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      ‘——“""“-¢——-l- THE QLWFPBEYIQIZJLQYYN.QUQFPWJ“..- , PAQEDEQEVEN 
     
    
   
   
    
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     _ ETHYI. GASOLINE 
     
     _ CORPORATION ' 
     
    
   
   
    
       
     
    
   
   
    
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     '01:‘! 11W.- s-w-fln’ l 
     
    

    
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     Imperial Ethyl Gasoline is a unique and wonderful 
     
     product-obtained by combining “Ethyl Brand of 
     
     - Anti-Knock Compound” with a very special grade of 
     
    
   
   
    
       
     
    
   
   
    
     time-is science’s latest and 
     
     the comfort and satisfaction of 
     
    
   
   
    
     l . l It is ilhe answer of the combined resources of the petrol- 518051.132. Thel-Ethfyrlringrfdiliellt  a llrgductt develfopfid ~ .  ‘I ° 
     
     . eum and automotive industries to the fifteen-year old (tyl e l Illqyteais C0 6363- C m 1e a 0m my O t e 1'3" - 
     
     ‘ problem of producing a motor fuel that will bring out 16mm O Ors Orpora “m” “ ‘ is 
     
     j thelruePower and effifiielwy 0f the IIIOdBTII flllll0m0bile No ‘other gasoline ingredient compares ~with Ethyl i“ i’ I 
     
     ‘l englne‘ Brand of Anti-Knock Compound. h/Ianufactured by the l l ~ y P 
     
     l l  Imperial Ethyl Gasoline is an epochal achievement— Ethyl filasolme Cl”l*l‘f”.m‘?‘f’ tlrlns lmqlfarkablell pmdllcf i "I ‘ a 
     
      . l fully as important l0 the motoring “lollll as Such cannot __ e success ~u 3 iniitate_. t cannot e dupli- 
     
     llotllble dl-SCovell-es as lhc balloon llle and lOul Wheel cated. .lt is absolutely unique and stands alone as a new f , ‘ill 
     
     blake_ l _ discovery. l l I - l; 
     
    
   
   
    
     You do not need to be an expert or a scientist to measure Ethyl Brand of Ann-Knock Cmnpmlnd increases the 
     
    
   
   
    
       
     
    
   
   
    
      the mimde of power and lmproved ellglne performance efficiency of gasoline because it controls the rate of _  i‘. 
     
     revealed in your carwhen you drive it on Imperial Ethyl Comllustmn‘ ‘mien’ “me the Spark Wmps a Powerful  
     
     Gasoline, sustained explosion results. Power waste-as indicated  
     
     .~i_ ' ‘ ' _ by knocks-is eliminated.  
     
      i I You feel the difference immediately, because this won- .  ’ I 
     
      _ _ derful new fuel is better than the best gasoline you have ThfLiHfPOdIICTiOII 0f Imperial Ethyl (Iasoline at this i:  
     
     l  ' . ever used. season is particularly timely. Nights are getting cool- 
     
      ‘ lmpellal lllllyl Gllsolllle unleashes lll l lll l l lll W Winter will soon be here. Imperial Ethyl gives the 1-. < 
     
     _ e a e P“ er motorist entire freedom from those troubles whi h he  ~ 
     
     2f Ygllfgllllcfil‘gvggfllglgfllllflllllglllfgfefik "Plthle fillgff hi“; has formerly encountered with the approach ofccold . v , 
     
     on — a quie riy m an a weathen ya 
     
     instant response—makes your motor absolutely knock- _ . l l} 
     
     less- gives you ‘quicker starting than y0u’ve ever It's well worth the 4c. per gallon more we charge fl» 
     
     experienced. for it. I I l l 
     
    
   
   
    
       I   ' IMPERIAL OIL LIMITED t  
     
    
   
   
    
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     . .- i CAUTIONI: _ , 4  
     
     i . _ I ‘ . , - . '2'! 
     
     ' ~ , "esll, Do not confuse thlswonderful new fuel with the many so-called “Antl-Knock" Cnsnllnes on the t” 
     
     '  " marketi And do not" be misled by other gnsolinesfpurptisely colored red to resemble Ethyl. I 
     
     ‘b Our well - known Premier Gasoline has as much “Anti-Knock " quality as any gasoline l l i 
     
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      " made or sold in (‘anada with the solo exception of Imperial Ethyl Gasoline. The latter is more 
     
     ' than n gasoline-it's a motor fuel of super-efficient qualities. 
     
    
   
   
    
     1 ' 3: For your protection, no dealer or service station will be permitted to sell Imperial Ethyl Gasoline 
     
    
   
   
    
      v  _\ l _ l . _ through any pump that does not conspicuously display the ofiiclal lmperlal Ethyl Trade-Mark as 
     
     I'll5*"" . ,l " * reproduced in this advertisement. - * 
     
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