Alcohol advertising laws “archaic”, 
     
    
   
   
    
     By Carolyn Ryan 
     
    
   
   
    
     PEl’s liquor laws are keep- 
     
     ing hundreds in liquor ad- 
     
     vertising revenue from the 
     
     .Verted Gem. 
     
    

    
     John Parsons, student 
     
     liaison for the national stu- 
     
     dent press advertising co— 
     
     operative Campus Plus, calls 
     
     legislation banning liquor 
     
     advertising “archaic”, and 
     
     thinks campuses should 
     
     lobby the provincial govern- 
     
     ment for a partial lifting of 
     
     the restrictions. 
     
    

    
     Prince Edward Island, 
     
     New Brunswick, and Saskat- 
     
     chewan are the only pro- 
     
     vmces in Canada still having 
     
    
   
   
    
     restrictions on alcohol adver— 
     
     tising and recent lobbying of 
     
     the Saskatchewan Liquor 
     
     Board by provincial press re- 
     
     sulted in a partial relaxing of 
     
     the rules. 
     
    

    
     Parsons recommends that 
     
     PEI papers, especially the 
     
     Gem, do the same. 
     
    

    
     “Manufacturers (of alco— 
     
     hol) now spend huge sums of 
     
     money all over the country 
     
     in advertisements,” he says, 
     
     pointing out that the Nova 
     
     Scotia paper is his organiza- 
     
     tion do well in beverage ads. 
     
    

    
     He doesn’t think lifting the 
     
     ban in PEI will have much 
     
     effect on the national volume 
     
    
   
   
    
     IN FASHION 
     
    
   
   
    
     CHARLOT TETOWN MALL 
     
     WATERFRONT MALL 
     
    
   
   
    
     was 6W6 
     
     DOWNQTAIII A‘I’ Hbc 
     
     CONFEDERATION COURT "ALL 
     
    
   
   
    
     of advertising, saying recent 
     
     pressuer by Health and Wel- 
     
     fare Canada has led to 
     
     distilleries reducing their ad— 
     
     vertising aimed at young 
     
     people. 
     
    

    
     This trend is apparently a 
     
     result of a “growing pro- 
     
     hibitionist attitude” coming 
     
     from the States, says Parsons. 
     
    

    
     Surveys show that most 
     
     students are average or 
     
     above-average drinkers, so 
     
     Parsons doesn't think such 
     
     gestures to protect them are 
     
     necessary. 
     
    

    
     The curren legislation bans 
     
     not only advertising by liquor 
     
     manufacturers, but also ads 
     
    
   
   
    
     AR — CHECK us our! 
     
    
   
   
    
       
     
    
   
   
    
     -I-I.I-I 
     
     , , 
     
    
   
   
    
     which mention the word 
     
     “beer”, “liquor”, “‘drink”, 
     
     or the names of special drinks 
     
     as well as any mentioned of 
     
     prices for the above. The 
     
     rules apply to all printed 
     
    
   
   
    
     .Tl-IE 5MP 
     
    
   
   
    
     0.K. 0H0 WANTS 
     
     To DO A STORY 
     
     ON FEM NIST 
     
    
   
   
    
     ‘ ISSUES .7 
     
     ’ 
     
    
   
   
    
       
     
    
   
   
    
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     EEK/"5' W0 Tf/EK 
     
    
   
   
    
       
     
    
   
   
    
     material. including posters, 
     
     signs, and magazines, as well 
     
     as newspapers. 
     
    
   
   
    
     The extra money in ad 
     
     revenue, would supplement 
     
    
   
   
    
       
     
       
     
         
     
    
   
   
    
       
     
    
   
   
    
        
     
       
     
    
   
   
    
     the present $15,000 a year in 
     
     advertising receipts from the 
     
     Gem, and reduce the yearly 
     
     loss covered by the Student 
     
     Union. 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     @HAT DID 
     
     I SAY? 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     -unuui‘ 
     
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     - 
     
    
   
   
    
     ° STACK 'EM 
     
    

    
     ° ADD 'EM 
     
    

    
     ° COMBINE THEM 
     
     ° \X/EAR ONE OR SEVERAL 
     
    
   
   
    
       
     
    
   
   
    
     AVAILABLE IN ALL DIAMOND OR. . . . 
     
     DIAMONDS WITH RUBIES, SAPPHIRES OR EMERALDS. 
     
    
   
   
    
       
     
    
   
   
    
     VERY SPECIAL from $7 .50 
     
    
   
   
    
       
     
    
   
   
    
     _ NEW 
     
    
   
   
    
     ’“ NOQTQNQg 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     ._. $5..