Y‘, ,,,V.l'.2..’-,,.:v T...“ ._. _. .l "l III! G009." / chapletlotovvl Guardian Two Cont: onardlnl. Flllluled ass? . The‘ three almost lnuuperable obqflaloato hullnooa are drink. deapondoney and despair. ‘rm first "It ‘won't be done"; tho nec- 0nd)“ “a can't!» done"; m» third, ., ‘dill CHARLOTTETOWN, CANADA FRIDAY, FEBRUARY 22, 1924 ‘docs not relive. lhflfllotloQy butlon and adds out lot-Q ‘ tion to the coat u avgrimuh, ‘ “ w mum-IL Annual In B1 lull. Canola and U-f 52A?“ , . l, Virginian Pro- West vitles Another Sen- sation in U. S. Oil Scandal. (Canadian Press) WASHINGTON, Feb. 21. — An- nouncement by Senatorjlavls Eiklll-s (Republican West Virginia) that he has had transactions ill Sinclair oil stock furnished another sensation today in the oil scandal. Asserting that there was no law again-st one in his position buying und selling stocks, Senator Elklns said he was perfectly willing to go before the oil committee and tell about his transactions in. tllls stock which he said, were mucll smaller than those ‘in issue of several oth- er coiniliinids. 'I‘lle Oil Committee took no cognizance of his public statement but members suid unofficially that he would not be invited to appellr except at a public session. and tilen after the completion of the audits of brokerage firm; now in DPOCBBS both in Washington and New York. Wail Street Firm The Senator's statement reveal- ed that he is "the Senator whose name appears on the records of J. ‘(Continued from page 1) mu SHIIF u suuuul Hon. A. B. Copp For‘ Senate-—- Prem. Ven- iot For Cabinet Seat. (British United Press) FREDERICTON, N. B, Fob. 2i. ——}i0n. A. B. (lopp, Sccreltury oi‘ Stale uud New BrunswicWs repre- sentative ill the Federal (aullinct. for the senate and Hon. H. J. Veulot, Prelulel‘ of New llruuswlck for the Idedernl cabinet, with an inlportur. t portfolio, probably Minister of Railways and Camilla, is tllc latest suggestion for ulovcs on the poiitlcul checkerboard, uc- cordlllg to a liiollctnn (icspzltlell. I Liberal M. I’.s uud others prolll-| inent in the Liberal pllr-ly have been sulnuloncd for u omlik-relliee ilL Mollcioll on Saturday, when pro- posals will be considered. It is understood that lhc only zlrrungc- ment under which Mr. Venlot would give up the provincial prem- iership to enter the Federal cabl- net would be that he be given un important portfolio, and it has been suggested that returning to the old order and having a Minist- er of Railways and Canals from the Maritime Provinces might do nlllch towards doing away with the dis- satisfactlon shown by the result of the bye-elections at Halifax und Kent. . [V (icuiiensedSpecicls I _ _ t 31,4"... Timifitluiltj WA "reo MAID FOFl causa- g nxiitmlsafwa inemall lfmmglys- Apply evenings between ‘l an . Mm g_ A, McDonald. 42 U1)?" Queen St. 31 .,_°s1-._-ru spAv avsnma ss- tween 145 uston and City 510%; white wool scarf. Finder pea return 145 E\tston.——2i -—-__1i 11i- won sAua-sraAl/lso snnucz and iuniper trap b°WB~ D~ M“ d m ' Co. Furious, Hopefiei’. i1\:3*l‘_2_22_n °AUCTION sALs OF HOUSE- hold furniture including parlor set 3 pieces, lbedroom duruiture. oil-cloth. dishes. ohsirfl- 0'" 0"“ stove, kitchen utensils. and many useful household effects. Friday, 21st Feb. 1924. 00m" mowing 11 aim. sharp. William- , m . sonAAucbIon oo s leaaa-zzm "NOTICE—I wlLL DELIVER White Flame. Burners fronl Hun- ter River to Charlottetown Roy- ulty, froln New Glasgow. W119i" ley River to Milton about Feb. 21 to 29.——-James Ernest Cousins. 1615-2-22.