Marcu
      30,
      2005
     
    
   
   
    
     
      A
      student’s
      perspective:
      SWOT
      Analysis
      on
      the
     
     
      Wave
     
    
   
   
    
     
          
     
    
   
   
    
     
      Matt
      Campbell
     
    
   
   
    
     
      Strengths:
     
    
   
   
    
     
      And
      [have
      to
      hand
      it
      to
      them:
      the
      staff
     
     
      selection
      there
      is
      great.
      Never
      have
      I
     
     
      seen
      such
      an
      energetic,
      friendly
      group
     
     
      of
      people
      working
      hard
      to
      quench
      the
     
     
      thirsts
      of
      the
      common
      student.
      I
      also
     
     
      have
      to
      commend
      the
      bar
      for
      events
     
     
      such
      as
      Tear
      Factor
      where
      contestants
     
     
      participate
      in
      a
      wing-eating
      hot-sauce
     
     
      fiasco.
      It
      really
      gets
      the
      crowd
      going
     
     
      some
      nights
      and
      proves
      to
      be
      good
      time
     
     
      (after
      a
      couple
      of
      days
      of
      course.)
     
    
   
   
    
     
      From
      what
      I
      gather,
      the
      Wave
      is
      a
      niche
     
     
      bar.
      It’s
      a
      student-run,
      student
      attended
     
     
      bar
      with
      a
      great
      location
      (only
      steps
     
     
      away
      from
      the
      bookstore).
      Its
      got
      a
     
     
      beautiful
      architectural
      design
      and
      the
     
     
      facilities
      are
      amazing.
     
    
   
   
    
     
      Weaknesses:
     
    
   
   
    
     
      The
      Wave
      has
      a
      fundamental
      shortage
     
     
      in
      advertising.
      This
      doesn’t
      mean
     
     
      nothing
      is
      being
      announced:
      it
      just
     
     
      means
      things
      could
      be
      improved
      by
     
     
      establishing
      a
      closer
      connection
      with
     
     
      student
      media
      such
      as
      the
      Cadre,
     
     
      Radio@UPEI
      and
      Weblogs@UPEI.
     
     
      Idea:
      instead
      of
      filtering
      drink
      tickets
     
     
      through
      the
      ranks,
      maybe
      send
      a
     
     
      number
      of
      drink
      tickets
      at
      the
      Wave
      to
     
     
      the
      media
      on
      the
      basis
      that
      they
     
     
      promote
      the
      establishment
      and
      run
      a
     
     
      contest.
      E.g.
      The
      funniest
      photo
     
     
      submitted
      to
      the
      Cadre
      gets
      two
      free
     
     
      drinks
      at
      the
      Wave.
      Or
      send
      them
      to
     
    
   
   
    
     
      reporters
      for
      a
      favorable
      review...
      This
     
     
      could
      be
      applied
      to
      any
      avenue
      and
     
     
      creative
      advertising
      could
      really
      goa
     
     
      long
      way.
     
    
   
   
    
     
      Opportunities:
     
    
   
   
    
     
      This
      is
      where
      the
      Wave
      will
      succeed
      in
     
     
      the
      long
      run.
      If
      they
      want
      to
      attract
      new
     
     
      customers,
      it’s
      imperative
      that
      the
      bar
     
     
      host
      more
      Wet/Dry
      events,
      no
      matter
     
     
      the
      strain.
      It’s
      a
      reoccurring
      issue
      that
     
     
      has
      yet
      to
      be
      permanently
      dealt
      with.
     
    
   
   
    
     
      We
      need
      the
      big
      bands.
      I
      want
      to
      see
     
     
      headliners,
      even
      if
      they
      are
      from
     
     
      Antigonish.
      The
      Trews
      were
      an
     
     
      excellent
      choice
      for
      NSO,
      and
      a
      good
     
     
      start
      for
      the
      Wet/Dry
      campaign
      but
      the
     
     
      management
      team
      needs
      to
      keep
      the
     
     
      pace
      up
      with
      these
      kind
      of
      events.
     
    
   
   
    
     
      Threats:
     
    
   
   
    
     
      Let’s
      see,
      and
      let
      this
      be
      known
      that
     
     
      this
      all
      second
      hand
      information:
      Cheap
     
     
      drinks
      at
      JR’s.
      Also
      the
      Wave
      has
      stiff
     
     
      competition
      coming
      from
      live
      bands
      at
     
    
   
   
    
     
      -Myron’s
      and
      not
      to
      mention
      the
     
    
   
   
    
     
      Myron’s
      reputation
      -
      I’m
      not
      sure
     
     
      whether
      that’s
      a
      threat
      or
      an
      advantage.
     
     
      That’s
      your
      call.
      Update:
      Maybe
      the
     
     
      Wave
      won’t
      have
      to
      worry
      about
     
     
      Myron’s
      after
      all.
      Now
      that
      the
     
     
      proclaimed
      ‘sexiest
      bar
      in
      town’
      is
     
     
      presently
      out
      of
      the
      picture,
      maybe
      the
     
     
      Wave
      can
      show
      some
      skin
      and
      grab
     
     
      number
      one.
     
