'I‘HE PAGE FOUR a} -- » \ TIIE IIIIAIHSTTETIIWN GIIARIIIAN Morning Daily ll-‘omided in 1587) Authorised as Second Class Mull, Pon 0mm Department. Utlaws. President. lan A. Burnett; Vice-Prcildenl, Win If. Burnett: Secy.-'1'ri~us., u. M. Burnett; Editor uno Managing Director, J. It. tiurnclt; Associate lflrlllor, Frank “other. “The Strongest lllcmory is l'l"eri.'rer ’I'Iian ' the Wen/zest Ink.” l7 AEGLST h. 13 Legin lloiisiiig Proposal "lt is all very fin: and large," comments, the Halifax Chronicle dourly, "for Parliament to] a . prorogue and its mEfiID-JYS to go home to well-deserved rcst, but ilict of thcse thousands of Canadians who have no homcs to go to, main- ly because, in the opinion of many of them, the members of Parliament nforcsaid failed to give to the Canadian housing problem the attention it deserves?" All across Canada the housing situation grows worse instead of better. Prac- tically no houses ore being built for rent and the price of new accommodations is mountirig lteadily, with few exceptions, because of rising: costs. There are many advocates of governmental building and ownership o? low-rental houses, but this plcn hos as many enemies as friends in Canada. The Ccnadiav. Legion, on the other hand, has a scheme which promises to get the construction done and to keep alive the prin- ciple of free enterprise at the same time. This scheme promises to look after the interest of two classes of pcoplc-dliasc who wish to rent econ- omically and those who wish ultimately to own their homes. For those who wish to rent, the Legion has proposed to the Government the building of 10,000 new Wartime Housing units in 1947, in addition to the 4,066 unfurnished: Wartime Houses carried over from 1946. For those who w5sh to purchase, the Legion proposes that in the case of homes costing $7,- 000 or less, eligible veterans should be enabled to borrow 90 pcr cent of the actual total cost of the land and buildirg for 30 years at a 3 1-2 per cent interest rate, lnus cnobling the veteran to own his own homc lor a carrying charge of not more than $6.00 pcr month for each $1,000 of cost. In the post the trouble has been that the Government has insisted cn 4 1-2 per cent in- terest, because lending institutions gre not in- terested, at present inflated prices, in mortgage leans at any less rate. Th Legion's answer is, let the Government make the loans direct. Hous- ing veterans, and other Canadians too, is not entirely a matter of economics. lt has a socio- logical and humanitarian aspect, and possibly o political aspect foo, since the contented and comfortable family is likely to be a quiet fum- .ly, happy to gct on with its yob. Fertilizer Supplies The extreme shortage of nitrogen for fer- tilizer purposes is disclosed in the initial recom- mendations for the distribution of this chemical among more than I00 claimant countries, made by the International Emergency Food Council, Washington. The governments to which the recommendations are made submitted 1947-48 requirements for 2,740,000‘ metric tons of nitro- i gen. The supply available for distribution falls some 800,000 tons short of these requirements. "Many countries with huge populations to feed aPe desperately in need of more nitrogenous fer- tilizers to increase their crop yields" the Coun- cil points out. "The acute shortage now ex- isting comes about in spite of the fact that world production of nitrogen in 1947-48 will equal pre-war. The need is now much greater than pre-war because soil fertility lost during the war years must be restored and greater popula- tions must be fed." _ Some countries depend entirely on imported nitrogen, while others both produce and import. Five countries produce more nitrogen than they need for their own agriculture. These are Can- ada, Chile, United Kingdom, Belgium and Nor- way, and recommendations will be made by the Council to the Governments of these