,. 
     
    
   
   
    
     a “ 21.1.0! ‘Circulation Department? 
     
     ' Why didn't we get our paper to- 
     
    
   
   
    
     clay? Can't you see to it that I get my. 
     
    
   
   
    
     paper every day ?----Well----all right-u- 
     
     but 1t certainly upsets things. when you 
     
     missus-neven if it is only once.” 
     
    
   
   
    
     ','Evenr if it is ionly»once"--and that ex- i 
     
    
   
   
    
     ‘ presses ' in a nutshell the unique ‘place 
     
     ‘which daily newspapers occupy in the 
     
     everyday life of the 2,l [L605 Canadian 
     
     families who read them. They demand 
     
    
   
   
    
     their paper regularly every publishing day» 
     
    
   
   
    
     of the_~y'e_ar-'-an_cl they get it. Very, rarely 
     
     is_a  "missedu-so efficient is “daily 
     
     h newspaper distribution- 
     
    
   
   
    
      e aily   Newspapers   
     
    
   
   
    
     \ 
     
     » 
     
    
   
   
    
     \ 
     
    
   
   
    
      1-1 Pqtlidwd. Grids (h; 14u.,>.@.gar ilrrcqnadiwé Dc! 
     
    
   
   
    
     =-'~'.'l-\~~q_p§-»_\~'|\A_.\ u,'g‘g'gi,\ .~'q-n4n.'-\-—- HI\~A-§\V,~\ I 
     
    
   
   
    
     - ‘.\ 
     
    
   
   
    
     To these familiesL-and they occupy most 
     
     of the homes of Canadamthere is no sub- 
     
     stitute for their favourite daily newspaper. 
     
    
   
   
    
     ln its pages each day is unfolded the ever- 
     
     changing panorama of- happenings that 
     
     grips their interest. 
     
    

    
     lttells of the world's jhoys-“and oft-times 
     
     its sorrows. ' ' 
     
    
   
   
    
     lt announces the arrival i of the life just 
     
     born---.and the passing of old and esteemed 
     
     citizens; ' 
     
    

    
     lt records what takes place in church, in 
     
     home, in business, in soui -*:’.1_x'. in sport and 
     
     in politics, From near’, suburbs to the 
     
    
   
   
    
     0f fllanudal 
     
    
   
   
    
     T114511»;- 
     
    
   
   
    
     ‘tar 
     
    
   
   
    
     _ _._ 
     
     on t ~ 
     
     f t . , 
     
    
   
   
    
     endspof the earth it gleans all that is new.” 
     
    
   
   
    
     Nothing else can even begin to take its 
     
     place. 
     
    
   
   
    
     And this is why daily newspaper 
     
     advertising pays so well. Daily 
     
     newspapers enjoy an intensity of 
     
     reader interest that applies to no 
     
     other medium. They are part and 
     
     parcel of the daily life of practically 
     
     everyone in Canada --- irrespective 
     
     of income or social standing. 
     
    
   
   
    
     And just as the excel every other medium 
     
     in the service they render their readers, so, 
     
     without doubt, do they produce eater 
     
     results for the advertiser in return or the 
     
     money expended. * ' 
     
    
   
   
    
     4M 
     
     ~ 
     
    
   
   
    
     ly Newspapers Association 
     
    
   
   
    
     HLgHLLI. -4; .~--1-.. 
     
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