“ rron sALE-lao ACRE FARM perfectly level laud. Naturally good soil. Two dwelling houses. two sets of outbuildings, near R- R. station, school and churches. Terms easy, price less than half its original value. lf interested write for particulars to W. 9 Newsom, 84 Firms Ave.. will“ town, Mass. Right man can DAY for farm in one or two years growing seed potatoes. To think and act alolvm means to miss the chance of a etime. Only 8W1" cash payment required-W. Newsonl. . ‘ANNUAL m; . mo BELFAST Egg Circle it on Hall, Satur- d n l‘ GI Ila, Secretary.‘ .._ _..._. _..-‘.-_____------ ‘FOR QALEr-NIWLV FREBHEN- .ed‘cow.' any om. oyster Bed Bridge, 16,87 3 33 ll ‘AUCNON Mimi-or Peggy! l‘ wills? liidlii. ‘of ivzaimau. Fhflfih .1 ‘clo . Robert 150i" Gllfifflllaooflfizmmittee. I p. m. C. L. 161_l-2~21-2i. , . _.._ ., 54-21 at. ‘LOIT- ‘rum can! '22:}; (- Oh 0 _ , $3 also mo» an.‘ * » tisosluc B [i ivilml! ' - Ion Ll?"- " u! ' 10mm; summed; e nulls... ' ciui and economic situation. 1928-22211 ' _ i Firm" World's ohlmlllilllllil Montreal Police Shake-up Coming (Canadian Press.) MONTREAL, Feb. 21.—Tho first step in wlllat promlsflfl l0 bl! 8 sweeping reform of police organiz- ation here cwme to light today when-the‘ executive committee‘ re - lceived a communication from Chief of Police lBeiau-ger recommending tlha/t “in lilhe interests of ‘better po- lice protection." several ofllcers 0f the detective depantment ‘be reduc- ed ‘in rank. Four sensational and daring hold ultls have occurred witlhin a week in broad daylight. Another Hanging Probable Soon (‘Canadian Press.) MONTREAL, ‘Feb. 21.-Joseph Arcllamllsalllt, I(.C.. MIR. mow" prosecutor. was notified today by J. A. Lnpage, counsel lfor Wilfrid St. Ollge, sentenced Ito be hanged for the murder oi‘ Nestor Glrilrllnvitch, that appeal to the Supreme Court in behalf u! the accused bud been abandoned. Unless demand for re- prtieve is made and senitelwfi 0f dezrtlil committed, Sui. Ullgk‘ Wm 1"‘- llungcd March 24 . Brussels Ministerial Crisis Averted (Canadian Press) BRUSSELS, Fell. 21. -—DHIIRPT of a. ministerial crisis has boon averted, at least temporarily, by Premier Theunis in u slieecll "1 “w Chamber of Deputies on the filllilllil- H exposition nlnde all excellent inl- presslon both In parliament and throughout the country. if); Announcement; Gaming Events. ‘ Meetings, Etc aim DOrI-Iord each BA insertion; “Prof. Bali ' assisted by Miss Stultz and the Baptist choir will give a Twilight recital in Baptist Church Saturday from 4 i0 5. aid of P. E. I. Hospital. 3i "Theirs will be a concert and pie social in the St. Georsvfil H11" 011 Tuegday, Fab. 26th. 1001 2 20 6i "Kelly's Crossl Hall, Monday. Feb. 25. Play followed by dance. ’ i 35 N. - Aumiss on 25 and 09il1°18f2413l 500mm‘ 8mm - "DBIYIWY fight at A in Moving Pictures. Also‘ ' Wife Learned" with John Bovrbrs. . mg Marguerite De La It wonderful N095"! ,l K115330033)’. sAtt (ioorkbbotfil idly. m ° P ' grdgyrflggrip Tuesday. 10104-212!" "The Kelly's Cross dramatic will grown the comedy "Hi0 ory Flu-m" in Kelly: g; m1}, night February ‘ specialities. Admis- lflfl-l-ISJI. mo. mil ‘turtle. Hail. lf-‘or cl b drzina llIIOVBP several daysa wast 3p IINHTHiH titration CHAMBER volts out slnlusl llullllllull i (Canadian Press) PARIS, Feb. 21——By a luujority of‘ 140 the government in the Cllilill- her of Deputies today defeated u Socialist umcndnlent to the new fiib; nuce bill. 'l‘lle vote was 355 to 215. Tile uulcudlnellt proposed to delete uriiclc lid, providing for tile sup- pression of the luatcll monopoly, irolu the bill. The vote ozlluc lliler. Minister of Finance Dc Lustcyri| illlil luude the (lucstitlll one oi‘ coll- fidence, which nearly loll to u per- souul attack by Ill. iinissoll, the of lhv zllllvulilneut, on M.