well c PPM. A more (ietalocl account of the shooting restrictiol-s im- I§°Wd by the U. s. Fish and Wildlife ervice will he given at r. later 0000. Suffice £0 Fay that the cut has been drastic. The shootirn. sew- son has been cut almost h. half 1n WDIPB-Tison with the 1945-46 sea- son. The daily bag limit has been cut to 7 and the possession limit u’ 14- 051100110 Winners are allow- ed 12 ducks (exclusive of Morgan- sers- (Shell dur-sr) per day and. have no possession limit providing one is not found with excess of 150 ducks (exclusive of Mergarlccrs) in his possession. fnai. total is the number allowed for the Pgagun‘ The local duck crop for ills sea- IOH is far below normal rill ovcr the states and the 1046 hptm, 1n cilmilarison witn i945, shcrvs a bli- ‘decline in Quebec and the M-Aitlné Drovinces. No official iigilles 3w. al/Bilibie t0 (late. for Or-‘arln and; the West. Orniihologiscs in both Cznalin and U18 Stlllfis are worklnz hard to find ‘(he cause for the mgldgy, 08011118 1n the duck pOpiilflPoll on the North Aznericar. Qqntincnp The natural assumption by the miioriiy of observers and :ports- men is: that tne decline is Que to over hunting and that tile annual kill, combined vii-h losses cine (Q Wbflihel‘. Predators. discasr- and illegal kill. is n excess " r m. tllral increase. Scientists are working (Al .. incur. that the ducks are affected with a disease known aa Durit Mais-ia. It effects ducks the ‘iii-HIE as Pllllcrenl in chickens. Tile young biffl.‘ thrive, or seem to thrive, urtil trwy are l0 days or two weeks old and till?!‘ die off like flies. it has been known to scientists that ducks in the State of Michi- gan are effected with Duck Jialana and last year it is fEDUTi/‘ll (hit the disease lliadc its appearance in Mair-r. Ornitnwcgists in both Ottawa and Washington have re- quwtied samples of blood from ducks taken as early in (hr season as possible and have issued I-cient- tflc permits to a munber of Ornith- ologists to trite a limited F-HITPYP-Tl of ducks from different avras in .,each of the provmccs. When the Ducks Unlimited men were here in corltparly with iinroic S. Peters, official of the U. S. Fish and Wildlife Service, Was-illngiton, on August 22nd and 22rd they collected 4 SDBCImGDS o: bind: ducks, two at Fullertotrs Marsh and two at Pisquld Pond, Peakes. Blood smears were taken 1mm each and in addition the contents of the chops anti glzzards weri- pr:- served for future amlysls it will be interesting to learn what. the findings are. The officials concerned ave all enthusiastic sportsmen as well as being well versed in duck ozr. l- ology. It may be said on thmr half that they were a iutlc se‘. conscious about tie work o’. coli- actirlg specimens. However it was a chore thathavi to be dchc. To milks matters more embarrassing they were cauizht with the blurs on both occasions and explorations were in order. lair. Bruce ‘Fright, eastern representative of Ducks. Unlimited, remark-rd to the member of the Royal Canadian Mounted Police who aclolllpanied the party on the inspection tour: "This is a heck of a Province Every ilmc a mm fires a shot someone appears from nowhere and wants to know what its all about" Then he added- “ the other provinces no one “As any attention to a shot or wo". Methinks he had some-thing on the bail there. and its no‘ Duck Malaria, but lead polsorinz (hats the cause of the current duck shortage. medted phcasants are. show- ing up all overlhe eastern recticn .qt the province. One thing is cert- ain they are groit roamers The)" have been reported this summer from as far east as East Point, and aaly farther then that. they'll rave to swim for it. Mayne that's r. good thing and they are stymied in Lhfiil‘ eastward migration. They have also been reported at South Lake and in a section east of Big Pond, Lust fail a Cock and three hem wint- ered at Red House (Head xi Fort- une area.) Robert. Saville, who bv the way is a son of George E. Sav- il M.L.A. Arimlndale, cv whose property the birds spent the winter was very watchful of his rnarrgcs presence ‘i Strlfit Military secret until this surlng The farthest points east where anyi beraiiolls ri pheasants