MBER .1931" 
     
    
   
   
    
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     wrrrowu GUARD! 
     
    
   
   
    
       . . . These are 
     
     oi every true Canadian. 
     
    
   
   
    
     Too much disturbing gossip-too 
     
     much uniustiiiable gloom-are, 
     
     perhaps unwittingly, being counte- 
     
     nanced in Canada today. 
     
    
   
   
    
     Every patriotic Canadian should 
     
    
   
   
    
     ~ be worlcing now ior a greater a 
     
    
   
   
    
     Canada. 
     
    
   
   
    
     Let us have aggressive, constructive 
     
    
   
   
    
     leadership. 
     
    
   
   
    
     Build upl. Do not tear downl 
     
    
   
   
    
     i it Qur industrial leaders are Swalcen- v 
     
     - ing-to ‘anrealization oi a brighter 
     
    
   
   
    
     Retailers reportan increasing 
     
    
   
   
    
     ‘ demand ior goods. 
     
    
   
   
    
     DAILY NEWSPAPER ADVERTISING a 
     
    
   
   
    
     inherent attributes 
     
    
   
   
    
     The shrewd consumer is buying 
     
     to advantage today because the 
     
     purchasing power oi the dollar is 
     
     greater. now than it has been at 
     
     any previous time in the present 
     
     generation. 
     
    
   
   
    
     Put the dollar to worlgl y 
     
    
   
   
    
     lt means employment ior Canadian 
     
     men andlwomers." 
     
    
   
   
    
     Wellplanned and eiiiciently 
     
     directed daily newspaper advertis- 
     
     ing today does more than beneiit 
     
    
   
   
    
     the individual’ buyer and  lt i’ 
     
    
   
   
    
     quiclsens the paceioi economic, 
     
     rorces that are already bringing , 
     
     nearer the return oi prosperous’ 
     
     times. 
     
    
   
   
    
     has always it proved its eiiectiveness ingthe past. 
     
    
   
   
    
     lt will assuredly do so today ior those who employ it 
     
    
   
   
    
     intelligently and courageously. 
     
    
   
   
    
     i ri-us ADVERTISEMENT rs swousoam av m: CANADIAN DAILY NEWSPAPERS ASSOCIAUON 
     
    
   
   
    
     PAGE ELEVEN 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
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