/ if
\ pt _.1
T’hveEducational  o I ss for Life nderwriers°
_ HE
 ,Cngre   t
Now in Progress of _Great Interest to Local .Insurance _Men and the Insuring Public
v _ \
Prof 't '
Beside oiflordlng proteetio fo F :nil ll l
are very prohtshle. n T your n y our pn c es
4 .1Ml'¢“_S¢S lil illllidcllds for eight consecutive years.
_ Insure with Cannd.i\’s largest Company.
. _ /
_T he Sun _Life Assurance
' Co., of sl Canada
Assets over s4oo.ooo.ooo.oo. ` _
Insurances in force over Sl,500,000.0tl0.00.
` _CONSULT OUR AGENTS OR
Jo A-0 V  _ Div' Manager
-~ \-»
' »
The Dominion Life
A Assurance Co.
v
representatives extend sincere greetings and best wishes to
the assembled life underwriters and to the insuring public
generally. May this educational congress bring to both a
maximum benetlt. `
C. M. WILLIAMS, B. Sc., Charlottetown. ~
_ E. C. JOHNSTONE, B. A., Long River.
_' ' REV, J. C. MARTDV, B. A., Itoscneath. _
W. E. BROOKS. 0'l.cary.
GEO. W. Ma.cLli0D, Charlottetown. ~
S. K. TODD. Summcrside.
Major J. A. MacKenzie
Provincial Manager,
Bank of Nova. Scotia Building,
Charlottetown, P. il. l.
_ _
l f '
.
FOOL 'THE FLU l
_ /
Not only do we extend heartiest good wishes to the
assembled Life Underwriters. but we hope the insuring public
generally will now realise the ndvlssbllity of “Pooling the
Flu" by taking out adequate Life Insurance.
   A. R. Mcinnis
DISTRICT MANAGER.
~
Imperial ~ _Life Assurance
Company of Canada
vo Prince street. cmruvmuiwn, r. la. 1'
v
1
i
\
v
` The Crown Life
Assurance Co. _
Extends _to its policyholders throughout the Province Best
Wishes for the New Year. V
B. " Roy _ Holman
oltusluu. Aoanrr CHABLOTTETOWN
Tné EMPIRE LIFE
INSURANCE co.
0|-you all ttsltolicy-holders and Share-holders with _
L_ -A no rnl\‘ou'im:§ow“|isI:Y :nw Yun"
We niniioder a 00lPl¢\° UN 0* 7°“°7 °"'""""°
monomial.; runs. srl-INDI!! UWFDFNW
J; 'rd 10.
` v.¢.‘l.£"3.‘!»........i.v~»fv»-f ww wi
by imma-lu A030”-in 1"‘°""‘7"°"'
Eiidowment Policies-nov Cooddued-_ nm W. INVESTMENT;
~» _ ° Co-o-’l'llkl'i‘0Vll.\vithi_
R. fH. McNeill
" ~om . 6l\°'l°“°*°"“- _“nm me foremost it would visit Protecting. YOUR' Family P 7 " mu V _ som: smrson, as-ua.,
.___  ~_’w.\ __ _ I » _ . » / \ . .
_/‘
_ \_
Timely Advice
About Some Ways of
Wasting Money _Need-
c`d for Insurance.
The Secretary of the U. S. 'I‘reu~
SUW. Andrew Mellon, is the author
of thc following paragraphs of ad-
vice:
l. Never buy stock in mines you
know nothing about. `
2. None but the rich can afford to
trifle with oil wells. There are many
good mining and oil investments, but
how can you tell the good from the
bad, or know the intentions of the
promoters? _
\ . , .
3. Schemers take advantage of
every important discovery or inven-
tion; recently, in the wake of radio.
came countless stock selling schemes.
Many invested and lost, _
4. Do you want to buy a swamp?
There are real estate promoters who
will sell you a swamp as "Shore
I-‘rontage;" if you buy property, buy
near home. _(
5. Look out for new companies that
are going to "sell by mall." No money
will come in ~ until sales orc made.-
and sales require a good organization
and time. They may never earn more
than salary money, and that\is paid
out first. '_ ' ~
6. New mq,nufa'etuxing methods
should alwaysbe personally checkcd
and investigated.
'l_ “Invest quick, or it may UC 10°
late." is a favorite urge of the wild-
cat stock salesman, That shoulo
make you suspicious.