o:- curreg was at Mount Stewar‘ (Can- avoy area) and a: Montallltn Its 0 good (hing that (he pheasants are ggngrggijhting in any special dis- irict, It makes them all the hard- er to find, and ii an open season is declared this lyii on this species gummy‘ need not expect easy hunt- ing. There are a lot more P1190" sints but they nre spread over a 13mm- tgrriicry. Last season o days was allowed for hurling pheasants beginning October 15th, with a 5933011 bag limit 01 5 000k birth. n What recommendation w..i made this season with ritiiflfd l0 the wily Rina-hem will "(t known until after Pheasants Un- limited hold their mcotlllil 5m"? time about the middle of 58mm- Nirr-ilessants ably dsrmnstrated ism fall that they were well aide to take care of thamsivs as Al‘ I6 hunter; us concerned. One has to "look while the looking i! 300d if he is to have any success hilntirq pheasants. r. IDNDON. Aug. M-(Oi-W-iliilht defendants were sentenced to death in the trial of 104 mew-b"! of the Polish underground terror- ist organisation N.B.Z. (P200198 Armed Ibrcea) before the regional military court oi Katowice, Po- P’ 9°99“ ‘P- 0° $9 10- ed a tinued every year since and the anywhere in the Maritimes. on Saturday, September 7th. illiiiy. following exceptions: -. 10 re-open or s or extend racing dates. Additional entries of an Individual ownership may he made in any class by the payment of 1 per cent on closing date, but entries of separate ownership, although in the lame stable must pay installment in full. ENTRIES CLOSE SEPTEMBER 4a., 1946 PHI; Cfiaatofialowuwqlnlsnw Again we take pleasure in prose of these Fuiurities sponsored by money by this Association. have ever put up for a a splendid array of trotters and pacers. GO-ODWILL meets were started here i more opport unity to earn money. two days racing each fall has been among the best seen longer season's racing and Horsemen will please note that entries Money won on \ PURSES TOTAL OVER $5000.00 -— NO DEDUCTIONS - Entries Close September 4th, 1946 DNARLDTTETDWN, PRINDE EDWARD ISLAND “The Garden of the Gulf” Good Will RACING DATES WEDNESDAY and THURS-DAY, SEPT. 11 —12, 1946 Member of the United States Trotting Assoiiation FREE FOR ALL TROT ANDPACE 2-12 - 2-14 TROT AND PACE (Trotters ‘allowed 3 seconds); open also to horses that have not won a heat this season in faster than AND PACE (‘Trotters allowed 3 seconds) . 2.19 - 2.22 TROT AND PACE (Trotters allowed 3 seconds) . 2-25 PACE CLASSIFIED . , . . . 2.17-2.20 TROT 2.10 2.15 - 2.18 TROT 2.23 - 2-25 TROT . . . . . 2 YEAR OLD FUTURITY hairpin. PAC ( Closed) 3 YEAR OLD Forestry; 'T1'r'o'i"ii'NDl5iicn (Closed) -. . . . 4 YEAR OLD FUTURITY TROT AND PAC (Closed) . . . . . . . . . . . . . . . . . . . _ N0 deductioms from money winners- rlght t0 classify horses to the above events merit and change any class to one more suitable to the entries. Entries close September 4th with J. W. Boulter, Secretary, GENERAL CONDITIONS GOODWILL RACES WEDNESDAY, SEPT. 11th. -—TliDRSDAY, SEPT. 12th. RACES CALLED AT 1:15, START AT 1:80 nting our‘ Goodwill Race Program with ten events, three the Prince Edward Island Harness The total purses offered is over $5,000.00, the largest amount we Goodwill meet and it is done with the hope that it will bring together n 1941 at the request of the horsemen who wani- Tl" 2 Ymr 01d Futurity will be raced on z In a - plan. All other races to bc an the threezheathplaln with the ner cen eac purse will b, xflrded the winner. The remainder will bedivided into 9° W"! Biff-l. one part to he raced for each heat. the event of their being three heat winners they shall have a fourth heat to determine the winner. Any horse win- l"!!! the first two heats in any race shall telinqulsh his pole position and assume last scoring position in the race. Rights reserved to change program. reject any entry, g n in"? llllieilrs to lay over the field to the extent that ere s not. in the opinion of the management, gufflclgng competition, then the said entry may be transferred to a faster class or entry fee refunded, bar any driver and to declare race off an account of bad weather, or failing to obtain satisfactory number of entries or starters to trans. fer- llorsea to another class to which they are eligible, anothe without advertising. or alter close September 4th and we hope i0 publish Sept. (fill-closing date-does not affect eligi- PAGE savEN '- ____ _, Racing Club with added They have been con- . . .PURSE $600.00 PURSE $500.00 PURSE $50000 PURSE $400.00 PURSE 55400-00 . . .. PURSE $400.00 PURSE $40000 . . . PURSE $54800 PURSE $691.00 »..