—§_ 
     
    
   
   
    
     And particularly when selling 
     
     becomes difficultw-when prosper— 
     
     ity lags --- when the wheels of 
     
    
   
   
    
     i industry slow down. 
     
    
   
   
    
     i During periods such as these, 
     
    
   
   
    
     Canadian business executives 
     
    
   
   
    
     i depend more than ever on the. 
     
     daily newspapers to sell mer-r 
     
     » chandise. l 
     
    
   
   
    
     Why .3 
     
    
   
   
    
     Mainly because daily newspapers 
     
    
   
   
    
     produce instant response, instant A 
     
    
   
   
    
     results. 
     
     Daily newspapers reach and move 
     
     to action vast groups of people 
     
     quickly. 
     
    
   
   
    
     6 ~ ~ For prompt action on sales plans—for quick 
     
     i customer influence at minimum cost—for real 
     
     co-operation from the retail trade, the daily 
     
     newspaper is to-clay, as always, the out- 
     
     standing advertising medium in Canadai 
     
    
   
   
    
     DAILY newsman ASSOCIATION 
     
    
   
   
    
     i 
     
    
   
   
    
         
     
         
     
    
   
   
    
       
     
    
   
   
    
     ..LE_“~_$:£5*_L\i-.:'_u- ~ 
     
     _ 
     
    
   
   
    
     ebackbonle 0F 
     
    
   
   
    
     Canadian advertsinfl 
     
    
   
   
    
        
     
    
   
   
    
      ¢_...... ._l ' ,, 
     
     "*~ "i l’_ _»   
     
     . 
     
    
   
   
    
       ‘mi-i 
     
    
   
   
    
     No other carrier of the sales 
     
     message covers a market so 
     
     intimately, so completely. 
     
    
   
   
    
     Practically every. Canadian family 
     
     reads a daily newspaper. lt is an 
     
     essential part of their daily life. 
     
     Without it they would feel a dis-i 
     
     tinct loss. Nothing can take its 
     
     place. Because it occupies this 
     
     unique position in Canadian life 
     
     and thought, no form of selling 
     
     can supplant the daily newspaper. 
     
    
   
   
    
     lt is economical. 
     
     lt is llexihle. 
     
    
   
   
    
     lt is the advertiseris unfailing point 
     
     of contact with his market. 
     
    
   
   
    
       
     
         
     
       
     
        
     
        
     
       
     
       
     
        
     
        
     
        
     
         
     
         
     
         
     
    
   
   
    
     ilmun