10 The Guardian, Cliarlottetawn, Mon., Sept. 14, 1953 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
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     Beginning today, this newspaper will begin a concerted two-week 
     
     7 drive to focus attention on one of the basic necessities of your life 
     
     ' ; | us ; “— 
     
     ‘ - Food! Manufacturers, distributors and local retailers will be co-oper- 
     
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     | ating in this movement, identified by the slogan “Better Meals. 
     
     1 Build Better Families”. The desire of this newspaper and people in the 
     
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     ' food business is to emphasize the importance of the family meal as 
     
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     the traditional gathering place for the family. The family meal rather 
     
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     4 | than meals on the run is not only more nourishing but it makes for 
     
     a better, more cohesive family relationship. A closer family ... is a 
     
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     fe better family. a ¢ ~ 
     
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     ~ BETTER FAMILIES 
     
    
   
   
    
       
     
    
   
   
    
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     THE PURPOSE OF is PROMOTION WILL BE: 
     
    
   
   
    
     To show consumers the siniien role that food manufacturers, distri- 
     
     * butors and retailers play in their daily lives. 
     
    
   
   
    
     To show families that the nutritious products on the shelves of their food 
     
     * stores are the finest in the world .. . and offer them the best values for 
     
     their shopping dollars. | Mee ean 
     
    
   
   
    
     3 To emphasize the importance of the traditional family mealtime in | 
     
     * building healthier. happier family relationships. F | 
     
    
   
   
    
       
     
    
   
   
    
     Daily . Newspapers are Spearheading hi. Promotion Because: 
     
    
   
   
    
     ESS Ran enme at ake ws mMemen eh oe anne gene PSPS RS Et te tee tt ad 
     
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     * The daily newspaper Is the only medium that _ . Only daily newspapers cari Sut to work 15,000 " 
     
     _ reaches and sells all your customers. : sales people... and 65,000,000 circulation. a 
     
     { * Only the dally newspaper Is big and flexible 
     
     a _. enough to organize, coordinate and follow 
     
     : - through a promotion of this size and scope 
     
     ! _ This tmportant Food Promotion Is Brought To You in Prince Edward Island by 
     
     : 
     
     or | 
     
     a ‘The Guardian - The Evening Patriot | 
     
     ot ee See ‘. “PRINCE EDWARD ISLAND'S TOTAL SELLING MEDIUM” re 
     
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