i , 1 i"t ' i J .£5 'i -Ali r \‘ j-,l.=§t“,f.~ 1-.-,Viv , ._ "f `,,.»2 'I . '.' I. .. .. nd, 'ilttjli t .M ‘ i li; f-1.”-P-‘-“T-7‘.i‘ suv' £112:-“ith r» -.~z -> ' ‘iii E511 ':-_.-::'__,'.: =»*J;":.f._‘--.-1 7.- :....;..,’x_:.x _ _.A_",__,?,;,, ,_-_._ 5;-. B, __,2f_.5;,~. ' ;- "-,.1-.;' .1 ~.." .-.-_ _ I =_.,_ -‘ar ..:.". -' .sib- ->.~, 2.-<1- -'li 1 :fi “ailil 1°. 5*fi`i. »';fIill ' L tihiii -3 . ‘¥!‘i:~;` , §;l‘1lfii - ' tl%_it‘f.- ` lift-’;~.-21 lfifaia‘fli’»?*- 1 ,ué.§_.,,'_;.`. . l 1% . if 1i_§:'1-5 fjni' - "11,' i* .Ji _ -1.51 ., -f;-L i -'r fffr'-1_1' '- ii- rff . 2;, @1212, . 3., -1 ,‘ " i , -i "7 1:: l . i l i .mt- hill 5.1 4 ._,. .V-. i-'V r I itil ' ui.-= az.; tilt’ fl l I ..p....._,.i-.. l s ` . Si A I H5 1 . _-,f i ,il 1 W . 3, . is; . r.,;.. iii; . . - @- i, "N _ -_,~,-.. . ._ ,,i,-, r- 'ij' . 1 l.l€."$f, ` :‘ --~. ,/- l?.1""t .\ ; . s.. lf ' 1 .1 -` 'R *T-5"rr I ' f";’?`?“' i - '. \ /I f vz.§_.. '~5_l ‘ _ . " /%“ AA " "' 477/ ~ \_ ;" _ rr , Y; 1| I. ~' .4 d // \ $1.00 Hats for 50c 1.50 “ “ 75c 2.00 “ “ 1.00 2.50 “ “ ~ 1.25 This is a great clearing out of all the Mt-2n’s Straw llzits in Siilor Shapes and llips, cvervtlirvg in the way of Straw lflats go out now at 1-2 price. § r Ladies’ Straw Shapes ' from $1.25 to $3.25 for 49c ln our window" today we are placing Ladies’ Straw ilnts wliirli we are clearing out at -iflc, this is your last cliancc to get a nice up to 'Tale Straw Hat for 49c rcgtllai' values run from $1.25 to $3.25 for 490. S. McDonald ’ A Big Shirt For Little Money A good strong shirt for 50c ` O fa”-*C " .F `\ l ’ °. / $1 A heavy Khaki ' ‘ Shirt worth 90c - _ _ for 65c `:”l 10 doz. Ladies’ Hose 65c for 35c This lol consists of 'l`alis, White and Black Lisle in sizes from 8 to 10, rcgular values 60C on sale now for 35c. Q.. Q) 4 35c Hose for 19c This consists of 20 doz. colored Hose. Lisle and Cotton, regular value 35c on sale now for 19c. S. A. McDonald r Charlottetown Guardian _-M A-2,; 'l"I-IE -:- N N P M Subscription Phone 182-2 Advertising Phono ................................ 182-8 merslde, Atherton, Sourla and Montague. ewo and Edit. Day Phones 188 ewa and Edit. Night Phones 132 I 183 Head Office at Charlottetown. Branch Office at 8um- London Office, Marconi Houln, Strand, W. C. _ ‘- resident .............. A. lu. Blrtlott anaglng Editor J. R. Burnett TUESDAY. AUGUST 31.1915. lit. rc \\ to fa lit of fit' tit |‘| si lil at ol tl tl a l I, ,ii S a tl si iv al sl pi in it Ill ll. if. in W st lu We are suri- this coin-vsslnii obtained bv Messrs Mclmiin vc-_-_-_-.<~f.ff.:--»---A:--~»--*-=~== ~ - ~ - -' -- - Y - Y - - -~ ~ - ~ ' joint ineetiiigs have already been held and the reports port are with the Government candidates. This is-just 'l Patriot admits that thc Opposition candidates have nothing li. po\\dcr ot` this description to prove eiicctive in the gulls on platform. ' Liberal-t'onscrvative progrannne in 1005. Most oi’ the plziiihs iii this platform have already been carried into .\i.'itl\ii-son (lovciwiiiieni canie into power. Tile Grits cannot. the nianifcslo they have issued. llti tlic personal asstlraiicc ot` thc (lrit candidates that what arc in a position to proilttce overwliclining evidence t0 prove the contrar_\' to bc the case and the electors present liavt- not bei-ii slow to appreciate the situation. It is not, liowevcr. the policy and plan ol' campaign enunciated in ously by thc Opposition. A great deal of underhand slander and iiiisreprcseniatloii are being industriously cir- i-ulatcd and that. of course, the Government. candidates must meet auil refute in their personal canvas. We are S. that the fi-cliiig is overwliclmiiigly in sympathy with and iloubttnl wlictlier any but a disgruntled few will be found to rally to the support of the (lpposition-standard. ments front lion. .lamcs A. Lottglicetl, Acting Minister of i\l`I` ':. $ ii personal gift from Air John Nichols, of Souris; $1.000 vlisints' Associalioii oi` (‘liarlottetown. This is in addition rlonatcii tlirt.