‘ lio Lusteyri. M. Buissou stall-d that Premier Poincare had told llllll hu did not intend lo llluku the vol,» u“ tlll-_ lllutcll monopoly suppression one oi‘ confidence and WllPll llc heenrd M. Dc Lasteyri ill the zlbsenco of Pre- mier Poincare ill the Senate, raise the question of confidence, he rush- ed toward the speaker's platform us the minister-descended. It required strenuous work by a guard and deputy to prevent M. Buisson from attacking M. D0 Las- teyrie. PAitlSjFcb. 2l-—Prelniel' Poin- cure served notice on the Senate and over the Upper ilousc to the collntry and the world today of his intention to continue the task he has undertaken of directing the destillis 0t‘ Franco us long us parlia- (Continueci on page 3) iiili ill Sill] INBHEASE (Canadian Press.) W.I\SI—I'III\IIG'I‘ON, Feb. 21.—I1lquor smluggling has increased greatly in recent months, and ruml ‘fleets op crating on "waters adjacent to Un- itcd States coasts have lgrowll to the Sitrengbh of 158 vessels, it was revealed today by United States coastgnlsrdls. Within the last three nloll-llhs in 1923 figures show the amount of whiskey shipped here Ifrom Scot laud ili‘Oll(‘. is clstinlalteti at 415,703! gallons in bulk and 26,755 cases. SllilliIlPillS of whiskey .i’rom Europe since January, 1022, anloulrted to 104,241 cases. in addition to 415,- 5 iifibggullolls in ‘bulk. Frolll Cunzldu 57.3 5 cases were llllillilli-Gfhwilllfl from Miquelrlu, shipments were 9,- 000 cases. The coastguarlis esti- mated it hud only been able to in- tercept live per wccillt. o‘f this illicit trade. ' The rum fleet consists of 20 steamers and 129 smiling vessels, varying in size from 9,000 tons lio 71. in addition there is inshore li€€ilS of several hundred mlotor boats and smaller vessels with a speed of up to 18 knots. Even air- plullcs are used. Contraband liquor ilas been cumin-g mostly from (treat Bnituhl, France. Germany, Spain, Canada, Havana, Santiago, Cuba and Jamaica. it is believed that the bulk ot“ tluuie is directed from the general offices in New York City. A large corporation lilas Just been formed at Yarnrmlth, N.‘B., and one of the big operatives is reported to illB a syndicate runnimg lfrom St. Pierre and the Bahamas to Canadian and United States ports. k Beauchamp Raps Preference‘ Idea. (Canadian Press)‘ LONDON. Feb. 21. ——Lord Beau- champ, a Free Trader, in the House of Lords tonight spoke against imperial preference, which, was not worth a candle. Lord Beanchamp stated that on dutiable and free Canadian im- ports from Great Britain the aver- age import duty was 20 Der cent. while the average rate on United totes (goods going to Canada wsl only per cent. notwithlmldllle the preferential rates that are sup posed to operate in favor of Great Britain. (Canadian Prue) HALIFAX, N..B., Fol» 21. -—-Tbe Nova Scotian government is und- lng represan lives to R. M.. Wolvin, presi out of the British. Empire Steel Corporation, of l, that Morocco. lad Prince's! m be maintained In, omrstloll. tar tion opens. Th} is , .. . papa-ital. 1|”. to 1mm; uls- coll! vicinity of _ Shut! howl: "llwfilh . = Poincare Declares He‘: EEEKJ XGEQEEZN? " ‘I Will Rule as Long l1’ "E °"1'-l'<>?.'§£'t’l°.§T$¢‘.MI as He Has Parlia- i (on... United PFBBBJ I , UTTA/WA, Feb. 21.—4Ili' 111C 1' “lent S 00H‘ IlG"’.‘-’°““l‘..°.