Marcu
      22,
      2005
     
    
   
   
    
     
      Gimme
      a
      Break
     
    
   
   
    
     
         
     
    
   
   
    
     
      Jamie
      McGuigan
     
     
      Reporter
     
    
   
   
    
     
       
     
    
   
   
    
     
      It’s
      extremely
      tough
      being
      a
     
     
      youth
      these
      days.
      That’s
      why
      I’m
     
     
      grateful
      to
      mega
      corporations
      for
      letting
     
     
      me
      know
      exactly
      what
      I
      need
      to
      look,
     
     
      and
      act
      my
      coolest.
      If
      it
      wasn’t
      for
     
     
      commercials
      I
      would
      have
      no
      idea
      how
     
     
      to
      act.
     
    

    
     
      Among
      my
      favorite
      commercials
     
     
      that
      I
      feel
      give
      me
      the
      identity
      of
      today’s
     
     
      youth,
      is
      a
      Kit-Kat
      commercial.
      Two
     
     
      slackers
      sit
      around
      like
      jackasses,
     
     
      eating
      Kit
      Kat
      bars
      and
      talk
      about
      taking
     
     
      a
      break.
      Here’s
      a
      transcript
      for
      the
     
     
      commercial:
     
    
   
   
    
     
      Dude
      #1:
      Duuuuude,
      I’
      mmm
      taking
     
     
      a
      breakkk
      !!
     
    
   
   
    
     
      Dude
      #2:
      Duuuude,
      breaks
      are
      totally
     
     
      cool
      !
     
    

    
     
      Dude
      #1:
      Sweet
      dude,
      I
      am
      totally
      cool
     
     
      and
      eat
      Kit-Kats,
      dude
      !
     
    
   
   
    
     
      Dude
      #2:
      Takin
      breaks
      rock
      dude,
      let’s
     
     
      buy
      more
      Kit-Kats,
      and
      slack
      off
      !!!!
     
    
   
   
    
     
      Dude
      #1:
      Where’s
      my
      car
      Dude?
     
    
   
   
    
     
      When
      I
      first
      watched
      that
     
     
      commercial,
      I
      knew
      I
      had
      to
      start
      eating
     
    
   
   
    
     
      more
      Kit-Kat
      bars.
      As
      a
      male
      in
      the
      16
     
     
      25
      demographic,
      I
      also
      enjoy
      saying
     
     
      ‘dude’,
      slacking
      off,
      and
      taking
      breaks.
     
     
      It
      was
      if
      Hershey
      corporation
      had
      cast
     
     
      my
      friends
      and
      I
      in
      the
      lead
      roles
      of
      the
     
     
      commercial.
      Completely
      summed
      up
     
     
      what
      it’s
      like
      to
      be
      young
      today.
      Clearly
     
     
      I’m
      not
      the
      only
      one
      who
      felt
      this
      way,
     
     
      because
      Kit
      Kat
      came
      out
      with
      another
     
     
      commercial
      that
      went
      something
      like
     
     
      this:
     
    
   
   
    
     
      Duderino
      #1:
      Duuude,
      my
      girlfriend
     
     
      totally
      dumped
      me.
     
    

    
     
      Duderino
      #2:
      No
      way
      dude,
      that’s
     
     
      uncool
      !
     
    

    
     
      Duderino
      #1:
      Chyeah,
      I
      told
      her
      to
     
     
      chillax
      and
      eat
      Kit
      Kats.
     
    

    
     
      Duderino
      #2:
      Radical,
      let’s
      buy
      Kit
     
     
      Kats!!
     
    
   
   
    
     
      Wow
      !
      This
      was
      like
      watching
     
     
      a
      mirror
      replay
      my
      life.
      Wait
      a
      minute,
     
     
      no
      it
      wasn’t.
      In
      fact,
      I
      don’t
      think
      I’ve
     
     
      ever
      met
      anyone
      actually
      talks
      like
      that.
     
     
      Good
      job
      Kit
      Kat
      ‘dudes’,
      way
      to
     
     
      ‘totally’
      miss
      the
      target
      market,
      and
     
     
      make
      an
      extremely
      annoying
     
     
      commercial
      in
      the
      process.
      Gimme
      a
     
     
      break.
     
    
   
   
    
     
       
     
    
   
   
    
     
      THE
      CADRE
      ©
      6
     
    
   
   
    
     
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      oF
      eusiness
     
    
   
   
    
     
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      PLAY
      TO
      WIN
     
    
   
   
    
     
      why
      would
      you
      even
      be
     
    
   
   
    
     
      in
      the
      game?”
     
    
   
   
    
     
      ~
      Dean
      Paul
      Bates
     
    
   
   
    
     
      *
      Co-op
      MBA
      Program
     
    

    
     
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      ext,
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      Total
      votes:
      33