2`».rz_ l_§ili.1‘ _ . n. _.-.Q Q. §_ E ri. :i 5 i*'='Ol`1E‘»m ii i; ,_ K in \ .".'*1.l’~‘l B, "-1 is if . _~'\‘.` 1; 3 » ___ I _ . _ . e l Black’O at .sféfa _ ,r-¢..;.s;;f -. _ _ ‘,,`. . .V r . <_l i 1 l,” fi .n) fl OCK » l V ' - _ 'V l ». ' ° convincing to thc point that hundreds ` of people wentto the store the day _ . sod twmlf the advertisement appeared for the “ew _ . _ ' "‘"P°°° °f P“'°l"“""8 We .Pf“"°“i°f `f';;`7V- _ b _ ` brand of cigars advertisod.’h'Tha mo- ll ° ment the customer assed for ihe ci- gtlg-rf _ . . »- . L ,_ -_.,._ . _ V ,_ . 1 Q ARENA i;VRll\ll<_ ' I . _ Victorias 7’A°b€'gweits ` (°euio sand lr;tc.me<‘iu e<) Final League Gan1e§.; _ ,_ _ \Vednesday, Feb. 27th, 8.15 Fourth Regiment Band in V Attendance Adml~':-ion--Res(-rvefl seats (east rides and ends only) 50:; Upp':r_Bal- c lny 35c; Lower Prcmeuade`25c. SHOE POLISH We sell i a' aremark probably meant "temporary l Vilv _ ' resultn." Big 3 at Tc aBox W Black’»O' is a VGTY .Su\1»p1B I' 1 O I' Polish/ ' Big 3 is cheap- S. Ndw-i-tibia |i’s If ,iv . <'.\_*‘ They bear the stamp of fashion, theypossess all that is new in style, young men approve of them, they demand them, and__ will Wear no o'h"et’. _ ' ' ' _ii-Zlnllunaid's he Lraling Hat Store. i --___ - ' ” - » V . advertising. The truth of my assertion A necessity in every household is 1 Ai Good Hoi Waierlioitle See our assortment. Goods guaranteed. _ Prices right. . 5 _ . ` New York city "advrrtised to sell a M" 6/"V l certain brand cteigar atacut price. ' _ ,___ ' - ~ ~' ' cigar was nunln asked for. the ilippy _ ,CDW f?{¢q¢"_ 3 ,I \ _ Ilpped cllcrk produced ihcm with the V ' .` V , ,_ _ - _ admonis ment.-'tliat-'> thol 'ou§tDil\.0r was ' °-Q' throwing away u chance to pick up ' .\" 4° , & _ . lrocdmoney by_not buying the spcclal in _ , - 5 4 ` ooxoiolgars. _ V ‘ `&, '~ _"_ . . L . . _ That sort olaflvcrtlslng ia not good f1'~‘_; ,';‘V vi~.':§.1»', Ll-E-LE advertising; it is not honest advertising; g' -____- 0 .1 ~-;-.~_.` . Tj '- _ V _ _ , _ _ '_ it is not advertising cl the sort that a creates recognition. A sucker ulay be - .»-'-qnx-V:‘__~_é_ » sc, or-.-5 horn ovary two or ti)|‘f:e minutes, hut the rr 5 -'V '> ' » \‘(' ‘,~_.'%”_'-» , 3.,;.,’;@ “_” -. _,awa- .._ \_ _.-__».r,_ .___ _ :rin ' 1:\»;-;»;=_-»;'.li-- J “hi » _._ . ' \¢lverllslnRti\‘wt~i_s good udvettiain is the "=~; `- ~ »~ l=- :ln:_`]"/1 ‘_ if _.=f‘.1 §;:..1_.-ii _fé - :_~i,==,;>.'_|,»'_\¥ ;'.\l_§~_-;f;_;.-"_\ *Q o .4 ~ ~ *@%.i.;i;;,,§_-_L-EV¥1==.;.E_ nooks are>`no\§ rgalfyi ’_f _'Vi ` dur and .uVp-to- date stock of WALL PAPERS for I9o7 is now open for inspection, and our _WALL PAPER DEPA KTMENT is now situated nn first floor, no more climbing u stairs, no_ time lost 'looking for the store as evervborfy knows where CART`ER’S BOOK, rice; per dfmuhlefroll from 7 cents up, borders same ETATIONERY and WALL PAPER STORE _is. price ' Please note:_,,fWe have the sole agenc,y_'ffnr Colin McArthur & C0’s Wall Paper in this the largest factory in Can ada. The 'colorings and designs for this 'yeai are - - ' superb. e illlninhlil bmi has made a daring and aucceaiul balloon trlpacross the channel. Tha ascent was wade at Gheifea last week.Mra. Harbord wasnceonlpanied by O. F. Poi- locir ortho Aero club. The balloon cross- eii