exporting countries, so that tlio surplus nitrogen will be distributed to best advantage among other coun- tries which lack adequate supplies. Prospective Premier Picked A Canadian Press write: at Ottawa has picked the first Provincial Premier of Newfound- land, if and when the Ancient Colony becomes Canada's ,tenth Province. The person indicated for this prospective role is the sccretary of New- foundland’: delegation to Ottawa, Joseph R. Smallwood, one of the outstanding members of the 45-member National Convention which was elected a year ago. i-le was the only candidate who openly advocated Confederation at that. election, and was returned by o big majority.‘ But it took him 4 months lo g-sf his resolution‘ authorizing the dispatch of n delegation to Ot- tawa adopted by the COJIVCHIlOII. Last October this resolution, which mcrzly favored an inquiryj as to possible Confcdcraiion l-:rms, without in: any way committing inc Cpnvcnticn to the prin- ciple of union with Conr"o, was defeated by 25 to 18 votes. But in lkbruaiy last, when Mr. Smallwocd re-introclucud his motion, the score warrevcrscd and it was cariind by 24 to 16. The delegation at Ottawa will mercily report bcck to St. John's the character and scope of the union terms which might be obtained if the pso- ple of Neirlci:r.s'.’:.-.d, on rho initiative of the National Cscvcri. n, should vcle in favor of Ccnfcdsral-icn. So for there has been no sign that the Convention would launch any such in? itiative, or that lheelectors have overcome theirl fraditiocl antagonism to the idea of linking upi politically with the Dominion of Canada. Arid, yet it is probably the case tliut there are more, Confcderationists in Newfoundland today than’ than liavo ever been, and considerably more than. the ovuagc observer of tlio rnlillt. Ii if — EDITORIAL NOTES- The Ciiizrchcs were prciry sparscf/ attended yesterday. I I I I _ It is hers. Old Home Vi-cck azrzl all it im- IIPIICS. ‘ l‘ l Horses, live ctcclz gsneioly, will be in most |°l "l" thoughts. 0M, we hope, prayers, these days. w n a x w a Q x New we knew evcrsylhiizg cbcut the "Abe- gweif except lzsw big a truck con be driven aboard. n n n iv Who spidvthere is nothing new under the sun? President Gonzales Videla of Chile has unricunced the foimaiion of a "non-politicaI" cabinet. r w v a Reported mummified human remains in the Colorado desert near i.as Artgeles had to be super-colossal. The stcry describing them as jb-sing eight or nine fect tall is considered "high- Iy questionable" by anthropologists. x a We should learn to "count our blessings," not boastfully but thankfully comparing our present lot with Cape Breton which has suffer- ed the ill-effects of war, weather, strikes, and now conflagrations. . t sir lt may be not so, but tho Guardian's stormo- guide predicts weather; "Generally fair, prob- ably cool, variable winds." Let us hope it is so for Old Home Wzek and Exhibition, though rain o'nights would be productive of more good than harm. ~k n- 1: st The designation is what counts. Reference to "Lord" Bennett, we are told, is wrong. He was Viscount Bennett, or alternately Lord Rich- ard, 1st Viscount Bennett. But what does it lisignify now, anyway, when most of us knew him ‘before he botook himself and his enormous for- tunic to England, mereiy us "FLB." i’ if 9 i Sir John Young, Bart, first Baron Lisgar, arrived this date 1869 as Governor-General of Canada. His period oi office coincided with the First Riel Rebellion; and he acquired a repu- tation for ability and sound judgment, but was subject to much adverse criticism, and resigned in 1870, returning to Ireland whence he came. The some year he was raised to the peerage, and died six years later without issue to inherit his peerage. a w i w It is certainly good business to put the best ,face on adversity. The British budget, in order ‘to save dollar credit, has imposed a 7596 tax on ‘l1. S. A. movie films. The motion picture in- terests of U. S. A. have gone one better by de- ciding not to send any films at all, leaving Brit- nin to produce hcr own, which of course she can do quite satisfactorily, though fans for a time will miss the blood, thunder and love enactments cnoracteristic of many of the cheaper Holly- wood productions. i‘ Worth noting. from Motis Beach: a 40-ounce bottle of forty per cent alcohol for $4.72. He paid for the 16 ounces of alcohol in the bottle at the rat: of more than $47 a gal- lon. A few years ago the .nanufucturer's cost was given as 39 cents a gallor. If it be conced- ed that S20 a gallon, tne price charged before the last war, is fair value in view of the taxes charged, the man paid $2 for the alcohol in his bottle and more than $2.70, over $19 a gallon, for water. There are laws against usury but gov- ernments who hove made themselves immune can continue to violate the principles they are sworn to protect with impunity." .. . .. . in n w Richard Kerry, M.D., writes All our attention, or at least of thinking people, is on the situation of Europe, Great Britain especially, and two quotations over the "Schooling has brought us hard up against the problem of whosgoing to do the rough work. If we're all going to be scholars-who's going to be manual hewers of wood and carriers of water?" "Another result of the Budget is that I've heard more Shakespeare quoted in cas- ucl conversation than at any other time in my life. The quotation admittedly is always the srime, and the circumstances are always th-z same-but still it is Shakespeare. This is what happens. I get out my cigarette case in a pub and in duty bound I fc-el I must offer one of my precious daily ten to my companion Then with ‘Tony luck comes his reply;-— y ‘Neither a borrower ror a lender be: i For loan oft loses both itself and friend; i And borrowing dulls the edge of husbandry?’ iOh, how one blesses the nanie of Polonius!" "k k "A it l Canary yellow and liglir blur: tuxedo jac- kets with terracotta trousers as brown as any house roof. Overcoats made from the vicuna cf the Andes or Cashmere goals. All in very bright colors and patterned loi comfort. This is what the well-dressed man Will wear in his attempt to get away from the drzibness of the old styles, Caaunc-oy D. Hunter, executive secretary of the Custom Tailors and Designers’ Association of America, predicted at the Mount Royal Hotel where Montreal tailors examined the exhibits that dominated their 1947 style show in Chicago. These suits are regarded by the trade as the last word in men's dress. but to outdo the colors that marked men's dress ‘during the American colonial period, Mr. Hun- He intcrpretcd the move towardi tor thought. color, brightness, and comfort as one imposed by modern conventions in o changing world. He liod tuxedo: in 30 different colors, all bright and shading into one another. Some were plaids with y an Algerian stripe, and a "hound tooth" clieclti Will they really replace thonld tuxedo? "Most definitely," explained Mr. Hunter. The older man may remain somewhat reluctant to get away from tlio block merino o'r wool, but tlio ris- treiid of emit|' ing generation will welcome tlio cliarigc which will be thrfiisliioii. \ "Recently a man purchased ' BBC seem indicative of the whither of the drift.. The trend toward color isl so pronounced that it promises not only to rival,l lcb-umstances upon one of the grater-lest of her prfi"Il1fll.l.—b0\1(S.-— ‘Stmtford Beacon-Herald. CEZARECTTETOIYN y Notes By The Way i I Six yearn ago a Cleveland busi- ‘ness man went. lo slate peniten- iuury for automobile manslaughter, .hls auto having killed l. youn; -. lclist. The business man fled from the accident, but was caught by police. In addition b0 going to prison. he paid viii $24,000 in dam- ages in civil suits. two other boy; having been injured in the some accident. He served 14 months and came out of prison, one would suppose a sadder and wiser man. But just the other day he n15 m. rested again, charged with having l driven away with his lights burned our after bis car bit and crirlcaify injured a pedestrian - Chatiiam Ncus. Luclcv is the man who can walk. He is a rich man for the world ls bis. Too frequently Canadians for- is an automobile at their command. “Gil-king is the best and cbeamst i.'