Before you buy any car today .   M, 
     
    
   
   
    
     Q 
     
     one 
     
    
   
   
    
     do as more and moro”'Ca11adians are doing 
     
    
   
   
    
     look for the 
     
     ital value 
     
    
   
   
    
         
     
          
     
    
   
   
    
     3kToday. automobile buyers and the industry itself clearly agree 
     
     on V-8 Power as the Great Canadian Standard of Value-this yea: 
     
    
   
   
    
     i and for the years ahead. 
     
    
   
   
    
     look at the buying trend: In 1953, Ford of Canada cars have 
     
     captured a 20.8W; larger share of total Canadian new car sales than 
     
     last year. Of the three leading Canadian manufacturers ONLY Ford of 
     
     Canada has registered a gain in public acceptance of its products in 
     
     1953 to date" as compared to 1952. ' - 
     
    
   
   
    
     whyitake less 
     
     than the best? 
     
    
   
   
    
     EQWQI 
     
    
   
   
    
     roan - MONARCH - MERCURY . LINCOLN - METEOR 
     
     roan TRUCKS - MERCURY muons 
     
    
   
   
    
     look at the trend in modern design: More and more car makers. too, 
     
     are swinging to V-8, Engines. Today, all but one of the leading fine cars 
     
     built in North America offer V-8 Power. But ONLY Ford of Canada gives 
     
     Canadians this vital, modern value in every car it builds. 
     
    
   
   
    
     You look for the hallmark when you buy sterling. Look under the band 
     
     when you buy 4 mr today! Invest in a Ford of Canada V-8, and you get the 
     
     ubcst for your money today. Look ahead, and you'll realize you will be 
     
    
   
   
    
     money 3-head  3- V'8 ""”0rr0w' 'Ba.rc-rl on later! available nmcial 
     
     new car regismxlrbn 5guros.' 
     
    
   
   
    
     m 
     
     WHAT IAN INDEPENDENT AUTHORITY SAYS ABOUT THE FUTURE OF THE V-8 . . . 
     
    
   
   
    
     "Rise of the V-8 in popularity has been consistent . . . As an engineering concept the V-8 
     
     is ageless, and for superior to present day competitive power plants . . . V-8 consciousness 
     
     seems to be a motivating inHuence in both car and truck purchasing. Smooth engine 
     
     performance may be another deciding factor . . . otherlV-8 attributes of compactness, 
     
     economy, ruggedness and rigidity. In any event, once the V-8 trend gains momentum 
     
     lt'Il.toke more than on In-Line Six to maneuver out of its path." ' 
     
    
   
   
    
     - rend Dy permission from Jun 2?, i953. imu ai Ward's Automotive Reports-5 Imll-lnntrn 
     
     I tpurdun organ rzparling atuomoln-1 mdamry Imus and dcwlapntuls, pnilubed 1 ' Durail, M it Iv. 
     
    
   
   
    
     t 
     
    
   
   
    
     mm. s.: 
     
    
   
   
    
     F ORD U0 F  l