t». ' 31,1161 
     
     rEB".'1"v<  
     
    
   
   
    
       
     
        
     
        
     
        
     
    
   
   
    
       
     
    
   
   
    
     I . A) 
     
    
   
   
    
     . .,' . v.1:  3'=.~¢,__ 
     
     .: :3?“    ‘ flv  
     
     l, 
     
    
   
   
    
     ._ ‘  v 
     
     .' s‘  
     
    
   
   
    
     ,._-. 
     
     __‘ufji\">" . 
     
    
   
   
    
     - --    {a Build Confidence 
     
    
   
   
    
     .  ‘up 4*” 
     
    
   
   
    
     was CHARLOTTETOWN GUARDIAN’ 
     
    
   
   
    
      a Than There Is To-Day?’--Rog¢r mm“ 
     
    
   
   
    
     EPDSITS in Canadian banks exceed 
     
     §2,100,000,000. _ On a basis of ap- 
     
     proximately ten millions of population, 
     
    

    
     J - Canada’s per capita wealth in reserve is 
     
     $210.00 for every man, woman and child in 
     
     the Dominion. In the month of October, 
     
     in  1930, saying deposits increased $75,000,000 
     
     i IWith a progressive, intelligent, literate people 
     
     --_with a land teeming with potentialities ninety 
     
     per cent. undeveloped, Canadian Business men 
     
     can face the year with unbounded assurance. 
     
    
   
   
    
     Manufacturer's to-day linow that sales volume 
     
     can be secured only by placing real selling 
     
     effort behind a product. You—the manufac- 
     
     turer-have a brand of merit. Canadian 
     
     people want to linow about it-—and they have 
     
     \the money to buy it. 
     
    

    
     “Merchandising success,” says Falison, “de- 
     
     pends upon two principal factors. These two 
     
    
   
   
    
     if  '0 IN  DAILY NEWSPAPERS 0F CAN 
     
    
   
   
    
     . factors are:  ‘good advertlsingln  
     
    
   
   
    
     --\_._\',g,, ,,_t~i_’v‘b’|§A‘ ‘u _-' 
     
    
   
   
    
          
     
       
     
        
     
    
   
   
    
     l‘  {$11 
     
     '*'“" 
     
    
   
   
    
        
     
       
     
        
     
    
   
   
    
      ~   $<There Never Was More Money   
     
    
   
   
    
     ...,,,,,. m... Qnme-emw.» &uqevA-mu~4-u"—-.- ..-..-. >--. - 
     
    
   
   
    
     quantity; and second, a good   ' ' _ __ _ 
     
     matter how good a product is, it must be ma! i - ‘ ' i ‘ 
     
     _ be best way to tell them is through thelodl "i 0 i  
     
    
   
   
    
     1 
     
    
   
   
    
     seen 
     
     . f. 
     
     ‘I 
     
    

    
     ‘I! 
     
    
   
   
    
     newspaper-J!’ 
     
    

    
     Creative advertising can malniain confidence 
     
    

    
     and is now helping to build more builds  / 
     
     1931. With the aid of advertising, p: 
     
     markets can be expanded and new fields I”, 
     
     developed. i t! 
     
     The first month of 1931 has brought  
     
    

    
     the assurance of a  up-enrve in  . 
     
    

    
     Canadian business. We . . ‘ e . 
     
    

    
     burly of tlielastfifteen months. i- w“ \ D i ‘ i 
     
    
   
   
    
     In the Daily Press of Canada mum ‘"0" A 
     
     manufacturers and capitalists of the  
     
     have at their command a tuted’  
     
     instrument for  confidence  
     
     creasing consumption. ' 
     
    
   
   
    
     v  fig The Canadz’ 1. u~ Daily Newspapers Association