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     Mona August 12. 1957 Page 10 Thefiuardian 
     
    
   
   
    
     Grass Roots Approach 
     
    
   
   
    
     J. IAEW and Harry T, 
     
     Holman. did not wait for business 
     
     to come to them. They went out 
     
     tom-etlt-andtheyweatout 
     
     more than half way. 
     
    
   
   
    
     It was the custom in those 
     
     times to stock up a store. put in 
     
    
   
   
    
     to come and buy. 
     
     However. the Holman brothers: 
     
     were not content to stick by these i 
     
     old methods. They figured. and 
     
     rightly so. that to get businessl 
     
     they must deserve business. And- 
     
     to deserve business a firm must; 
     
     go after business. This they did.i 
     
     They did this in many .v:ws.t 
     
     but one instance which s h o w s 
     
     their eagerness to extend their 
     
     service was in the case of assist-i 
     
     ing young people. when the Hul- 
     
     man brothers heard of an an-pl 
     
     proaching marriage they o-ten: 
     
     contacted the parents of the bride; 
     
     and bridegroom with suggestions 
     
     for practical gifts. In most cases 
     
    
   
   
    
     p almost every need. 
     
    
   
   
    
     ldesire to expand their business 
     
    
   
   
    
     isame system which is used by 
     
     newspapers nho employ and pay both stores is the hartlii'ai'e sec- 
     
     what are called string corres- tion where custoiners can he ub- 
     
     pondents in smaller communities served admiring the latest re int; too small nor is there any- 
     
     Jrigerator or looking over a new thing loo large for 
     
     The Holman store was pro-itelevision set. These are tub of hardware departments. 
     
    
   
   
    
     groom was also approached an ap 
     
     personal basis and suggestion 
     
     made as to what items of furni- 
     
     ture he might be ' . 
     
    

    
     The same personal attention 
     
     was given to young farmers in 
     
     ntral sections when they were 
     
     setting themselves up on their 
     
     own farms. Holman's. with their 
     
     wide inventory covering almost 
     
     every item sold. could satisfy 
     
    
   
   
    
     This eagerness to help the peo- 
     
     ple of their community and the 
     
    
   
   
    
     at the same time paid good divi- 
     
     dends. The young homemaker: 
     
     for miles around became steady 
     
     customers. 
     
    

    
     To capitalize fully on this sales 
     
     approach. Holman's adopted a 
     
     rather unique system. They ap- 
     
     pointed tutrespondents in most 
     
     Island communities to supply 
     
     them with tips on who was about 
     
    
   
   
    
     Ilirdware is one of the biggest to I h D. I 
     
     to get married or establish them. lines that the firm of it '1' Hol- H d   rtunes or t e owners in . .: 
     
     It was the man handles.   re - Prirrrce Edward Island about forty  '3 ?)'i'Snf;”mFsr?;:(';;":)g'o :3 
     
    
   
   
    
     selves on a farm. 
     
    
   
   
    
     served by the paper 
     
    
   
   
    
         
     
    
   
   
    
     1 
     
    
   
   
    
     Ran Special Trains 
     
    
   
   
    
     lost older island residents can them. This saved shoppers much 
     
     neali the hockey specials which time when they arrived at the 
     
     urried well-filled railway ooscli- store. 
     
     uoffanstotheCryst.a.laAl:l-tea ' gm 
     
     games in Charlottetown - a population a .flIt. et 
     
     nienide. And they will also ro- u;gu-;igtaokt.hapeoploofChar- 
     
     member special trains which car- lotteqpwg with a population or 
     
     rled people to horse races ln:15,un, to Summeralds to do their 
     
     Montague and other places.  , 
     
    

    
     That waalnthedays beforothe -nu popular special Int: hu 
     
     buses and the widespread use of been out of the picture for many 
     
     in- !or car. 
     
    

    
     Well. Holmas. evelr alert to 
     
     t.het.imea.tn useotbesesPe- muupmvgnu 
     
     em "'.i'" W" Th” '1" 5”" pl::Ue" rT'i-anke their own way 
     
     &v::'" frtim. '11 5"" at x to Hohnan's Stores in Summer- 
     
    

    
     e to eir I ea ch" "um" 
     
     Summerside store. It was a moat wk nd '0 
     
     unusual and a most highly re- 
     
     "”dm3 Id"- The average amount ofllfe insur- 
     
    

    
     The special would come from once owned by the intlvldual Can- 
     
     Charlt-itetown. It would stop I1 adlan is expected to more then 
     
     all stations along the way. At double in the next 25 years, and 
     
     when silver taxes were making ::;I;r:i:gfI;'d ?)0:::"tlLe0gru9nf”,IlE:g lJ1T:nll::ll.lr:'l8eliCQ in force will more 
     
    
   
   
    
     . ly 19 electrical appli- 
     
    

    
     or my years ago. Holmans had . where, on - g 
     
    

    
     tries at harduare uhit-h also get Electricians can find what they the proud distinction of provld- m'n,3:':,o?.c1hmtignegiihorexglahlg ant” Visa? iirjdhubtlleieife 'Ni)"enet;:iNe 
     
    

    
     as much attention. There is nutii- are looking for here too ing the special wire fences used mo 1 H I mv My "5 In ' 3' 
     
    

    
     Building hart-lWtil'e and PHIMS. for the ranches and for fox pens. 921519;"! "L W” ' E I "1" 70' 
     
    

    
     llolman's exterior and interior. are also to Holman fox wire. imported in C i ' . 4. 
     