‘i "~'° R9il““‘i3‘“'£ fidence 4- plirbmiiit at: willigieeud‘ too l; + 0 Morocco, radio calls o1‘ the 1' i! nlain Canadian; Nlatlonuiosta- 4- + tion will some. tim-e in the 1-, ‘l- lleulr luture be “C N." and 1'; 4- branch station will have ‘ 1|- Yllliiililiiii [Ii 5 iilliii Illlllfil iii illEiiiINiiil. fNext Bigbl-J-iflsturhance Expected in April When Miners Will Wlaik Out. (British United Press) LONDON, Feb. 21.--A wave oi‘ relief swept over the country fol- Flashed given. illllE gun Last Minute News the Wires -v+voo4 (Canadian Press) LONDON. Feb. Macdonald government, in view of the unemployment situation has decided to proceed with the laying down of five cruis- ers and two destroyer; as goon as parliamentary sanction This was announced by Charles Gammon, parlia- in Over Mr. W. Chester turned 21. - The 3- in-g not the best, that Sales Company ever held. The general collection of is sllvn Fox runs m.‘ liitililiill Mr. McLure Interviewed 0n Recent - Auction at Montreal. from Montreal Monday night where he had been attend- tile Canadian Fur lAuction Sales, Mr. McLure reports that the recent sale was one of the best. if the ‘Canadian furs _ , I‘ Li. McLure re- idea of protecting the Silver Fox I breeders In the United Stated. But . notwithstanding this duty the Am; erican buyer was very proéiu in bidding, and whether he‘ _ purchasing for the United Sta‘ “ market or for the European-marl!‘ et, they alwllysare appreciateduat‘ the sales. p f h" -l- deli the initial oi‘ the pl" ‘l ll’ where they are situated as 1- cxilnlple " c N o" for Ottawa-l- ll- and “C N C" for Calgary. Ilnder the ruling ot’ the Ilourd of international Wire- ag-‘lowing the announcement that the ldnckers’ strike had been settled. This was welcomed not merely be~ cause ii. removed a great strain but also because bhlere was consid- erable sympathy with the dockers 'l' ‘l- 'I- mentary under-Secretary to the Admiralty in the House of Commons thla afternoon. —-—-¢-o>-i— MOSCOW, Feb. Zl-Austrla has given Soviet Russia re- cognition do jureyaccordlng to was good. anti, while not one of the largest, was estimated in value to -be worth One Million and a Hail’ Dollars. The product that .PrInce Edward Island is chiefly interested ill was l! Bootlegglng in Silver Foxes n is claimed that this so as. cent duty on Silver FoxJ led to the development of_ b.1134 i-i- d- + -l- t- l- d- l- less Uontlrul the I-elttrrs “C N" 'l' were assigned to Ililorocco but ll- ihe (luuzldizlu National thinks II’ possibly that bile country it would be willing to relinquish ‘I ille right to them. Represent- llv tntiolls lo that effect are uc- Q cordlngiy being mall-e to Mor- ‘II (i(‘i'() by the Ilepnrtnlent oi’ 1' ll- Mzlrine asking its assent. Il- 'I-+II-++++++-IHIIIII+-I"II QF Plllllllll IMPORTANCE (Canadian Press) PARIS, Feb. 21.~I<‘runce's rights can be obtained ruthcr through in- ternntional peace than by force, declared EilOililfil Herriott, leader of the Ratlical party. speaking at crease in their wages SAYS PEACE ls, and satisfaction was given by the fact that they had obtained an in- whicll are even now tragically low. The calling oil‘ of this shri-ke will give the nation a breaching space to prepare for the next big Indus (Cuntlnued on page 3) Astonished at Action of G0v’t. 0f Egypt (British United Press) LONDON, Feb. 21. ,——The Conn-t- ess of Carnarvon, interviewed with regard to the annulment of the license for the excavation of Tut- enkhamelfs tomb which was re- granted her after her husband's death. expressed complete aston- isilnlent at the action of the Egyp- tian government. “Such a step is impossible, more- over, no government would be so discourteous as to take such action without first informing me of their intention. I have received