8, Look with suspicion on cficrs
with special inducements in cash
discounts or stock bonuses. Such
an offer may .be a irab. and HIMW
have been lured to misfortune by it
_9. Your banker will fell you that
"tips" on the stoclc'ma.l‘ket are worth-
less. Those who have advance in-
formation will -not tell you, when they
con profit themselves.
10, The rich man, can afl`ord io
specunfe If he loses, ne has other
moneyl-D the bank. Not so the snmli
investor, the_mBn_ on o. salary, with
c family to support.
C I "se ‘ Pl ‘1> '
 Bt|mentininaysMenrl1tl2
i
4
v
i- _l
DR. CHAS. J. ROCKWELL ERIC  CHOVVN
L(-cal life ulldt-l'\\'ritors will have an opportunily of in-aring' un inter-
nationally famous author and lecturer on liile underwriting in the person
Uf DV- li0<‘k“'¢|\» oi' Chicago, who is to conduct three-day Congresses in 14
Canadian cities under the auspices oi” thc Life Underwriters' Association of
Cninuda and the local Life Underwriters' Association. Onc oi' these (kin
,zresscs is ha.-ing hckl in (‘l\:lrloitctu\\'n, January 5, 7 and il. Dr. Rockwell is
art-.ompuniccl on his coast to roast four hy Mr. Chown, general secretory
oi' the lliiv Underwriters' Association of Canada, who is visiting various
association centres in tlleliniercst oi thc association work.
- /
To be Broadcast from Station
_CE C. Y.
lu thc banquet room oi‘_thc Victoria Hotel Dr. Rockwell will deliver
nn .1l`l4>rdinncr speech which will be of 31-cat interest to the insluing pub-
lic, as well as to the rcprt-si~nixlil\'cs oi life iusuranrc gatlierrd round the
hotween il and '7 I'. M. on 'l‘uesdoy, nnd`hear this excellent speaker.
_ f - >-
iv~st.i\'e board. ol: the closing night ui' the Congress; so tune in on (P F (7 Y
eterm g
Invest.
'Some claim that life insurance is
\ ‘ ‘~"""f, “ /_/’.'\ Esrantrsn »
_  _,_ __/ . _ en mf.
Assurance Co.  ~,
l
_ _
Insurance ° With. M°”°" Give”   ree .. Day “Md The Great West Life '
-.»-~_` __
_ .
.|. P
l b _' 5 ropositiou, there- ` ' ‘I :_
:'.:;“ii°  ..-..  ' . iff lon mv-»f~G
` e is w ut" . - , ,_
not the case. Life insurance in most , __} 'H J/.5
instances ‘rs all sentiment. It is sug- / 'WI \__ \___
gested and prompted by sentiment. _ /__ _  _ POLICYHOLDERS..
“SERVICE T0
1
Q
Men insure for "Mary," in whom all -'/'  , ` \
their sentiment centres. Sho may _,ig _ ` .f~_ ‘_
bc wife, mother, daughter or sister. _‘I ." ._ . ‘ \  P"~“l“| R*`P""9‘“¢°|il/C51
Everything, however, must have
its business or commercial side in
mae thstn ms be mues1_<1.ove, -'AMES B. HUGHES, usltotn M. srewsnr.
1' Y D
marriage, homc. all of which is me ALYRI-I ARSENAULT
embodiment of sentiment, must nev-
ertheless be cornmercialized in the
eiment that _thc_material_ things also I  @ (I0. 
ull be provided Charity which iS
prompted by sentiment will not main- °‘ 9
tolli itself; it must be organized and MANAGERS F0!! PRINCE EDWARD ISLAND
put on a business basis. While there
may be no sentiment in business,
there must, neverthelefs be very 1
much oi' a bu.=_int-ss side to sentiment.
In life insurance, selltlmcnt is first
and last, the business phase being 7'
only a necessary adjunct or incident
=_\1~ _If \g§f_;_;~f»~¢ H; d"f?“§1f‘;;“,_“'°v,;_§ Life Underwriters of P. E. I.
