Choclair
     
    
   
   
    
     
      ast
      page
     
    
   
   
    
     
      for
      us
      in
      the
      aspect
     
     
      that
      they
      are
      going
      to
     
     
      play
      the
      videos
      over
     
     
      and
      over
      again.
     
    
   
   
    
     
      MM
      Much
      [Music]
      is
     
     
      giving
      you
      love
      but
     
     
      overall
      do
      you
      think
     
     
      that
      they
      don’t
      give
     
     
      enough
      coverage
      of
     
     
      hip
      hop
      with
      only
     
     
      RapCity
      and
      Da
      Mix?
     
     
      Choclair
      They
      could
     
     
      do
      more
      but
      they
     
     
      definitely
      stepped
      up
     
     
      from
      before.
      They
      are
     
     
      playing
      alot
      more
      hip
     
     
      hop
      in
      the
      middle
      of
     
     
      the
      day
      and
      in
      the
     
     
      middle
      of
      their
      flows.
     
     
      They
      are
      helping
      to
     
     
      support
      it
      up
      a
      little
      bit
     
     
      but
      we
      still
      got
      along
     
     
      way
      to
      go
      are
      we’re
     
     
      gonna
      slowly
      get
      there.
     
    
   
   
    
     
      MM
      You
      ve
      had
      big
     
     
      ads
      in
      The
      Source
      (a
     
     
      prominent
      American
     
     
      hip
      hop
      magazine)
      last
     
     
      month
      and
      this
      month,
     
     
      and
      this
      month
      you
     
     
      and
      Kardinal
      are
      both
     
     
      in
      the
      Single
      File.
     
     
      Does
      that
      justify
      your
     
     
      guy’s
      hard
      work?
     
     
      Choclair
      I
      feel
     
     
      justified
      just
      when
      I
     
     
      see
      people
      walk
      up
      to
     
     
      me
      and
      be
      like
     
     
      “Chocs,
      I
      like
      your
     
     
      album,
      I
      love
      your
     
     
      album.”
      That
      kinda
     
     
      gives
      me
      more
     
     
      gratification
      than
      the
     
     
      ads.
      These
      are
      people
     
     
      who
      really
      appreciate
     
     
      it,
      the
      people
      who
      line
     
     
      up
      just
      to
      say
      hi.
      I
     
     
      mean
      that
      is
      the
      stuff
     
    
   
   
    
     
      that
      really
      gets
      to
      me.
     
    
   
   
    
     
      MM
      Has
      it
      helped
     
     
      having
      been
      in
     
     
      Unsigned
      Hype
      (a
     
     
      section
      in
      The
      Source
     
     
      that
      features
      unsigned
     
     
      artists)?
     
    

    
     
      Choclair
      That
      was
      a
     
     
      long
      time
      ago
      butit
     
     
      definitely
      did
      help.
     
     
      People
      were
      like
      “Yo
     
     
      Chocs
      was
      in
      the
     
     
      Source.”
      Not
      too
     
     
      many
      people
      from
     
     
      Canada
      have
      been
      in
     
     
      The
      Source.
      So
      that
     
     
      helped
      but
      I
      think
     
     
      these
      new
      videos
      will
     
     
      help
      a
      lot
      more.
     
     
      We’re
      trying
      to
     
     
      make
      everything
     
     
      blow
      up.
     
    
   
   
    
     
      MM
      What
      were
     
     
      your
      major
      hip
      hop
     
     
      influences
      growing
     
     
      up?
     
    

    
     
      Choclair
      I
      never
      had
     
     
      just
      one.
      I
      was
      into
     
     
      so
      many
      different
     
     
      styles
      of
      music
      that
      I
     
     
      just
      kinda
      bounce
      off
     
     
      everything.
      From
     
     
      Def
      Leopard
      to
      Quiet
     
     
      Riot,
      Bon
      Jovi,
     
     
      Beastie
      Boys,
      Run
     
     
      DMC
      and
      Public
     
     
      Enemy,
      everything
     
     
      kinda
      shapes
      me
      up.
     
    
   
   
    
     
      MM
      Do
      you
      think
     
     
      that
      there
      are
     
    
   
   
    
     
      differences
      between
      ‘
     
    
   
   
    
     
      Canadian
      rappers
     
     
      versus
      American
     
     
      rappers?
     
     
      Choclair
      A
      little
      bit.
     
     
      Our
      experiences
      is
     
     
      different
      so
      I
      think
      it
     
     
      reflects
      in
      the
      music.
     
     
      I
      think
      that’s
      where
     
     
      everything
      isa
      little
     
     
      bit
      different.
      And
     
     
      also
      just
      the
      way
      our
     
     
      slang
      is.
      Onmy
     
     
      record
      we
      only
      used
     
     
      up
      two
      samples
      on
     
     
      the
      whole
      record.
     
     
      What
      we
      try
      to
      do
      is
     
     
      compose
      music,
      like
     
     
      hip
      hop
      music,
      and
     
     
      that’s
      what
      we
      try
      to
     
     
      do.
      I
      think
      that’s
     
     
      what
      gives
      it
      a
      distinct
     
     
      sound.
     
    
   
   
    
     
      MM
      March
      14"
      is
     
     
      Ice
      Cold’s
      release
     
     
      date
      in
      the
      States.
     
     
      How
      do
      you
      expect
      it
     
     
      to
      go?
     
    

    
     
      Choclair!
      don’t
     
     
      know,
      I
      really
      don’t.
     
     
      I'll
      be
      happy
      ifI
      just
     
     
      make
      a
      dent
      in
      the
     
     
      wall.
      I
      would
      love
     
     
      foritto
      go
      [well]
     
     
      but
      I’m
      not
      going
      to
     
     
      be
      disappointed
      ifit
     
     
      doesn’t
      go
      platinum
     
     
      over
      there.
      You
     
    
   
   
    
     
      know
      we
      got
      more
     
     
      things
      coming
      down
     
     
      there.
     
    
   
   
    
     
        
     
     
       
     
    
   
   
    
     
       
     
    
   
   
    
     
      !
     
     
      Leave
      it
      to
      the
      Cadre
      to
      come
      up
      with
      a
     
     
      helmet
      so
      functional
      ...
     
    
   
   
    
     
      yet
      stylish.