no in- timation that such a course was 21—Drive_n shorewards and pales that bor Bay early yards of the she had listed Governors of slty have to provide a pantment. ord vote the today the Prosecution of advices received by the For- elgn Office hero. _<¢-o>.i ATLANTIC CITY, N. J., Feb almost by heavy tide: since she first grounded on the shoals of Little Egg Har- ing the Atlantic Fruit Comp- any's steamer Amelia was re- ported today to be within 3000 in Immediate danger although {a MONTREAL, Feb. 2‘l-—Tho been donations of $120,000 by Lady Strathcona and Mount Royal dowment for the Zoology De- -—--<-oo-i WASHINGTON, Feb. 2l— Without any dirwl-slon or rec- House Irnresrlating $100,000 for the Auction Sales ‘have had a mil: have prevailed Monday mom‘ Wednesday and Thursday. snore and not can markets. a trifle. McGlll Univer- notlfiecl of auctioned). half blacks $200; ters to halt‘ blacks $110; lw- anont en- prlc-es, the top prices adopted reauuuon that the top prices for Prince Edward llsland skins. While the malority of the oil lease Silver Fox, and this collection was tile heaviest that the Canadian Fur in their history. In fact it was one of the largest offerings ever made on an auction sale. Slo large was the of- ferings that the Silvers were div- ided In about three equal sections; this made three offerings, and were sold on the afternoon of Tuesday, The lbuying was carried on ‘by Canad- ians and Americans, ‘both buying for themselves and lfor the Europ- Thc prices realized were excep- tionally good as the lfollowing aver- ages widl show:—(.'I‘bis average ls made up on the hotel of 2,356 skins Selected quarters to ordinary quar- selected all Silvers $175; ordinary grades ol‘ Silvers $100; all blacks $60; low being $350 up to $445. It is gratifying to note realized were these Sig. industry,~bootleggin.g of Foxes—w-it‘h a view of cheatln Uncle Sam out of his 50 p cert?‘ ad valorem. Some of the buyers on the sale were ‘He an Genus, New York; Alfred Eisen- bach, New York; H. Ieeckei & Son, New Yonk, and while they were numerous Oanadlaii. ‘buyers’, Mr. E. H. Rayner was one of title‘ largest of the Canadian hot.“ M); Rayner was purchasing for‘ Europ- ean market. ' ,. . tin summing up the Canadian Sale and com-paring prices with those realized in" Europe the Mode treal sale lnoduoed lfhe hishestl-ufi price. lln these times of abnormal, business conditions it is at wonder: ful thing for Prince lEdwardJslahil, to have ‘an industry like Silveriffififi. farming that brings a cash revl enue annually to the province of over Two (Million dollars. it is also grades of all classes $30. Some gratifying to note that Silver very fine skins brought extra high (Continued on page 3) - '1.’- A DAILY TALK-ON BISQU- skins were sold the bar to Am- liilllllléhllil Press Association today. ' a. luncheon of the Anglo-America» intepdsd,"._gh,s dcclgrgd, _ I du-ty on Silver foxes ~.erican. activity.- waa the. fill par cent . "We who represent the =French democracy are as deeply concern- ed over France obtaining all her rights-as other Frenchmen who are somewhat more noisy about it," he said. "They- believe res- pect for French rights can be ob- tained only through force but we think the solution lies in interna- tional peace.” ' J . B. McLaughlan May Be Given His Freedom (Canadian Press.) OTTAWA, Feb. 21.