     I be found in the hardware sections. carload lots direct from the Unit- Representatives of R. T. liol- u;;';oadR 3r:3:uf;d'g:"':::i,:rlu't 
     
    

    
     You can buy a whole plumbing There are farm supplies int:lud- ed Kingdom. fenced in most at mun, Limited would be on the yn-nabzzuhe same In me month 
     
    
   
   
    
       
     
    
   
   
    
        
     
    
   
   
    
       
     
    
   
   
    
     A. - 4 
     
    
   
   
    
     The busiest spot at times in 
     
    
   
   
    
     this meant sales of furniture. hably the only one ever to puilthe larger items to be found in p . y p - I H 
     
     rstll in that corner of the store mg iCnt'll'lL'- YOU can buy I he-1? the foxes In the province at the train to assist with nqurea U pmducmn of the us- 
     
    
   
   
    
     which might otherwise have beenl the practice into effect to expand! this section of the stores. 
     
    
   
   
    
     lost to other firms. The bride- 
     
    
   
   
    
     sales. And it paid off. I 
     
    
   
   
    
     But there are the smaller arl- called the hardware dt-partnientiing system at Holman's. time the industry was booming. about the bargains which awaited 
     
    
   
   
    
     E 
     
     5 
     
     SE 
     
     E; 
     
     is 
     
     i&"I&-its-Its-Kr-l&-if-I8-18-K3 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     BUILDING PRODUCTS LTD. 
     
    
   
   
    
        
     
    
   
   
    
     Extends Congratulations '    
     
    
   
   
    
     TO  E, .f1":rm. 
     
    
   
   
    
       R. T. HOLMAN LTD.  
     
    
   
   
    
     3-'33:". 933 
     
    
   
   
    
     on their lOOth Anniversary 
     
     . . 
     
    
   
   
    
     GREAT NAMES IN CONSTRUCTION BUSINESS 
     
    
   
   
    
     Building Products with its full line of roofing materials offers you asphalt shingles. "V-Lox" shingles. "210" strip shingles. 
     
     rolled roofing. asphalt sheathing. rolled siding and o sealer cement to fit every roofing need. Building Products Ltd. 
     
     has the roof best fitted for your building. featuring lusting permanence . . . lasting beauty . . . guaranteed to lost 
     
     the lifetime of your building. 
     
    
   
   
    
        
     
       
     
    
   
   
    
     "iii; 
     
    
   
   
    
     Building Products Ltd. Canada's leading manufacturers of building materials has been closely associated with 
     
     Holmon's for many years and take pride that Holmon's carry a full line of better products and doubly mind behind Bulld- 
     
     ing Products materials with the Holman Guarantee of Satisfaction. 
     
    
   
   
    
     In Summerside Phone . . . 4 "The Lumber Nu'mbe ” 
     
     . r 
     
    
   
   
    
     UILDING PRODUCTS LlMlTED-- st. John, N.B. 
     
    
   
   
    
     A 
     
    
   
   
    
     .. 
     
     ..-...,-xumr .-new 
     
    
   
   
    
     The all new Beatty Crnmatlc with automatic "Roll Stop" wrlnger is fashioned in strikingly different 
     
     lines, for homemaker; who have h flare for fresh styling and distinctive colors. Either Coral Pink. 
     
     Dawn Yellow. Mist Green or all-While, tastefully u med in deep lustre chrome. Inner tub of 
     
     lpnrliling Mnlnlflx steel. never runla nor chip: which keeps It gleaming litre new, This famous 
     
     washer carries a guarantee of 0 full years. Now on display at llolmatrs Hardware Both Stores. 
     
    
   
   
    
     With Pump 
     
    
   
   
    
     .91. 
     
    
   
   
    
     360.00 
     
    
   
   
    
       
     
    
   
   
    
     an 
     
     ' TIM)!-IN 
     
     We-'" a""W 00llGllATllLATl0llS' 
     
     p . I 
     
     Now is the perfect time to trade-in that tired old I I  
     
     washer on -a gleaming new Beatty "Cromatic"! . . ' 
     
     TRADE-INS ARE THE HIGHEST . . . PRICES ARE 0" ram .95 
     
     THE LOWEST in years! Investigate today! AL   
     
    
   
   
    
     l'lOtIlAN'S nmwm . .. 3.... 3.... 
     
    
   
   
    
     p  iilroniatic” W I