PAGE' TWELQVE . ' Tru; cr1ARLo1"rETOWN GUARDIAN ‘ ` ‘ ‘ I ’F'El‘R£;0j“?5
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- ii"l`.he. /lln¢0mPar.a'1bl€ F ourf  
_  nm' 'T N I I that Rubthe Fifth la,>today: thogreatest auto-
klile hi the world.
DBRED FROM EVERY STAN DPOIN'I\-first cost, cost of upkeep, long life
-iimmgermlleeperdollar-whefecanyouhndvalueequal tothis?
ER FOR A MOMENT. Here is an automobile the chassis of which has been
ltndard in practically its preemt form for now six seasons. That alone is a record.
/'-(lonly one other car in the world, so far as we can learn, can it be said.
'OR IS IT BECAUSE the Roo Company is unprogressive that this chassis has
' tumbled practically the same for so many seasonal Reo in known and recognized
lm one of the most progreaive of all the really sound American concerns. (Note
__ the distinction and the classification?) *_ %_
‘HE GREAT REO FACTORIES are called the l‘Model Automobile Plants.” Engin-
` osuand produaion experts from everywhere come to Lansing to study the wonder-
llolly eicient Roo methods. Memhurgists come here to study the heat-treatment of
dank and other proruaes by which we put Roo quality into the product.
m, THAT ISN’T THE REASON Roo the Fifth has endurred, has held its superiority
_braolong. Reason il thefactthat when Reo the Fifth was -'Lesigned it was ten
,3&o,atleast,ahendofitstime. ___, " __ ;
M M FIFTH WAS THE RESULT of the longest and the product of the ripest
Ielperienceof which the automobile industry could boast. So it was but natural
-1hetitdaouldbe,homthevery first,awonderful car. ---*-
*KEN THE REO POLICY of improving, refining, perfectin that which we have,
$
° of trying always to develop something radically, serrsaijonally new, has
  'm this latest model Roo the Fifth “the simplest car in the world to_drive”
the "dxeapest ear in the world to maintain.” ......
*T "bf
QE   PROGRESSIVENESS in the highest degree. We Reo Folk ma be
Y
a little old fashioned. Those who travel a more rapid-but, to our mind, less cer-
 t, say we are. But we cannot see that making a new model every six
s is really progressive. Nor the winning of new customers every year-irr
libeadofkeepingtheoldonessatisfied. -~ ._ »---
*<1
fRO_M THE VERY FIRST WE REO FOLK CONTENDED that ultimate leade -
I'
,alupjvould redound to that ooncem which made, not the most novel but the most
wervleeable automobile. And that enduring success would be the r'cward not, of
:ailing the highest or the lowest priced car~but the car of greatest dependability
loweetmalntnmnoevcostl ‘-~ . ~'
I
ny Q
1
(Canadian bfi-1 new receive their Roos direct from the big 1
I/ent factory at racing, Michigan. as., f
We have bled both ways, and we find that we can glue our Canad- X
ian customers better workmanship, better finish and altog¢ther`
better value and better service from the mainfactory than we could ,
a Canadian branch plant. ._ _ ' ' '
The Roo factory at St. Catharines, On t., will hereafter continue as
a service plant. In addition we have established a service station L
. _dl ¥9,nnl`peg-1218-20 King Street-where a complete stock of re- -
) placement parts for every Reo model from the first to the latest, are V J.
carried, and where Roo buyer: in the Western prouincesare u d `
_ ass re
l prompt and courteous attention. " """
y With the but clan of distributors handling Rao motofcirs' mf I
Canada and each earryin in stock auch parts an may be needed |
for re monte, we leaf we can now give the very bent service(
Lansing, wichig:|n\s|f'lV;l;lc?atalog:.!r:?ui‘;toyal’2irhl ‘l.orb’oha:'ory`it‘| J
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'REO MOTOR CAR CC
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AN INVESTIGATION MADE LAST YEAR proved this remark b f
a le act: that the
F cost of repairs and replacements on thousands of cars of this model had been less
than six dollars per car per year!
AND HUNDREDS OF OWNERS have written us that they have yet to pay the first
, dollar for a repair on a Red-and some of them have owned and dnven their cars
5’ constantly from one to three years.
NOW PLEASE D0 NOT GET THE IDEA that Reo the Fifth is not up to the minute
mechanically and in outward appearance just because it has been standard for _so
long. On the contrary, it is the leader-always has been. Never has it been
dethroned by any rival-and no other car has withstood so many or such severe
onslaught from would-be competitors. '
4
IT HAS OI; TLIVED THEM ALL. Where now are those that tried so su lant R
rev .°°
the Fifth I 11 popular favor? Not one left-not one! Reo the Fifth still reigns-will,
so long af; buyers demand value and efficiency and economy of operation.
THIS LATE ST MODEL has many refinements and improvements' over its immediate
predecessc :. The world moves and Reo moves with it-always in the van.
BODY HAS BEEN REDESIGNED to conform to the latest ideas  to enhance
its already graceful appearance. Same width and leg room-several inches wider
and longer than most so-called “S-passenger cars. »
ANOTHER GREAT IMPROVEMENT is the location of electric lighting and start-
mg switches on steering post rn reach of the driver. Spark and throttle control levers
fare now on top of steering wheel.
'THERE ARE MANY improvements and refinements that the practiced eye will
lr notice and the experienced motorist enthusiastically approve. Each small in itself
l but all contributing to the excellence of the whole.
REO THE FIFTH IS, in a word, a finished product~the logical result of many years
of refining and improving on the same original design.
THE BRIEF SPECIFICATIONS we are able to print herewith give you an inkling.
Your Reo dealer will be pleased to send you a catalog describing the various features
more fully.