    
   
   
    
     
       
     
    
   
   
    
     
      OPINION
      &
      COMMENTARY
     
    
   
   
    
     
      THE
      CADRE
      @
      5
     
    
   
   
    
     
      Got
      Myrons?
      Charlottetown
      Doesn't
     
    
   
   
    
     
         
     
    
   
   
    
     
      Jamie
      McGuigan
     
     
      Reporter
     
    
   
   
    
     
      In
      what
      may
      be
      the
      darkest
     
     
      hour
      in
      Charlottetown
      night
      life
      history,
     
     
      the
      sexiest
      bar
      in
      Charlottetown
      has
     
     
      closed
      it’s
      doors.
      For
      a
      long
      time
     
     
      Myron’s
      Cabaret
      has
      been
      regarded
      in
     
     
      Charlottetown
      as
      “THE”
      place
      to
      go
     
     
      when
      all
      the
      other
      bars
      won't
      let
      you
      in,
     
     
      or
      when
      all
      the
      classy
      girls
      have
      turned
     
     
      you
      down.
      Myron’s
      has
      touched
      us
      all
     
     
      in
      some
      (most
      likely
      inappropriate)
      way.
     
     
      However,
      the
      “feeling
      yes-feeling
      no”
     
     
      atmosphere
      of
      Myron’s
      doesn’t
      have
     
     
      to
      end
      as
      long
      as
      we
      remember
      it.
      Here
     
     
      are
      some
      of
      my
      favorite
      memories.
     
    

    
     
      I
      can
      still
      remember
      the
      first
     
     
      time
      I
      stumbled
      into
      Myron’s.
      I
      was
     
     
      16
      years
      old,
      had
      a
      fake
      ID,
      and
      was
     
     
      looking
      for
      a
      good
      time.
      I
      found
      the
     
     
      answer
      to
      everything
      I
      was
      looking
      for
     
     
      in
      Betsy,
      a
      32
      year-old
      single
      mother
     
     
      of
      2,
      living
      on
      government
      assistance.
     
     
      We
      really
      connected,
      and
      I
      thought
      we
     
     
      were
      soul-mates.
      The
      next
      morning
     
     
      however,
      she
      broke
      my
      heart
      -
      throwing
     
     
      me
      out
      of
      her
      apartment
      taking
      my
      soul
     
     
      and
      my
      virginity
      and
      spitting
      out
      the
      rest.
     
    

    
     
      A
      year
      later,
      I
      was
      back.
      But
     
     
      this
      time
      I
      wasn’t
      some
      Myron’s
      rookie
     
     
      about
      to
      go
      home
      with
      anyone,
      I
      was
      a
     
     
      17
      year-old
      veteran
      and
      had
      new-
     
     
      found
      standards.
      I
      was
      drunk,
      had
      a
     
     
      fake
      ID,
      and
      was
      looking
      for
      adventure.
     
     
      I
      found
      the
      answer
      to
      everything
      I
      was
     
     
      looking
      for
      in
      Ashley,
      a
      23
      year-old
     
     
      graduate
      student
      from
      Saint
      John.
      We
     
    
   
   
    
     
      dated
      on
      and
      off
      for
      24
      hours,
      with
     
     
      things
      going
      south
      after
      she
      revealed
      she
     
     
      had
      an
      STD.
      It
      hurt,
      almost
      as
      much
     
     
      as
      it
      did
      to
      pee
      for
      the
      next
      3
      months.
     
     
      Thank
      God
      for
      cream.
     
    

    
     
      Well
      you
      live
      and
      you
      learn.
     
     
      The
      next
      few
      years
      were
      a
      haze
      of
      shots,
     
     
      dance
      offs,
      and
      unwanted
      pregnancies.
     
     
      Soon
      I
      was
      21,
      buzzed,
      and
      looking
     
     
      the
      settle
      down.
      Once
      again
      Myron’s
     
     
      was
      there
      for
      me
      like
      a
      brother.
      I
      found
     
     
      everything
      I
      was
      looking
      for
      in
      Katie,
      a
     
     
      17
      year
      old
      with
      a
      fake
      ID,
      looking
      for
     
     
      a
      good
      time.
      Things
      started
      off
      on
      the
     
     
      right
      foot,
      but
      she
      dumped
      me
      after
      I
     
     
      asked
      her
      to
      choose
      between
      me
      and
     
     
      her
      algebra
      homework.
      Who
      needs
      a
     
     
      Grade
      11
      education
      anyways?
     
    

    
     
      Yes,
      they
      were
      the
      best
      of
      times
     
     
      at
      the
      sexiest
      bar
      in
      town.
      I
      only
      wish
     
     
      there
      was
      something
      I
      could
      do
      to
      keep
     
     
      the
      temple
      to
      class
      and
      abstinence
      open.
     
     
      If
      I
      had
      a
      chance
      to
      do
      it
      all
      over
      again,
     
     
      there
      are
      only
      a
      few
      things
      I
      would
     
     
      change.
      I
      wouldn’t
      sneak
      in
      the
     
     
      backdoor
      and
      I
      wouldn’t
      hide
      beer
      in
     
     
      my
      pants.
      I’d
      use
      the
      coat
      check
     
     
      instead
      of
      stuffing
      my
      jacket
      behind
      the
     
     
      couch
      in
      VIP
      room,
      and
      I'd
      buy
      another
     
     
      round
      instead
      of
      tipping
      the
      waitress.
     
     
      My
      only
      fault
      is
      that
      I
      didn’t
      appreciate
     
     
      Myron’s
      when
      it
      was
      there,
      and
      now
     
     
      it’s
      gone.
      Farewell
      old
      friend,
      we
      will
     
     
      meet
      again
      some
      day.