.\f‘l<‘l5t! for all ages. If it. is in- lllitltPCl in sufficiently pills and diets may b_e thrown away and foi- gotten. The joys of walking wricch- er in the city or the country never grows stale. When you grow sioeriy or cloned get out and walk. When 5301i are blue and nut of sorts, act 'ouf anrl “ffilk. Get out under ‘tile blue sky and sunshine and vou will feel better. On youiflvacatlon or your clay off with the sun out In its glory or the moon at its fut.- riess. with n few moments tn spare and no desire to spend. get. out- and walk. —Ca1gary Alberto . l The annual report of the super- lntcvdent of penitentlaries lbriwn some light. on this problem of the recidivist. On March 31, 1946, the convict population in Canadian penltenflnrics was 3.362, and of these 2.651 bad a previous crim- inal rornrd- only 708 were serv- lnr: their frlst term. Those 2.651 convicts‘ already bad served 3.718 terms In relormataries and other‘ rsrovlncinl institutions, also bad served 1.654 penitentiary sentpriors of two years or more. Certalniv for those amone them brick in jail for the fourth or fifth time there was little chance of convinc- ing them that crime as an occu- pation is unprofitable and full of risks. For the good of society as ii whole the confirmed and incor- rlaible criminal had better be kept in custody. r. Ottniva Journal. Whereaii ll hath pleased Almighty God in His great goodness to voucbsafe many blessings during this year to the people of Canada: Anri whereas 1t bath pleased Him fr His great goodness to grant a bountiful harvest. which has en- nbled the peonie of Canada to as- sist the peoples of other nations at this rrlticnl time; We therefore i vonslrlcr that. these blessings voucb- soft-n to tbaneople of Canada do i-ril] for a solemn and public a:- knoiyledgmeut have thought. fit. by and with the advice of Our Privy Council for Canada. to appoint, imd we do hereby appoint Monday the thirteenth day of October next as ‘a day of rzeneral thanksgiving to Almighty Gotl for the blew-rigs with ivblcb the peopie of Canada. have been favored during tbe year: and We do hereby invite all Our people of Cianada to observe ihe said day as a day of general thanksgiving. __ Canada Gazette. Costly steel and costly labor threaten Lo run the American ship- building industry high and dry-on to a sandbar of inactivity. The trouble ivltb making ships in the United states always has been that gcst. peacetime builder, puts a ship togetlber for about boif what un American yard must spend. 3.1a- den. France. Holland and others build them cheaper, too. Now, witn- have beer deaii t/wo new only blows in their high-cost. miclrlff. iFlrst. steel mills, themselves good- ed by higher labor costs and more ycxpenslve coal, started kicking up steel prices late last week. Anq a- bout a quarter of thebatlons ship. lyarii workers nailed down a wag! llncrease of 12 cents an hour. Steal ialone, say the ship makers. a- coints for 30 per cent of the iota] ‘rost of materials going into 2b.: Jiuilding of a vessel. Labor comes to about 50 per cent. of the total ‘lcost. of a new ship. - Wail Street y Journal. l, Among the shortages from which ,tbe people of Great Britain are [suffering is a shortage of books. ‘For a country long eminent. for its book production and for its historic publishing houses, this is ya severe setback. And the borik |Il10i‘l.11;,‘f2 comes from basically the same tfauses as other shortages in Britain. Following upon the ric- structlon of stocks during the war, iron came the difficulty of proriir- i irig material for new production. iThr- book shortage ls not 0a.; a dcmtstli- problem, The compara- tiicly meagre output of British books constitutes an important lfun |lu Britain's unfavorable balance of ‘trace. Materials for book produc- ltinii are available in such insuf- fwient. quantity and in such poor rrrwnlty that British books in for- Irrai, are often at. a very sci-foul ytill-RIIVBIIIEZB in competition lii 1r- ilvgn markets. In considering Brit.