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Total Circulation Canadian
GUARDIAN T‘l0VFMBE§__§§ 1229
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.  Daily Newspapers
 daily newspaper is the
 most powerful advertising
“ force in Canada because
it is more closely and intimately
linked-with the lives of Cana-
dian men and women than any
otheriadvertisingmedium. The
daily _press enjoys this unique
influence because it has no rival
in the service it renders.
Cf all vehicles of advertising
the daily newspaper alone fills
the basic human need to be in-
formed' of what is going on from
day to day---.to know the news.
2,] |__2,60_5 Canadian families
---98.5% of the total numberin
the "Dominion ---I buy and read
_daily newspapers. .
To 'these' families --- which
comprise every class of occupa-
tion.»and..ev'ery range of income
--- the daily- 'newspaper is any
 ,f » ' _ .~
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file Advertisement le Issued under the Aiifsrfe-1||efi§~e!. the ¢ene|lleu belly Ne-wepeper Aaeeelieitiei
indispensable part of the day`s
activities. lts arrival is looked
forward to every day. lt is
always accorded a warm and
hearty welcome. Its absence,
even for one day, leaves a gap
nothing else can fill. No other
advertising medium holds so
vital a place in the every day
life of Canadians as the daily
newspaper. V ' i
F or this reason advertisers-~
retailers as well as manufac-
turers ---concentrate much the
greater share of their appropria-
tions in daily newspapers. Sup-
plementary media may be used
to a minor extent, but both na-
tional and retail advertisers know
from their sales records that the
backbone of every successful
advertising campaign in Canada
is the daily newspaper, `
The Deity Newspapers ef canada
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