the channel in the neigbborhoodsoi Cilala and dfsoendefl at half-past nine Friiluy mornlngat Stavelot ltelgium, in the midst of‘a_vi_olent siorm. Mrs Hin-ilurd is the saooud woman to cross the channel lu a balloon. " ` GOOD ADVERTISING. “Good a_d__vertiaiug,ta that which sells goods.” and no othersort is “good ed vertlslng." V This-`u‘_vay‘ sound unreascn‘~ able. Butla it! .Ithlhlr not. One man, wi11¢_»sy_l_aa¢ typography ugeoa advertlsing;an`oiii|er will say that clean- cut wordlughf -tbead is good advertising; another is carried away with tho ' idea that eyecatchingl _illustrwicns is good advertising. _Varied are the ideas on the subject. Noue~oau dispute' thatgood advertislngis the kind that sells the goods, however. _ _, I Good adv6_rtlsi_ng_ is _bulldod upon a little word ol! seven 1étt'ers.f_ It ls` spelled h-o-n-'e-s~t-y. 'No matter how attracting an advertisement may be constructed, itia not good advertising unless " hon- esty " is its feature. There are those who vvillsayz " We_ll,_ I know 'oi advertising that was not honest. and it produced re- sults." The fellow who would make such It |simpos%le (or temporary results to he construed into meaning “gicd is proven by tho desire on the part ol many advertisers to usa such advertising as will produce resultsflght along, oven after thc advertisement is withdrawn. ‘l-Ionesty” ls the only ground upon which such advertising cnnhe constructed. At- tractive advertising may catch the readar's eye, perhaps inducing _him to buy, but it will not make hlm-reonm- mend the goods to some one else un-‘ less he get a square _deal and believes the article deserved recognition. Hon- _esty brings .recognition and recogni- tion sells goods. Perhaps,' we should have said that “honestyaud recogni- tion" form the foundation upon which' good advertising is built. _ V Not long since a big cigar store in The advertising was attractive and garhudealred, n slick tongued lndl vidual said: We are selling this agreat bargainand weare makings drive on them." When the other _ 8 kind that influences recognition among a conservative, money-earning, money- spendlng advertisement. reading pe0pl~V. “ Good advertising" means honesty all along the llnc. If. does not mean pitting your wlt against that oi' the buyer 5;- 1|" saying that your methorla and your good, ire the test. Every advertiser can say ‘hc same thing. Nor does it mean eny- ` ing that your competitor is on the rnn. You take the iirst low steps tcwgrrl good advertising -when you let the public know that you are pleased to ass that others are doing well. Bear in mind that common sense ia yen prcvaleni: among people who read advertising. “Gpgd M). veatising" \loson't mean dragging another fellow down. Be p‘cased that other ad~ vertisers are making good. “The survival of the ilttesl.