- ;aln's war losses and bet "llfzk-ui- fies of reconstruction, it is well nct to overlook the restriczdo-is ti r-l have been imposed by harsn xinbab IN COLLISION sriaiirr i-uilmon. n. s, Aug. 10 ION-Gerald Hubiey, '47, of flail- fsx was killed yesterday when the car be was driving collided with u truck near here. Hubiey’: 10- yenr-oid son was critically injured in the accident. get this fact. especially where there ' G UA.\D:A.N Standards In Business l (Royal Bank Letlti-l It is i. long llme- Slnc‘) a Gre k philosopher remarked tbitt men cannot hope for success In life wlbtiout. a knowledge. of standard-s, but it is just. as true today, rs it. was 2.400 years ago. ‘ Slnnriirds 1111p the son b1 pujali, the beg nner at work. ztze masier craftsman, the shop foreman. the general manager and the Dre-Bl- ‘dent; they guide [IFSIESFI-infll men and statesmen; thev are of use I30 everyone In Judging sriufls. work and goods for sale. , There are people who ri-‘bvl. Th?!’ don't lko this or tb-ni rule. ‘though a million others may ap- prove lt. 1f every rule vc-ntdon and standard o-ojrcled to by someone were wiped t-ul, ire-re lwould be a state of contusion wmse lthan that 1n Alice's Wonderland. where people made up their own lrules as they went along Many VQIUHIP: have Iver. ivritton on every phase of .rtand;ti"ns_ ‘T-"ese have set up new aims. cmrified old ideas, and built ideals of b.5511 principles yet to be otlaliisd. This short article ls designed to dioiw [attention to only one kind —the kind usniul if‘ producing, buying and selling. Standards perform two 11.11.0- tlons: i-iiey rumble us to idgntify goods and grades, thus buying with greater certainty o1‘ getting value for our money. iiizri ftiey enable the PIOGUCEI‘ to make more goods with the some elfcrt and Iinvestment, thus spreading com- modities over a wider area at prices within the ream". of mbre people. o o o After the first world war the Qmadlan Standards Association was set up by the Canadian Manu- facturers Association. pr rfessionril engineering societies and repre- sentatives of industry. I! fixed standards which have born accept- ed in the eleclrlciu, metallurgical. and building and c-Lnstrucbon fields. flute Canadian Engineering Standards Asscciatinn was formed to tsp-ordinate the effcrs of DIO- THE BAR BY ALBERTON‘ While faint at. eve, through syivain ways, The City's gathered murmurs die. And volcefui of historic days Her towers oppose the pallld "SK A winter strain, entranting more, fr n.emory's mystic word fhas on, The echoes of the surges‘ roar About the Bar by Aiberton. 0h! far away. Oh! far away- Though tones from old Cathedral bells Steal sweetly forth, give me stray Where the dark wave resounding swells Against the fir tree's solemn gloom To see day's level fires grow ivan. And hear the billows sullen boom About the Bar by Aiberton. 1.0 in a week, the home sblpbuiiders g Driver of the truck In Gordon Abriei of Halifax County. An in- quest. convened yesterday, Ill adjourned until Au]. 16. Recalling faded days of yore When wide the unbroken forest lay Primeval to the Northern Snoro, And the lone Indian on his .\':iv Heard the deep voice bis sires had known. when his evening camp fires shone. Caught the moan l About the Bar by Aiberton. 