-c inacliine guns, one from lion. John McLean, one from Mr .\'ichols and one thc joint gift of the citizens. Nor, wlien giving credit t'or this splendid contribution from our little nas-t.erii town. should it be forgotten that the name ot' ‘Mr John Nicliols appears with $300 in the joint gilt oi` the citizens. nialting in all u gift from him of $1,300. Snuris and its citizens certziilily deserve credit for the part tlit~_v have ||la_ved in thc war. The three guns above trout or in dil'l`t-rent. arms of the service. They have <»ontril»ttit'i| liberally to the various war aint patriotic funds n all that has been dom- by way of helping the Empire since o l' raised there will. when i-onipleted, make a most creditable by $750 of which was i-ontrihuleil by Mr Jalnes Paton. This fund is still growing and the amount will be used. to ont. they will be placed in the hands of our soldiers. Mf'l-volt. M.l’.. and lllr Donald Nicholson, M.l’., had secured iniportanee. As the i-aplial of the province Charlottetown lifts a rlglit to such distinction and privilege, and it did enjoy them until the Laurier Government took them away. Now we shall again have in our midst a local mllliary organisntloii with staff and detail. Apart from the effect this will have on the military spirit of the community, to be appreriiiteil. _The camp nt Brighton has resulted ’l`lie new depot. where some 250 men will always be AU_SPlCl0US OPENING During the present week the political campaign will ~ in l`iill force tlirougliout the l!l'0Vil\'~`0- A number Of ccivcil indicate that invariably the sympathy and sup- iat was to be expected and what we anticipated. The ottcr the electorate and that all they need do is to find uit. l'nl'ortunatcly t`or thc uandiilatcs the Patriot has, ‘en tloii ' that for the past three years and has left no the aspiring oillce-seekers. lt is a sad commentary the powers of iiiltiativi; oi' the candidates, jointly and \'er:ill_\'. that they were unable to provide even an original .»\s we. have shown, thc Opposition simply plagiarlsetl i- platl'orm siilimitteil by lion. Mr Ztlatliieson as the it-ci during the past thri-e years. and what remains is nipl_\' a continiiation ot' the policy pursued since the iprovt- tipoii that policy aint have advertised the fact. in l<`roi|i what we i-an gather the liiicl ot' criticism advanced the joint meetings is simply to deny that the facts are rt-prt»si-litcil. No t~viilciit:e is submitted in snbstantiation ` the allegation and the electors arc simply asked to take ie_\' .sity is true! l-`ortunatoly the Government candidates ie press or on ilic platform that is being worked assidtr -siired by those who have been through the constituencies iipport or thc .\latliiesoii Government, and it is very ill()-l. MACHINE GUN FUNDS l~Ilse\vl|i‘re in this issue will bc found acknowledg- 1_1b_.»