--.--.--- ...-~~ -.---..¢- .-..»» . . . . PURSE $602.00 The Management Reserves the according to their best judg- Charlottetown, P- E. I- Two entries of the Isms ownership may start in the same race providing the full 5 per cent is paid on each starter, the drivers having the approval of the Judges. All horses with names of drivers will be declared In at 10 o'clock a. m., Daylight Savin, Time, the day prior to the race, when positions will be drawn to enablems fa print score cards with actual starters. Eligibility based on U. S. T. A. money winning. classl- fication. The Exhibition Association assumes no responsibility, for any accident or damage to any person or property during this meeting, and this understanding is part o! this contract. Owners must assume any damage to pro- perty or persons caused by drivers. attendants or horse. flay, straw and stabling free. Races called at 1:15 P. M. Start at 1:30 P. M. U. B. T. A. rules to govern except where they conflict with war regulations or with these conditions. Be auro and bring your eligibility certificates and driver's license No photo finish. You can telegraph entries at our expense. J. W. BOULTER, Secretary, CHARLOTTIZTOWN, P. a. r of flies and substances Persian flowers origin. of be Dalmatia, in Yugoslavia, but ter the First World JOE PALOUKA land the Moscow radio reported today. One rnembc life sentence and the remainder were sentenced to terms of from .10 to l5 years. received a _ PYRETIIRUM. ALS ROTENONE. RETURN‘ 9., Although DUI‘ ha; pfQvygd mum a powerful agent in the coll-troi insects pyrethrum spreading over a vast area ard not and rotenone. (lac tlwp well-known USE ll and domestic sprays, have by means been supplanted They were Practically munitions of war and were in short sun iv for civilian use during hostiities. are now on the way their normal position in the trad-c. Pyrethrimt. variously known as Pollitory and Dalmatian according to their place came originally o was monopoilzed by W85 h America. At agricultural fmwam and‘ with expected that Supplies to regain also from u. East Irnliian time. Kenya SUDDIIFS 14'" ll 111111 quality in“ developed m t...‘ Kenya Colony in Africa, and dur. in: the second World W31’ source of supply was dcveioped in the uresr-zlt 8TB rcmil . ‘he nmiciualtf ‘biting and sucking flies and other 1°11 0f a flood crop this vcar. it is the position will soon be about normal. Rotenone. vi-rlich is derived from derris. sometimes called tuba ‘P1116198 in The East. Indies. It is U boobthiliina-bie from m‘ W 0h RF i So 1h - mica New Lhaflwnlg “var” is fir. iof an advertisement for stockings supplies w“ m, u...“ more obtainable. but they are m. British 1mm" ° a government control has been lift- 0f‘- and OTICE A BIT CLUMSY irlg mostly to the British Isles-r ACCIDENTAL DEATH South American supplies nrcl r less confined (o the and now continent. MONTREAL Aug. ZB—(C.P):J verdict of accidental death returned today in the case of 280% ‘ erican ed. are once more in the hands (he trade. Roienolle is a pow- erful ingredient in sprays against year-old German Boisvcri Montreal. whose body was fcun floating in the Lachille Carin last night 30 minutes after lls “was seen in the water waving for help. Police said Boisveri app-ar- ently had fallen irlio the canal while walking along the bank. insects. and is particularly effect- ive against warble irfllbi- "W" which ivarbie flies emerge. {ii The drawing power of new - paper advertisements was amply demonstrated when one insertion LONDON — (OP) - A 14-year‘- oid German ‘soy. Manfred Dani‘. stcwed away to England to loo for members of the Cameron Higlu landers, WhOSg mascot he had bfli in Berlin. By HAM rlchair resulted in 95.000 orders for the department store which ran the ad.