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     ‘c.15- 
     
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      a In the tJ anuary25th issue of the Saturday 
     
     Everiing'oPotst, J0hn R. Tunis says 
     
     thitsfaljout daily newspapers: 
     
    
   
   
    
     "Tire-thing that has made football what it is to-clay, that 
     
     has [stashed it into the front wave of sports in the United 
     
     Statessis the press. Newspaper publicity fills stadia, 
     
     andildofiltiptiyouf forget it." y. " ~ 
     
    
   
   
    
     i And dailynewspapers fill more than football stadia 
     
    

    
     . Iheyxtill manufacturers’ ' ockets- and retailers’ cash 
     
     registers withfthe-proceeds 0 the sales of those products 
     
     whichiare‘ tnconstant demand because they are consistently a 
     
    

    
     ' advertisedun the-dailypress. _ 
     
    

    
     a  isdailyevnewspaper advertising that keeps this brand 
     
     of tea or __thatflm_ake of ' cereal 1n the firont wave”_ of 
     
     consumeif-jpreference. l 
     
     ‘A It ‘is daily: newspa er iadyertising- thatleads housewives 
     
     Ainevery part ofthey omimon‘ to buy this make of soup . or. 
     
     that brandiof soap. " " .;  
     
    

    
     It is dailyfnewspaper advertising that influences men 
     
     from Halifax, to Vancouver to buy this razor or that collar. 
     
     l tilt“-istdailyinewspaper"advertising thatfmaintains a con- , ‘if’ 
     
     stant flow-of goods from maker to merchant to consumer. . ' 
     
    

    
     Daily newsp get advertising is the _ most powerful 
     
     instrument availa le to manufacturer, distributor or retailer 
     
     for influencing buying habits-either of the nation as a 
     
     whole ora particularsection of it. 
     
    

    
     'And‘well dothey realize it because years of 
     
    

    
     actual ‘experience have shown them that the 
     
    

    
     results secured from daily newspapers are far 
     
    

    
     ~gr¢at¢rthan~ can be obtained from any other 
     
     advertising q medium. 
     
    
   
   
    
     ma.» ' 
     
    
   
   
    
       
     
       
     
        
     
       
     
    
   
   
    
     _..:v ' ' "n" "x-rr "i-nv- - 
     
    
   
   
    
     c2- 6"“ ‘QZ-‘wiifis :l Q53‘ 
     
    
   
   
    
            
     
        
     
       
     
            
     
          
     
    
   
   
    
        
     
    
   
   
    
     a  i Daily newspapers sell most 
     
     _ Yg-oods because they are 
     
     readby-most-buyers. 
     
    
   
   
    
          
     
    
   
   
    
            
     
    
   
   
    
        
     
        
     
    
   
   
    
        
     
            
     
    
   
   
    
     l“ A i i‘   .0 . Cidriaidian- Daily Newspapers Association