_-_‘_-_ That store which cannot "mako'advertlsing pay" does not justify its own existence, and might as well close its doors. What does it mean ,whenadvertlsing does not “pay” a store? Simply that that particular store has nothing to commun- icate to the public WHICH WOULD INTEREST THAT PUBLIC IN WHAT IT HAD T0 SELL. And truly; a store which can offer no real public service, which can offer no distinctive values to patrons, which would sutfor in comparison with other stores IF THE LIGHTS WERE TURNED UPON ITS POLICIES AND PRICES, may not hope to make advertising pay." The true test, therefore, of a store's ,usefulness is in the extent to which it DOES MAKE ADVERTISING PAY. For good advertising ls merely a dissemination among the people of tho truth about a store-a daily summing up of what it offers of buying-advantage to the people. If the truth about a store helps the store to win patronage, then advertising pays. If it eliminates patronage, then adver- tising does not psy. Just as he must buy the right kinds of goods, so must he buy the right. kinds of newspaper space. . Just as he must buy his stocks in sufilcient QUANTITIES TO SECURE THE MOST FAVORABLE PRICES, so he must buy .his advertising space in sufficient amount t0 secure ADEQUATE PUBLICITY. ' 4 lf he bought stock sparingly, timidly. in almost retail quantities, he could not hopo to sell profitably, in competition with tho merchant who buys liberally and who secures every price-advantage. And if he buys his adver- tising space sparingly and uses it intermittently, he is at a like ilisridvantage. A great many people in the community judge your storc's COMPARATIVE IMPORTANCE almost solely through the COMl’AliA'I`lVE IMPORTANCE OF YOUR AI)\’ER'I‘lS~ ING-perhaps giving first place, in their favor, to a less important store because of its more important advertising. If your store is bigger or better, than the other fcllow`s store, see that your advertising is bigger and better than tho other fellow's advertising! MARITIME itscnulrlno Nr M. ltlarkenzie, Vaifcouver, B.C.. iii a recent issue of thc Toronto Globe. takes exception to some recent com- ments in that journal on what it calls the “small enlist.- ment of soldiers front the Eastern Maritime Provinces as compared with “that from the other l~lmzlisl\»speaki|ig pro- vinces." Mr Ilfaekenzie'points ottt that surli eulistineiit. as the Maritime Provinces have given has been “largely native born-in the case of Prince Edward island wliolly native born-and at present there is no part of the Dominion that has so few young men of fighting age to spare." _ t‘oiitinuing, Mr Mackenzie says-and those who liiioiv this province as he evidently docs will agree with him: “A visit to the Island Province will, l know too well, reveal the fact that out of large families oi". say, live sons. one is at home, the only helper ol' his parents, and the other four are in the west.; and this condition is more or less typical of the whole of tho Maritiine l’rovinces. it is, therefore, unfair to fathers and mothers of these parts to represent that their sons are noi. taking their full part in the present. strttggle, wifhnut first ascertaining how malty of them are actually enlisted in all Canadian reginients. " One family alone from my native village has given three sons. and one of them is already killed. lic enlisted ln Winnipeg and the other two in Vancouver. Superficial comparisons are apt to be unfair, and l feel sure that wlicn a record is taken of the Canadian fathers and mothers who have given their sons to their country in the present crisis, those from the Ecastern Maritime Proviiiccs will be found to have contributed their i'ull share." l_iO_____l_.__. - NOTES . "Prince Edward Island," says the Montreal Ga'/.ctte. "ls to elect a new Legislature on Septenilici' lil. The present administration. under lion. J. A. Malliicson, has lbcon in power for tour years and seems to have t`airl_\' comlnendetl itself to the people Of the province. 