r 
     
    
   
   
    
     eireiillritriiiviiiilli-L ‘ 
     
    
   
   
    
     The reasénéiittfliiii‘? ‘rift iii 
     
    
   
   
    
     i owhat autom.obi‘,le,l§uyers Generally  , §Want:  
     
    
   
   
    
     In a recentlpoll of 20,000"car owners by tho National Aiitdiiiobile oimimiei- of (lOIIIIIIPPCB, 1110., ‘of New York (“E0010- 
     
     Ilwblle/mflllllfflvtllrfills’ Valle llflslwlflllblg); Pflflll -Q\\'l_l€l' was askedlt-o iiiuiii‘ thiggiuvfitv wlilc]; nppealed- to "him jniost ' in . l l 
     
     liuylngia’ cal-Q Tllel. re tilts 6ll0\\'€(l as folloiiijs: i‘ e; _ ' - » i?)  . i” '  g3; _' f“ ‘ ' " ‘ . 
     
    
   
   
    
     i‘. Ii l 
     
     , ,. l ‘ ,'C',‘¢'i‘~\!§>! i‘ 2X r1! Alf-V‘ 
     
     ' . . Endllrqncef . . . . . . . . ., . . . . . .' 1&0 ,p.c-_ “'13. s i8; Flexibilitya... i” . . . . . .8’. l  6.5 p.c.. 
     
     ; E ‘c t‘  ,  A n ».<  l  
     
     . cfiiiiifiyf; T717)?‘ ..... . . 19% 5i. ~‘>- Endorsement“ w" births”? 6:5 Pec- 
     
     Price l, . ., . . . . . . . . . . . . . . . .. 9.5 p.c. _ 10. Specifications . . . . ..;l  . . .  ,6.0_p'.>c:= 
     
     APPGQYBZIICQ . . . . . . . . ; . . i. l. . J,     11 >3? v ‘i. ~ A-juflwv if;  l‘;  i‘  
     
     Service facilities 0f manufac- i ' i B,‘ '    
     
     ture . . . . . . . . . . . . . . . . . . . . . 7.5 p.c. " 
     
    
   
   
    
     . Hill climbing 0r power . . . . . . 7.0 p.c. 
     
    
   
   
    
      _ . -29‘.5"‘.c."" 
     
     70.5w.  . u '.  
     
    
   
   
    
     This poll confirms Studigbakefls experience of seventy yearsiiniibuilding vehicles of all  “Stiidobaleiiril-Ciarshave 
     
     been and alwaysglwill be designed and manufactured to‘ meet thepqualificat ions demaindéiadgbyltlizeépiiklkf. i. W5, d}; 1 , 
     
     .1, “w, , . .‘ - I ‘  \ h ‘. ,. | (fl ‘ ‘P- ' ~ 
     
    
   
   
    
     Tutti  of smear, ker   
     
    
   
   
    
     ii-f V- I 
     
    
   
   
    
     wi‘ 
     
    
   
   
    
     l . x . . . i - -;= ulhillii   ~ " 
     
     . " l” l . . , - - - - _ f". ~ ~i -values b ~ ,u on the prod otion,,costs oiiididerent manufacturers, 
     
      sis ‘ which. trey   ll»   manuiagifllng 
     
     . of their dependability rests upon the fact-that Studebaker’s sales _,.-.“.3sc-~1l'ltl°fi"3i» 11%;’ an?  -_ fvefillbody ‘l? tgeiifiltgm 11 e? eniln 
     
     of Repair Parts, covering repairs from accidents as well as ser- ' “if  silo} . t at s i}? ‘l’ m? "tel? tgllsli". a? gs or Stag“; 0th- 
     
     vice,‘ for the past seven months averaged but $7.00 per car on “fgiiitflil-Tlniltles give be grea 95d  mf-slllii-Yall ASS mbled chars 
     
     theses 400,000 cars. In the 30 months since January 1st, 1920, ervinsel t i? ilwsl a9“? Iggy-l per .9. gr gtlfllilcfli‘ d egodd makes’ 
     