|‘n ind xl ron is so o s _
there would be little. if any, life in-
surance. It would not be in dcmnud
si
as on investment only, _ 11:11- there
are many other safe and profitable
investments. I_iut no other Dion has “be;vt‘:o"";'|;j;l';";)c-"':)‘;n"?ng|;:':)='i";’|‘;“w “y‘;‘|  :aff
CHARLOTTETOWN
In Congress
'ever been dvvlsecl by which wo con _
protect Mary. Men still take lite "°"°yh°ld"$ as “f`"'
insurance primarily for Mary. just
ns they did before cash and other
surrender volucs were l<no\\”n_ Mrd-  
ern policies, with all their improve-
ments. only serve to make life in-
surance morc popular, of greater
voluc lo the insured, and easier for
the agent to sell, since they serve the
double purpose of protecting Mary
and also the insured himself. 'Every
mon knows that life insurance is a
qood thing; that he ought to have
it, and thot it is a mistake to put it
off: but all the investment features
und policy privileges in Christendom
will not alone induce him to Lake it _
today_‘ Investments can be had at \
any time, but this is not true of lite _
Association
SINCE 181i
W. G. Hogg, C. L_ U.
Provincial Manager.
insurance. It is only the tear that e -
Mary may be left unprcvided for
that will induce a mon to Lnsune
\no`w. Mary is the "look, stock and
barrel" in life insurance.
.FROM THE NEW YORK Ei/ENJNG rosr, JANuARYz4, 192.9 . | CANADA LIFE
A I
Established 1847 _
has always tlken a leading part in the better |¢¢|m|¢,u
INS  N  education oi the Life Insurance Agent, and enthusiastically
/ | endorses the Dr. Rockwell Congress.
Insurance Called Ideal Investment for Worker, Who Creates K. S. Rogers
The numerous annual statements
being issued every- day now by insur-
ance companies should indicate to
policyholders and holders of insurance
stocks how intlmatelyithese financial
organizations are oonnbctod with the
' growth and development of the coun-
try.
flew business organizations have
such excellent statements to exhibit
to_,those interested, and it is a cause
oideep wonder that _the general pub-
lic has not long aio seen the value oi
insurance as a pure investment aside
from its protective feature.
Insurance is an investment. It is
probably the safest investment in the
world. In fact, we know of none safer
For that great class of ,middle-class
worker and for the working classes
mgunnu oder; u better investment
than any other in existence today.
smau savings create 'Lam Estate
The mall salaried mon con G0*
through insurance an estate that lil?
can never hope to attain through SUV-
lngs. For instance, on a~=l\'i118S-°l
about $10 per week. he can create on
estate oi’ $25000. and Dfw! he UBS
mm this gmount mm the insurance
company for more than two years hc
can borrow l. certain portion of it
back if he should suddenly need lt.
lin may/borrow up to thc full loan
value of the policy at a rate of 6 pci
cent and still retain the DOHCY in
force. It he should die before he P010
hack the loan his estate is P014 we
full mount ot the volley less the
amount of the loan.
If he leaves his dlvidtnlia with the
insurance company he is guaranteed
on lntarbst income of from 3 to 3%
per cant. ond fs. throillh the lm'
.3,-|,1 prectloe of most insurance
gqmpsniee, paid 4 or even 5 NY
cegt. in some lnlvtalégioé __ mmm
oppose every.. “lit
put ul his nvinu un investment
funds into insurance. 'must would it
benefit him and bo¢__ __ ld it benefit
we country et large! _
Iioeneinl Lenders Invest Funds;
_ v
Estate and Gains Security -Buys a Share in Country ' I “‘*°“"°‘“- MANAGER
BY GEORGE A. MILLER. » _ ____
funds into the hands of the most skill-
ful financial minds in the countri’-
The men who invest insurance mon-
eys are perhaps the best trained fin-
ancial minds in the world today- The
larger companies often invest as much
as a million dollars per day. They
must know their business. A glance at
ings of any of the larger life, tire.
casualty, or surety companies Will
show how nearly they have their in-
vestments scattered so asto cover the
entire country, and in some instances
the euth-e`world.
The investment list of a great in- Some years ago during the bucket
surance company comprises the most shop scandal, while interviewing
complete and fundamental investment Charles E. Mitchell, president of the
trust conceivable. largest bank in the United States, the
When a mon buys an insurance writer asked him why the American
policy he is buying into a. portion ol people were always getting trapped by
all the securities that the insurance sellers of blue sity and bucketshop
company owns. He is getting a share operators. His answer was that the
any of the printed mtg of the hold- ,of the profits of all the investments American people had no respect for
scattered throughout the land. Why established institutions.
should he not rather trust his moneys
to the hands of experts, than try to
increase his mere pittance by buying P“W° R°5P°°*'S I"5““'““°°
blue sky, sure things that pay 'i and _
8 ber cent, and genelfally go broke. m;;;d§gdu’:;5;ea_f;pbei§“;grh}e§m'glLl£;’§
._..`,, _ __ _
_, _
 `.\~\ if -had purchased something like $16.-
` '"  ffl/ f.
