Be
      Wary
      of
      Media
      Biases:
      Governor
      General
     
    
   
   
    
     
      By
      Denise
      BRENSDON,
      The
     
     
      McGill
      Daily
     
    
   
   
    
     
      MONTREAL
      (CUP)
      --
      Canada's
      Governor
     
     
      General
      sharply
      criticized
      the
      media
      on
     
     
      Friday
      when
      she
      delivered
      the
      keynote
     
     
      address
      at
      the
      conference
      "Who
      Controls
     
     
      Canada's
      Media?"
      Adrienne
      Clarkson,
      who
     
     
      spent
      close
      to
      30
      years
      as
      a
      journalist
      and
     
     
      broadcaster,
      identified
      media
      concentra-
     
     
      tion,
      biased
      reporting,
      and
      advertising
      as
     
     
      major
      issues
      of
      concern.
     
    

    
     
      "I
      am
      focusing
      today
      on
      the
      lack
     
     
      of
      sense
      of
      media
      concentration,"
      said
     
     
      Clarkson,
      who
      began
      her
      speech
      by
      saying
     
     
      that
      she
      feels
      she
      has
      a
      unique
      insight
      into
     
     
      the
      thoughts
      of
      Canadians.
      "I
      ask
      them
     
     
      what
      they
      think,
      and
      they
      tell
      me
      an
      awful
     
     
      lot."
     
    

    
     
      According
      to
      Clarkson,
      the
      per-
     
     
      ceived
      journalistic
      code
      of
      ethics
      is
      not
      as
     
     
      clear
      as
      it
      once
      was,
      and
      that
      is
      hurting
     
     
      Canadians.
     
    

    
     
      "The
      line
      between
      news
      and
      edit-
     
     
      ing
      is
      becoming
      increasingly
      blurred,"
      said
     
     
      Clarkson.
      "Propaganda,
      ideology,
      and
      bias
     
     
      are
      extremely
      easy
      to
      promote
      in
      any
     
    
   
   
    
     
      media
      outlet.
      The
      people
      need
      diverse
      and
     
     
      quality
      sources
      of
      information."
     
    

    
     
      Clarkson
      also
      said
      that
      media
      out-
     
     
      lets
      should
      have
      responsible
      advertising.
     
    

    
     
      "An
      ad
      shown
      in
      a
      newscast
      is
     
     
      part
      of
      that
      newscast,"
      said
      Clarkson.
      The
     
     
      Governor
      General
      then
      quoted
      former
     
     
      McGill
      professor
      Stephen
      Leacock's
     
     
      famous
      line
      that
      advertising
      is
      the
      science
     
     
      of
      arresting
      the
      human
      intelligence
      long
     
     
      enough
      to
      get
      money
      from
      it."
     
    
   
   
    
     
      "The
      line
      between
      news
      and
      edit-
     
     
      ing
      is
      becoming
      increasingly
     
     
      blurred,"
      said
      Clarkson.
     
    
   
   
    
     
      _
      "Propaganda,
      ideology,
      and
      bias
     
    
   
   
    
     
      are
      oo
      easy
      to
      promote
      in
     
     
      any
      media
      outlet,
     
    
   
   
    
     
      "Speaking
      to
      an
      audience
      of
      media
     
     
      professionals
      and
      students,
      the
      Governor
     
     
      General
      stressed
      the
      importance
      of
      profes-
     
     
      sionalism,
      especially
      in
      the
      face
      of
      a
      multi-
     
     
      cultural
      and
      diverse
      Canadian
      society.
     
    

    
     
      "The
      audience
      that
      you
      are
      really
     
     
      looking
      for
      today
      is
      different.
      We
      have
      a
     
     
      new
      kind
      of
      society
      in
      Canada.
      The
      immi-
     
    
   
   
    
     
        
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
        
     
     
       
     
     
        
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
     
       
     
    
   
   
    
     
      grants
      of
      today
      are
      different:
     
     
      They
      come
      from
      countries
     
     
      where
      war,
      strife,
      and
      desti-
     
     
      tution
      have
      been
      the
      norm.
     
     
      These
      are
      the
      people
      who
     
     
      need
      information
      so
      badly,"
     
     
      said
      Clarkson.
      "The
      people
     
     
      we
      now
      receive
      need
      differ-
     
     
      ent
      education
      and
      different
     
     
      acculturation."
      Before
      becom-
     
     
      ing
      Governor
      General,
      Clarkson
     
     
      worked
      as
      a
      journalist
      for
      the
     
     
      newsmagazine
      The
      Fifth
      Estate
      and
     
     
      spent
      11
      years
      as
      executive
      producer
      and
     
     
      host
      of
      the
      program
      Adrienne
      Clarkson
     
     
      Presents,
      on
      CBC.
      In
      her
      capacity
      as
     
     
      Governor
      General,
      Clarkson
      represents
     
     
      the
      Queen
      and
      is
      Canada's
      de
      facto
     
     
      head
      of
      state.
     
    

    
     
      "Who
      Controls
      Canada's
     
     
      Media?"
      was
      the
      annual
      confer-
     
     
      ence
      presented
      by
      The
      McGill
     
     
      Institute
      for
      the
      Study
      of
     
     
      Canada.
      The
      event
      featured
      a
     
     
      series
      of
      panel
      discussions
     
     
      related
      to
      issues
      of
      media
     
     
      concentration.
     
    
   
   
    
     
       
     
    
   
   
    
     
       
     
    
   
   
    
     
       
     
    
   
   
    
     
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