10., Atlantic's censolnss 1i. cost too much. Britain. the big- I When weary home the rcaorirs yo yAnd Keeper's deiwy tight. is born. Or Autumn's moonbeams soft and siow ‘Draw dials round the S-‘ICHVPS of corn iSriuthwai-d o'er inner tracts far , Mysterious murmurs wandrr on; The sound of waves that fret the bar, Thr sandy bair at Alberton. and Spent in the misty "voice of night ‘in Wastem gale that murmur brings.- Si oieesures die and tix-aamr- of light In clouds decay. Th= swisit sinus Yts slid refrain by life's dui sboni. 0f many a izo'den summer done, In echoes of the sitters’ roar About the Bar by Alherton. lRohert Harris, R.C.A.. c Mfi ‘The above poem by the cele- brated painter of the I'M-tars of Confederation was written mriuy years ago from Bols do Briunizbe. Paris. The reference, of tour“, I h Alberton. P. E. I. 00-00-0000000040000000-0-044 l Old Charlottetown g imia P.l.l.) CARTIEIVS LANDFALL l‘ The geographic vagueness of Car- tierk description of his here in 1534 (writes Prof. D. G. Hi-ivey In his "History of the French Regime in Prince Edward Island"; has led to much rontro- versy nl to the "two islands" first seen by him. Mr. W. F. Titimarsh, of Charlottetown, who some years n30 t iiowed Carrier's coarse in n ncboo er Al. the some ‘season of’ the year and imo saw what looi-cd like two Islands in the distance, identified them as Campbell's Point and Cape Sylvester, which int out. from the north shore into the Gulf of 5t. Inwroace about five miles west. of that Point. (Warburtuntsi i “History of Prince Edward." u :1) bit Mr. Blzgar (in "The Voyaizes of Jacques Cartier,’ published by the Public Archive: oi Canada. p. Mi slit] favours Cape Turner and Care ‘Pryon. Ail authorities agree in ldentifym: "Capri Orleans" as lfdare Oops and "Indian Cape" l"- North Clips. .\!r Piggor also identifies "Canoe River" u Cu- cumpoo my. r Idusers and consumers hr tbe ira- ertd con-i landfall ‘ provemrnt and Sl-lfldl-‘Iflllli-IIOII of engineering products, to promote the goncrai idoption oi engineer- irrg standards, and to register d15- t'i~.c .v..» mark; and names applic- ocie to materials oir products which are in accordance with standards. Publication this summer of the Fifth Edition of thc Canadian F.1- ccfiical Code Parr i. l: evidence of continuous work on nation-wide 'st.andards 1n tne wiring of build- ‘lngs and the installation of elec- Itrlcal npparaus. The National O14 rice Management Association, Iwhlflh has braiichfs In several Ca- nadian cities. has set. up a com- mittee to consider standards 1n ‘office furniture. panel‘. iwms. roc- lord; mo; procedures, supplies and business machines l o a Conan», which was trio first country, to have special legisla- tion for canned foods, no; this Iyear taken another step in stand- iardlzalfon by setting up a Star-d- fards Division within the Depart- lmeut of Trade and Commerce. This Dtilsipn has i0 do with stan- dards for size and quality of com- modities not aireaay regulated by other government departments, and one "Canada stands-rd" sym- bol it will 4111111012126 ("CS") will irepresent that the goods 2o mark- .l.‘d cont-rm to the roqJ-iremezts 'esfabiisl'ed under provisions. of an Act of Parliament. Establishment. of this lrlvlsiol. means that speci- fications for textiles clot-hing and household equipment, for example. may be set. up and manufacturers YOIVCAII . nit/muff.’ RIIBBERSET 880811 Money to Loon AUGUST 1_1. 194,7 ooooooooooovoqg,“k PrJessionaI cm, JOSEPH R. MacMILLAN, (L, Barrister, Solicitor, Eric.