. /,mms ,»_. -...__ __
_ _`a’.7 - ~ \ <~\:`\\\ . . .
' f _._\»--- -\- ‘_\,_,e'»_ \_ _ If they can be further educotbd to
/ ,, , ,
of  \. _ff ' AN¢~"`-mil
so  f/"buff !!"?’5'-R--sf'o’ff»»J;»>vf /
lf/ "1 ~‘ " ,f ' , ’ _ »
' '_ .3 \`\`,p1li_i /l/i;;;:_;_.ri/i/aww///Wli7f,lW
if,-/ff ~- ., | 1.7.7;-5
iv
_/n
"' institutions. That is Seen in the
.\ I
.-.__ ._ _._._._.__
/
_ -, _ Q - ,r'_,'_(v -
._ / . ,l. _
 . 17, /'__ 2 2' -
\ ll  _ _ /A//_ . ‘\
l  . fi » 
/   /if W  ss
enormous purchases 'oi insurance.
Yesterday it was announced that they
700 000,000 last year, making the total
in force equal to $8'I.0000000fi0
trust their funds to the insurance
companies this total will soon be sefv-
eral hundred billions.
It is the _duty of insurance agents to
sell the idea to the public that they
can get au absolutely safe return from
their funds in insurance. Safety is
better than insecurity. Speed in ob-
Th
HEYRY LAPTHORNE L. S. STEVENSON _
W. G. SPENCER E. B. MCLAREN
J. W. TURNER REBER MCLEAN
_ The
North American Life
Assurance Co.
Extend to all
e Season ’s Greetings 1
taining a loan on a. policy is equaled
by no other financial institution. The
writer has obtained loans from his
l>°il¢Y Within twenty-tour hours after
the request.
The advantage orinnlronee com-
pany handling the investment funds
of the small earner is that the insu.r~
Uwe company oiilelnls have a better
Judument of investments and win our
_  A; ,i ~ -lit.. _' .  Qiifls lnt°tn°s¢tnttwililisvv`re¢1n-virus
`_\
ft
_\
__
,fi
ill'
\_¥?_f.` _ _ - _ i ,
EE _
not
:sri
W'
t -e  A _, if
1 ..~ l-_-_,,. f ---
H 2
L<‘\~  _-  _I
 '  ~ 
.,_'..'Té-_;§_\ _ _ , f \\ __ ___
§::*il__./ L "_'-‘ ___-_
` ' \
`Is_ the Strong Arm of Life Insurance
to the country than will the small
earner, who is often tempted to cm-
bork his small savings into a financial
ship captained by piroticsl crew of
financial cutthroats.
There on nlunerous policies now
obtainable which can take care of
almost every need one can conceive
of. and if the insured wants real nn~
an~ial securitv for the, future and
Wliitetolltlsthimlelfbyhelplngthe
'count-fiiooovlhoietogrovetaodiiyhe
can find no better lvl ur~
chgling imuroiloe iloul
S
it
33
The Maritime Life
771e Home Company
T. W.»Bentley
MANAGER
' REPRESENTATIVES!-
J. JFIIOINBY, (illrlottotovl.
D. M. MOTION, Clllllfitktlwn.
E. KIITB CAHIION, kills.
HIATB F. CAMPIIIL, lofi( INK'
li
l
r
Cameron liloek Charlottetown, P. E, I- X .
* ._ .. . -.._...._._... ..._ -__._... .._._...- __..,...~.. _...__ _..  ~._..._-».»-._._..._-..~.__-___- --»-----_.l ?.__.__._,,__ I
__.__--____.._.....-._.._......~....
_...__ _. _  _._ _._.,..__..___»____......._--
_ _ \ /
_Q
1 if
i
. (_
I
I
l
i.
3
l
J
l
i"
\
i.
2
1`
t
.
_.
F
.l i
X
.-.»-»<- _if
.».~;-‘.. ‘
Z
1
.L _
v
f 1
l`
Av
4'
.__
'J'
_
._
i
.
i
-;_~=~.1 f-war: ' _r
I
l
A
li
v‘-u.__ ,._,._
5
l
4
ci 1
_
5
u
_,J
\ if
.,
'l
_‘l
.i