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     1. HIGHEST OCTANE RATING 
     
     2. NEW BALANCED FORMULA 
     
    
   
   
    
     for 
     
    
   
   
    
     ADDED POWER I 
     
     ADDED ACCELERATION . 
     
     ADDED QUICK STARTS 
     
    

    
     ADDED LONG ENGINE LIFE 
     
    
   
   
    
     1. HIGHEST OCTANE RATING - gives your engine all the smootn power It was 
     
     built for - under all conditions. New IRVING IBLUS delivers up to Ulla m0fC 
     
     climb-power even on the steepest hills, up to 1792; more "drive" on the level l'0il(I.y 
     
    
   
   
    
     2. NEW BALANCED FORMULA - gives you even firing at every rate 
     
     of speed. In city or country, uphill or on the straightaway, you can t help 
     
     but feel the increased zip that this new gasoline gives your car. 
     
    
   
   
    
     Try a tank of new IRVING or new IRVING PLUS today. Your engine will tell 
     
     you, 1'There IS a difference in gasolines.'.' 
     
    
   
   
    
     .US...YOU'!.I FEEL THE DIFFERENCE