'l‘hose i itil of ~l.tttl|I for the purcliase of machine guns, $1,000 ‘WUI 0XD0CC ll Will ll0 I`0lHlnl‘-ll l\fl0l` U10 f\l>l'1f‘1\l HOW lwlllil rom tlic town of Souris, and $2.000 from the Retail' Mer- o amounts previously' uientioncil from other portions of he province. lt is \\'ortli_\' ol’ note that the town of Sottris has now if-iitiouctl do not by ally means represent the total of ooris' giving. Sonic ot' Souris‘ stalwart sons are at the il altoi:t~tlii»r have ltcpt tliciiisclvcs in the t`orel`ront in ic war bi-gan. Surely the name of our llttlc eastern stcr will figure creditalily among those of Canadians lien the story ot` the war is written. Anil while Soiirls has done her share other sections the province have not ln-en idle. Prince County has reaily contriliiiteil a number of guns and the funds being iowing. The fiinil, roiitribntions to which were invited the (luarrlian a few weeks ago, already exceeds $5,000. -ovide guns for the ='»5tli llattalion, in which there are any l’rini~e l-Edward Islanders, ollicers and mon. As stated ill the letters ol` the Acting Mlnistor of Militia, large order has heeii given for Lewis guns, the beat at-liinc gun iii the world. and as fast as they can boiurned ~ INFANTRY DEPOT ’l`lir- aniiount-eiiiont made by tis yesterday that Mr A. A. iiiilitiiry depot for Uliarlottetown is news of the highest will have important financial resnltii which cannot fall the clrciilatloii of money among our business people lileh otherwise would have gone to Halifax or St John. at.Ioiii~r'i, will fiirtlier entail a' very considerable expendi- Fe hi' the llomiiilon Governnient on maintenance, etc made have reason on their side." When the whole world is going through such a measure- less tragedy we seize upon the few gleanis of light. (ine of them is that people now are less serious about their private grlefs than they were thirteen months ago. Millions of bereaved. not feeling their losses less, arc more heroic in the spirit of acceptance, more ashanied to cmpliasisc the private fate. They see it all more under the aspect of eternity. When we have ceased to cry too iiiiit-li alioiit, our own individual sufferings we have iitwiiity gnm., fm- along the road to holiness and wisdom.-Ex. ~ ~ ~ Y - Y ~ - - - - -~ - ---‘----rf--.-. -'--.-:_-_-_-.-_-:_-_-_-ss,_-_.,-_._.___._._._._._.__V__.______, _ Reads each item with si prayer: llrearls a t,i-legraln or letter, 'I`rcinbles as sho waits; a- lone»-- Sho is suffering for evil, 'l`l\U\lLCli tho sin is not lior o\vnl *O¢I»O'll+‘l|'lO§'l'l'OO~l' mutt sstscnoss " ron cuiinnum- iisttosns Furnished by W. '8. Louson. OOOOOOOOOOOFOOQ KINSHIP. QQQOOQOQ O1-++'l'~l»‘l'* 'l`liero'a it figure on a hilltop Ilaoiglmz on ii i-i-o=.~s nr sliame, While the rabble surging round llini (By E. Russell Paterson.) Thore's a fli1.\1r0 ill U10 UWC' hes. . Hollow-checked and anxi- ` ous-eyed. With tho spectre of destruc- tion Ever moving by his sitio; And he hssn't time for mor- als. Or to think about his soul; H91; too occupied with busi- ness. Keeping mind and body whole. nn; ws .not his fault lie‘s fig' ting ln this Armageddon grim-- Liberty called to tho Em- , Dire, And the Empire culled to htm; And his wounds are borne for others, Bleeding flesh and shatter- ed bone- lle is suffering for cvll.' Though the .sin is not hl_s own! Tltere‘s a woman in s kitch- en ‘ Ploddlng through hor daily grind, With the horror of the tran- chos Ever present to her mind; And she fears to see the papers and Ntrltolsoii will prove n great boon to Charlottetown and to the province. .