——-'I‘he proba- bility oi‘ all order for the release of James B. Mcbauglhlau, Cape Bret- on Lalbor Leader its being freely discussed here. It is understood the decision may be rendered by the ‘Cabinet slloriiyx. ---<-o>i-- Gonfessed to Murder of Four (Canadian Press) l ST. PETERSBURG, Flu... Feb. 21 —(‘.onfession. of the ulurder oi‘ his fnlller and luotherhere last night and his two sisters in Decatur, Ga, a year ago, was made here thi; aft- ernoon by Frank McDowell, 32, ac- cording to Chief of Police McCos- tick. McDowell, apparently suf- fering from religious mahia, told the police that he had long believ- ed his sisters were the anti-Christ element in his family and that he ll lst relllove them. He said he w nt into the room where they were sleeping and threw gasoline nver their bed and then took a brnnd from the fireplace and’ set the gasoline ablaze. British Pension Motion Receives » (Canadian Press) LONDON. Feb. 21. —The pro- posed estabiishment of pensions to all widows with children or mothers whose bread winners are Cilarles Dukes, Labor member who ing and not a hostile word was uttered by any party. Liberals and Conservatives gave support to the motion. which was agreed to without division. C. N. R. Has Not Disposed 0f Hotel (British United IPren.) OTTAlWA, Feb. 21. — The Hotel Scribe in ‘Paula, purchased last spring by the Canadian ‘National Railwayfl. ‘has not Ibsen sold. so it was stated at the railway depart- menrt today. Scribe, reported to have purchased com-pony which has taken in. over. by bile C. N. R. This method oi! handling the transaction will, it ris stated. save much in taxes which otherwise would be exacted from a foreign corporation owning property France. ing. =1 ~_. . . a >9 ~.. d»: "a. 1 a . nu v1 an! ’ , .. _ Hearty Support “m; given n. very attentive hear- Several in Paris La Soclete Inllmolbiliere de la Rue the property. is a iFrench ‘holding The stock iln.llhe..t‘oacern is owned in llt is also said that reno- vation of the property is proceed- fUfliNll Si. _ 3:33.. filrge PARIS. Feb. 21. -in a test vote Iln the Senate, the Poin- care cabinet was sustained by | a vote of 160 against 134. - --_<4<>_€ 1 (British United Press) LONDON, Feb. 21. —An aer- lal hearse has arrived here from Cologne with the body of an Englishman killed in an automobile accident. Death m. the only passeng- er with the pilot In hlia four incapacitated received a remark- hourjnah" "- ably unanimous reception in the LUXOR F ‘ I cb. 21. — The Hliilsfiva): Cllgltzrliigllii- forward last an???‘ lzltrec”: s‘ Antlqfil" evening on. a private motion by e ° '9' ° ‘y p" ‘m’ inary to the reopening of the tomb of Tutankhamen safeguarding thereof. Following the cancellation of the license under which How- ard Carter had been excavat- ing the Egyptian authorltiea moved lmmedlate'y to deal themselve. with the tomb and mummy of their former ruler. -——-¢-0->—-—- ATHENS, Feb. 21. —Former Premier Vonizelos announced Wednesday, he would propose Alexander Zaimi: for president oi the Greek republic, ahould the nation decide lln the forth- coming plebiscite that It pre- fers a Republican form of government to a monarchy. a and the cements Foreign People are Threatened (British United Prue.) PEKiiNG, Feb. 21.-Large forces of Thibetan bandits under the Nan- ka Lama blwe stormed ‘Batanlg. murdering penty district ofllclais and threatening the foreign popula- tion. M Penone, a French merch- ant In AtuMIe, says in a telegram to the ‘British United Bras. The first attack was beaten oi! by citizens. tlnaided by the Chinese garrison, the bale m says. Later the bandits altar: again, and t-hefe was heavy fighting before they were vforced out of the city. The Nalnka Lama. in retreat. sent back a prisoner with ltlrls message: "l will return with reinforce meats and level the C“! I“ BN9!