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     can p; ,   
     
     INDEISION  _ Ax 
     
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     155% 
     
      °Avsia 
     
    
   
   
    
         
     
    
   
   
    
        
     
    
   
   
    
        
     
    
   
   
    
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     Mi®§  ‘A115. RUMOR 
     
    
   
   
    
      
     
      lllCTllllY! 
     
    
   
   
    
     Fired with unquenchahle 
     
     laith in Canada's destiny, 
     
     "  the constructive elements 0F 
     
    
   
   
    
                  
     
         
     
    
   
   
    
     Canadian Business lile are slowly 
     
     but surely gaining victory over the 
     
     l; / Forces ollndecision, lnertia, lnelli- 
     
     C“ ciency, Delay, False Rumor, Foolish Hoard- 
     
     ing and Fear. 
     
    
   
   
    
          
     
          
     
    
   
   
    
     ywse SPENDING  
     
     ./ . ~ » 
     
     //  With taut muscles and tightened belts Courage, 
     
     _ i  Foresight, Good Advertising, Competent Manage- 
     
    

    
     ‘! ’ - ment, Honest Values, Wise Spending and Faith have 
     
    

    
     / tal<en an unyielding grip on the tug-ol-war rope. i 
     
    

    
       Every ounce ol energy is summoned to the contest. This is 
     
     i f a struggle in which no Canadian is neutral. 
     
    
   
   
    
     - Jli: 
     
    
   
   
    
     NOW-All Together for“Better Business!" 
     
    
   
   
    
     The daily newspapers _of Canada believe in the future of this country. 
     
     No substitute has yel been devised to take the place of gnml newspaper advertising. 
     
    
   
   
    
     Experiments may be made in “devious channels, but they lash the sales" cilcctivrress that the daily, 
     
     newspaper always has delivered, and is delivering to advertisers lo-(lny. ~ 1 '\ 
     
    
   
   
    
     Q ‘ (This advertisement is sponsored by the Canadian Daily Newspapers Association)