32¢. 
     
    
   
   
    
     THU!» Ma)’ 29. I958Tlie Guardian Page 9 
     
    
   
   
    
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     News APE R   A DV ERTI 5| N6 
     
     For: me     esr  esu us \ 
     
    
   
   
    
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     Here's What Henderson 8.; Cuclmore 
     
    
   
   
    
     Have To Say About 
     
    
   
   
    
       Newspaper Advertising   
     
    
   
   
    
     ' Mr.‘ Gordon W. Fairgrieve. 
     
     ‘ Advertising Manager. 
     
     The Guardian-Evening Patriot. 
     
     May 24th.. 1957.. 
     
    
   
   
    
     Dear Mr. Fairgrieve. " 
     
    
   
   
    
     Our firm has been in business in Prince Edward Island for over 45'years . . .. ..  . 
     
     and during that time we have endeavoured to bring to the public. in our ad-  . 
     
     vertising. honest values for good merchandise. The success of our firm indi- 
     
     cates. we believe. that we have fulfilled this policy to the letter. o 
     
    
   
   
    
     During our years in business we have tried several mediums  adver- 
     
     rising . . . and without question. the only medium for positive results. in our. 
     
     opinion. is newspaperadvertising. ’ 
     
    

    
     All of our special events. and other regular merchandising promo-,.. 
     
     tions. are advertised in your paper . . . and we can say. sincerely. that the 
     
     1 . _ — » results have always been more than gratifying. That is why we invest the 
     
     He|’IderS°" 3‘ CUdf_n9|’e.. One Of P-E-V5 l°“9e5*. - 9-“abnshed major portion of our advertising budget in newspapers . . . any business’. our- 
     
     felail $*°|’°‘- selves included. must receive the greatest return possible for our advertising 
     
     dollars . . . and that means. simply. a continuation of our policy in investing 
     
     strongly in newspaper advertising. 
     
    
   
   
    
     . 5 1 d We have enjoyed our association with your paper. and look. forward 
     
     ' V T g _ . to a continuation of this good relation ship in the future. 
     
    
   
   
    
         
     
    
   
   
    
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     Very trulyiyours.’ 
     
     , r. Rov’cupMone. 
     
    
   
   
    
     m   0 g   0           1  
     
    
   
   
    
     YOUR Bes’rAdver’risinq ‘Investment dls -         
     
    
   
   
    
     RDIA  eve      G   PATRIOT 
     
    
   
   
    
     "Over 80,000 Readers Every Publishing Day”     L 
     
    
   
   
    
     N.