‘ sary, for we are determined to an nex it to Tllibebtu territory. "Forellfllliflrill not he harmed." U. S. Engineer is I dlan Prue.) ma. lFeb. :1.-n. n. ates mining en- of lthe Cobra mines. at Vols/idea. Darwco. cap- TORR. w. Freed in Mexico ianaesthesia, miracles of accomplished-such ise for mothers of the future held out today by two French physic- ians, Dr, ‘Perils and Dr. Cilros. experiments with a anaesthetic known as "lDiethyldy-allyllbarbitur ate of dpethyi-amine”, ducte din 17 instances. Murderer Will G0 to Asylum? MONTREAL. Feb. 21. —- Delphls Godard. self-condensed and iegless slayer d! ‘his IQIyear-old wife, Suz- anne Godard, nee Col-Lin, on the wright olf Dec. 29, l923( by strangl- ing her to death with a silk scarf. wriil spend the rest of his life m We“ St. Jean de Dleu Hospital for the insane. unless he should recover to such an extent bs to be able S newfly Successful discovered tand trial lilor murder, imposed by the ‘American Government with an Good News For _ Future Mothers‘ Paris, Fe-b. 21.—'I'hree hours oi two hours of sleep, childbirth painlessly is the prom- WEPG COD- to Such was the jury's decision rln the court of King's bench today. The Weather, to. misc réoontiv h bandit souowsl-s of lqp Villfi. has paid 5,000 pesos a ‘been released.“ terday was ll= we. reveals or- ope. Qoosmix cool.» Tmsg A PEEK. Av nv Slate» \ OF- sls FAMiL-‘(t . ....-_.____-__- ‘TORONTO, Fab. lit-Maritime forecast: Moderate to fresn went and north-west winds; lair with somewhat‘ lo-vel- lemma-azure. ‘ ture at 0 auln. yel- : during‘ the ‘day the fi maximum was 40 and the minimum g lad at I ‘p. mfiialttlgll WWII above. hi at . '1 ' in; ‘°""-’l"‘1‘l§#"*- Th0 tOm High tide By SCAMMON LOOKWOODV .. v"; s. l The old joke about coiorapplies with a peculiar appropriateness to an advertisement. Truly an advert- isement may he any color as long as it is read. . - The retail merchant who use! newspapers exclusively never has to worry about this question of use of color because nearly alvva B he is confined to, the use of bla and white. Still in his direct mlb erial-dealiets, circulars, form Iii!- tors, catalogs, bulletins, window cards. counter cards——he may ofteh use two or more colors. ls_it of any advantage? Perhaps the best evidence of the value of (color is the extent to which mail order houses ‘have i,"- creased its use in their catalog pages. In the year 1909 the aver- age number of color pages in ll group of mal order catalogs was 25-10 per cent. in the year i922 [he average number of pages in that same group was 10 per cent-V. Now mai order houses chock re- turns from their catalogs very carefully and they woulyft alu- crease use of color to thi pxtent if it didn't pay them and pity One mail order house prlntisd one page in color in half of itsgnt- clogs and one page in black and white in the other half.‘ ‘ I turns from the color page‘ w_ ,. fourteen _times as large as thofle from the black and w; hi5 Another mcil conce _ nt 60 per fcellt of the c tw its catalog on color pages. ‘y ',._ Now considering these , - l this _ question nlturaiiy _ .our minlil; it cdl r is lo = why not have evepiyiliint But the answer to‘ thief!» t probably. muc would be‘ tieatr yed. ' ltseems pretty well esiibl d um use oi color (one or, " addition toblack and wig l; worth the ldditibfllil cost. ' ..‘ Now the nlxt question t _ cos- Al l ml proposition also Peltrllfllid that - attractive to acv-AQ, The "U53 o. Coior 7 i:- Mexican fills .05 _ , 1.0 be loo Q for hiin ill or UDIMRW: W have warned I“ land‘ tumum ‘at! m sun mu- manur- ¢' ‘ . am