‘ ' 75 Queen Street PHONE 776 ~ cflllfllllon; O §§§§©4§§$ Away up on iopl Rubblrsll’ brushes are batter built, longer wouring guaranlnd. Rnoaisizsc vrbo meet the standards may use the national trade mark. ‘The standards will be determined by the National Research Council, and "CS" will be a guarantee u to quality. size, quantity imd geri- iuneness. In introducing the new Divis- Ion, fbe Deputy Minister of Trade and Co-mmerce warned against ex- pcding titineiitiosls changes all at once. Adoption of stanosrds will be purely voluntary and will come about as a result qf agreement. bc-fwoen manufacturers or because cf consumer demand. "Ar. essen- tial p81‘! of the plan." be said, "Is to have such 8n enthusiastic ac- ceptance on tbe part of buyers that. there will be a real demand foi- products made to the prescrib- ed specifications." O O O This new Division may establish grades for any commodity failing within its jurisdiction. and recom- mend methods of designating the grade. Many goods BITBndY ure graded according to quality. and the grade is marked on the ccn- ialner or the article. This plan has several advantages. Buyvrs are 1n- formcd in regard to the articles offered. and misunderstanding is prevented. Producer; of 51gb ciass merchandise are protected against the competition of poorer pro- ducts. Beef, butle‘. lnllt and otner, foods are graded under regula- tions established by the Dominion Department of Agriculture, and complete information is included in a booklet entitled ‘Buy By Grade" available free from that Department. Besides the atlsfactior. of know- ing the quaiit of goods sold by grade. the housewife has the ad- vantage of being able v. select food economically. She may decide, knowing vilhat the various grades mean, whet-he- she should pay the extra amount for a high-r grade,' or whet-fer a iovrer, ctlenutr grade will do for line purpose stie hasl 'ln mind. Somme. of course, may: suffer from what Dr. Paul Agnew, Secretary o1’ the American Stand- ards Assoclaflon. called an infer-J iorlby complex iirbion compi-ls them‘ to buy ‘.110 most expensive grade always. Tibia may appear laughable to practical-minded people who recognize that; there is no sense in buying canned whole fruit if the purpose is to put i‘. through a squeeze, but it is no joke to tbs i producer. It is a; Dr. Agnew says, o. good thing that. the retail trade does a job’ of "softening fhl; emo. tlonal situation for us b! blurring» for cur vision the harsh grading] lines which the wholesale market finds useful." l A considerable number o! manu- facturers lnciude useful informa- tion about the product on their labels. Purchasers are inclined- sometimes to confuse grade mark- , ing with trade marking. These are not the same. though hundreds of.‘ manufacturers have eptabiisbod their trade marks as sure-enough grade marks. These firms have demonstrated the advantage of making the brand name or other designation a symbol of high stan- dard merchandise. and it. is not. uncommon to bear people say "If it's So-and-So (brand name) it’! OK." Such n reputation built for a brand or trade name is worth many thousands of words of high- sounding phrases which convey no 0 o \ -tfi_e qrealest namein 8R HES real Information. It is not is simple thing to de- cide what. information to include on a label. A statement of pbysi- y cal or chemical content which would . be quite clear to an expert might l mean nothing to the ordinary buy- I er, and it is difficult to translate technical data so that it will mean the some thing to all con- sumers and not be misleading. In some cases it. is hard to got all members of an industry to agree‘ an a standard form of language. The word "pure" may mean in.‘ various uses: free from blemish,‘ unadulteratect sheer, or simply "good." l Somewhat similar meet the manufacturer in adver- i listing. It is axiomatic that. 11' consumers are to get a maximum of satisfaction from their expen- ditures they should have an op- portunity to appraise the probable satisfaction that wlil attend their choice. consumers need advertising as a directory of up to the min- ute information about goods. With- out advertising, large-scale produc- tion. wide distribution. low prices and a high standard of iivins; would be impossible. But advertis- ! ing performs its function only when it. is educational. a broad- caster of news, and a dependable guide. Thoughtful consumers welcome precise, specific