ASK HIM TO EXPLAIN to you the various constructural features of Reo-
tell you the reasons. He will gladly do so, and then you’ll see wherein lies Reo
durability. ...... .mmamu ur 3
HE’LL SHOW YOU WHY REO cars are the most accessible automobiles in the
world. I-Ie’ll show you how easily you can get at any part-how quickly and there-
l fore how cheaply any adjustment or replacement or repair can be made. is
THA'I"S THE SECRET of Reo low maintenance cost-that and the quality of work- f
manship and materials that go into a car in the first place. I
BUT YOU MUST SEE-must ride in and finally drive Reo the Fifth yourself to fully
appreciate its many points of excellence. '
WE REO FOLK RECOGNIZE there are other makers equipped to give their cus-
tomers service equal to ours after the car is delivered.
BUT THAT ISN 'T WHAT YOU WANT-anyone making an automobile will promise
that much. You want a motor car with the service built into it at the factory.
RIGHT THERE IS THE SECRET OF REO SUCCESS-every Roo must be right
before it receives the final stamp of approval- _ " '
WE WANT YOU TO CONFIRM our st_atements, and there’s no better way i;l.ar. to
obtain the opinion of thpse who have had experience. ~_ " ~
ASK YOUR FRIENDS who own Reo cars, and after you have summedup their
reports you will not wonder at the enviable reputation Reo enjoys. This honor has
0 not been conferred on us by chance, but is due to the consistent performance of
Reo motor cars in the hands of nearly 100,000 USGS- ~
WHAT REO TI-IE FIFTH HAS DONE for others, it will do for you.
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Springs-Fnmt~8emi-elliptic-38” x 2';
with 7 leaves. Rear-three-quarter ellip-
tic. Lower section-+015” x 2” with 7
leaves: upper section 22 13-16'? x 2'f with
7 leaves. _ 1
Front Axle-I-beam, dvup forged, with Tim.
ken roller hearing spmdlea. l
Rear Axle-'I\.|bular-rcrni-Boating, Tirnken
roller bearings at diflsfrlltial-Hyatt High
.Dury roller bearings at wheels, pinion inte-
gra! with stub shaft-two universal joint!
in propf.-Pler shaft-torque taken by sepa-
mfe tcrc, ue arms_grar ratio 4 to l.
Tires-ml" 1; 4" front and rear. Non-skid
OH FCUK'
Motor-Vertical. rorxx'-cylinder. Last in pai. ~.
rrwdilicri L type with integral head. with
Lnlet /:live in head. \'a;!.'<.s inechanimlly
operated and protected. E.xhm.:>t vv'»/-
seared dir»ctly in tha- cylinder. Barrel
type crank case wirh three crank shut! bear-
ings. Helical uming genra running in oil. 1
Cylinder Dirnensiovs-4!-Q" x -H31".
Horsepower-35.
Lubrication--Automaiic force f;-:d by plan-
ger pump with retum sy;-tem.
Carburetor-Automatic, heated by hot air
and hot water.
lgnition-Conrhfned g-~r\cratr.:r and magne-
to driven tl~.ro~.|gh rzmrg gears; 100 arn-
pere hour srcrage bnnery. -`
S¢arter~El.-ctric, (Remy) sept-vate unit, six
volt, connected to trnmrnis-ion.
Transmission-S:le:uve rv. inging type with
single rod, center cf-zrtrol.
Clutch_Multip!e- dry c1i\c, faced with asbes-
tos, with pozftive and instxmt ;:E_-asc.
Brakes-'I`wn on nach rcs: '.v::r-.l`, oz.: i:1lz:.°-
nal, one evtemal, 14 ' diameter dr_1:n:.--~
service brake interconnedcd with clutch
pedal.
Steering-Gear and sector with 18" steer-
ing wheel. r ;
Control~Left-hand drive, center control-
spark and throttle on steering wheel with
foot accelerator.
Fenders-Drawn sheet steel of latest oval
type-shield between nmning boards and
body~close fitting, quick detachable under'
pan~-aluminum bound, linolcum covered
running boards.
Gasoline Capacity-16 gallons. Air press-
ure pumps on instrument board for emer-
gencxes.
Body---Five-passenger-streamline touring ,
car type with extra wide full "U" doirf, -
front and rea.-. Genuine lralher uphol-
sterirrg. Deep cmhious and backs.
Fini¢h~--Body, C-olden Olive, ;-.inning gears
Blaskg equlpmenr .-ii.-:Iwi trimmed.
Thief-Proof-Lorlringg d-.»vic».°. A future'
that is made pots-lb‘e by the mxlq-'le P.-re
design and uhich we think nr'-.ern *Ar‘! Find `
it dlfhcxzlt to copy. This enal.-lf- I the dnver `
to incl: si.'n\;‘.*.|u.eou~ly the starting :le-"ite,
the '.run|;nis~io|: and the Hoof biardn.
Srarting rl-,~-'ice N marie inopsrnlivr-_ at the
same time that the lranrnxinion gears are
locked in neutral position. And to malae
assurance trebly sr re floor boards ru-clocked ‘
down so it is impossible to 2*. altheparla.
It would take a volume to gvsuibe li-but ,
you '.\ill see and appreciate it nl I (lance.
Equlpmcn¢~-Fully electric lighted through-
out. improved 5-bow. one~man mohair top
with full side curtains, mohair slip cover;
clear-vision, rain-vision, ventilairng wind-
shield: specdorneter, electric born; evra '
rim with improved :ire brackets; p~.-mu:
jack. complete eco! sad time
' uthi.. footnvd.
Price-_$l725._net, duty paid. |'. 0. b. factory,
lasnlml. Michigan. , ' _
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