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     ENTRAI. CREAMERIES LD.         c   
     
    
   
   
    
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     Charlottetown 
     
    
   
   
    
     ¢ 
     
    
   
   
    
      ' Tues, Feb. 18, 1958 The G-ua.rdi—:m Page 11 
     
    
   
   
    
     Suris 
     
    
   
   
    
       
     
    
   
   
    
     AN lMPORTANT ANNOUNCEMENT i A 
     
      TO OUR MANY CUSTOMERS,   
     
         PATRONS and FRIENDS; A 
     
    
   
   
    
     Resulting from almost a year at successfully working together, 
     
     I during which time Central-T Creameries Limited hasbeen 
     
     manufacturing the famous ”Farmer’s Wife” brand of infant 
     
     foods; we are pleased to announce that Cow‘ 8:" Gate. 
     
     (Canada) Limited have become equal partners with us in Cené 
     
     " tral Creameries Limited. We are confident that this associa-s 
     
     tian at two of Canada’s_Vprestige producers iotdairy products will 
     
     have important“ advantages. T A T A i 
     
    
   
   
    
     trust Assocmrlou wru. HELP DEVELOP 'lHEMA_RITlME    
     
     ECONOMY Ann, PARTICULARLY, THE DAIRY rrlousrnr * 
     
    
   
   
    
     OF PRINCE EDWARDISLANDE i 
     
    
   
   
    
     A waoissnis AND RETAIL aortas 
     
    
   
   
    
     MILK Pnooucsns 
     
    
   
   
    
     This association will be of particular " significance to dairy farmers on the 
     
     Island as Central Creameries Limited now purchase supplies from more than 
     
     3,500 Island farmers. The technological and marketing facilities now available 
     
     will enable us to provide new andexpanding markets for milk produced by 
     
     Island dairy flarmers, and a steady year-round market for’ their increasing 
     
     production. 
     
    
   
   
    
     CONSUMERS 
     
    
   
   
    
     The most advanced research laboratory of its kind in Canada. recently com= 
     
     pleted by Cow & Gate lcanadal Limited, will make it possible for Central 
     
     Creamerics Limited to keep in the forefront of all new developments in the 
     
     dairy industry . . . and thus make. available, to consurners, new products 
     
     now under consideration. _ 
     
    
   
   
    
     EMPLOYEES 
     
    
   
   
    
     The backbone of any successful operation is a loyal _and callable Sta-if » - - 
     
     and in this respect we are indeed fortunate. To our trained staff goes much at 
     
    
   
   
    
     the credit for making the brand name “Perfection” synonomous with ex-‘ 
     
    
   
   
    
     -cellent products. The association now formed will provide opportunities for 
     
    
   
   
    
     A advancement of these employees, and for the addition of new members to 
     
    
   
   
    
     our staffs. ‘ 
     
    
   
   
    
     A group often specially trained sales representatives will cover the Atlantic 
     
     Provinces. Sound and proven sales methods will be employed with the object. 
     
     of providing the wholesalers and retailers with maximum service and support. 
     
    
   
   
    
     ‘MARITIME scouom 
     
    
   
   
    
      association with Cow & Gate fcanadai Limited, whose parent body was 
     
     established in England ‘in 1740, will open new markets in the Maritimes . 
     
     and may prove to be one of the most significant and historical steps in the 
     
     history of the Maritime Dairy Industry. ' 
     
    
   
   
    
     'A FORWARD star 
     
    
   
   
    
     We have witnessed tremendous development over the years . . . from a stat! 
     
     of two in 1921 to a staff now in excess of a hundred at peak periods . and 
     
     from a yearly sales volume of $10,000 to one nfapproximately two mid a half 
     
     million dollars in 1957, more than half of which is directly attributed to the 
     
     establishment of the Concentrated Milk Division in 1953. We look forward to 
     
     n_ Future which augurs well lol‘ the dairy farmers . . . for the consumers . , , 
     
     and tor the entire Maritime area, ' 
     
    
   
   
    
     / . x . \_” 
     
    
   
   
    
     John A. Simmands,_ President. 
     
     Percy M. Simmonds, 
     
    
   
   
    
     Vice President and §ecrei'ary Treasurer,