Information about. the product's qualities and per; formimce. They need a1] the facts which wlii help them to jucizis what is the best. value for the money and most suitable for their needs. It ls quite possible that greater attention to the making known of quality standards durability of goods might con-l tribute a viitalizlng element to the l advertising technique of concerns . ivllilrig to be specific in telling qualities which their goods possess. I 0 o u difficulties , i fieedom of choice and changing styles provide the greatest safe- guards agalnst useful standards de- generating into regimentation. Standards present farts upon which people pan exercise judgment. but their judgment is moved by their i desires. When consumers are will- ing to pay for variety and uniquc- t riess there is no fear of manu- facturers going too far In stand- ardization. The consumer is notl merely a customer: be is a 00m- pendlum of biology, psychology. economics and many other sciences and some of the arts. A makeup like that: does not lend Itself read- ily or willingly to reizimenlation. OPTIC ILLS COMIMON il l. l r Twenty-three out of evciry 1C0 persons under 20 years of age have defective eyesight. Soothe lliem with H-INARIYS I. I u I a s n r as‘ o Rllflfllftflmw ' Iflci fillet‘. unrllcouorcn “l: N- Na up.“ THAT ozrsnos on You For any of tlio following lines u. 1.. scum y ii 88 Grant George 5., Fin/Automobile, Plato Glass, FidQFty Bonds, Motor Cargo, IZEIMBURSEMENT R INSURANCE COVERAGE_ corisuIr:— fol i636 vmvmxstmwwxxxxmam ,~4_A4A and I01 Prince St. 510M! to Loan. HORN! ON H. R. DOANE 8. C0, Chartered Accountant; 53 Grafton Sci-m Cha riottetovvn Phone 2080 B" u, Randolph W. Manning, c,‘ oooeooowoomwoxfl“ PUBLIC srr lllmeoguphlng cards 5nd d" concur! programa. crirresponqw UPI": lllll bbflllbtpln‘ HELEN GIDDEN Teienhonn ll9tI-J Apt- No. I. Connauizht Am]; Pirwnal Street NEIL w iiiscirfi“ CHARTERED ACCOUNTANT Currie Building Charlottetown P-O Box 45] MORRELL and COMPANY Chartered Accountant: Intern Trul Building Phony 1H7 — B0! i“ Charlottetown B. M. SPARE. (LA. Rnalilenl rumm- 7X5ZR$§vYR3X§R3 DR. 0.8. NORDLAND Veterinary Sui-goon Mount Edward Road Charlnttefoivn, 9.23,], Phone 80d ..o~vvo¢»ooooooq-¢-¢4¢¢“I CHARLES R. MCQUAID EA. Barrister, Solicitor, Not-Irv. Ilia. lutiern Trust Building, Charlottetown Phone 1711 0404000. J. A. McGUlGAN, ax NOTARY. ETC. BARRISTER. SOLICITOB CURRIE BUILDING PALMER 8. HASLAM A. .r. IIASLAM. an. LLB. BARRISTER. mo. Bllll of Nona Scotla Chambqn Charlottetown, Ills], MONEY T0 LOAN lllt. w. it. llAltSllll Chiropractor Palmer G. nilanto Charlottetown Phono um Fredzilc ll. Large, |(_c, BA RRISTER, SOLICITOL OTARY N Bu!!! Banlr of Canada Chamber; Charlottetown. P.l3.1. Successor to 6mm .r. Tweedy. LC. A. Walther llaudet. LLB. Barrister. Solicitor, It». Phlllllll Building 111 Grafton St. .. collection DR. A. R. SMITH DENTIST 175 Grafton Street . Office Hours: o m 1k! tot! Telephone 22!! \%0 b€>09%0$@ MATHESON and PEAKE A. W. MATIIESON. K.C. A. H. PEAKE. 8.5.. LLB. i‘ Barristers, etc. Collection; - Money to Loan 90 Great Georg» Street i Charlottetown 0slo0si0fii00fi GAUDET 8. HASZARD" Bar-mun, solicitors. Notarlrl. EM- Clnldlnn Bank of Commerce Bully MONEY T0 LOAN GILBERT A GAUDET. B.A.. LLB Canadian Bank of Commerce Bid]- Uhnrlomtown. P.l.i. BELL 8i MATHIESON Barristers. snlloltotl. lo. IL It. BELL, M.i..A-. o. L. MATHIESON. ma. ind, Attornaya-lt.» Law CITY AND FARM PROPERTIES I50 Richmond St. Charlottetown, P.E.l. .1.- QQGOUOOQOOQQOOOOOO-OOPQV. EYES EXAMINED ,1 AND GLASSES FITTED .r. s. ravioli? OPTOMETRIST Corner lent and Queen ill“ Ilium l!!! ',,_- Innings by Appnlntmell ~ Phone: histories 101i; ‘0000000000000000000 Clidrlottdtown _ Slcltiml and Accident, Eriiploym Liability, ‘lurglary. I \ bu» sumac M. ALIAN FARMER.___.§'; 3.1.. Isl-I. -‘ m‘ u. r. McPHfi. u. K-C-ij nmliigddztiifigizigfl '1 C n M?‘ "noun an mu IAIIIITII. nobiorwll-