MARUH 1'. r19 _ g 
     
    
   
   
    
          
     
          
     
          
     
       
     
           
     
         
     
         
     
            
     
            
     
         
     
         
     
         
     
          
     
          
     
         
     
             
     
         
     
    
   
   
    
            
     
    
   
   
    
     fir’ rouows     
     
     NEWSPAPER ADVERIISIN 
     
    
   
   
    
     Speedis vital to modern business and the daily‘ 
     
     newspaper-"vibrant withspeed and action---is the 
     
     4 swiftest and most flexible medium to deal with 
     
     immediate problems in Canadian marketing. A ~‘ p 
     
    
   
   
    
     Retailer, distributor and manufacturer alike have 
     
     proved the superior efficacy of daily newspapers as 
     
     sales instruments. Their abiding preference for daily 
     
     newspaper advertising is based on years of experience. 
     
    
   
   
    
     The daily newspaper deals with things of to-day. 
     
     it records what is going on now. Attuned to the 
     
     modem tempo, it is the master expression---in the 
     
     advertising field---of the twentieth century demand 
     
     for despatch, action and results. 
     
    
   
   
    
     '2‘. 
     
     t. 
     
    
   
   
    
     Every day it carries to‘ its readers the pulsating  
     
     news of the world of people and the latest buying ' 
     
     news of the world of merchandise. t  
     
    
   
   
    
     Daily newspapers create more than desire for a 
     
     product. They provide the necessary impetus to 
     
     translate desire into actual purchase. 
     
    
   
   
    
     The daily newspaper is an immediate sales 
     
     stimulant. lt breeds instant action on the part of the 
     
     buyer. Newspaper advertising sends customers to. 
     
    
   
   
    
     the retail counter NQW-"TQ-DAY.  
     
    
   
   
    
        
     
          
     
    
   
   
    
          
     
        
     
    
   
   
    
     DailyNeWSpapers 0i Canada   
     
    
   
   
    
     ~i  This Advertisement is Published Under the Auspices of the Canadian Daily Newspapers Association 
     
    
   
   
    
     . ‘. ‘__ 
     
     I . 
     
     . 
     
     . _ g , 
     
     ' > .1 .' 
     
     ' " . 1 i 
     
    

    
     '. , _ s ' 
     
     . _ \ p