“ may sound"all very wall, hut you are courting “good sdv¢;~t|,|ng" midst pleasant hours, when the public is willing to believe that you are ot the opinion that about everybody is tit to survive; when the public- believes you are honest in'your business and that shnvvivlz with you' means getting a nuare deal. _ Oonaasroupstrrs should remember that to ensure early appearance at correspond- ence all -'matteraent in V should bs out duwu aa much as possib. . Every atuntienla paid to correspondence bug, it ia fmposslbie to get anyihihg |n` as Written. Mvwlally when as or late many gommunieatlousrps-_a help; 1-¢¢»|",1 .uh av- ‘ ' ‘ Parlor,'Dining l{oom;iiBedIRoom. i W 'I Hall and Kiiche_n_Papers of maichlcs-ll beauty. Aslius :Sl ‘skiid 'lfoufour samplebocks._ ._ ._ _ _ _,,., " We have a la't varlet o the belt 8° 1 Snaaonnb Comvnur in _ Pacxacna, _-BONn1.u.s¢ Ccnrmn -Duran Conrxsu "Canned Fish ` ol all hladrlrom ills meet ralialie dealers. _ _ Kiprred' herring? V” Wei have! e beat. c ' 'iP!.ono ici. Queen St ~ -Losnou Mani,-..T)|o }1pl.V.‘Mau.VrHa\‘v i' Do you §.i|te`__-' ' 5 -,fi Prepared and spldby _ - V 'snewm s. snN_ Z__.w.ca;a~..e»aa.Vr;,¢ Crawford Sanderson, Greenwich, Kings County. rectived a telegram Monday. announcing the death of hli Vbrother, Hammond Sanderson in Buudon, B.0. Mr. Sanderson was about (oriy years of mound only lalthotv in April lash The c-iuae ot hia death vaa.pu»-umonia. The body is.nowou ting. way to hlrionuer home in 8*. 1.‘ete|'l Bay. _The deceased was well known throughout the eastern part of this Province and was very highly esteemed. He laivea his aged mother, two brothers and two listers at home to mourn hislnea. Funeral notice will he announced later. i i _ _ Food Poisons. '-, -_r _ , . _»».. :_ go Per Cent of All Diseases the Result "of Undlgested Putrelylng Foods. Mon of aifairs, women of society and children with active brains are toe oiten sedantaryin their habiia, giving little time to exercise. To this evil is addcyi that ot high 'and irregular living-as a result. the stomach cannot stand the dc- mands made upon it. The abused and cvertaxcd stomach does not propeply do the work ol digestion, food taken in fer- ments and the poison permeates the whole system. The hodyioses in weight and becomes a prey for the attack of what- ever disease it may encounter. _D_id it ever occur to you how busy that' stomach ol yours ini It only holds tnrce' pints, but in one year you force it to inlre‘ prepare it for assimilation into the blood. No wonder it .rebels when'cvarwork»d_. We crowd it with steak and pastry, liri- tato itsgiulces with spices and acids, and oitpectthe stomach to dn its work. It cq'n‘t dn lt. - All over the inner layer ol the stomach are glands which secrete the juices ned- ceseary to digestion. The entrance o`i" food into the stomach ls the signal for these glaudstodothair worlf. The more the iood, and the more' indlgestible thc greater the demand upon them and upon the muscles of the wall adjoining. Think of the tons ol Vhlgh-seasoned game, sweetmeatb and appetizers crammed 'iubo this- little four-ounce mill, and then wonder,l£ you will, why yoh are dizzy or nauseated or constlpatmd. Don't blame your stomach or curse your fate that you should bo 'born so un- fortunate. Blame yourself and apply the remedy. ` ~ ' »` Flrst,get-A small psclmgo oi S‘_u_ari/s Dyspepsla Tablets, taking one after each meal and at bed time. Thcyhra notn medicine, butadlgestlve. Your stomach is. wem out and needs help, not medicine. Stuartfs Dyspepsla Tabletawlll ‘dn the wdrlntbat the stomach fails io db. Tuers's enough power in one .grain oi Stuari.’s Dyspcpaia Tablets lo rligsp* 3,000 grains ot ordinary food, so you