     Studebaker produced and sold 186,000 cars, and are now produc:  lit-pawl‘. wllliilhiiitfillliihtllte élg ta. vel Piir “ill ‘lo  i“ Lénf r i t ur - 
     
     ing and selling at the rate of 125,000 cars per year, practically  lT'._-(.l- fiAmerlcan and ana Ian» ‘tilts’ are-Ilassemh e - rO-m par s gdin 
     
     double last year's volumefand; yet Studebakens total sales of Re- ' cihfisecl fromdnany 50.1mm?’ W 1c.llprecll'l(les_ armoénolilgco“) . ' 
     
     pair Parts this year are less than-they were forthe" first sevewl-"fi "is iwaililllllillllsslwailnd lnevltably 1flCrea~ses ‘costs an se ing prices 
     
     months 0f 1919. "*““‘  l" , t” 1"” i  “"*"l"1"t“"ab”ulil25 lwr-Qimg‘  l ' i 4 ' 
     
     l 1-"1 am usim.-:"-\:\ ‘ 
     
    
   
   
    
     ' " ~ i .  eara ice-An aiitomobileishould never be bought on 
     
     2i   Greatest economy‘  igugh seemingly 8 p.c oflbuyersare influenced ‘by 
     
     results from minimum Peps-l!‘ s and lllgll resale “allies of Second‘ ' i appearancfialogicr- An automobile isaihighly developed mechanim 
     
     hand “Ir-sin Proiloriioll i0 list Prlses- Gasoline and Oil consllml)" al instrument frdm which ‘hard satisfactory service is rightly ex- 
     
    

    
     ’ iii)" are next impilriaill items 0f economy- The Pecflrds 0f Stllfle- ". ' ' ted. a» St “debaker executives and engineers give much atten- 
     
     baker Oars in all these P€Sp8CilSi%Q1d out strikingly well.  fiéppgliirsllfie, ostylel {andidjgtinqtive beauty in the matter 
     
    

    
     '   of o ics, t0 is, hoods, radiators and fenders. Our bodies are 
     
     3- Comfort. Correct design of weight distribution, ‘spring  masterpieceslofi fine craftsinanshippand are unexcelled for colm- 
     
     suspension, seats, upholstery,,etc., determine largely the ques-  fof" noliiiiwaliility. ’ l  ' 
     
     tion of comfort. Comfort is notijqnatter ofextralcostand "“"1 iii$ i i H. i’ iii‘. ~  l . .- “m. .l - 
     
     prices. but is a matter ofdesignfii “Comfort is- charactieiisitigimof i  ' . Q . . ce.- Studeb rlh"a’s_,250 dealers in Canada; 3,009 
     
     Studebaker Cars. Heavyiweight is neither essential to comfort in the United States, anrljfjsi -wid‘él§'-represented inall foreign 
     
     nor anassurance of it  designs} faulty. The weight of Stu ' e- countries. These selling oujtletsloarry instock $4,000,000 of Re- 
     
    

    
     ’ baker cars is borne lahnost equ yby the four wheels, whicfil is pair Parts for all models of Studebaker Cars. The pricesiof parts 
     
     ideal distribution. With bodies resting without overhang” on ffmslillflelbskel‘ Cal's are l°W¢P;(@1‘"lls 10W) as those 0f all)’ ca!“ 
     
     frames, semi-elliptic springs, seats of generous proportions, and 05f their Price, and much lfli-Wéi‘  those 0f lligll-‘Pricsd 931's» ~ 
     
     best upholstery, Studebaker Cars are necessarily comfortable. . gbtudeléatlfieigdealers gre gllgi lated rgrider prolfllptfillldlflémfliellt ' 
     
    

    
     l ' - 0' 7="‘~‘»‘“ll l ' ' '0 i  ‘ ' ‘   rvic‘  0'" uyers. tu 9 i erljsfjf fusiness to s_e_ mo or cars 
     
     4, Pfifie, with 78 000 000 of actual ne asse S -n - and not parts. The afccestsglbility‘ofstudebaker €arsforquick 
     
     $38,000,000 of plant: and ah organization oft able teiicpeiliiirditiefi dlsmountlng and repair lilo k 1s ébimmpil knowledge m the gab 
     
     $19,351,“; workers who participate in the profits of ’the business - - ages and among chaulfeursgand mechwlltts all over tlhe world. l 
     
    

    
     tu ebaker stands unsu asse i ' ' l - i ; “il 7“- .‘I  .l .' 
     
    

    
     manufacture economic-all]? anddgiv:mgiiwsfyfintiiiilsig ifttii)’ ' ’ 7' Power’. In. acqelerailpn. Pilif-r ‘lglilsiid ax the. pomt of 
     
    

    
     a given price. By manufacturing complete miotors, transmis -i l- trac-tlon! and h!“ chmlblnglliibflifflilm“ thiree models of Silliebske’ i 
     
     sions, axles, frames, "bodies, castings, forgings, and Stflmpings ' ca.“ enlllly unulue replltatlollsr, -- - l ’ n, . ' . 
     