\- ' , .. _ A , . For a certain column there Scans the names with np- prehension Mock his wounds and curse ills name; (‘-rucltiod with ma|ci'a<‘tors, Ilo who once refused a tlironc~ Ile is suiTorln|.: for evil. Tliougli the sin is not his ownl Yo who hear tho nation"s struggle Thlnklm: frocdoni liiglily prii ed, d a _QQ v5 G9 2 I . gi- * ° 1 ' ’ .acnuoi uuules- Nai merely boys cloning- but School Suits for a definite piii»p°Se_ CLOTHES that will wear welt, that are strongly sewn and made of mat. erials that will ngt show every mark and stain that gets on them. Thrifty mothers will not take her boy's best suit to school and get another “Best Suit” a little later on, if she is a wise and thrifty Mother she will come irect to our Clothing Department nd find hundreds of suits grouped together fitting lads from 6 yrs.0|d to 16 and sold regularly by the Cat. aiogue Houses at from' $5 to $8_00_ Our School opening price for any of these suits will be $3.49. A 349 %____2 ° School Caps, Shirts, Stockings, Collars, Caps, Hats, Jerseys, Coat Boys and Girls needs PA TO Sweaters and other School N.’S _.___ _.-.H _ _ ___l 5 _ SEVEN GERMANS HAD passports and intenucti to roach Ger- FALSE PASSPORTS :many through Italy. lt.-\lt<‘l‘Il.(lN. Amr. 29.-Seveu Ger- mans were zirrcstotl lust night on (nic ot' the inf-n arresteil was a form- er menibor o|"tlii~ crew ot` the famous (lcrmaii cruiser Emden ivlio ciicapeil front the llritisli and ri\acli:-d Lisbon. the retttlt-st of the French consttl as ing the (leruinii1~t i`roin other passeng- honril the steaniel' ltL‘l{il\a Ilclenn. at.|'l`|ic police had some dlfiit ullv in prov- tlioy wcri- about to sail t'or lllaly. It ers on the steanier, mostly italian ro- is alleged that the prisoners had false scr\'i.~'t5 |‘cttirnilig lrom /\t|ic|'lca. i - f PATRIOTIC YEAR Canadian, National EXHIBITION ToRoNTo e Aug. 28th to Sept. 13th` Complete display of Canada’s resources and Manufactures Canada's greatest Live Stock Show. Creator’s famous band MARCH heading unequalled musical programme OF THE ALLIES Splendid military scenic productions featured by aviation flights. Closing each night with wonderful fire works display. The usual low rates will apply from Charlottetown and other points. - Dates of Issue Aug. 27th to Sept. 6th Sept. lst., 4th., 7th ‘ 3rd., and 8th Return Limits F ares' Sept. 15th $34--$5 " 8th, 13th, 15th 25.75 “ 11th and 15th 23.55 Tickets for sale, sleepers and information given Call, Write or Phone W. K. aogsas, 2498-8-11Mtltstt|t.f. City 'lncket Agent 80 Great George Street. | i ,_, 1 1?. _ F .__V . . sl , Guns That Get The Game You can’t expect success in hunting unless you go out properly prepared for it. pendable ammunition are shooting trip. We have a line of necessities for sport- ing mcii that experts cnrlorsc as the very best possible to procure- the kind will "UVM fall You. Evcrythinz that will Rivc_you comfort and success `pn hunting trip will bc found here, \ A thoroughly reliable gun and de- absolutely necessary to a successful _ We handle lliipont Powder. U_M_ ('.. -‘ilwllm llominioii lfsrtridues and other huntlnit necessities of national fame. Uur stockiiilarue and very complelequslitv supreme and prices moderate. l,-.s I _Ind |01 US livlv You make your hunting trip s success. that your ii;=;t~i-..a;;;";...:";';..:::tF@m12l1& Cheadle- 1 -,-has-as = 4 _ Midsummer Sale- ln Footwear Laaas' ,white suede Boats Pam S and B it o 'f 'd i4o . .ou,ll1besth(éaéi§rilsérS?hoes, Sandals and Slippers at,50c. O G O :EsEmnoi§o£§ S' .5,»= '_ A 4 ...ss r-s‘;...;£ -...__ Q ~\ .