neodn’t tear that anything you eat will remain in your somacb undigested. _` _ ` 'Stunrx/s Dyspepsia Tablets will rout the poison because they remove thx-_ cause-lood fermentation. They uri- nat-ure's own cure for rlyspcnsla. Tue host or troubles dysiersla is father of- cannot be 'numbt-red, for a healthy stomach ‘s the sourca of all health. ‘_ = Seize your onporiaxnlly betore wo\'s- conditions coniiuiit you. Slnd today [for Tablets They' _will brim: your 'r-torn’aci»\ rr-ncr.1f_ A. stuart or-_,'83 Slum Bldg.; Marshall, Mich. ‘ ` The 50 cent aize- for sais at your flru|¢glet` . - ,E Red Rosa meet'ng .Lodge ‘?rinea vvalrd O. E. Tuesday, March llith. at 0 C 00 ~ 0.\'iy Uouncil meets on the second Mon day n each mouth. James Paton, Mayor 1 W. W. Clarke. City Clerk. 2 Afllicled with llhaumailrm- “l was and am yet aiilir-ted wth rheumatism\," says Mr J C Bayne, ed tru ol the Herald, Addington, Indian Territory, “but thanks to Chamberlairfs Pain Balm nm able once more to attend to business. It is the best ol llnlments." If troubled with rhcumanism _give ‘Pain Balm 'a trial and you ara ,certain to be more than pleased with the prompt relief which it affords. One application relieves the pain. For 'sais by all drug giats. WALL PAPER Remnants at :0arter's. We have a large stock of remnants sell- ing at half price lor Parlor, Dining Room Bed-Room and Kitchen, all pretty pat- terns, some have border 'some mme, all at exactly haiiprice. Come in and see them Carter &: Oo., Limlud. _‘Importers ici 'Artistic Wall Paper. Sddlw ' _gun convouno V 1 SYRUP OF" THE nYPo|>Hos|>unEs is one of the best remed- ies ou the market. For Asthma, Bronchitla, Inclpleut' ` Consumption, General Dehliity, nervous- ress, atc. etc. ` _ V' ' If enriches the blood; stimulates theuervrs. V _"JT rsl1nlslr..»l'¢u_75~. _ _ on ”l\.w.nenln,nmiz:. n free trial package of Stuf\`r|.'s Dyupepd n_ _` _ cclvunc £_v£NTs. _ - l -l . 'rHE‘*_eH».n1.o'r'rp.1°owN_ -cnanorau, Manoir. s,V 1 VillUilll's nlH\ii`7i.'i`i”_ \ _ -7.4.* _ _~ 7, _,»_ you see whatl am showing. _ ‘W _ > _ _ Ioan suin '- V _ H. WH. _- '\‘§:'i ;l1- I »1 HJ r ’ i . I V . i "Really-Maaryclmning” f \ __ 4 I “ 1,, I' a I _Il -Hatsi.andC11DS; _ __ _ ;‘ J _ _ ; \.- D5h“'¢‘§uppiy_your Spriugnwauts until _ l . _ , l save. you money on _your Spring __ .V ’ 1 _- -'.1511 - 7 _ The You-ug'Men's him. .1 V _ l3ROWN. r ~:.@_.A *wt* ..._ ""\ an ~ -fa-» ‘ of SPOT 1 L 5 u, ` ._lt_ _. , _ _ l __ ‘_.¢) .J ._ ~,V., V L_' * _ §*.°.’_“‘ '_-‘i_l‘_‘-*Sift _Where Good .Work oils. Keut_St. _Phan |l;\`. 1 A. -F., W-EBTST-ER lualoopcuuds or mater-lin, algesrlr and 7. ¢sn¢==__--f ‘-fi' ‘ _ I The Newiesl and ‘Best _ \ - lilarch lilaigazincs 1iow'o'n"sa“le` at _ _ . V/_ H 2-xdmwfrwtf. ` ' 1 - i rnlsziaao; 5, n0olze’s. gaiig n. fl. il l _. l‘ ,_ , -_..-__-»-V I ~\T¥§\.\,’1»- I l.."\\"'|~ "~'i_l _ __ V I ‘_ prices as we are _now cdering on ' W i M Varnishes, _Ifain_i,___l_£_a_lso-"_ f _ l, -Bru_shes__- ‘ ‘ may Travel _ ' along vvuyhaud notlindnso good an assortment or such ravorable mine and 'Whiiewash lima _lillllL@_l"-» lil- . _4 -. ,-,-»t-f\. J _J _ _i _ af-fr-r-.{~l1\- Sundalyi f&rm'ru 2 _ Q, m. ani m a ` th “gtg intern onial dY”mou,_h prom trains to _ Thp Royal and U. 5. Mall Steamship "BOS'.mN ' "nl .M w other