     Darts makers“ rofits on such items are elimina e ' 1 I i’ ._ i ' 7 ' '   " . .5. i -‘.. ' " “ .  .l . 
     
     only is includes in Studebaker prices. The secitidiiaoridtheieSltiliidieii ' 8  sundries’ The Othiil-liilquahneslwhlqii Selemlngll-ii-"F 
     
     ebaker plants formerly devoted to the manufacture of horse _V l l g- fiuericed the selections of 29._5 pericentuof buyersuare flexibility, 
     
    

    
     dm n hi  - ~ - , _ .  I endorsement of, others, specifications speed, and.‘ omtments. 
     
    

    
     w ve cles, with recent additions, now manufacture sedan l  -  l .  
     
     and coupe bodies‘ at minimum costs (without middlemjerys pm_ n  Studebaker Cars stand higlh in..all these respects. .,,, tudebaker 
     
     fits), and buyers benefit accordingly, l 
     
    
   
   
    
     ~~ar§\.~( ‘,- 
     
     -.1 --I \-.-~- 
     
    
   
   
    
     zrn-H 
     
    
   
   
    
     _  _ Cars have set many precedents ingquantitynranufiactzrire, partic- 
     
     T;~;,;lll;e.l~i;1s   Sludlblakercarsmea-   3.1253,”.2533313295.?‘iil3€°§lili§llfi$5i§i‘3l§”é§i3i’iiiEéhonis 
     
     sure up 0 e _ ig est standardsknown to the automobile indus- - l - - ’ . i“ ! _ .  * i ' 
     
           be  at l ~   
     
     any price. [The theory that high prices necessarily mean fine cars led late lass Windbws etc . Satisfieé owne , St d "i "v 
     
     18 fallacious, simply because prices are not based upon intrinsic greagest asgset ’ ° ~ i ~- l rs 3r? l u ellillier s 
     
     ' r‘ l ' - - i‘ | " ' u 
     
    
   
   
    
     The broad principle upon Wlllcll Studobakoi- business is (conduit-toil and iipail,fu~_l1|él&'p:.lt Iii s p_r_oi-_i- t  
     
     pelted for ggvpnty years, now grounded upon tradition, insures satisfaction" To ' lybo‘ y who‘ ‘ ' ‘ 
     
     (Ieuls with tho Iioufle of Studebaker, urnd we s0li¢li>;§'9‘ll' "illll"‘l_lllf'l"l'_‘{l,1l180 "l! tllls,,lll}.§ivl'l- "  ‘ . ., v , , ’ v_   i 
     
     4 1101105:uneteotsLyoir-libttei-Jtiltuii the ordinary guarantee-H '  \_"-‘"' u '~_-- Ini- '~ -* ‘silly, ~ ‘* _' . l w  ltldffifilllg-‘Qq, ..,_,3y8_. 
     
     ._ ,_  ' .' ' =l  .- ‘jW- . i  l l  .',--;‘ ‘(ill i‘: "if; .' '_l ' ' i‘  " 
     
     ~ vliiQllii','i'- T." 1' i ‘ ‘l l   i, i . ' i   ' I '_ _ - , H » 4 nlw-ci‘ l. i.  
     
     l  i  . _4' i‘   i 1' l  '  "  - i "- :12? ‘i’ '- ' 3*.  l WU Mi ‘n v 
     
     LIGHT-SIX" Reilucllons.‘  _ , _   . _ = _ 
     
     .. ' ~ I211 v ' n"; ' ‘ -l - 
     
     _,‘~ ~  - ‘_ . " .- -1* llll  ,.~ H 1 
     
      amass ....... ._$1150 $100 "Chassis,  .1..~..$1475  ,_ i __  
     
       "la"  l R   l lilfllimo  , . 
     
     ,  Roadster . . . . .. 1315 120 0a sis!‘  , ,, , .-  ~ ring  
     
     . - ,     , 4423,35 Rd, l___;_g_- i1795z.,_,,._. _ ' wlrerintrsi?“ 
     
     Touring  1375 ,  - -  ~- 1 q; 1795*»  *8 eedster  . 
     
     Co ‘i mi "1775 " "-5 Timml.“ "5"" T  _  »  " 
     
     ' upe" i:  '.'- - - -.'_ t   ,. ‘Collpfi 1. ._;   32750,, 
     
     Sedang. . . . .  222554  Sedan .2950 . 
     
    
   
   
    
     no‘ i-isfi   
     
    
   
   
    
     “l” . 
     
     #*-="*'.'"i>fir';il;~r   .